Scott Robinson: Data as a Service


Published on

Published in: Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Scott Robinson: Data as a Service

  1. 1. Data as a Service <ul><li>Scott Robinson </li></ul><ul><li>Director – Global Data Products </li></ul><ul><li>Pitney Bowes Business Insight </li></ul><ul><li>September 24, 2009 </li></ul>
  2. 2. Agenda <ul><li>Evolution of Location Intelligence </li></ul><ul><li>The Need for DaaS </li></ul><ul><li>SaaS and DaaS </li></ul><ul><li>Use Cases </li></ul><ul><li>Delivering DaaS </li></ul>
  3. 3. LI Evolution
  4. 4. What does LI for the Masses encompass? <ul><li>Web mapping </li></ul><ul><li>Navigation (Personal, Auto) </li></ul><ul><li>Information services (Navigation, alerts, POI lookup) </li></ul><ul><li>LBS – advertising, commerce </li></ul><ul><li>SaaS – GIS in the Cloud </li></ul><ul><li>Real time data/analytics </li></ul><ul><li>3D maps, high quality imagery </li></ul><ul><li>Predictive modeling for geoactivity </li></ul><ul><li>Mobile resource management </li></ul><ul><li>Entertainment/games </li></ul><ul><li>LI focused Social networking </li></ul><ul><li>Personal security (tracking, locate kids, emergency assistance) </li></ul><ul><li>Open source mapping </li></ul><ul><li>User generated content </li></ul><ul><li>Geotagging </li></ul><ul><li>Geosearch/communities </li></ul><ul><li>Vertical content networks </li></ul><ul><li>iPhone, Android, Blackberry apps </li></ul>Hundreds of companies, thousands of applications
  5. 5. The Need for DaaS <ul><li>The key value of Location Intelligence for business and government is making informed, accurate, and timely decisions based on Location. </li></ul><ul><li>This requires access to data and information about location that is fit for purpose, both in data quality, and data currency. </li></ul><ul><li>Location Intelligence is a fusion of both the data and the software used to analyse and visualize it. Having both available, on demand is critical to making the best decision. </li></ul>
  6. 6. The Need for DaaS <ul><li>It has become clear that today’s mapping and GIS end users do not want to be concerned with the typical complexities about spatial information: </li></ul><ul><ul><ul><li>Getting the data off disk, or media </li></ul></ul></ul><ul><ul><ul><li>Converting it into a format they can access </li></ul></ul></ul><ul><ul><ul><li>Its projection schemes, its styles, its data model, or combining data from other sources </li></ul></ul></ul>
  7. 7. SaaS and DaaS <ul><li>Software as a Service (SaaS) </li></ul><ul><li>No need for end user to build infrastructure on which to deploy, access and maintain the software. </li></ul><ul><li>One version of the software running, and the end user does not need to worry about downloading updates or patches. </li></ul><ul><li>End user subscribes via on-demand licensing, only paying for what is required in order to access the software, for the time it is used. </li></ul>
  8. 8. SaaS and DaaS <ul><li>Data as a Service (DaaS) </li></ul><ul><li>Consumer gets the latest data if that’s what they need, delivered to them on-demand, integrated into their analytic workflow. </li></ul><ul><li>Accessed anywhere </li></ul><ul><li>Potential to derive value more easily/quickly </li></ul>
  9. 9. Add Spatial to Get an Answer <ul><li>User opens desktop application or browser </li></ul><ul><li>Import Excel spreadsheet of stores/customers </li></ul><ul><li>Send to DaaS </li></ul><ul><li>Options for addresses (geocode & clean; base map data with x mile radius around stores; add demographic data with 30 mile radius; draw 25 minute drivetime -> return as map layers I can view or just perform operational transactions) </li></ul><ul><li>Connect into Acxiom consumer list for purchase </li></ul><ul><li>Delivered to desktop, web (export to JPEG or KML), deliver to share, append and save to flat file, XML, metadata, to cloud </li></ul>Use Cases
  10. 10. Insurance/Risk <ul><li>Insurance analyst in mapping software, using base data that comes with program </li></ul><ul><li>The user engages with a DaaS Toolbar (i.e. onebox), and types “ Insurance Risk data ”, the location of where I am in my map window is identified and the search returns risk data for that geography from catalog </li></ul><ul><li>Types of risk data presented as options (flood, windpool, earthquake) </li></ul><ul><li>Next to each dataset are 2 options (preview, buy) </li></ul><ul><li>When I click preview -> (1) browser window opens and I see coverage areas, could have map or not, separate from your active map window; and/or (2) add as preview layer in your current map window (raster) </li></ul><ul><li>Ability to buy and complete full download </li></ul>Use Cases
  11. 11. Delivering DaaS <ul><li>Access </li></ul><ul><li>Use </li></ul><ul><li>eCommerce </li></ul>
  12. 12. Delivering DaaS - Access <ul><li>Create/build Catalog </li></ul><ul><li>Can be accessed anywhere, anytime by any device (PC, phone, etc…) </li></ul><ul><li>Catalog searchable in many ways </li></ul><ul><li>Catalog should contain the most current data assets, but can also store historically relevant data to allow for time series analysis </li></ul><ul><li>All elements of the data catalog available for on-demand download of whole files or subsets, bundles, variables </li></ul><ul><li>Try before you decide </li></ul>
  13. 13. Delivering DaaS - Use <ul><ul><li>Natural follow up to access </li></ul></ul><ul><ul><li>Assist customers in deriving value – right now they are responsible </li></ul></ul><ul><ul><ul><ul><ul><li>Analysis on-demand; Answers on-demand </li></ul></ul></ul></ul></ul><ul><ul><li>Take advantage of cloud power to ask questions that have never been asked </li></ul></ul><ul><li>Data Integration/transformation </li></ul><ul><ul><ul><li>Transparency with formats </li></ul></ul></ul><ul><ul><ul><li>On-demand transformations </li></ul></ul></ul>
  14. 14. Delivering DaaS - eCommerce <ul><li>Billing & Subscriber Mgmt </li></ul><ul><li>Single landing spot for 3 rd party content </li></ul><ul><li>Opportunity for new pricing models </li></ul><ul><ul><li>Limited term licensing </li></ul></ul><ul><ul><li>Data vending </li></ul></ul>
  15. 15. Questions? <ul><li>Thank You </li></ul>