Infographic 2012 PPart 1: SKILLS / EXP PERIENCE HHas “Jonathan Got 10 Linkedin top 1 most ure needs of The futu How does Jonathan deliver? TTalent?!” overused profil le Marcommms leader buzzwords 201 11OOh, yes 1. Creative Talent Personality, opinio on, knowledge – an nd a willingness to shar re OOutcomes 2. Organizatio onal Talent Scout Uncovering compe elling stories and unlocking their value is critical SSimple 3. Effective Big Pictu ure Painter Developing stakeholder Line of sightYYears of it! 4. Extensive Community Organizer I am committed to o unleashing the po ower experience of our network(s)PProven 5. Track recorrd Multime edia Storyteller We live in a visual,, ‘entertain me’ wo orld. I can deliver that. HHighly 6. Motivated Social M Media Coach I advocate the opp portunity; and activvely manage the risk 224‐7 7. Innovative Creative e Strategist This is my ‘Killer co T ombo’ SSudoku‐master 8. Problem soolving NNo‐brainer 9. Communica ation Credit: S Steve Crezenzo skills <link> DDuracell‐like 10. Dynamic CCheck –check – Ok – here we go… Another way of pu A utting it… ccheck ‐ checkmate Sun‐shaped experttize – david armano o BBlah! Blah! JJonathan has extennsive experience – 15 years of it – in m marketing and ccommunications. H He has a proven tra ack record of drivin ng superior oorganizational outccomes for companies around the wor rld. He leverages his ccommunication skills – a no‐brainer – – to deliver simple, effective ccommunications pr rograms and conte ngages, and entertains. ent that informs, enIs he creative? Oh, yes! He marries his 24‐7 innovative t thinking to his Sudooku‐MMaster problem so olving abilities. Jona athan is a Duracell‐‐like, dynamic force of nnature, a highly mo otivated leader, a c committed team pl layer who produce es the rresults that YOU ne eed.
UUse along the arc LLine of Sight: “…a cha aracteristic of certain n transmission system ms in which no obstru uctions in a direct pa ath between transmit tter and receiver can n exist.” – Networkdictionary.com EEducation Work By the numb bers…AABC Accredited Business Teekay CCorporation Strategy CCommunicator. 2007 – ppresent • 2: corpo orate strategic planns developed, providing EExecutive Accreditatiion Director,, Corporate stakeho lder line of sight too key corporate drivers and PProgram. Commun nications goals RRoyal Roads University 2010 DDefence of strategic portfolio: • 80+ ‐ % positive employee approval rating. LLine of Sight – develo opment of [logo] • 4: websiites redeveloped fo or social media leverage ccorporate strategic p plan Creative • 120: vide eos produced in‐house in 2011 • 200,000 0+ ‐ $ production coosts savings • 4 – blogs s written – for satire, engagement, commun nications, market nnews Systems • 13 – size e of team in 2007 • 5 – size o of team now; while e maintaining cliennt service levels. • 30+ ‐ % a active employee engagement level in n Enterprise Social Ne etwork [surpassing g best practice] • 70,000 ‐ ‐ $ savings over existing intranet Reputation • 20+ ‐ Pu ublic Affairs project ts acting as lead [co ounsel, messagi ng; media liaison] • 3 – large e‐scale change man nagement projects s activated as commun nications leadNNeuro‐Linguistic Pro ogramming BBirkbeck College, University of LLondon, UK 2003‐04
TTV & Video Production Commun nications Manager Best Buy / Future e ShopFFoundation Course Strategy: 2004‐07 SSouth Notts College, UK 1999‐ 11,000 –– employees for wh hom I was informat tion gatekeeper Communication Manager 22000 1 – compplete communications cycle under my y ownership Creative: – % reduction in int 50 / 25 – tranet pages / cont tent following GUI desiggn project 100 ‐ % increase in operatio onal efficacy from intranet redesign Systems: : 2 – numb ber of tools that deelivered ALL operat tional commun nication content; op ptimizing efficacy a and usability MA Information Technolo ogy Univeersity of Nottingham, UK JVC Euroope 2004: UEFA E European Football Championship at w which I 1998‐99 2001‐04 executed Co rporate sponsorship and event mana agement Thesiis: Creating a Virtual