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The Future of Technology Professionals

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Summary of Peter Fisk's keynote to Europe's technology leaders at CEPIS Forum Amsterdam 25 November 2016 ... Exploring the driving force of technology on business futures, and the time for tech professionals to step as the drivers of strategy, innovation and future growth. More at www.theGeniusWorks.com

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The Future of Technology Professionals

  1. 1. Prof. Peter Fisk IE Business School and GeniusWorks www.theGeniusWorks.com THE FUTURE OF TECHNOLOGY PROFESSIONALS GAMECHANGERS
  2. 2. We all know that technology is changing the world, in ways and at a rate like never before. Alibaba’s $28bn sales in one day, Pokemon Go reinventing the hybrid world of gaming, remote diagnostics of aircraft as they fly above us, personalisation of offers with iBeacons as we browse a store. We see the accelerated adoption of everything from mobility to the internet of things, robotics to augmented reality, driverless cars and renewable energy, blockchain processes and 3d printed body parts. The real question is how technology is being most effectively harnessed in organisations to guide new possibilities, to be a driver of strategy and catalyst of innovation, rather than just a support function. How too are technology professionals, from CTO to IT Help Desks, changing their role in organisations, to enable leaders and managers to make sense, harness the full potential, and effectively deliver the organisations and innovations of the future.
  3. 3. In his keynote to the world’s leaders of technology professionals, Peter Fisk explores: 1. the changing role of technology in the business, from transactional to transformational, from enabling platforms to distinctive experiences. 2. the necessary role of technology people in business, from support function to executive leadership, from technical skills to innovation visionaries 3. the opportunity for technology professional networks and associations, from educator to enabler, from passive membership to active movement.
  4. 4. The driving force of technology in business The changing role of technology professionals The new opportunities for technology professional networks
  5. 5. We live in an incredible time
  6. 6. Virtual world becomes real
  7. 7. Spectacles to Snapchat
  8. 8. Unlimited executive jets
  9. 9. Uber becomes Eats
  10. 10. Driverless in Singapore
  11. 11. $85bilion to be more human
  12. 12. Alibaba’s $28bn Day
  13. 13. Your DNA for $99 by 23andMe
  14. 14. Robot heart surgery by DaVinci
  15. 15. OneWeb’s global internet for all
  16. 16. Udacity nanodegrees for the future
  17. 17. The driving force of technology in business
  18. 18. Anything is possible
  19. 19. 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7 E7 = China, Malaysia, Chile, Poland, Peru, Mexico, Philippines
  20. 20. 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7
  21. 21. Tectonic shifts
  22. 22. East Small West Big ProfitVolume
  23. 23. Consumer Pull Individual Business Push Average
  24. 24. ImaginationCapability +genius TalentExperience ExponentialImprovement
  25. 25. Megatrends 2025
  26. 26. Human Technology Global Personal Circular Economy Reputation and Privacy Collaborative Consumption Anytime Anywhere Wearables and Sensors Primary Megatrends Enabling Megatrends Supporting Megatrends
  27. 27. Human Technology Global Personal Circular Economy Robotics and Intelligence Big Data and Clouds Smart Cities & Creative Hubs Reputation and Privacy Collaborative Consumption Social Change and New Tribes Wellbeing and Biotech Anytime Anywhere Wearables and Sensors Primary Megatrends Enabling Megatrends Supporting Megatrends
  28. 28. Human Technology Global Personal Connectivity & Convergence New Business Models Circular Economy Robotics and Intelligence Big Data and Clouds Smart Cities & Creative Hubs Reputation and Privacy Collaborative Consumption Social Change and New Tribes Wellbeing and Biotech Emerging markets Urban Living and Travel Anytime Anywhere 3D Printing & Smart Systems Wearables and Sensors Primary Megatrends Enabling Megatrends Supporting Megatrends
  29. 29. Shaping the future
