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Digital Startup (Seminar JBC 2013)


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A presentation that was presented at JBC 2013 Seminar at Telkom Business School.

It contains material about startup, such as the definition of the startup itself, success story of startups in USA and Indonesia, the opportunity, facts about startup, and some methodology in building startup using Lean Startup practice.

The Lean Startup material here contains:
- The Principles
- Lean Startup Cycle
- Split Testing
- Validation Board
- Business Model Canvas
- Empathy Map

It is presented at 'Youth in Digital Era' Seminar at Java Business Competition 2013, Telkom Business School by Gentra Aditya, Co-Founder and CEO of
So you will see some introduction about Vocalita at the first slides. :)

Published in: Business, Technology

Digital Startup (Seminar JBC 2013)

  1. 1. DIGITAL STARTUP GentraAditya Putra
  2. 2. INTRODUCTION Gentra Aditya Putra Co-Founder ofVocalita
  3. 3. Digital Music World
  4. 4. Gentra Aditya Aldira Putra Eko Cahyo P Team
  6. 6. First Appearance BANDUNG TECHNO PARK May 30th 2012
  7. 7. Finalis Rock Star Developer 2013
  8. 8. PusatKreatifParekraf Inkubasi
  9. 9. Juara2(Merit)INAICTA2013 Digital Interactive Media (PerguruanTinggi)
  10. 10. Social Music Discovery Discovering new music... The social way!
  11. 11. Status Update Music Identification Comment & Like Mention Hashtag Facebook & Twitter sharing
  12. 12. Coming soon on the web
  13. 13. WHAT IS STARTUP? A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty Eric Ries Startup is a company, a partnership or temporary organization designed to search for a repeatable and scalable business model. Wikipedia
  15. 15. THE PEOPLE Mark Zuckerberg $19 billion Larry Page $24.9 billion Jeff Bezos $27.2 billion Larry Ellison $41 billion Bill Gates $72 billion You??
  16. 16. What about Indonesia?
  17. 17. Funded est. around $100 millions by GDPVentures Andrew Darwis Founder & CTO Kaskus
  18. 18. LIFE IS NOT A FAIRY TALE It’s not like in the movie
  19. 19. 90% of Tech Startups FAIL
  20. 20. WHY? Too product-centric Unfitted Problem-Solution Unfitted Product-Market Bad Scaling Etc.
  21. 21. LEAN STARTUP Build Fast. Fail Fast. Learn Fast.
  22. 22. THE PRINCIPLES 1. Entrepreneurs Are Everywhere 2. Entrepreneurship Is Management 3. Validated Learning 4. Innovation Accounting 5. Build – Measure – Learn
  23. 23. “Successful startup is not necessarily starting with a better initial plan (Plan A), but finding a plan that works before running out of resources.” - Paul Graham (FounderY Combinator)
  24. 24. INSTAGRAM  Started as a Location-based social network called ‘Burbn’  ‘Burbn’ didn’t work out well  Kevin Systrom (CEO) saw that photo-sharing is the most used feature  Pivot: Cut all features except Photo-sharing  Instagram was born
  26. 26. VALIDATION BOARD  Make faster decisions  Improve team accountability  Build better products “TheValidation Board is a great tool to help entrepreneurs stay focused on taking action while implementing the Lean Startup process.” Eric Ries,Author ofThe Lean Startup
  27. 27. HOWTOTEST? 1. Exploration -> reproduce problem 2. Pitch -> collect currency 3. Concierge -> deliver customer expectation
  28. 28. Find a Business Model that works! Remember THE MAIN PURPOSE
  29. 29. Apple iPod / iTunes Business Model
  30. 30. FUNDING?
  31. 31. LEARN MORE
  32. 32. Thank You Facebook Twitter Email