Leading innovation: Creating a culture of innovation in a fast and digital world

LEADING INNOVATION Professor Peter Fisk theGeniusWorks.com @geniusworks Creating a culture of innovation in a fast and digital world

Innovation = MindsetInnovation = Opportunity Innovation = LeadershipInnovation = Process

Innovation = Opportunity

Kaleidoscope world +genius

Volatile Uncertain Complex Ambiguous +genius

Vibrant Unreal Crazy Astounding

Anything is possible

Uber and beyond

Robot heart surgery

Xiaomi beats Apple

Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7 Middle Urban Travel Carbon

Tectonic shifts +genius

East Small West Big IdeasSize © Peter Fisk 2015

Speedboats beat fast and focused supertankers

Customer Emotional Business Rational © Peter Fisk 2015 RelevantAverage

Customers in control +genius Context and relevance

ImaginationCapability CollaborativeIndependent DisruptingEvolving © Peter Fisk 2015

Megatrends 2025

Human Technology Global Personal Circular Economy Reputation and Privacy Collaborative Consumption Anytime Anywhere Wearables and Sensors Primary Megatrends Enabling Megatrends Supporting Megatrends

Human Technology Global Personal Circular Economy Robotics and Intelligence Big Data and Clouds Smart Cities & Creative Hubs Reputation and Privacy Collaborative Consumption Social Change and New Tribes Wellbeing and Biotech Anytime Anywhere Wearables and Sensors Primary Megatrends Enabling Megatrends Supporting Megatrends

Human Technology Global Personal Connectivity & Convergence New Business Models Circular Economy Robotics and Intelligence Big Data and Clouds Smart Cities & Creative Hubs Reputation and Privacy Collaborative Consumption Social Change and New Tribes Wellbeing and Biotech Emerging markets Urban Living and Travel Anytime Anywhere 3D Printing & Smart Systems Wearables and Sensors Primary Megatrends Enabling Megatrends Supporting Megatrends

99c downloads, $900 experiences Digitally enabled real world

Innovation = MindsetInnovation = Opportunity

EMOTIONAL INTUITIVE CONNECTED RATIONAL ANALYTICAL FOCUSED

LEFT BRAIN + RIGHT BRAIN

Redefining markets

Shaping the future +genius

Time to think bigger

10 times, not 10% +genius

The Gamechangers +genius

Audacious ideas +genius

es 1.  23 & Me 2.  Aravind 3.  Epocrates 4.  Genentech 5.  Intuitive Surgical 6.  Narayana H 7.  Organova 8.  PatientsLikeMe 9.  Scanadu 10. Second Sight 1.  Amazon 2.  Aussie Farmers 3.  Etsy 4.  Fab 5.  Greenbox 6.  Le Pain Q 7.  Positive Luxury 8.  Trader Joe’s 9.  ZaoZao 10. Zilok 1.  Apple 2.  Beauty’in 3.  Godrej 4.  Lego 5.  Method 6.  Natura 7.  Nike+ 8.  Oculus Rift 9.  Pebble 10. Renova 1.  Alibaba 2.  ARM 3.  Bharti Airtel 4.  Giff Gaff 5.  Google X 6.  Rackspace 7.  Raspberry Pi 8.  Samsung 9.  Tencent QQ 10. Xiaomi 1.  Aeromobil 2.  Air Asia 3.  AirBNB 4.  Emirates 5.  Kulula 6.  Moveo 7.  Pipistrel 8.  RedBus 9.  Virgin Galactic 10. Zipcars 1.  3DHubs 2.  Corning 3.  DP World 4.  Dyson 5.  Embraer 6.  Local Motors 7.  Space X 8.  Syngenta 9.  Tata 10. Tesla 1.  Aeroshots 2.  Gram-Danone 3.  Graze 4.  Isis Organic 5.  Juan Valdez 6.  LA Organic 7.  Moa Beer 8.  Nespresso 9.  Yeni Reki 10. Zespri 1.  Ashmei 2.  Beats 3.  Desigual 4.  Gilan 5.  Indetix 6.  Patagonia 7.  Rapha 8.  Shang Xai 9.  Threadless 10. Tom’s 1.  Alior Sync 2.  La Caixa 3.  Fidor 4.  First National 5.  Itan Unibanco 6.  Moven 7.  M-Pesa 8.  Square 9.  Umpqau 10. Zidisha 1.  Al Jazeera 2.  Coursera 3.  Future 4.  Pixar 5.  Pledge Music 6.  Red Bull 7.  Rovio 8.  Spotify 9.  Ushahida 10. Wordpress futureproduct futurefashion futurefoodfuturestore futurehealth futuretech futuremakersfuturebank futuretravel N/S American brands European brands African/Arab brands Asian/Oceania brands futuremedia 1.  Ashoka 2.  AzuriTech 3.  Graal Bio 4.  IBM 5.  IDEO 6.  Kickstarter 7.  Li & Fung 8.  Live Nation 9.  Salesforce 10. Y Combinator 1.  FC Barcelona 2.  Bitcoin 3.  Bhutan 4.  The Elders 5.  Lovemarks 6.  Oregon Project 7.  ParkRun 8.  WWF 9.  Zoe Suggs 10. You futureservice futurebrands © Peter Fisk 2015 peterfisk@peterfisk.com The world’s most disruptive innovators today …

