Michael Metcalf - Spatial Networking - Where 2.0 2011


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Spatial Networking: Collaboration and Communication with People in Your Immediate Proximity

In 2015, nearly half of the world’s adult population will be carrying a location-aware smartphone. Mobile apps like Facebook are already enhancing connections between those in our social graph. But what about communicating with people we don’t know?

We often have something in common with those around us: neighbors in the suburbs, colleagues at a conference, villagers at the weekly market. What happens when we enable those people to connect with one another?

The next revolution in communication will use proximity as the basis for collaboration: Spatial Networking.

Startups and VC have already identified the opportunity: Qilroy, MessageParty, ChatSq, and LoKast are already in the market. Incumbents with scale are poised to enter the Spatial Networking space: Nokia Instant Communicator, Apple’s patent for iGroups, Google Latitude, and Foursquare. Who will realize critical mass first?

I will discuss the future of Spatial Networking, the competitive landscape, the implications for privacy, the new business opportunities it will create, and our progress thus far at Yahoo! I will also consider the implications for networking based on user location:

• Spatial Networking helps expose the things we cannot see in the physical world. How will geography-centered communication inform first impressions, biases, and stereotypes about the people around us?

• Collaboration with those in our vicinity will create new efficiencies and help businesses reduce costs. Wait times for rides at Disneyland will smooth, traffic flows will self-correct, and travelers waiting for taxis at the airport will organize themselves based on shared destinations.

• Today our social profiles on Facebook, LinkedIn, etc. define us. But anonymity will be a prerequisite for safely communicating with those in our vicinity. What are the implications for enabling anonymous communications with those around us?

• Foursquare has mobilized young influencers, but Spatial networking will enable new audiences to organize and collaborate based on their location. What monetization opportunities will this create?

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  • iPhone 4 is about to become most popular camera in Flickr
  • As we reach critical mass, virtual graffiti will give way EveryBlockViewioGrafittioSocialLightLayarhttp://techcrunch.com/2011/04/06/messageparty-the-remix-a-new-service-for-location-based-blogging/
  • Where vand Bump: pre checkinCheck Out:
  • An explosion in innovation due to demographicsAge of key demographics An explosion of cheap smartphonesAnd the platforms that enable developers to iterate more quicklyThese devices + the data will tether us back to the real world 
  • Where vand Bump: pre checkinCheck Out:
  • Convergence of smartphone adoption means that the internet – the web – is much closer to the physical worldConnect people and devicesAd hoc mesh networksPeer-to-PeerNFCBumpFind People via Devices, do the mathGeolocation up to server. Calculate. Create Rules.Other inputs:Sound (Color)BluetoothEnhanced IP [unversities, etc.]ZuluTIme: [store based add ons to wifi routers]NFCNow, Yong Wang, a computer scientist at the University of Electronic Science and Technology of China in Chengdu, and colleagues at Northwestern University in Evanston, Illinois, have used businesses and universities as landmarks to achieve much higher accuracy.These organisations often host their websites on servers kept on their premises, meaning the servers' IP addresses are tied to their physical location. Wang's team used Google Maps to find both the web and physical addresses of such organisations, providing them with around 76,000 landmarks. By comparison, most other geolocation methods only use a few hundred landmarks specifically set up for the purpose.
  • NIC: “instant way for communities to socially interact when in close proximity” or “instant, ad hoc social networks to interact with people geographically nearby to them”Yobongo: "ambient real-time communication.”http://www.readwriteweb.com/archives/were_looking_forward_to_yobongos_secret_sauce.phpTechCrunch: “Chat with Strangers Nearby” conflating GroupMe, Beluga, and Message Partyhttp://techcrunch.com/2011/03/16/groupme-won-the-sxsw-group-messaging-wars-says-infographic/LoKast: “real life Instant social networking”AllJoyn: “proximity based peer-to-peer communications”Ask Around: “view, join and share the real-time conversations happening nearby”
  • Spatial Networks: A coming renaissance in personal communicationsHow you will use itNew era in personal communicationsThe internet was a godsend to anyone who once felt isolated because they have a specialized area of interestBut now that we have organized the people online, is there more that can and will be done back in the real world?
  • We need a standard industry term so technologists and media will refer to this space consistently, and so consumers begin to understand its value.What it is not:TwitterLatitudeChecking InLocation Voyeur
  • http://www.flickr.com/photos/vermininc/2597196807/
  • http://www.flickr.com/photos/prasenberg/1464787533/sizes/l/in/photostream/
  • http://www.flickr.com/photos/justinwyne/4367385936/
  • One of the challenges will be achieving critical mass, so we see the apps going to where critical mass meets the use case: LiveShare
  • One of the challenges will be achieving critical mass, so we see the apps going to where critical mass meets the use case: LiveShare
  • http://www.flickr.com/photos/rickyromero/794478652/sizes/l/in/photostream/
  • How companies will use the dataCPAReflects the idea that desktop is to research, mobile is to explore/take immediate actionReduce costs, increase throughputMousewaitTrafficExit NYCBetter information about where to put bricks and mortar businesses 
  • http://www.flickr.com/photos/aaronknox/3815979455/sizes/o/in/photostream/
  • http://www.flickr.com/photos/pyhooya/2712475972/sizes/l/in/photostream/
  • http://www.flickr.com/photos/21andinvincible/5455958748/
  • http://techcrunch.com/2011/04/07/a-colorful-weekend/
  • http://techcrunch.com/2011/04/07/a-colorful-weekend/
  • http://www.flickr.com/photos/fensterbme/2060996958/
  • www.flickr.com/photos/walkingsf/4671581511/Data tethered to the ground it was created onData that reflects the psychogrpahics of placeTemporal notions of placeHistorical notions of placePlace will no longer be about maps and hours of businessIt will be about combined with sentiment analysisIdentity & persona
  • http://venturebeat.com/2011/03/01/hipmunk-hotel-search-launch/http://blog.hipmunk.com/hipmunk-hotels
  • The best companies will use location history to learn more about how our movements, behaviors, and preferences imprint the space around us.Sense NetworkPlaceIQAlready have a web of mapped objectsThis will increaseAlready have a web of identityThis will increaseOnly starting to put these together
  • http://www.flickr.com/photos/albanyassociates/3308582269/sizes/l/
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