SlingshotsCreating the ultimate events           for your sponsors                    Peter Fisk       Budapest, January 2...
We live in an incredible, changing world …
We work in an incredible, changing world …
Welcome to our VUCA world
VolatileUncertain  ComplexAmbiguous
VibrantUnREALCrazyAstounding
instant, knowledge, collaborative, social
emotional, creative, theatrical, sexualgenius   works
human, interactive, engaging, addictive
impressive, profitable, global, inspiring
Events need sponsors more than ever
… but most sponsors are just logos                                     13
… more than bags and toys, booths and dinners                                          14
Diminishing returns for delegates …                                      15
… and sponsors aren’t happy either                                     16
How can events do more          for sponsors?                     17
More       More      Morerelevant   human   integrated
Red Bull’s Air Race … beyond an energy drink                                         19
SEEING THINGS DIFFERENTLY                    Broader                   sponsor’s                     view                 ...
SEEING THINGS DIFFERENTLY    Old thinking              New thinking       The big logo            The right theme Boosting...
More relevant to sponsor’s issues and ambitions                                           22
More human, collaborative and inspiring                                          23
More integrated with the sponsor’s media mix                                         24
MEETING Trajectory       Before        After
MEETING Trajectory                Beyond    Before
strategic Trajectory                                                    Achieving                                         ...
strategic Trajectory                                                      Achieving                                       ...
strategic Trajectory                                                      Achieving                                       ...
strategic Trajectory                                                      Achieving                                       ...
strategic Trajectory                                                      Achieving                                       ...
What is a better sponsor            experience?                     32
Create   Open   Drivevision   eyes   people
Jay Z Decoded … 320 page hunt with Bing                                      34
Articulating the sponsor’s vision more powerfully                                            35
Opening people’s ideas to new opportunities                                        36
Driving change in attitudes and behaviours                                        37
ENABLING changePerformance                                                                Perform                         ...
How can we learn fromother sponsor worlds?                   39
Best       Seven    Londonpractices   secrets    2012
Team Mercedes McLaren, Santander, Vodafone?                                       41
IBM’s Imaginarium … beyond IT solutions                                      42
The O2 … from virtual tech to real emotions                                         43
Nike Jordan … the man, the dream, the shoes                                         44
What does it mean for  meeting planners?                   45
Match    Design    Enablebetter   smarter    more
Matching better … what we want to achieve                                        47
… what to change personally and collectively
Design smarter … the bigger experience
… phyiscal and virtual, global and local
More impact … attitude/behaviour analytics
More impact … what difference it really made
WHERE do I start?            Do                       Don’t Start with the sponsor   Start with the event and  and their a...
See things differently
Think differently things
Enable sponsors to achieve the extraordinary
You can achieve so much more
“Be the change”
Please review this session nowon the EMEC smart mobile application                (iPhone/Blackberry)             (If you ...
peterfisk@peterfisk.comwww.theGeniusWorks.com          +44 78344 83830           @geniusworks
Slingshots! Creating the ultimate events for sponsors by Peter Fisk at EMEC 2012
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Slingshots! Creating the ultimate events for sponsors by Peter Fisk at EMEC 2012

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How can meetings and conferences do more for sponsors? Peter Fisk in his EMEC 2012 keynote explores how a different approach can create more radical impact for both sponsors and organisers

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Slingshots! Creating the ultimate events for sponsors by Peter Fisk at EMEC 2012