Commun nication Developer r Creative: Comm munity for preservation of 53: European n markets showing g TV commercials I devised and oral h history in a rural com mmunity executive‐pr roduced (also sold t to markets in Asia,, Middle East and Canada) within tight timeli ine/budget constra aints. Strategy: I was cor rporate identity aluation of compan 1billion+ ‐ va ny for whom I was t trusted aide, er and consulted on influence speechwriter r, editor for Executtive the deveelopment of this Marketing: Brand Statement #1 ‐ world’s llargest Trade Fair [ [CeBIT] at which I pprovided Internationa l PR 17 – Europea an countries for wh hom I redeveloped d and managed pro oduct websites 25 – % rate oopt‐in achieved in d direct marketing in nitiative. Event Manag gement: 150+ ‐ mana ged pan‐European n media for product launches 800+ ‐ attend dees to client partnner events execute ed [ concept, design and d delivery] BA (HHonours) Philosophy y, Politics, and Economics Univeersity of East Anglia, UK 19899‐92
Lifelong Learner Creative Stra ategist, Influencer 33 years: natural o obsolescence cycle in marketing co ommunications. OOvercome throug gh: Iterative R&D Constant The power o of We Enjoyin ng what you Embrace of ch hange Active ng risks Takin((arrow to lifelong g creative do (arrow to crea ative particip pation in learner) challenge strategist / The influencer; an nd to 7 Convers sation skills checklist t) <link> aall copyright image es used under creat tive commons: bit.ly link… PPART 2: BRAND ““I build (st takeholderr) commun nity” ‐ ‐ ‐ ‐ ‐ ‐ ‐
StrengthsQuest™ ‐ Use JA face in cartoon illustration of each strength? Strategy – JA flying helicopter Ideation – Rodin’s The Thinker with “!” and “?” floating up, caught by the helicopter [strategy + Idation = “killer combo”] Connectedness – we are all one (community) Maximizer – super superb (bring the b!) Communication – phew (good job I have that!) Woo (winning others over) – something that conveys agreement – standing on soapbox above a crowd? Predictive Index® PI Results Maybe a word cloud, different font sizes / positions? Social – empathetic – positive, accepting – open – collaborative – promotes teamwork – draws others into the conversation – works with and through others – strong intuitive understanding of team cohesion, dynamics, and interpersonal relations. Focuses on the ‘big picture’ goals – flexible – out of the box, collaborating widely – confidence in his ability to gain others’ trust and buy‐in. PART THREE – PERSONAL World map Three keys: countries visited (40+) (list pending) countries resident(over 1 month): Canada; US; Turkey; Kenya; Netherlands; Japan; UK languages spoken: German – Schwarzwälder Kirschtorte!; French – café au lait; English – vodka martinei – shaken, not stirred; Japanese itakdakimasu!; N. American – decaff vanilla soya latte, half‐sweet, no foam, extra hot. On My Mind Photo of JA top half of head – some kind of radiation from the top of head with ideas: Football – Arsenal logo + photo JA at WC Final 2002 Change + Lifelong Learning – Thomas Friedman photo The Big Shift – from “The Power of Pull” by John Hagel et al. “[W]e experience this…as mounting pressure, deteriorating performance and growing stress because we continue to operate with institutions and practices that are increasingly dysfunctional… Yet, the Big Shift also unleashes a huge global flow of ideas, innovations, new collaborative possibilities and new market opportunities. This flow is constantly getting richer and faster. Today…tapping the global flow becomes the key to productivity, growth and prosperity. But to tap this flow effectively, every country, company and individual needs to be constantly growing their talents.” – quote from Thomas Friedman, NY Times <link> Family – working smarter with greater focus so I can have a balanced lifestyle with my family – photo of kids Creative Tension – managing the gap between our vision and reality. Inject Compelling Storytelling – First Nations have been using stories to orient and understand the world for 10,000 years