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My team developed a very interesting approach to personal branding that showcases an individual’s sense of their brand, “empirical” testing like Myers-Brigg / PI / StrengthsFinder, and the relative sense of their personal brand from their team.
We then take individuals through a process of elimination to refine their brand elements; and then an activation phase where they start to put their personal brand to work – through key messages, formulation of ‘the ask’, career development discussions with line managers (and headhunters?) etc.
My main brand offerings: creative tension; fixer; velocity.