Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Travel websites visits, men vs women: Australia

803 views

Published on

Published in: Travel, Business
  • Be the first to comment

  • Be the first to like this

Travel websites visits, men vs women: Australia

  1. 1. Hitwise Data for Web in Travel – Australia17 February 2012© 2010 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Limited.
  2. 2. Travel related websites have higher visits from Female usersthan Male users in Australia. © 2010 Experian Limited. All rights reserved. 2
  3. 3. However in the Airline category, there is the closest parity betweenmales and females compared to the travel-related categories – Arefemales less likely to search on flights only but more interested inthe whole package? © 2010 Experian Limited. All rights reserved. 3
  4. 4. Top 10 Travel Agencies Websites visited by Female users – Webjetis the top site but Travelzoo tends to have higher Female visits. © 2010 Experian Limited. All rights reserved. 4
  5. 5. Top 10 Travel Agencies Websites visited by Male users –Kayak has relatively higher Male visits. © 2010 Experian Limited. All rights reserved. 5
  6. 6. Bridge Pacific is the top website with highest visits from Femaleusers though its share of visits is still relatively low. © 2010 Experian Limited. All rights reserved. 6
  7. 7. Top 10 Destination & Accommodation Websites visited by Femaleusers – TakeaBreak tends to have higher Female visits © 2010 Experian Limited. All rights reserved. 7
  8. 8. Top 10 Destination & Accommodation Websites visited by Male users –ExploreOz.com has a slightly higher Male visits © 2010 Experian Limited. All rights reserved. 8
  9. 9. Top 10 Cruises Websites visited by Female users –Cruise Critic Message Boards tends to have higher Female visits © 2010 Experian Limited. All rights reserved. 9
  10. 10. Top 10 Cruises Websites visited by Male users –Royal Caribbean International has a slightly higher Male visits © 2010 Experian Limited. All rights reserved. 10
  11. 11. iCruise.com is the top cruise website with highest visits fromFemale users © 2010 Experian Limited. All rights reserved. 11
  12. 12. Top 10 Airlines Websites visited by Female users –Tiger Airways has a higher Female visits © 2010 Experian Limited. All rights reserved. 12
  13. 13. Top 10 Airlines Websites visited by Male users –Cathay Pacific has a higher Male visits © 2010 Experian Limited. All rights reserved. 13
  14. 14. Appendix§  Segmented Visits - share of visits to a website by female users in the category§  Segmented Rate - percentage of female users visit out of the overall share of visits of a website in the category © 2010 Experian Limited. All rights reserved. 14
  15. 15. © 2010 Experian Limited. All rights reserved.© 2010 Experian Limited. All rights reserved. 15

×