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Jonathan Anthony, ABC388 East 15th Avenue Vancouver V5T 2R1 • 604.374.3240 •       Teekay Corp...
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Jonathan Anthony Resume


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Marketing Communications professional - resume

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Jonathan Anthony Resume

  1. 1. Jonathan Anthony, ABC388 East 15th Avenue Vancouver V5T 2R1 • 604.374.3240 • Teekay CorporaTion, Vancouver, Canada 2007-presentWORK Director, Corporate Communications Deliver the corporate communications service offering: from strategy to engagement; media relations to public affairs; websites to social media; enterprise social networks to change management; copy to multimedia. Strategy • Developed two corporate strategic plans, providing stakeholder line of sight to key corporate drivers and goals; each receiving 80%+ positive approval rating from employees • Internal consultant / coach in creating communication fluency in client groups. • Online strategist for four external websites, including development, data analytics, social media leverage Creative • Produced over 120 videos in-house in 2011, saving over $200k in production costs • Change champion for how Teekay communicates – driving simple, informal, active, ABC Accredited Business StUDy engaging messaging Communicator. • Internal blogger – of satire, engagement, communications, market news Executive Accreditation Systems Program. • Simplified and consolidated organizational processes as team was reduced from Royal Roads University 2010 13 to 5 people; while maintaining client service levels. Defence of strategic portfolio: • Reinvigorated intranet in 2011 as Enterprise Social Network2011 with engagement Line of Sight – development levels that surpass best practice (30%+) - saving $70k of corporate strategic plan Reputation • Active lead on the Public Affairs team, including crisis communication MA Information Technology management: advising senior management; developing crisis response plans; acting as spokesperson when liaising with media University of Nottingham, UK • Consult on development of key messages and positioning of company procedures 1998-99 • Change management communications lead on organizational change projects Thesis: Creating a Virtual Community for preservation BesT Buy Canada, Vancouver, Canada 2004-07 of oral history in a rural Communications Manager community Owner and gatekeeper of the complete communications cycle for 11,000 staff in a highly operational organizational environment BA (Honours) Philosophy, Strategy: Executive team counsel in devising and executing the communications agenda; Politics, and Economics editor and writer – main consultant for crafting content University of East Anglia, UK Creative: Led intranet GUI design project, creating a user-friendly, engaging and auditable 1989-92 tool with 50% reduction in pages and 25% reduction in content – and a 100% increase in operational efficacy Neuro-Linguistic Systems: standardized communication protocols to reinforce corporate culture; optimized Programming operational efficacy and usability through new tools – intranet / newsletters Birkbeck College, University of London, UK JVC europe LTd, London, UK. 2001-04 2003-04 Communication Developer Corporate sponsorship and event management: UEFA EURO2004 TV & Video Production Creative: devised and executive-produced TV commercials used in 53 European Foundation Course markets (and sold to markets in Asia, Middle East and Canada) within tight timeline/ South Notts College, UK budget constraints. 1999-2000 Strategy: Influential corporate identity and Brand Statement consultant – “The Perfect Experience”; trusted aide, speechwriter, editor for Executive of a multi-billion dollar company. Marketing: International PR at CeBIT - world’s largest Trade Fair; responsible for redevelopment and content management of all 17 European websites; pioneered direct Junior Achievement BC: ACtIVItIES marketing initiatives – e-Newsletter opt-in rate 25%; Pan-European e-commerce fulfilment. Event Management: Pan-European product launches with 150+ media; concept, design Mentor, Company Program and delivery of client partner events for 800+ International Association of FiLmmaker / produCer / WeB deVeLoper  Canada/US/UK   2000-01 Business Communicators BC: Training ConsuLTanT: Cross-cultural training Japan 1998 Mentor Program TeaCher: engLish   Japan 1995-97