Philip O Doherty: Transforming Enterprise GIS through SaaS


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Philip O Doherty: Transforming Enterprise GIS through SaaS

  1. 1. Transforming Enterprise GIS through SaaS
  2. 2. Information Overload <ul><li>Business & Government Struggling to Harness Data </li></ul><ul><li>Geographic Business Intelligence (Geographic BI) </li></ul><ul><ul><li>Analyze and Visualize business data to find patterns and opportunities. </li></ul></ul><ul><ul><li>Provide across the enterprise </li></ul></ul><ul><ul><li>(Geographic BI also known as Location Intelligence) </li></ul></ul><ul><li>Existing Geospatial Information System (‘GIS’) tools make this complex and costly. </li></ul><ul><li>Consumer mapping APIs don’t provide power. </li></ul><ul><li>OnDemandGIS can drastically simplify the process </li></ul><ul><ul><li>Offering Geographic BI as Software as a Service </li></ul></ul><ul><ul><li>The ease of Consumer Mapping APIs with the power of desktop GIS </li></ul></ul>
  3. 3. SaaS Background <ul><li>Why organizations buy it </li></ul><ul><ul><li>Lower Total Cost of Ownership </li></ul></ul><ul><ul><li>Faster time to value </li></ul></ul><ul><ul><li>Scales to your needs </li></ul></ul><ul><ul><li>Reduces risk </li></ul></ul><ul><ul><li>Enhanced data security and business continuity </li></ul></ul><ul><ul><li>Always having the latest software release </li></ul></ul><ul><ul><li>Lower carbon footprint </li></ul></ul><ul><li>Market trends </li></ul><ul><ul><li>IDC estimates that revenue from SaaS-based solutions is growing at an average annual rate of 17.5% worldwide </li></ul></ul><ul><ul><li>Gartner forecast overall size of SaaS market at c.$15bn by 2012 </li></ul></ul>
  4. 4. SaaS Economics Customer Profitability And FCF Avg relationship length? Annual cost of hosting, account management and support Initial customer acquisition cost Initial subscription and services revenues Renewals, Upsell and Cross-sell Reverses Traditional Cost / Risk Models
  5. 5. On Demand GIS Solution Data Content Geospatial Analysis Application Integration Database Data Loading Tools Web services App Integration Geocoding OnDemand Web GIS Web services App Integration Development Platform SaaS Platform Map Visualisation Map Analytics Business Intelligence Data Manipulation OnDemandGIS Internet / Intranet CRM, ERP, etc SharePoint Custom Application Customer Data Business & Geographic From GIS, CRM, ERP, etc. External Data OS Streets & POI Imagery Demographics, Industry, etc.
  6. 6. Market Analysis Low High Traditional GIS adds value Geographic BI adds value Existing GIS Penetration SMB Market Expansion Untapped market SaaS value propositions (cost, convenience, scale to need, etc) GIS Substitution Instead of desktop / server GIS for new purchases & to replace existing licenses Value based on reduced cost and ease of deployment Corporate GIS App Integration – ‘Adjacent Applications’ Extend use of GIS to business applications Complementary to existing GIS provider Value based on reducing complexity and capital cost App Integration Market Expansion – ‘Spatial Enterprise 2.0’ Extend geospatially integrated applications to the larger market Business value of the applications available Financial Services Restaurant Retail Real Estate Insurance Healthcare Communications Transport Natural Resources Utilities Government Industries
  7. 7. Increase Operational Effectiveness Streamline Supply Chain Improve Customer Service Increase Sales Analyze buying patterns Locate customers Understand drive-times Manage marketing campaigns Track competitors Manage sales prospects Sales territory mgt. Support desk - find agent Call centre support Service availability Customer self-service Fault reporting Citizen Information Site selection (manufacturing, distribution, retail, etc) Delivery network optimisation Logistics planning Routing Fleet / shipment tracking Emergency planning Asset planning Engineering Asset maintenance Work order management Mobile workforce mgt Service delivery Risk mitigation Tax planning Business Use- Examples Platform Business Imperatives LOB Applications Geographic BI Applications Call Center/ Web Self-service ERP BI Decision Support Supply Chain Automation CRM Salesforce Automation
  8. 8. Technical Solution internet Partner Application Corporate Firewall data user web access Business Applications Customer Data including GIS data Corporate Servers Users Use SaaS App’ and / or Business Applications embedding OnDemandGIS Web Services Web Services calls SaaS Application or
  9. 9. Key Benefits <ul><li>Complete Geographic BI solution – not just part of it </li></ul><ul><ul><li>Cut costs, improve productivity, enhance customer service, grow sales </li></ul></ul><ul><ul><li>eSpatial IP, plus key data and technology partners in place </li></ul></ul><ul><li>Ease of integration into business applications and processes </li></ul><ul><ul><li>Use it where you needed </li></ul></ul><ul><li>Access across the enterprise </li></ul><ul><ul><li>In the Cloud – scale as needed </li></ul></ul><ul><li>Low cost implementation </li></ul><ul><ul><li>Fraction of the set-up cost of existing solutions </li></ul></ul><ul><li>Rapid roll-out </li></ul><ul><ul><li>Slashes project timelines </li></ul></ul><ul><li>Platform for partners to develop applications </li></ul><ul><ul><li>Generate revenue through enhancing existing and new business applications </li></ul></ul>
  10. 10. Overview <ul><li>Business & Government need to harness growing array of geospatial data to drive better decision making and faster action </li></ul><ul><li>SaaS/Cloud is the most effective way to deliver the required solution to the diverse audience </li></ul><ul><li>Solution needs to be comprehensive </li></ul>