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Beyond batch 1

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Slides for a discussion about common pitfalls for hardware startups (in the B2C space), plus a short introduction to the new R/GA #IoT startup program

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Beyond batch 1

  1. 1. Confidential Beyond batch 1 Matt Webb @genmon
  2. 2. Confidential Ex BERG and Little Printer Hardware startup advisor MD of new accelerator
  3. 3. Confidential Keep your supply chain short, and know your BOM early. (Christmas starts in July.) #1 Stay flexible
  4. 4. Confidential Learn how to target Facebook ads early. Track conversion. Avoid the batch #2 chasm. #2 Advertise
  5. 5. Confidential Use customer personas to steer marketing and design. #3 Know your customer
  6. 6. Confidential Small companies have a built-in advantage over established ones. Use it. #4 Have fun
  7. 7. Confidential Beeline Technology Will Save Us
  8. 8. Confidential
  9. 9. 9/
  10. 10. Confidential 12 weeks Class of 10 companies Co-located at R/GA Curated mentor set Exclusive demo event Capital invested in each company Format
  11. 11. Confidential Focus on creating partnerships and traction and the investment will follow Approach
  12. 12. Confidential Programs Internet of Things Class of 2014 Internet of Things Class of 2015 2014 2015 2016 2017
  13. 13. ConfidentialConfidential R/GA IoT Venture Studio UK
  14. 14. ConfidentialConfidential Areas of Interest Primary: Connected Hardware Data & AI Connected Cities Connected Finance Connected Enterprise Secondary: OOH Augmented Reality Robotics Smart Farming Environmental Sensing Urban Surveillance and Security Mobility and Smart Cars Off-Grid Mesh Networks Solar Charging
  15. 15. Confidential Early applications developed core technologies and explored the market. Now it is up to the next generation of startups to build this foundation, creating meaningful value through products and services that touch the world outside the screen. Confidential Theme
  16. 16. Confidential Applications close 14 November www.rgaiot.com matt.webb@rga.com

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