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Peter Fisk theGeniusWorks.com @geniusworks The new luxury of brands
+genius Luxury of time
+genius Luxury of being human
+genius Luxury of creativity
+genius Luxury of experiences
+genius Changing the game
+genius
+genius
+genius Think Nespresso
© Peter Fisk 2015 More details in the new “Gamechangers” book +genius Think Airbnb
+genius Think Tesla
+genius
+genius
+genius Think Starbucks
+genius
+genius
+genius
+genius
+genius Think Shang Xia
+genius
+genius
+genius
+genius Think Rapha
+genius
+genius
+genius
What will you do?
“Out-thinking the competition with audaciou audacious ideas that can change the world”
© Peter Fisk 2015 More details in the new “Gamechangers” book +genius CustomerBusiness Rethink purpose
+genius Harley Davidson
Harley Owners Group
“Building brands about people not products, aspirations not egos … about making life better +genius
© Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink brands
Nike
Nike+
“Innovating the whole business… from business model tocustomer experience”
!© Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink innovation
+genius Beauty’in
Beauty’in
Acting with speed and agility Connecting ideas and people Passion to make life better Having an audacious attitude Shaping...
Redefining markets
10 times, not 10% +genius
The Gamechangers +genius
Aeromobil 3.0
Audacious ideas +genius
es 1.  23 & Me 2.  Aravind 3.  Epocrates 4.  Genentech 5.  Intuitive Surgical 6.  Narayana H 7.  Organova 8.  PatientsLike...
Mexico 1968
Zurich 1982
Don’t just play the game Change the game
Change your game THINK Change your vision Change your story Change your market Change your strategy Change your brand DESI...
THINK Change your vision Focus on optimising profits Built on core capabilities To be 10% better Guided by inspiring purpo...
+genius
Vision Canvas Strategy Canvas Growth Canvas Disruption Canvas Brand Canvas Engagement Canvas Proposition Canvas Relationsh...
+genius
Peter Fisk is a bestselling author, keynote speaker and expert consultant, helping business leaders to develop innovative ...
+genius Email: peterfisk@peterfisk.com Phone: +44 7834483830 Twitter: @geniusworks Website: www.theGeniusWorks.com
The New Luxury of Brands
The New Luxury of Brands
The New Luxury of Brands
The New Luxury of Brands
The New Luxury of Brands
The New Luxury of Brands
The New Luxury of Brands
The New Luxury of Brands
The New Luxury of Brands
The New Luxury of Brands
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The New Luxury of Brands

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Peter Fisk's keynote at the Luxury Marketing Council in Dubai UAE 2016.
Find out more at www.theGeniusWorks.com
Download www.thegeniusworks.com/vault-entry/the-new-luxury/

Published in: Retail, Business
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  • For more than a decade now, the luxury goods industry has been experiencing the arising development of “The New Luxury” transmutation; i.e. how luxury brands like Louis Vuitton, Cartier and Christian Dior went from being purveyors of genuinely luxurious products, hand-crafted from the finest materials and available only to the very richest, to selling a logo and a dream attached to mass produced goods for the mass market. http://www.sollylabs.com/ (animation studio)
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The New Luxury of Brands

