Travel website visits, men vs women: China

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Travel website visits, men vs women: China

  1. 1. Hitwise Data for Web in Travel – China17 February 2012© 2010 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Limited.
  2. 2. Airline and travel related websites have higher visits from Maleusers than Female users in China. © 2010 Experian Limited. All rights reserved. 2
  3. 3. Top 10 Travel Agencies Websites visited by Female users - Kuxun is thetop website but the proportion of its female visits is still relatively low. © 2010 Experian Limited. All rights reserved. 3
  4. 4. Top 10 Travel Agencies Websites visited by Male users –Kuxun has higher Male visits among the top sites. © 2010 Experian Limited. All rights reserved. 4
  5. 5. Top 10 Destination & Accommodation Websites visited by Femaleusers – relatively lower than Male users in overall visits © 2010 Experian Limited. All rights reserved. 5
  6. 6. Top 10 Destination & Accommodation Websites visited by Maleusers – relatively higher than Female users in overall visits © 2010 Experian Limited. All rights reserved. 6
  7. 7. Top 10 Airline Websites visited by Female users – relatively higherFemale representation for Shandong Airlines compared to others © 2010 Experian Limited. All rights reserved. 7
  8. 8. Top 10 Airline Websites visited by Male users – China EasterAirlines & Cebu Pacific Air tends to have more Male visits. © 2010 Experian Limited. All rights reserved. 8
  9. 9. Appendix§  Segmented Visits - share of visits to a website by female users in the category§  Segmented Rate - percentage of female users visit out of the overall share of visits of a website in the category © 2010 Experian Limited. All rights reserved. 9
  10. 10. © 2010 Experian Limited. All rights reserved.© 2010 Experian Limited. All rights reserved. 10

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