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Travel Gamechangers ... The future of business travel management

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Summary of Peter Fisk's keynote at GBTA Europe in Berlin 2018 ... More info at www.theGeniusWorks.com or email peterfisk@peterfisk.com

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Travel Gamechangers ... The future of business travel management

  1. 1. TRAVEL GAMECHANGERS peterfisk@peterfisk.com theGeniusWorks.com @geniusworks
  2. 2. What does it take to win in today’s world?
  3. 3. The Future Travel Manager Winning with Momentum Changing the Game
  4. 4. We live in an incredible time
  5. 5. We live in an incredible time More change in the next 10 years Than in the last 250 years
  6. 6. Incredible time Contageous ideas
  7. 7. Black cats mean prizes Digital changes everything Exponential network impact
  8. 8. Digital gets physical But tech is not enough
  9. 9. Incredible experiences But tech is not enough
  10. 10. Customer to customer But tech is not enough
  11. 11. A world of relentless change
  12. 12. A world of relentless change
  13. 13. A world of relentless change
  14. 14. A world of relentless change
  15. 15. A world of relentless change
  16. 16. A world of relentless change
  17. 17. A world of relentless change
  18. 18. A world of relentless change
  19. 19. A world of relentless change
  20. 20. A world of limitless opportunity
  21. 21. Winning with Momentum Changing the Game
  22. 22. es 1. 23 & Me 2. Aravind 3. CVS Health 4. Editas 5. Intuitive Surgical 6. Narayana Hosp 7. OneOme 8. Organova 9. PatientsLikeMe 10. Second Sight 1. Amazon 2. Aussie Farmers 3. Casper 4. Etsy 5. Glossier 6. Positive Luxury 7. Rapha 8. Supreme 9. Trader Joe’s 10. Warby Parker 1. Apple 2. Beauty’in 3. DJI 4. Go Pro 5. Lego 6. Method 7. Natura 8. Nike+ 9. Oculus Rift 10. Renova 1. Alibaba 2. ARM 3. Darktrace 4. Google X 5. Huawei 6. Magic Leap 7. Raspberry Pi 8. Reliance Jio 9. Samsung 10. Tencent 1. Aeromobil 2. Air Asia 3. Airbnb 4. Emirates 5. HyperloopOne 6. Kulula 7. Ofo 8. RedBus 9. Uber 10. Zipcars 1. 3DHubs 2. Aerofarms 3. Braskem 4. Corning 5. Dyson 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla 1. Ava Winery 2. Brewdog 3. GrameenDanone 4. Graze 5. HelloFresh 6. Juan Valdez 7. LA Organic 8. Moa Beer 9. Nespresso 10. Zespri 1. 1Atelier 2. Agua Bendita 3. Fenty Beauty 4. Jonny Cupcake 5. Patagonia 6. RentTheRunway 7. Shang Xia 8. Stitch Fix 9. Threadless 10. Tom’s 1. Aspiration 2. Comm Bank 3. Fidor 4. First National 5. Moven 6. M-Pesa 7. Square 8. Umpqau 9. Zidisha 10. Zhong An 1. Buzzfeed 2. ByteDance 3. FanDual 4. Dalian Wanda 5. Live Nation 6. Netflix 7. Red Bull 8. Udacity 9. Ushahida 10. ViceMedia futureproduct futurefashion futurefood futurehealth futuretech futuremakersfuturebank futuretravel T h e p N/S American brands European brands African/Arab brands Asia/Pacific brands futuremedia 1. Ashoka 2. IBM Watson 3. IDEO 4. Janicki BioEnergy 5. Kickstarter 6. Li & Fung 7. Planetary Resrcs 8. Scanadu 9. VIPKid 10. WeWork 1. Bitcoin 2. City FC 3. Collectivity 4. e-Estonia 5. ParkRun 6. Patreon 7. PewDiePie 8. Social Capital 9. The Muse 10. You futureservice futurebrands © Peter Fisk 2018 peterfisk@peterfisk.com www.theGeniusWorks.com futurestore
  23. 23. Hyperloop JioPhone H&M Amazon Change Why Speed
  24. 24. Li and Fung Tencent Alibaba 3DHubs networked
  25. 25. DeepMind Fidor Bank Netflix Intuitive Surgical intelligent
  26. 26. Airbnb Nike+ Lego Glossier collaborative
  27. 27. audacious Google X Red Bull Syngenta Tesla Motors
  28. 28. The Future Travel Manager Winning with Momentum Changing the Game
  29. 29. Winning in the world of business travel
  30. 30. Intuition Creativity Thoughtfulness Collaboration Empathy Winning in the world of business travel
  31. 31. Winning in the world of business travel Find a higher purpose
  32. 32. 1. Find a higher purpose
  33. 33. 1. Find a higher purpose
  34. 34. 1. Find a higher purpose Connect with the business agenda Reframe travel around growth Be the business enabler
  35. 35. Winning in the world of business travel Find a higher purpose Think like a traveller
  36. 36. 2. Think like a traveller
  37. 37. 2. Think like a traveller
  38. 38. 2. Think like a traveller Connect travel with their priorities Easy, personal and integrated Live on their smartphone
  39. 39. Winning in the world of business travel Find a higher purpose Think like a traveller Go beyond the core
  40. 40. 3. Go beyond the core