  30. 30. es 1. 23 & Me 2. Aravind 3. Editas 4. Genentech 5. Intuitive Surgical 6. Narayana Hosp 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight 1. Amazon 2. Aussie Farmers 3. Etsy 4. Farfetch 5. Le Pain Quotidien 6. Pinterest 7. Positive Luxury 8. Rackuten Ichiba 9. Trader Joe’s 10. Zappos 1. Apple 2. Beauty’in 3. DJI 4. Go Pro 5. Lego 6. Method 7. Natura 8. Nike+ 9. Oculus Rift 10. Renova 1. Alibaba 2. ARM 3. Bharti Airtel 4. GE 5. Google X 6. OneWeb 7. Raspberry Pi 8. Samsung 9. Slack 10. Xiaomi 1. Aeromobil 2. Air Asia 3. Airbnb 4. CitizenM 5. Emirates 6. Kulula 7. RedBus 8. Uber 9. Virgin Galactic 10. Zipcars 1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla 1. Brewdog 2. GrameenDanone 3. Graze 4. Juan Valdez 5. LA Organic 6. Moa Beer 7. Modern Meadow 8. Nespresso 9. Yeni Reki 10. Zespri 1. Ashmei 2. 1Atelier 3. Desigual 4. Jonny Cupcake 5. Inditex 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Tom’s 1. Aspiration 2. Fidor 3. First National 4. Moven 5. M-Pesa 6. Robinhood 7. Square 8. TransferWise 9. Umpqau 10. Zidisha 1. Al Jazeera 2. Buzzfeed 3. Netflix 4. Pledge Music 5. Red Bull 6. RiotGames 7. Snap 8. Ushahida 9. ViceMedia 10. WeChat futureproduct futurefashion futurefood futurehealth futuretech futuremakersfuturebank futuretravel N/S American brands European brands African/Arab brands Asia/Pacific brands futuremedia 1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM Watson 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator 1. Bitcoin 2. Bhutan 3. City FC 4. The Elders 5. FanDuel 6. ParkRun 7. Michelle Phen 8. Planetary Res 9. Udacity 10. You futureservice futurebrands © Peter Fisk 2016 peterfisk@peterfisk.com www.theGeniusWorks.com futurestore
  31. 31. The driving force of technology in business The changing role of technology professionals
  32. 32. audacious
  33. 33. networked
  34. 34. intelligent
  35. 35. collaborative
  36. 36. Change Why enabling
  37. 37. I need visionary thinker and innovator …
  38. 38. DISRUPTIVE TECHNOLOGIES +genius
  39. 39. +genius
  40. 40. Moonshot thinking
  41. 41. Why be 10% better? When you could be 10x better?
  42. 42. Rethinking how markets work
  43. 43. +genius
  44. 44. Rethinking experiences
  45. 45. Rethinking business models
  46. 46. The role of technology professionals
  47. 47. Top jobs in next 5 years
  48. 48. Leading “ideas and networks” companies
  49. 49. Leading “ideas and networks” companies Future-back strategies Design thinking New business models Ecosystem development Smart, exponential growth
  50. 50. ß ß ß ß ß Future back Smart choices Innovative strategy Value Proposutions Make it happen ß ß ß ß ß Design thinking Framing context Creative Fusions Business Models Accelerate action Page 16 Vision3 Vision2 Vision1 Deliverables3 Deliverables2 Deliverables1 Results3 Results2 Results1 Horizon 1 delivers excellence and quick wins Horizon 2 delivers new concepts and extensions Horizon 3 delivers breakthroughs and a new core What products and services do we bring together for our customers? Customers Communication PartnersOfferings Channels Relationships Processes Revenue streams Pricing models Coststreams Investments Who are our target segments of customers and users? Which types of distribution channels will we use to reach customers? What kind of relationship do customers seek with us, and each other? Who are the external partners to help us create and deliver the offerings? What distinctive assets do we have to use in existing or new ways? What benefits do we enable our customers to achieve? What are the main internal activities to create and deliver the offerings? What are the main sources of revenue, and which could be largest? How, when and how often will we charge customers? What are the most significant ongoing costs to create and deliver the offerings? How much do we need to spend before we start earning? Proposition Resources What are the main internal resources to create and deliver the offerings? Assets Products & Services What brand do we use? What are the key messages, and how do we engage customers? Customer BrandJobs Gains Pains What benefits does the customer expect or desire, both rational and emotional? What are the negatives in their current experience, both Rational and emotional? What is the customer trying to do – the job they want to do, or new goal to achieve? Gain creators How do the products and services create customer gain, for example savings that make them happy, or deliver outcomes beyond expectations? Pain relievers Products and services How do the products and services remove the negatives, eg save time and effort, make them fee better, remove negative impacts, or fears? What are all the product and service components that enable the customer to achieve their job? 2021 Where are the relevant high growth markets? 2018 2016 Who are the relevant high growth customers? What are the relevant high growth categories? What are the relevant high growth products/services? 2021 2016 Idea Create Improve Pivot Accelerating innovation and future growth
  51. 51. IT support is boring, isn’t it?