Don’t just play the game Change the game

© Peter Fisk 2013 Gamechangers.pro

+genius Rocket’s Creative Beer

+genius Lululemon’s Yoga Beer

New Zealand’s Moa Beer

+genius Beer 52 by Subscription

© Peter Fisk 2013 Gamechangers.pro How will you change your game?

Innovation = MindsetInnovation = Opportunity Innovation = Process

© Peter Fisk 2015

Insight Lab Design Lab Growth Lab © Peter Fisk 2015

Making innovation happen © Peter Fisk 2015

Making innovation happen Creative Exploration Future back Commercial focus Now forward InsightLab DesignLab GrowthLab © Peter Fisk 2015

© Peter Fisk 2015 InsightLab DesignLab GrowthLab Growth opportunities Future possibilities Consumer insight Creative parallels Idea mapping Stage 1: Insight Lab Creative Exploration Future back Commercial focus Now forward

Future Back Future back Now forward 2016 2020

© Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink markets Geography Category Segment Channel Geography Category Segment Channel Geography Category Segment Channel

+genius Beauty’in

© Peter Fisk 2015 More details in the new “Gamechangers” book +genius ConsumerBusiness Rethink purpose

+genius Harley Davidson

“The consumer is boss” © Peter Fisk 2015

P&G Connect + Develop

Product-centric Consumer-centric © Peter Fisk 2015 P&G Connect + Develop

P&G Connect + Develop

© Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink brands

+genius Nike+

Nike+

+genius Nike+

Nike+ Training Club

© Peter Fisk 2015 InsightLab

Stage 2: Design Lab © Peter Fisk 2015 InsightLab DesignLab GrowthLab Connecting ideas Reframing concepts Processes and partners Simplicity filters Best scenarios Creative Exploration Future back Commercial focus Now forward

Banks Caffe Latte Funky Concierge Sofas Life Colourful Community Fun Long Queues Silent Cashiers Bars Finance Complicated Transactions Boring Take a seat Funky music Great service Openness About lifestyle Made easy Community build Fun +genius © GeniusWorks 2014. All rights reserved. Creative fusions

© Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink business models Make and distribute business model eg CocaCola Microsoft Spectrum retail business model eg Amazon Marks & Spencer Make and sell direct business model eg BMW, HSBC Niche retail business model eg ToysRUs,Wiggle License to make business model eg ARM, Ed Hardy Curated retail business model eg Fab, Positive Luxury Membership club business model eg Costco, Quintessentially Crowdfunded ventures business model eg Kickstarter, Zidisha Opensourced community business model eg RedHat, MySQL Subscription payment business model eg FT.com, Graze Buyer and seller marketplace business model eg Etsy, NYSE Micro payments business model eg Flattr Grameen Danone Collaborative consumption business model eg Buzzcar, Regus Regular Replacement business model eg Gillette, Nespresso Branded Consortia business model eg Cisco, Spar Advertising or Sponsorship business model eg Google, Metro Newspapers Listed or Promoted business model eg Monster Linkedin Network builders business model eg Hotmail, Twitter Demand then Made business model eg ZaoZao, Threadless Auction retail business model eg eBay, Sotheby Knowledge and time business model eg McKinsey, Harvard Franchised retail business model eg McDonalds, Subway Certification and endorsement business model eg ISO, Verisign Remainder retail business model Eg Saks, Vente Privee Multulevel marketing business model eg Tupperware, Natura Group buying business model eg Groupon, Huddlebuy Reverse auction business model eg Priceline Freemarkets Shared rental business model eg Zilok, Hilton Tradeable currency business model eg Bitcoin Air Miles Freemium pay within business model eg Angry Bird, Coursera Transaction facilitator business model eg Paypal, Visa Pay as you go business model eg AzuriTech Techshop Dynamic pricing business model eg Expedia, Uber Reputation builders business model eg Tripadvisor, PaywithaTweet Customer data business model eg Facebook, 23andMe Non-profit business business model eg Oxfam Wikipedia Maker models Channel models Crowd models Payment models Exchange models Asset models

Iconic design iPod Brand U2 Vertigo iTunes Podcasting iPod Phone Special Edition Exclusive Releases Music Store Legalising Filesharing Success Story Apple White cables Imitation And buzz Ad Graphics 60G Photo Video Desperate Housewives Mini Shuffle Nano Motorola (RED) Steve JobsiMac

Customers trust cusyomers Customers do more together

Customers trust cusyomers Co-enable Co-design Co-create Co-sellCo-support Co-consume Customer collaboration

Lego

Threadless

© Peter Fisk 2015 DesignLab

M&S New Store Concepts © Peter Fisk 2015 DesignLab

Creative Exploration Future back Commercial focus Now forward InsightLab DesignLab GrowthLab © Peter Fisk 2015 Business model design Issues/impact analysis Concept evaluation Implementation horizons Action planning Stage 3: Growth Lab

© Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink experiences

IT support is boring, isn’t it?

For the customer, it’s an emergency

Making innovation happen InsightLab DesignLab GrowthLab © Peter Fisk 2015 Creative Exploration Future back Commercial focus Now forward

Innovation = MindsetInnovation = Opportunity Innovation = LeadershipInnovation = Process

Are you ready to change your game?

audacious Google X 23 and Me Syngenta Tesla Motors

Amazon Fidor Bank Scanadu Intuitive Surgical intelligent

Airbnb Nike+ Lego Threadless collaborative

Li and Fung Tencent Alibaba 3DHubs networked

Disney Moven Epocrates Safaricom Change Why enabling

What will you do?

Relentless Curiosity Thinking bigger Seeing more Embracing paradox Courageous action Enlightened mind Making connections Da Vinci’s 7