  41. 41. 3. Go beyond the core
  42. 42. 3. Go beyond the core Connectivity and productivity Relationships and empathy Better tools and services
  43. 43. Winning in the world of business travel Find a higher purpose Think like a traveller Go beyond the core Use carrots not sticks
  44. 44. 4. Use carrots not sticks
  45. 45. 4. Use carrots not sticks
  46. 46. 4. Use carrots not sticks Encourage the positive behaviours Tumi Bags and Bose earphones … ? Relevance, empathy and aspiration
  47. 47. Winning in the world of business travel Find a higher purpose Think like a traveller Go beyond the core Use carrots not sticks Connect people to people
  48. 48. 5. Connect people to people
  49. 49. 5. Connect people to people
  50. 50. 5. Connect people to people Build community and collaboration Find the influencers and passions Harness the power of your crowd
  51. 51. What will you do?
  52. 52. Winning in the world of business travel Be the business travel “Gamechanger”
  53. 53. peterfisk@peterfisk.com theGeniusWorks.com @geniusworks
  54. 54. Peter Fisk helps business leaders makesenseof afast-changing world, tofind thebest newopportunities for growth, to embracethebest newideas throughinsight and creativity, torethinktheir entirevisionand strategy, business model and customer experience. Being 10%better is just enoughtocompeteintoday’s world, tostand still. Thereal questionis howto be 10times better, toget ahead, tostand out, tobetheleader whohelps thebusiness createand deliver futuresuccess. Peter works across theworld, helping business leaders todevelop innovativestrategies for business and brands. Heis a thinker, advisor andpractical entrepreneur. Heis Professor of Strategy, Innovationand Marketing at IE Business School, one of theworld’s top rankedbusiness schools, whilst alsofounder and CEOof GeniusWorks, aboutiqueconsulting firm, helping clients across every sector tomakesenseof fast-changing markets, and find newways tothink, competeand win. Having trained as anuclear physicist, Peter moved tomanaging brands likeConcordeat BritishAirways, helping Microsoft to adopt avalue-based marketing model, and Virgintolaunchintonewmarkets. As ahighly experienced consultant hehas worked inevery sector and regionof theworld. As CEOof theworld’s largest marketingorganisation, theChartered Instituteof Marketing, hebecameaglobal authority onwhat’s best and next inbusiness and markets. Finding his ownspace, hefounded GeniusWorks, withoffices inLondonand Istanbul. Heworks withcompanies big and small, food tofashion, skincaretostockexchanges, hightechtohuman–and organisations as diverseas Aeroflot and BanyanTree, Cartier toCoty, CocaColaand Club Med, Cooperativeand Courvoisier, Davidoff and DSM, Eczacibasi and Fat Face, Fosters and GSK, Hershey’s and Mars, M&Sand Nestle, Microsoft and O2, Phillips and Philosophy, Red Bull andSavola, Santander and Skanska, Shell and Tata, Teliaand Turkcell, Unilever and UAE Government , Virginand Visa, Vodafoneand Yapi Kredi –tothink bigger and smarter, develop innovativestrategies, bolder brands, and accelerategrowth. Peter’s newbook“Gamechangers: Areyouready tochangetheworld?” explores thenext generationof business andbrands, shaking up markets, innovating andwinning innewways. Basedon100global casestudies, it explores thechallenges of new markets, changing customers, brand building, newbusiness models, real-timemarketing, harnessing social media, inspiring leadership and positiveimpact. It has beennominated for Management Bookof theYear. His other books include“Marketing Genius” explores theleft and right-brainchallenges of success, and is translated into35 languages. It was followed by fiveothers –“Business Genius” onleadership and strategy, “Customer Genius” onbuilding a customer-centric business, “PeoplePlanet Profit” onsustainableinnovation, and “CreativeGenius”, theinnovationhandbook for business leaders, defining what it takes tobeLeonardodaVinci inthe21st Century. Peter features intheGuruRadar of Thinkers50, and was described by Business Strategy Journal as “oneof thebest new business thinkers”. His adviceis sought after by business leaders around theworld, headds specialist expertisetokey projects, combining newideas withpractical action, inspirationand impact. Helping youtofind your ownspace, tobeleaders of change–tobebold, braveandbrilliant. Website:www.theGeniusWorks.com Email: peterfisk@peterfisk.com PeterFisk Inspiring new ideas Facilitating innovation Developing leaders

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