Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
THE GENIUS OF APPLE



                theGeniusWorks.com
theGeniusWorks.com
JOBS/WOZNIAK 1976

  $1BN BY 1980

    1985-1996

JOBS & JELLYBEANS
 O S            S

    IMAC 1999

   DIGITAL HUB

  ON...
theGeniusWorks.com
IPOD 2001

   $8BN

ITUNES 2003

   10BN
    0

IPHONE 2007

  $
  $13BN

 IPAD 2010
theGeniusWorks.com
MOBILE DEVICE CO.

    JOBS + IVE

BEAUTIFUL OBJECTS

    SAYING NO
    S    G O

 BEYOND PROCESS

   PLATFORMS

BOLD EXPE...
theGeniusWorks.com
DON’T SELL PRODUCTS

   NEVER FIRST

  EARLY ADOPTERS

   MAGIC WORDS
     GC O S

 FOCUS ON THE FEEL

    PACKAGING

   K...
theGeniusWorks.com
$300bn




$200bn




$100bn




     2000   2002   2004   2006   2008   2010
$300bn




$200bn




$100bn




     2000   2002   2004   2006   2008   2010
$300bn




$200bn




$100bn




     2000   2002   2004   2006   2008   2010
peterfisk@peterfisk.com   theGeniusWorks.com
Upcoming SlideShare
Loading in …5
×

The Genius of Apple

2,237 views

Published on

What is the real secret of Apple's design, marketing and business success?

  • Be the first to comment

The Genius of Apple

  1. 1. THE GENIUS OF APPLE theGeniusWorks.com
  2. 2. theGeniusWorks.com
  3. 3. JOBS/WOZNIAK 1976 $1BN BY 1980 1985-1996 JOBS & JELLYBEANS O S S IMAC 1999 DIGITAL HUB ONLINE/RETAIL
  4. 4. theGeniusWorks.com
  5. 5. IPOD 2001 $8BN ITUNES 2003 10BN 0 IPHONE 2007 $ $13BN IPAD 2010
  6. 6. theGeniusWorks.com
  7. 7. MOBILE DEVICE CO. JOBS + IVE BEAUTIFUL OBJECTS SAYING NO S G O BEYOND PROCESS PLATFORMS BOLD EXPERIMENTS
  8. 8. theGeniusWorks.com
  9. 9. DON’T SELL PRODUCTS NEVER FIRST EARLY ADOPTERS MAGIC WORDS GC O S FOCUS ON THE FEEL PACKAGING KEEP MOVING
  10. 10. theGeniusWorks.com
  11. 11. $300bn $200bn $100bn 2000 2002 2004 2006 2008 2010
  12. 12. $300bn $200bn $100bn 2000 2002 2004 2006 2008 2010
  13. 13. $300bn $200bn $100bn 2000 2002 2004 2006 2008 2010
  14. 14. peterfisk@peterfisk.com theGeniusWorks.com

×