INNOVATION DIAGNOSTIC 1=Strongly disagree, 2=Disagree, 3=Agree, 4=Strongly agree 1 Managed Innovation My organization’s approach to strategy, new product development and process improvement goes beyond traditional planning methods and take an externally-focused, exploratory approach that challenges the status quo and creatively inspires new thinking. 2 Strategic Alignment Our leadership supports (and actively drives) a collaborative culture that encourages different departments working cross- functionally to identify and develop innovative solutions. 3 Industry Foresight My organization has a systematic process for actively monitoring and exploring emerging trends and developing alternative scenarios that represent either threats or opportunities. 4 Customer Insight My organization directly involves consumers/customers (both existing and potential) as an integral part of the innovation process as a means of identifying both articulated and unarticulated customer needs. 5 Core Capabilities My organization clearly understands its core capabilities and has explicitly outlined the linkage between its long-term strategic goals and its short- and medium-term R&D Investments and technology strategies. My Organization actively explores new ways to extend beyond our existing competencies. 6 Organisation Cultural My organization demonstrates an innovative mindset, a bias for collaboration, an inclusive, non-bureaucratic decision-making style, a willingness to embrace change, and a penchant for action. 7 Process and Structures My organization has (or demonstrates a mindset that is willing to develop) appropriate operational processes and functional structures and allocates adequate staffing, funding and management support to high priority innovation initiatives. 8 Disciplined Implementation My organization consistently demonstrates its ability to create measurable business impact by taking a disciplined approach to the implementation of strategic thinking 9 Performance Metrics My organization has established innovation-related goals and measures (for example: “X% of revenues must come from products/services introduced over the past Y years”) 10 Sustainable Impact My organization takes the time to learn from its innovation efforts and is committed to deliberately building an innovation-based culture and instituting a set of innovation-focused methodologies

Problem Vision Urgency Insight Priority Stimulus Parallels Space Process Impact Story Simplicity Attitute Coca Cola DNA Leadership

Business model Finance Networking 2. Networking  enterprise’s structure/ value chain 1. Business model how the enterprise makes money Channel Delivery Brand Customer experience 10. Customer experience how you create an overall experience for customers 9. Brand  how you express your offering’s benefit to customers Core process Process Enabling process 3. Enabling process  assembled capabilities 4. Core process  proprietary processes that add value 6. Product system  extended system that surrounds an offering Product performance Offering Product system Service 7. Service  how you service your customers 5. Product performance  basic features, performance and functionality 8. Channel  how you connect your offerings to your customers Business Innovation

Volume of innovation efforts Last 10 years Business model Finance Networking Channel Delivery Brand Customer experience Core process Process Enabling process Product performance Offering Product system Service Where most innovation happens © Peter Fisk 2015

Business model Finance Networking Channel Delivery Brand Customer experience Core process Process Enabling process Product performance Offering Product system Service Cumulative value creation Last 10 years Where innovation has most impact © Peter Fisk 2015

Acting with speed and agility Connecting ideas and people Passion to make life better Having an audacious attitude Shaping your own vision Making sense of change Persisting to make it happen © Peter Fisk 2014 Gamechangers.pro

Vision Canvas Strategy Canvas Growth Canvas Disruption Canvas Brand Canvas Engagement Canvas Proposition Canvas Relationship Canvas Insights Canvas Co-creation Canvas Innovation Canvas Business Canvas Leadership Canvas Sustainability Canvas Culture Canvas Performance Canvas FUTURELABBRANDLAB CREATIVELABPERFORMANCELAB +genius

+genius

Peter Fisk is a bestselling author, keynote speaker and expert consultant, helping business leaders to develop innovative strategies for business and brands. He is a Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, and leads his own company, GeniusWorks, a boutique consulting firm, helping clients around the world to make sense of fast-changing markets, and find new ways to think, compete and win. He features on the Thinkers 50 “Guru Radar” as one of the world’s top business experts. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with businesses in every sector, food to fashion, skincare to stock exchanges – brands as diverse as Aeroflot and Coca Cola, DSM and GSK, Mars and M&S, Philosophy and Red Bull, Sabre and Santander,Tata and Turkcell,Virgin and Visa, Vodafone and Yapi Kredi - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s new book "Gamechangers ... Are you ready to change the world?” explores the next generation of brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building, new business models, real-time marketing, harnessing social media, inspiring leadership and positive impact. It has been nominated for Marketing Book of the Year 2015. His other books include "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy,“Customer Genius” on building a customer-centric business, “People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century. Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant.

Email: peterfisk@peterfisk.com Twitter: @geniusworks Website: www.theGeniusWorks.com