THE GENIUS OF APPLE



                theGeniusWorks.com
theGeniusWorks.com
JOBS/WOZNIAK 1976

  $1BN BY 1980

    1985-1996

JOBS & JELLYBEANS
 O S            S

    IMAC 1999

   DIGITAL HUB

  ON...
theGeniusWorks.com
IPOD 2001

   $8BN

ITUNES 2003

   10BN
    0

IPHONE 2007

  $
  $13BN

 IPAD 2010
theGeniusWorks.com
MOBILE DEVICE CO.

    JOBS + IVE

BEAUTIFUL OBJECTS

    SAYING NO
    S    G O

 BEYOND PROCESS

   PLATFORMS

BOLD EXPE...
theGeniusWorks.com
DON’T SELL PRODUCTS

   NEVER FIRST

  EARLY ADOPTERS

   MAGIC WORDS
     GC O S

 FOCUS ON THE FEEL

    PACKAGING

   K...
theGeniusWorks.com
$300bn




$200bn




$100bn




     2000   2002   2004   2006   2008   2010
$300bn




$200bn




$100bn




     2000   2002   2004   2006   2008   2010
$300bn




$200bn




$100bn




     2000   2002   2004   2006   2008   2010
peterfisk@peterfisk.com   theGeniusWorks.com
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The Genius of Apple

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What is the real secret of Apple's design, marketing and business success?

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The Genius of Apple

  1. 1. THE GENIUS OF APPLE theGeniusWorks.com
  2. 2. theGeniusWorks.com
  3. 3. JOBS/WOZNIAK 1976 $1BN BY 1980 1985-1996 JOBS & JELLYBEANS O S S IMAC 1999 DIGITAL HUB ONLINE/RETAIL
  4. 4. theGeniusWorks.com
  5. 5. IPOD 2001 $8BN ITUNES 2003 10BN 0 IPHONE 2007 $ $13BN IPAD 2010
  6. 6. theGeniusWorks.com
  7. 7. MOBILE DEVICE CO. JOBS + IVE BEAUTIFUL OBJECTS SAYING NO S G O BEYOND PROCESS PLATFORMS BOLD EXPERIMENTS
  8. 8. theGeniusWorks.com
  9. 9. DON’T SELL PRODUCTS NEVER FIRST EARLY ADOPTERS MAGIC WORDS GC O S FOCUS ON THE FEEL PACKAGING KEEP MOVING
  10. 10. theGeniusWorks.com
  11. 11. $300bn $200bn $100bn 2000 2002 2004 2006 2008 2010
  12. 12. $300bn $200bn $100bn 2000 2002 2004 2006 2008 2010
  13. 13. $300bn $200bn $100bn 2000 2002 2004 2006 2008 2010
  14. 14. peterfisk@peterfisk.com theGeniusWorks.com

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