Peter Fisk helps business leaders makesenseof afast-changing world, tofind thebest newopportunities for growth, to
embracethebest newideas throughinsight and creativity, torethinktheir entirevisionand strategy, business model and
customer experience. Being 10%better is just enoughtocompeteintoday’s world, tostand still. Thereal questionis howto be
10times better, toget ahead, tostand out, tobetheleader whohelps thebusiness createand deliver futuresuccess.
Peter works across theworld, helping business leaders todevelop innovativestrategies for business and brands. Heis a
thinker, advisor andpractical entrepreneur. Heis Professor of Strategy, Innovationand Marketing at IE Business School, one of
theworld’s top rankedbusiness schools, whilst alsofounder and CEOof GeniusWorks, aboutiqueconsulting firm, helping
clients across every sector tomakesenseof fast-changing markets, and find newways tothink, competeand win.
Having trained as anuclear physicist, Peter moved tomanaging brands likeConcordeat BritishAirways, helping Microsoft to
adopt avalue-based marketing model, and Virgintolaunchintonewmarkets. As ahighly experienced consultant hehas
worked inevery sector and regionof theworld. As CEOof theworld’s largest marketingorganisation, theChartered Instituteof
Marketing, hebecameaglobal authority onwhat’s best and next inbusiness and markets.
Finding his ownspace, hefounded GeniusWorks, withoffices inLondonand Istanbul. Heworks withcompanies big and small,
food tofashion, skincaretostockexchanges, hightechtohuman–and organisations as diverseas Aeroflot and BanyanTree,
Cartier toCoty, CocaColaand Club Med, Cooperativeand Courvoisier, Davidoff and DSM, Eczacibasi and Fat Face, Fosters and
GSK, Hershey’s and Mars, M&Sand Nestle, Microsoft and O2, Phillips and Philosophy, Red Bull andSavola, Santander and
Skanska, Shell and Tata, Teliaand Turkcell, Unilever and UAE Government , Virginand Visa, Vodafoneand Yapi Kredi –tothink
bigger and smarter, develop innovativestrategies, bolder brands, and accelerategrowth.
Peter’s newbook“Gamechangers: Areyouready tochangetheworld?” explores thenext generationof business andbrands,
shaking up markets, innovating andwinning innewways. Basedon100global casestudies, it explores thechallenges of new
markets, changing customers, brand building, newbusiness models, real-timemarketing, harnessing social media, inspiring
leadership and positiveimpact. It has beennominated for Management Bookof theYear.
His other books include“Marketing Genius” explores theleft and right-brainchallenges of success, and is translated into35
languages. It was followed by fiveothers –“Business Genius” onleadership and strategy, “Customer Genius” onbuilding a
customer-centric business, “PeoplePlanet Profit” onsustainableinnovation, and “CreativeGenius”, theinnovationhandbook
for business leaders, defining what it takes tobeLeonardodaVinci inthe21st Century.
Peter features intheGuruRadar of Thinkers50, and was described by Business Strategy Journal as “oneof thebest new
business thinkers”. His adviceis sought after by business leaders around theworld, headds specialist expertisetokey
projects, combining newideas withpractical action, inspirationand impact. Helping youtofind your ownspace, tobeleaders
of change–tobebold, braveandbrilliant.
Website:www.theGeniusWorks.com Email: firstname.lastname@example.org
Inspiring new ideas