Pilot Fish ... new strategies for business growth

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Pilot fish swim in the deep blue oceans protected by the sharks ... a better way to grow your business with less risk and more speed ... and a new book too ... join the network at facebook.com/pilotfishstrategy

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Pilot Fish ... new strategies for business growth

  1. 1. pilot fish pilot fish new strategies for business growth Peter Fisk Growth is difficult Sampo Leaders Forum pilot fish Tallinn, Estonia 6 May 2010 pilot fish
  2. 2. Most companies reach a point where growth is difficult ... pilot fish
  3. 3. Entering new markets, geographies and categories markets categories... pilot fish
  4. 4. ... is when many previously successful companies fail pilot fish
  5. 5. E7 +5.1% in 2010 E7 +1.7% G7 +1.3% in 2009 in 2010 G7 -3.4% in 2009 E7 is the BRIC nations (Brazil, Russia, India and China) plus Mexico, Indonesia and Turkey ... to seize the big new opportunities for growth pilot fish
  6. 6. Female consumers $2.2 trillion in $2 2 t illi i Youth Y th consumers 5 years $1.6 trillion in Old consumers 5 years $1.2 trillion in 5 years ... to seize the big new opportunities for growth pilot fish
  7. 7. But in the deep blue oceans of a changing world ... pilot fish
  8. 8. ... the biggest dangers are waiting for you pilot fish
  9. 9. And in global markets ... everyone is hungry for new growth pilot fish
  10. 10. Many companies turn to partnerships to survive ... pilot fish
  11. 11. ... working in partnership to add specialist capabilities pilot fish
  12. 12. ... working in partnership to reach new audiences pilot fish
  13. 13. Higher impact Acquisition Licensing ? Joint Venture Alliances Co-Branding Exporting Consortia Co-Distributing Lower risk ... partnerships which can take many different formats pilot fish
  14. 14. So what about you? pilot fish
  15. 15. Instead of competing against the big companies ... pilot fish
  16. 16. ... how can you learn to work with them? pilot fish
  17. 17. Intel became the indispensible partner to PC manufacturers ... pilot fish
  18. 18. ... and Lycra became famous for its distinctive added value pilot fish
  19. 19. Little fish who learnt to swim with the sharks ... pilot fish
  20. 20. We call them ... pilot fish pilot fish
  21. 21. pilot fish ... Small special and strong Small, pilot fish
  22. 22. Uniquely different Smaller not bigger gg Stronger together pilot fish ... Small special and strong Small, pilot fish
  23. 23. Growth is difficultbecome a pilot fish ? So how can you pilot fish
  24. 24. 1. Be unique 2. Find shark 3. Grow together 4. Realise value Growth is difficultbecome a pilot fish ? So how can you pilot fish
  25. 25. 1. Be unique 2. Find shark 3. Grow together 4. Realise value phase 1 Find your uniqueness ... shrink your way to greatness 1. pilot fish
  26. 26. Growth Differentiation What are your What are your most valuable strongest t t products? capabilities? Profit Strength phase 1 Find your uniquenessforever ... and differentiation 1. We know markets have changed ... strength pilot fish
  27. 27. pilot fish ... YKK pilot fish
  28. 28. pilot fish ... Dolby pilot fish
  29. 29. pilot fish ... Rolls Royce pilot fish
  30. 30. 1. Be unique 2. Find shark 3. Grow together 4. Realise value phase 2 Find your shark ... The right partner in the right market 2. pilot fish
  31. 31. Category Customer Country phase 2markets have changed forever ... adjacent markets 2. We know Find your shark ... Evaluating the pilot fish
  32. 32. pilot fish ... Johnny Depp pilot fish
  33. 33. pilot fish ... WuXi PharmaTech pilot fish
  34. 34. pilot fish ... Golla pilot fish
  35. 35. 1. Be unique 2. Find shark 3. Grow together 4. Realise value phase 3 Grow together ... swimming with sharks 3. pilot fish
  36. 36. Adobe Acrobat phase 3marketstogether ... building symbiotic partnerships 3. We know Grow have changed forever ... pilot fish
  37. 37. pilot fish ... Adobe pilot fish
  38. 38. pilot fish ... Visa pilot fish
  39. 39. pilot fish ... Hella pilot fish
  40. 40. 1. Be unique 2. Find shark 3. Grow together 4. Realise value phase 4 Realise the value ... the potential of pilot fish 4. pilot fish
  41. 41. Potential to double economic value i l within 5 years Inc Revenue Red Costs Source : Impact of Intel strategic alliances 1995-2005, Wharton, plus other analysis phase 4 markets have changed forever ... profit and potential 4. We know Realise the value ... cost revenue cost, revenue, pilot fish
  42. 42. pilot fish ... Goretex pilot fish
  43. 43. pilot fish ... Wieden+Kennedy pilot fish
  44. 44. pilot fish ... Jibbitz pilot fish
  45. 45. After the crisis of recent years explore the new blue oceans ... years, pilot fish
  46. 46. ... think differently about how to grow further and faster ... pilot fish
  47. 47. Become a pilot fish pilot fish
  48. 48. pilot fish ... new strategies for business growth pilot fish
  49. 49. pilot fish new strategies for business growth • Join the network : www.facebook.com/pilotfishstrategy • Make it happen yourself : endrik@fastleader.com • Add your story to our new book : peterfisk@peterfisk.com pilot fish

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