  1. Peter Fisk theGeniusWorks.com @geniusworks The new luxury of brands
  2. +genius Luxury of time
  3. +genius Luxury of being human
  4. +genius Luxury of creativity
  5. +genius Luxury of experiences
  6. +genius Changing the game
  7. +genius
  8. +genius
  9. +genius Think Nespresso
  10. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Think Airbnb
  11. +genius Think Tesla
  12. +genius
  13. +genius
  14. +genius Think Starbucks
  15. +genius
  16. +genius
  17. +genius
  18. +genius
  19. +genius Think Shang Xia
  20. +genius
  21. +genius
  22. +genius
  23. +genius Think Rapha
  24. +genius
  25. +genius
  26. +genius
  27. What will you do?
  28. “Out-thinking the competition with audaciou audacious ideas that can change the world”
  29. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius CustomerBusiness Rethink purpose
  30. +genius Harley Davidson
  31. Harley Owners Group
  32. “Building brands about people not products, aspirations not egos … about making life better +genius
  33. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink brands
  34. Nike
  35. Nike+
  36. “Innovating the whole business… from business model tocustomer experience”
  37. !© Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink innovation
  38. +genius Beauty’in
  39. Beauty’in
  40. Acting with speed and agility Connecting ideas and people Passion to make life better Having an audacious attitude Shaping your own vision Making sense of change Persisting to make it happen © Peter Fisk 2014 Gamechangers.pro
  41. Redefining markets
  42. 10 times, not 10% +genius
  43. The Gamechangers +genius
  44. Aeromobil 3.0
  45. Audacious ideas +genius
  46. es 1.  23 & Me 2.  Aravind 3.  Epocrates 4.  Genentech 5.  Intuitive Surgical 6.  Narayana H 7.  Organova 8.  PatientsLikeMe 9.  Scanadu 10. Second Sight 1.  Amazon 2.  Aussie Farmers 3.  Etsy 4.  Fab 5.  Greenbox 6.  Le Pain Q 7.  Positive Luxury 8.  Trader Joe’s 9.  ZaoZao 10. Zilok 1.  Apple 2.  Beauty’in 3.  Godrej 4.  Lego 5.  Method 6.  Natura 7.  Nike+ 8.  Oculus Rift 9.  Pebble 10. Renova 1.  Alibaba 2.  ARM 3.  Bharti Airtel 4.  Giff Gaff 5.  Google X 6.  Rackspace 7.  Raspberry Pi 8.  Samsung 9.  Tencent QQ 10. Xiaomi 1.  Aeromobil 2.  Air Asia 3.  AirBNB 4.  Emirates 5.  Kulula 6.  Moveo 7.  Pipistrel 8.  RedBus 9.  Virgin Galactic 10. Zipcars 1.  3DHubs 2.  Corning 3.  DP World 4.  Dyson 5.  Embraer 6.  Local Motors 7.  Space X 8.  Syngenta 9.  Tata 10. Tesla 1.  Aeroshots 2.  Gram-Danone 3.  Graze 4.  Isis Organic 5.  Juan Valdez 6.  LA Organic 7.  Moa Beer 8.  Nespresso 9.  Yeni Reki 10. Zespri 1.  Ashmei 2.  Beats 3.  Desigual 4.  Gilan 5.  Indetix 6.  Patagonia 7.  Rapha 8.  Shang Xai 9.  Threadless 10. Tom’s 1.  Alior Sync 2.  La Caixa 3.  Fidor 4.  First National 5.  Itan Unibanco 6.  Moven 7.  M-Pesa 8.  Square 9.  Umpqau 10. Zidisha 1.  Al Jazeera 2.  Coursera 3.  Future 4.  Pixar 5.  Pledge Music 6.  Red Bull 7.  Rovio 8.  Spotify 9.  Ushahida 10. Wordpress futureproduct futurefashion futurefoodfuturestore futurehealth futuretech futuremakersfuturebank futuretravel N/S American brands European brands African/Arab brands Asian/Oceania brands futuremedia 1.  Ashoka 2.  AzuriTech 3.  Graal Bio 4.  IBM 5.  IDEO 6.  Kickstarter 7.  Li & Fung 8.  Live Nation 9.  Salesforce 10. Y Combinator 1.  FC Barcelona 2.  Bitcoin 3.  Bhutan 4.  The Elders 5.  Lovemarks 6.  Oregon Project 7.  ParkRun 8.  WWF 9.  Zoe Suggs 10. You futureservice futurebrands © Peter Fisk 2014 peterfisk@peterfisk.com Gamechangers.pro The book includes 100 case studies of brands, large and small, from across the world who are shaking up their markets, as voted for by industry leaders in each sector. More at www.Gamechangers.pro
  47. Mexico 1968
  48. Zurich 1982
  49. Don’t just play the game Change the game
  50. Change your game THINK Change your vision Change your story Change your market Change your strategy Change your brand DESIGN Change your business Change your potential Change your results Change your relationship Change your experience RESONATE MOBILISE EXPLORE IMPACT AMPLIFY DISRUPT ENABLE INSPIRE © Peter Fisk 2015 More details in the new “Gamechangers” book +genius
  51. THINK Change your vision Focus on optimising profits Built on core capabilities To be 10% better Guided by inspiring purpose Driven by audacious ideas To be 10 times better EXPLORE Change your market Accepting markets as they are Geography and category Rational and average Making markets in your vision Tribal and problem solving Emotional and distinctive DISRUPT Change your strategy Strategy optimises the present Evolving incrementally Playing the game Strategy disrupts the future Pivoting transformationally Changing the game INSPIRE Change your brand Brands are logos and slogans About companies and products Promotions to drive sales Brands capture bigger ideas About people and their aspirations Platforms for collaboration DESIGN Change your business Innovating products and services Driven by technical possibility Linear, disciplined process Innovating the business model Driven by human opportunity Dynamic, creative fusions RESONATE Change your story Communicate on your terms Push campaigns to everyone Slogans, gimmicks, incentives Engage people on their terms On demand, time and place Topical, authentic, experiential ENABLE Change your experience Selling and serving Consistent and delivered Transactional, linear, finite Engaging and enabling Participative and personal Relational, circular, enduring MOBILISE Change your relationship Seek relationships with people Loyalty built on incentives Individual and isolated Relationships between people Loyalty built on community Collaborative and sharing IMPACT Change your results Short term financial results Sustainability as compliance Compromised value Long term value creation Sustainability drives growth Englightened value AMPLIFY Change your potential Supertanker’s size and stability Managing the status quo Deliver and improve Speedboat’s speed and agility Leaders of a changing world Innovate and amplify 10 ways to change the game © Peter Fisk 2015 More details in the new “Gamechangers” book
  52. +genius
  53. Vision Canvas Strategy Canvas Growth Canvas Disruption Canvas Brand Canvas Engagement Canvas Proposition Canvas Relationship Canvas Insights Canvas Co-creation Canvas Innovation Canvas Business Canvas Leadership Canvas Sustainability Canvas Culture Canvas Performance Canvas FUTURELABBRANDLAB CREATIVELABPERFORMANCELAB +genius
  54. +genius
  55. Peter Fisk is a bestselling author, keynote speaker and expert consultant, helping business leaders to develop innovative strategies for business and brands. He is a Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, and leads his own company, GeniusWorks, a boutique consulting firm, helping clients around the world to make sense of fast-changing markets, and find new ways to think, compete and win. He features on the Thinkers 50 “Guru Radar” as one of the world’s top business experts. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with businesses in every sector, food to fashion, skincare to stock exchanges – brands as diverse as Aeroflot and Coca Cola, DSM and GSK, Mars and M&S, Philosophy and Red Bull, Sabre and Santander,Tata and Turkcell,Virgin and Visa, Vodafone and Yapi Kredi - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s new book "Gamechangers ... Are you ready to change the world?” explores the next generation of brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building, new business models, real-time marketing, harnessing social media, inspiring leadership and positive impact. It has been nominated for Marketing Book of the Year 2015. His other books include "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy,“Customer Genius” on building a customer-centric business, “People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century.  Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant.
  56. +genius Email: peterfisk@peterfisk.com Phone: +44 7834483830 Twitter: @geniusworks Website: www.theGeniusWorks.com

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