  1. 1. SlingshotsCreating the ultimate events for your sponsors Peter Fisk Budapest, January 2012
  2. 2. We live in an incredible, changing world …
  3. 3. We work in an incredible, changing world …
  4. 4. Welcome to our VUCA world
  5. 5. VolatileUncertain ComplexAmbiguous
  6. 6. VibrantUnREALCrazyAstounding
  7. 7. instant, knowledge, collaborative, social
  8. 8. emotional, creative, theatrical, sexualgenius works
  9. 9. human, interactive, engaging, addictive
  10. 10. impressive, profitable, global, inspiring
  11. 11. Events need sponsors more than ever
  12. 12. … but most sponsors are just logos 13
  13. 13. … more than bags and toys, booths and dinners 14
  14. 14. Diminishing returns for delegates … 15
  15. 15. … and sponsors aren’t happy either 16
  16. 16. How can events do more for sponsors? 17
  17. 17. More More Morerelevant human integrated
  18. 18. Red Bull’s Air Race … beyond an energy drink 19
  19. 19. SEEING THINGS DIFFERENTLY Broader sponsor’s view Business Narrower narrow “event” view viewEvent organisers Brand sponsor
  20. 20. SEEING THINGS DIFFERENTLY Old thinking New thinking The big logo The right theme Boosting ego by being Engaging target audiences part of big event more deeply Creating brand Connecting with issues awareness and ideas Promoting and selling Engaging people in products bigger aspirations Minimising cost Building brand and and risks community Getting free tickets Collaborating to make to attend with guests the event better VIP seats, lunch Facilitating audiences, and attention building networks
  21. 21. More relevant to sponsor’s issues and ambitions 22
  22. 22. More human, collaborative and inspiring 23
  23. 23. More integrated with the sponsor’s media mix 24
  24. 24. MEETING Trajectory Before After
  25. 25. MEETING Trajectory Beyond Before
  26. 26. strategic Trajectory Achieving more Changing behaviours Enabling collaboration ChangingEngaging attitudes people
  27. 27. strategic Trajectory Achieving more Changing behaviours Enabling collaboration ChangingEngaging attitudes people Meeting
  28. 28. strategic Trajectory Achieving more Changing behaviours Enabling collaboration ChangingEngaging attitudes people Collaborative Meeting Meeting
  29. 29. strategic Trajectory Achieving more Changing behaviours Enabling collaboration ChangingEngaging attitudes people Enablement Meeting Collaborative Meeting Meeting
  30. 30. strategic Trajectory Achieving more Changing behaviours Enabling Innovation collaboration Meeting ChangingEngaging attitudes people Enablement Meeting Collaborative Meeting Meeting
  31. 31. What is a better sponsor experience? 32
  32. 32. Create Open Drivevision eyes people
  33. 33. Jay Z Decoded … 320 page hunt with Bing 34
  34. 34. Articulating the sponsor’s vision more powerfully 35
  35. 35. Opening people’s ideas to new opportunities 36
  36. 36. Driving change in attitudes and behaviours 37
  37. 37. ENABLING changePerformance Perform Gain to Change achieve Shock Change to manage Resolve Denial Risk to overcome Explore Anger Accept Time
  38. 38. How can we learn fromother sponsor worlds? 39
  39. 39. Best Seven Londonpractices secrets 2012
  40. 40. Team Mercedes McLaren, Santander, Vodafone? 41
  41. 41. IBM’s Imaginarium … beyond IT solutions 42
  42. 42. The O2 … from virtual tech to real emotions 43
  43. 43. Nike Jordan … the man, the dream, the shoes 44
  44. 44. What does it mean for meeting planners? 45
  45. 45. Match Design Enablebetter smarter more
  46. 46. Matching better … what we want to achieve 47
  47. 47. … what to change personally and collectively
  48. 48. Design smarter … the bigger experience
  49. 49. … phyiscal and virtual, global and local
  50. 50. More impact … attitude/behaviour analytics
  51. 51. More impact … what difference it really made
  52. 52. WHERE do I start? Do Don’t Start with the sponsor Start with the event and and their aspirations its logistics Match the sponsor with Just accept any sponsor target audience willing to pay Design the desired Have lots of sponsors, audience experience and lots of logos Articulate the theme Reduce sponsorship and storyline to logo and fee Find ways sponsors Let keynotes become can make event better a sales pitch Engage and enable See the event as the people to do more start and finish Become the Let sponsors dictate change manager what you do
  53. 53. See things differently
  54. 54. Think differently things
  55. 55. Enable sponsors to achieve the extraordinary
  56. 56. You can achieve so much more
  57. 57. “Be the change”
  58. 58. Please review this session nowon the EMEC smart mobile application (iPhone/Blackberry) (If you do not have a smartphone and indicated this on your registration form an email survey will follow) For more information please visit the registration desk.
  59. 59. peterfisk@peterfisk.comwww.theGeniusWorks.com +44 78344 83830 @geniusworks

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