Real People, Real Brands

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What do consumers really want in a post-crisis, global and tech-enabled world? And how are brands responding to the new attitudes and priorities?

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Real People, Real Brands

  1. 1. Real People, Real Brands Peter Fisk
  2. 2. Welcome
  3. 3. to a new CONSUMER world
  4. 4. Slowly emerging ...
  5. 5. from the wreckage of economic DOWNTURN
  6. 6. Welcome to a different world
  7. 7. Where people’s attitudes and priorities
  8. 8. Have changed
  9. 9. A world that is Emerging
  10. 10. With uncertainty and fear
  11. 11. With uncertainty and fear ... but also with hope
  12. 12. With new challenges
  13. 13. With new challenges For brands
  14. 14. With new challenges For brands and RETAILERS
  15. 15. AND NEW OPPORTUNITIES TOO
  16. 16. Global but local
  17. 17. Fast And sustainable
  18. 18. Where Expectations are high
  19. 19. but Loyalty is rare
  20. 20. And We ALL need to learn
  21. 21. And WE ALL NEED to learn To THINK in new ways
  22. 22. And for the WORLD OF HOME APPLIANCES?
  23. 23. The challenge is even greater
  24. 24. But so are the opportunities
  25. 25. If you think differently
  26. 26. What DO CONSUMERS REALLY WANT?
  27. 27. HOW CAN WE ALL DO MORE
  28. 28. HOW CAN WE ALL DO MORE FOR THEM?
  29. 29. ARE YOUR READY TO RETHINK?
  30. 30. Real People, Real Brands Peter Fisk
  31. 31. Economic stagnation Technology explosion Environmental confusiongenius works
  32. 32. 43% trying to save 38% driven by vouchers 47% waiting for the salesgenius works
  33. 33. 28% have a smartphone 46% are on Facebook64% trust our friends mostgenius works
  34. 34. 54% want to improve home 66% pay for technology 72% want more spacegenius works
  35. 35. 25% women are size 18+54% want to support local 77% to work after retiredgenius works
  36. 36. 20% grow our own veg 54% want to support local 66% more time at homegenius works
  37. 37. 36% play on a Wii 52% travel worldwide 74% say future is the Eastgenius works
  38. 38. Convenience Wellbeing Price driven Going out Life improving Family livinggenius works
  39. 39. 1. Rethinking prioritiesgenius works
  40. 40. 1. Rethinking priorities 2. Reshaping lifestylesgenius works
  41. 41. 1. Rethinking priorities 2. Reshaping lifestyles 3. Redefining valuegenius works
  42. 42. 1. Rethinking priorities … Cautious and untrusting Relevance and choice Human and responsiblegenius works
  43. 43. 1. Rethinking priorities …genius works
  44. 44. 1. Rethinking priorities …genius works
  45. 45. 1. Rethinking priorities …genius works
  46. 46. 1. Rethinking priorities …genius works
  47. 47. 1. Rethinking priorities …genius works
  48. 48. 2. Reshaping lifestyles … Practical and resourceful Time and participation Family and friendsgenius works
  49. 49. 2. Reshaping lifestyles …genius works
  50. 50. 2. Reshaping lifestyles …genius works
  51. 51. 5 2. Reshaping lifestyles …genius works
  52. 52. 2. Reshaping lifestyles …genius works
  53. 53. 2. Reshaping lifestyles …genius works
  54. 54. 3. Refining value … Impulse and expectation Function and emotion Deals and vouchersgenius works
  55. 55. 3. Refining value …genius works
  56. 56. 3. Refining value …genius works
  57. 57. 3. Refining value …genius works
  58. 58. 3. Refining value …genius works
  59. 59. 3. Refining value …genius works
  60. 60. 1. Rethinking prioritiesgenius works
  61. 61. 1. Rethinking priorities 2. Reshaping lifestylesgenius works
  62. 62. 1. Rethinking priorities 2. Reshaping lifestyles 3. Redefining valuegenius works
  63. 63. … and the outlook?genius works
  64. 64. … and the outlook? Fear Inflation Debt Discontent Price spikes ProtectionismUncertaintygenius works
  65. 65. Time to rethink … Fear Inflation Debt Discontent Price spikes ProtectionismUncertaintygenius works
  66. 66. Time to rethink … Fear Inflation Debt Discontent Price spikes ProtectionismUncertaintygenius works
  67. 67. RETHINK
  68. 68. Volatile
  69. 69. Vibrant
  70. 70. Uncertain
  71. 71. Unreal
  72. 72. Complex
  73. 73. Crazy
  74. 74. Ambiguous
  75. 75. Astounding
  76. 76. Shifting power
  77. 77. Consumers in Control
  78. 78. Nobody is average
  79. 79. Meaning Talks
  80. 80. Money walks
  81. 81. Expectations Are high
  82. 82. TrustIs low
  83. 83. Challenging
  84. 84. Caring
  85. 85. WORLD CHANGING
  86. 86. WORLD CHANGING
  87. 87. WORLD CHANGING
  88. 88. Budget cuts ToQuality of Life
  89. 89. British ToOpen-Minded
  90. 90. Nostalgic ToAmbitious
  91. 91. Ford Mondeo ToCitroen Picasso
  92. 92. Videos ToYou Tube
  93. 93. Phone Book To Facebook
  94. 94. Airtours To EasyJet
  95. 95. Disneyland ToCenter Parcs
  96. 96. Extrovert ToIntrovert
  97. 97. Indulgence To Happiness
  98. 98. Big House ToSafe Retreat
  99. 99. Functional Space To FAMILY SPACE
  100. 100. AUTOMATION ToINTELLIGENCE
  101. 101. SAVING TIME ToMAKING TIME
  102. 102. TRANSACTIONS To EXPERIENCES
  103. 103. Cheap ToValuable
  104. 104. Challenging times
  105. 105. Challenging times Changing times
  106. 106. Changing attitudes
  107. 107. Changing attitudesChanging priorities
  108. 108. Stay in the old world
  109. 109. Stay in the old world OR Embrace the new
  110. 110. RETHINKINGPriorities
  111. 111. RETHINKINGPriorities
  112. 112. RESHAPINGLIFESTYLES
  113. 113. REDEFINING VALUE
  114. 114. REAL People
  115. 115. REAL PeopleREAL Brands

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