  52. 52. For the customer, it’s life or death
  53. 53. The driving force of technology in business The changing role of technology professionals The new opportunities for technology professional networks
  54. 54. Harley Davidson
  55. 55. Harley Holidays
  56. 56. +genius Building communities +genius
  57. 57. +genius Building communities Communities based on common features Place, Activity, Profession with practical support eg services +genius
  58. 58. +genius Building communities Communities based on common features Place, Activity, Profession with practical support eg services Communities based on useful connections Network, resources, know that facilitate people eg education
  59. 59. Building communities Communities based on common features Place, Activity, Profession with practical support eg services Communities based on useful connections Network, resources, know that facilitate people eg education Communities based on shared aspiration Purpose, ideas, possibilities which enable success eg new agendas +genius
  60. 60. To be the next Lei Jen
  61. 61. Navigating the future
  62. 62. What will you do?
  63. 63. Acting with speed and agility Connecting ideas and people Passion to make life better Having an audacious attitude Shaping your own vision Making sense of change Persisting to make it happen
  64. 64. Be bold Be brave Be brilliant
  65. 65. +genius
  66. 66. Peter Fisk helps business leaders make sense of a fast-changing world, to find the best new opportunities for growth, to embrace the best new ideas through insight and creativity, to rethink their entire vision and strategy, business model and customer experience. Being 10% better is just enough to compete in today’s world, to stand still. The real question is how to be 10 times better, to get ahead, to stand out, to be the leader who helps the business create and deliver future success. Peter works across the world, helping business leaders to develop innovative strategies for business and brands. He is a thinker, advisor and practical entrepreneur. He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, whilst also founder and CEO of GeniusWorks, a boutique consulting firm, helping clients across every sector to make sense of fast-changing markets, and find new ways to think, compete and win. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. As a highly experienced consultant he has worked in every sector and region of the world. As CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what’s best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with companies big and small, food to fashion, skincare to stock exchanges, high tech to human – and brands as diverse as Aeroflot and Banyan Tree, Coca Cola and Club Med, Cooperative and Courvoisier, Davidoff and DSM, Eczacibasi and Fat Face, Fosters and GSK, Hershey’s and Mars, M&S and Nestle, Microsoft and O2, Phillips and Philosophy, Red Bull and Sabre, Santander and Skanska, Shell and Tata, Telia and Turkcell, Unilever and VB Beer, Virgin and Visa, Vodafone and Yapi Kredi – to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s new book “Gamechangers: Are you ready to change the world?” explores the next generation of business and brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building, new business models, real-time marketing, harnessing social media, inspiring leadership and positive impact. It has been nominated for Management Book of the Year 2015. His other books include “Marketing Genius” explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on building a customer-centric business, “People Planet Profit” on sustainable innovation, and “Creative Genius”, the innovation handbook for business leaders, defining what it takes to be Leonardo da Vinci in the 21st Century. Growing up in rural Northumberland, in the north of England, Peter has a love of running that has taken him from a youthful mile champion to still running every day, 35 years later. He now lives in Teddington, to the west of London, surrounded by the Royal Parks of King Henry VI and his hunting deer. He is married with two teenage daughters, who keep him real and in touch with the Snapchat, Netflix lifestyles of Gen Z. Inspired by his first job in the airline world, he loves to travel far and wide, indulge in Asian food, together with a well chilled Sauvignon Blanc. His favourite brands range from Ashmei running gear to Rapha cycle club, Paul Smith’s fashion design and House Café in Istanbul, New York’s MOMA to New Zealand’s great Moa Beer. Peter features in the Guru Radar of Thinkers50, and was described by Business Strategy Journal as “one of the best new business thinkers”. His advice is sought after by business leaders around the world, he adds specialist expertise to key projects, combining new ideas with practical action, inspiration and impact. Helping you to find your own space, to be leaders of change – to be bold, brave and brilliant. Email: peterfisk@peterfisk.com Phone: +44 7834483830 Twitter: @geniusworks Website: theGeniusWorks.com 77 Peter Fisk
  67. 67. www.theGeniusWorks.com

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