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The Importance            of IVI, GENIVI                and Open                    Source                                ...
In-Vehicle InfotainmentNote:The black and white photographs of classicAmerican cars in this presentation are for decorativ...
IVI challenges for automakers• Smartphones and tablets set the  standard, not cars• Seamless connectivity expected  with e...
Connected IVI Services Today• Inconsistent requirements• OEMs are seeking new supply chain  that is more nimble and innova...
Cost up, revenue downRevenues                                   Shorter                                           Product ...
Head unit cost in vehicles                                                               Radio                            ...
“Groundhog day” in head unit development          • Development of commodity            content          • OEM specifics r...
Where automakers add value              OEM 1          OEM 2         OEM 3… What the       HMI            HMI            H...
Linux-based IVI systems now emerging    • A natural fit for multiple automakers      “sharing” a middleware specification ...
The GENIVI Alliance• A non-profit organization of over 165  of the top automotive OEMs and their  suppliers• Driving adopt...
A few of the 165+ GENIVI members  OEMs                    Other Board Members  BMW Group*              Bosch*  General Mot...
GENIVI targets non-differentiating elements of solution stack                                           HMI - Human Machin...
Adopt, adapt, create model             Human Machine             Interface (HMI)              Applications                ...
The GENIVI Compliance Program• A specification for open source IVI  middleware   • Developed by GENIVI expert groups   • R...
The GENIVI compliance specification    GENIVI members build and integrate compliant products,      and add their different...
Thank youMore information:• www.genivi.org• go.mentor.com/iviplatform
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The Importance of IVI, GENIVI and Open Source

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Session given at ConnectedCars on November 13, 2012 by John Lehmann, Embedded Automotive Solutions, Mentor Graphics, and Board Member of the GENIVI Alliance, “The Importance of IVI, GENIVI, and Open Source”.

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The Importance of IVI, GENIVI and Open Source

  1. 1. The Importance of IVI, GENIVI and Open Source John Lehmann Embedded Automotive Solutions Mentor Graphics Member, Board of Directors GENIVI AllianceGENIVI diagrams © GENIVI Alliance. mentor.com/embeddedPhotographs © John Lehmann. Used by permission. All Rights Reserved.Linux is the registered trademark of Linus Torvalds in the U.S. and other countries.
  2. 2. In-Vehicle InfotainmentNote:The black and white photographs of classicAmerican cars in this presentation are for decorativepurposes only and do not reflect or imply anautomaker’s participation in the GENIVI Alliance
  3. 3. IVI challenges for automakers• Smartphones and tablets set the standard, not cars• Seamless connectivity expected with every device• Tiered offerings across multiple models and model years• Overcome driver distraction restrictions• Control and enhance the driver and passenger experience• Reinforce (never dilute) the brand
  4. 4. Connected IVI Services Today• Inconsistent requirements• OEMs are seeking new supply chain that is more nimble and innovative• Solutions unique to automotive• Customers demand richer features• Traditional supply model unable to access a consumer eco-system
  5. 5. Cost up, revenue downRevenues Shorter Product Life in the Market Market Revenue Market Revenue 0 Development Costs Development Costs Rising costs of innovation Costs
  6. 6. Head unit cost in vehicles Radio Entry Media Entry Navigation High Navigation2000 2003 2005 2008 2011 2012 2013 2014 2015
  7. 7. “Groundhog day” in head unit development • Development of commodity content • OEM specifics re-implemented • Product validation • Problems solved with one supplier re-occur with others. • Limited time for innovation and new customer features 7
  8. 8. Where automakers add value OEM 1 OEM 2 OEM 3… What the HMI HMI HMI customer sees Applications Applications ApplicationsWhat could Middleware Middleware Middlewarebe common and OS and OS and OS to all Hardware Hardware Hardware
  9. 9. Linux-based IVI systems now emerging • A natural fit for multiple automakers “sharing” a middleware specification across the industry • Linux has strong pedigree in consumer electronics and enterprise networking • Rather than adding consumer features to a traditional “automotive OS”… – Take advantage of a vibrant ecosystem – Active communities of world-class developers – Mountains of pre-existing open source code to be adopted and/or modified for automotive use 9
  10. 10. The GENIVI Alliance• A non-profit organization of over 165 of the top automotive OEMs and their suppliers• Driving adoption of open source in IVI• Addressing automotive/cultural concerns• A collaboration environment for its members to contribute and maintain jointly a software infrastructure of essential but non-differentiating middleware
  11. 11. A few of the 165+ GENIVI members OEMs Other Board Members BMW Group* Bosch* General Motors Delphi* Honda Magneti Marelli* Hyundai Visteon* Jaguar Land Rover* Intel / Wind River* John Deere ARM* Nissan Mentor Graphics* PSA Peugeot Citroen* MontaVista* Renault XS Embedded* SAIC Motor Volvo Cars * GENIVI Board Members
  12. 12. GENIVI targets non-differentiating elements of solution stack HMI - Human Machine Interface • Differentiation Automaker • Integration and Tier1 • Commercial and Supplier Proprietary solutions Domain OSV • Implementation Apps Extensions Libs Competition • Non-differentiating features Open Source IVI Stack GENIVI • Consolidated Alliance Requirements Domain • Auto Specific Middleware • Validation/Compliance Open Source Kernel 12 12
  13. 13. Adopt, adapt, create model Human Machine Interface (HMI) Applications 5% Create 15% Adapt GENIVI Platform Adopt 80% Hardware 13 13
  14. 14. The GENIVI Compliance Program• A specification for open source IVI middleware • Developed by GENIVI expert groups • Refreshed and enhanced every 6 months• Now more than 46 GENIVI compliant platforms offered by GENIVI members• Compliant products from full range of membership: Tier Ones, OSVs, semis, service providers...• Members build compliant products (based on the spec) for automakers to develop next generation IVI head units
  15. 15. The GENIVI compliance specification GENIVI members build and integrate compliant products, and add their differentiating features, tools, services Audio Graphics Multimedia Speech External CE-device Connectivity Positioning Access Personal Package Networking Security Information Management Management System Infrastructure Linux operating system, drivers and libraries x86 or ARM-based Processor 15
  16. 16. Thank youMore information:• www.genivi.org• go.mentor.com/iviplatform

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