World Changing. Rethinking Priorities In The Business World. Peter Fisk


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How is the world changing? What will drive change? How will business change? What should you do now?

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World Changing. Rethinking Priorities In The Business World. Peter Fisk

  1. 1. World changing g g
  2. 2. Imagine the world is a village of 100 people f l
  3. 3. 57 Asians 21 Europeans 14 A Americans i 8 Africans
  4. 4. 52 women + 48 men
  5. 5. 89 heterosexual + 11 homosexual
  6. 6. 30 Caucasian + 70 non-Caucasian 30 Ch i ti Christians + 70 non-Christians Ch i ti
  7. 7. 6 people would have 59% of the wealth
  8. 8. (and all come from USA)
  9. 9. 80 would live in poverty 0 70 would be illiterate 50 would be hungry
  10. 10. 0 1 would own a computer
  11. 11. 0 1 would have a university degree
  12. 12. 0 1 would be dying
  13. 13. 0 1 would be being born
  14. 14. Changing life patterns Changing behaviour Changing values
  15. 15. By 2050 China’s economy will be 80% l larger th th USA than the
  16. 16. 12% of Shanghai maids quit their jobs for trading floors every year j b f t di fl
  17. 17. By 2050 there will be more female CEOs than male f l CEO th l
  18. 18. 40 million men are unlikely to fi d t find a wife ( if (ever) )
  19. 19. 5 billion tonnes of excess carbon emitted each year ... itt d h
  20. 20. ... to reduce by 80% over the next 20 years if we are to survive
  21. 21. 12% of Shanghai maids quit their jobs for trading floors every year j b f t di fl
  22. 22. Kids can do 5.4 things at the same time t th ti
  23. 23. …adults can only do 1.7 (men even less) ( l )
  24. 24. 130 million Facebook profiles 40 million daily bloggers 1 million wiki authors
  25. 25. 17% of Playstation users y are over 50 8% of global mobile phones users f l b l bil h are under 10
  26. 26. Competitive intensity has tripled in t i l d i 10 years
  27. 27. Product lifecycles have shortened b 70% h t d by
  28. 28. Imitation is immediate
  29. 29. Expectations are high p g Boredom is great Loyalty i rare L lt is Trust is low
  30. 30. Power has shifted from supplier t customer f li to t
  31. 31. Customers already have everything th need thi they d
  32. 32. … look in your wardrobe!
  33. 33. Start doing business on customer terms t t
  34. 34. … what, when, where and how they th want t
  35. 35. … rather than to fit your business priorities, structures, and timescales
  36. 36. Every customer is different y More informed M More di discerning i More promiscuous
  37. 37. Who wants you? Who do you want? What do they want?
  38. 38. New customer ‘currencies’ matter more th money … than
  39. 39. Time Space Friends Learning Wellbeing W llb i
  40. 40. … whilst ethics and environmental issues are the fastest growing customer motivation
  41. 41. Most purchase decisions are made in less than 2.6 seconds
  42. 42. … increasingly driven by emotional not rational b t ti l benefits fit
  43. 43. What will make your big idea stick in your customer’s mind?
  44. 44. … your brand, your purpose, your passion i
  45. 45. Intangible assets typically make up 72% of a company’s market value f ’ k t l
  46. 46. … reflecting your business’ future potential, more than its profits today
  47. 47. … future markets, future products f t d t
  48. 48. … sustained by strong relationships and strong brands d t b d
  49. 49. How will you do better? y
  50. 50. How will you be different? y
  51. 51. How will you be extraordinary? y y
  52. 52. Be bold Be brave Be brilliant
  53. 53. Peter Fisk is an experienced strategist and marketer, having spent many years working with the likes of American Express and British Airways, Coca Cola and Marks & Spencer, Airways Spencer BT and Cable & Wireless, Microsoft and Philips, O2 and Vodafone. He is author of the new best-selling book Marketing Genius which explores the left and best- right- g pp g y y p right-brain opportunities for marketing to deliver extraordinary results in today’s complex markets . He also wrote The Complete CEO, and has just published Business Genius, CEO, an inspirational guide to business growth. Peter is founder of The Genius Works, and is an inspirational speaker on all aspects of strategy, marketing and innovation. B i t t k ti di ti Business St t Strategy Review recently described him as R i tl d ib d hi “one of the most important new business thinkers Marketing Genius has sold over 20000 copies and has been translated into 28 different languages. languages He is now writing Green Business on how to achieve commercial success by doing the right thing ethically and environmentally . He was previously the CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, Partner at strategic innovation firm The Foundation, Director of g, g , Brand Finance, led the global marketing consulting team of PA Consulting Group, and managed brands and strategy at British Airways. He also recently established Brand Genius in partnership with Brand Finance, bringing t th th i d together the yin and yang of brand strategy and innovation. fb d t t di ti .