Rethinking Marketing in 2010

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What are the new rules of marketing in a world driven by people, networks, and collaboration?

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Rethinking Marketing in 2010

  1. 1. RETHINKING MARKETING 2010
  2. 2. PUSHING DELEGATED PRODUCTISED HIGH EXPECTATIONS LITTLE TRUST O LOYALTY RARE AVERAGED UNCREATIVE INEFFECTIVE C theGeniusWorks.com
  3. 3. theGeniusWorks.com
  4. 4. FROM PUSH ...
  5. 5. ... TO PULL
  6. 6. RATAN TATA DAVE STEWART DAVE STEWART SHIGERU MIYAMOTO ANDREA JUNG JOHN MAEDA STEFFI GERMANOTTA LADY GAGA REID HOFFMAN JACK MA SERGIO MARCHIONNE
  7. 7. FROM US ...
  8. 8. ... TO THEM
  9. 9. EMOTIONAL COLLABORATIVE SUSTAINABLE theGeniusWorks.com
  10. 10. AIR ASIA PIXAR NINTENDO SHANGHAI TANG GOLLA SAMSUNG VIRGIN GALACTIC LI+FUNG ZAPPOS
  11. 11. CUSTOMERS BRANDS PRODUCTS PRICE C PROMOTION PLACE RELATIONSHIPS theGeniusWorks.com
  12. 12. CUSTOMERS PARTICIPANTS BRANDS PURPOSE PRODUCTS ENABLERS PRICE C PERCEPTIONS C O S PROMOTION STORIES PLACE PARTNERS RELATIONSHIPS COMMUNITIES theGeniusWorks.com
  13. 13. peterfisk@peterfisk.com theGeniusWorks.com th G ni sW ks

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