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Inspiring Ideas for Extraordinary Events by Peter Fisk


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Examples of Peter Fisk's topics and themes, insights and inspirations ... about strategy and innovation, brands and marketing

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Inspiring Ideas for Extraordinary Events by Peter Fisk

  1. 1. Inspiring ideas for extraordinary eventsExamples of themes for keynote speeches, seminars and workshops delivered by Peter Fisk which can beshaped and customised to specific topics, sectors, formats and duration.Peter Fisk is a best-selling author and inspirational speaker, advisor to leading companies around theworld and an experienced business leader. He was recently described by Business Strategy Review as “oneof the best new business thinkers.”He is an expert in brands, marketing and innovation, and has worked with companies including Coca Colaand Microsoft, Red Bull and Virgin – and indeed for companies large and small in every sector, and regionof the world. His new book “Creative Genius” is described as “the essential innovation guide for businessleaders, border crossers and game changers”.From beginnings in the hills of Northumberland, he became a nuclear physicist before exploring thesupersonic world of brands and marketing with Concorde and other brands. As a business consultant hehas since worked with over 250 companies in every part of the world. He was also the transforming CEO ofthe Chartered Institute of Marketing, the world’s largest marketing organisation.He is founder of GeniusWorks, an accelerated innovation business, bringing together the best ideas andbest people in a collaborative approach to help companies do more. BrandLab is about building smarterbrands that make the world better. InnoLab is a process for creating better ideas that happen faster.GameChanger helps boards and CEOs think bigger and bolder. And Cambridge MLA is a new portfolio ofdevelopment workshops and retreats to help teams to rethink, refocus, and re-energise.Peter has written five best-selling books, translated into more than 35 languages. The latest “CreativeGenius” describes a process of accelerated innovation, bringing together rockstars and rocket scientists,entrepreneurs and designers to make better ideas happen faster.Find out more at or by email at
  2. 2. Marketing themesExamples themes:  Marketing Genius. How would Einstein and Picasso do marketing today?  “Ubuntu!” The new language of marketing in a collaborative world.  Marketing by Apple to Zappos ... discover the secrets of the new market leaders.Key issues:  How do you stand out, change mindsets, engage people, and sell more?  Rethinking marketing in global, networked and intelligent markets  Connecting your left-brain analysis and right-brain intuitionTypical solutions:  Market strategies to focus on the best market opportunities for profitable growth  Customer strategies to attract, serve and retain the best customers and communities  Brand strategies to engage customers in more relevant and compelling wayInspiring stories:  Apple and Amazon, Accenture and Visa, Crocs and Coke, Diesel and Dove, Lego and Lycra, Obama and O2, P&G and Prada, T-Box and Threadless, Zappos and Zipcars.Practical tools:  Market strategies, value disciplines, insight maps, brand blueprints, value propositions, integrated communication, social networks, gateway channels, net promoter score.Recent events:  "Rethinking the Role of the Marketing Director" two day workshop for ITV, London (Sep 09)  “50 Strategies for Marketing in a Changing World" one day seminar in Bucharest (May 09)  “Marketing Genius Live” half-day at Nielsen Consumer 360 Conference, Cairo (Jan 09)
  3. 3. Innovation themesExamples themes:  Creative Genius. How to Think Like Leonardo da Vinci.  The Magic and Madness of Madonna and Morita.  Future Back. A better approach to innovation.Key issues:  Rethinking innovation in a technological, collaborative and high-speed world.  Creativity that is “future back” to overcome the limitations of mindset and markets  50 innovations of the 21st Century that are currently changing our worldTypical solutions:  Creativity that is fast and focused – tap the trends, do an iPod, give it away free  Design that is functional and fantastic – from business models to user experiences  Innovation that delivers results – game-changers, border-crossers and social entrepreneursInspiring stories:  Alessi and Boeing, Dreamworks and Dyson, Laika and Live Nation, 3M and Pixar, Samsung and Swatch, Nintendo Wii and Virgin Galactic.Practical tools:  Future radar, scenario planning, deep dives, disruptive creativity, creative fusions, accelerated innovation, product development, market entry strategies.Recent events  "Brand and Marketing Innovation" one day event for Oriflame Cosmetics, Sweden (Sep 09)  “The Genius Lab” two-day workshop for Red Bull Sales and Marketing, Budapest (Oct 08)  “Innovations for the 21st Century” keynote Leaders in Retail Conference, Berlin (May 08)
  4. 4. Customer themesExamples themes:  Customer Genius. How to build a customer-centric business.  Designing and delivering extraordinary customer service and experiences.  The Consumer Agenda. 10 trends that are changing your world.Key issues:  Declining trust, rising promiscuity. Welcome to my world, when where and how I want.  Customer insights. Responding to the issues and trends that matter most.  Harnessing the groundswell of customer networks, collaboration and social media.Typical solutions:  Customer insights. Deep diving for new insights that drive segmentation and propositions.  Customer experiences. Bringing brands to life through integrated and personal touchpoints  Customer loyalty. Building relationships between rather than with the best customers.Inspiring stories:  Air Asia and Avon, Banyan Tree and Build a Bear, Camper Shoes and Jimmy Choo, Progressive Insurance and Umpqua Bank, Skoda and Singapore Airlines.Practical tools:  Customer strategy, insight mapping, immersion trips, segmentation, value propositions, customer narratives, experience design, brand activation, personal service, advocacy.Recent events:  "The Power and Potential of Customer Insights", one-day “fast track” workshop (Mar 09)  “Designing the Customer-Centric Business at T-Mobile”, keynote for managers (Oct 08)  “The Consumer Agenda”, keynote with Visa at World Retail Congress, Barcelona (Apr 08)
  5. 5. Brand themesExample themes:  Brand Genius. The Yin and Yang of Extraordinary Brands  What’s in an Apple, Orange and Blackberry?  Brand Optimisation. Managing your brand, architecture and portfolio for maximum impactKey issues:  The slow decline of Coca Cola, the rise and fall of Starbucks, and the death of brands.  Brands are about people and aspirations, but too often they still describe companies and products.  Promise and reality, engaging people in a low-trust, high-expectation, social media world.Typical solutions:  Brand strategies. What does the brand enable people to do, differently and better?  Brand communication. How do you build an image through memes and viruses?  Brand experiences. Who are your new brand ambassadors and how do you influence them?Inspiring stories:  Apple and Armani, Coca Cola and Jones Soda, Google and Guggenheim, Nike and New Zealand, Harley Davidson and Porsche, Zopa and ZaraPractical tools:  Brand definition, one word equity, brand architecture, brand enablement, communication strategy, experience mapping, brand loyalty, impact footprinting, brand valuation.Recent events:  “Brand Genius. Insights, Creativity and Strategy”, workshops for Fosters, London (Oct 09)  "The Yin and Yang of Extraordinary Brands", keynote for brand leaders, Stockholm (Sep 09)  "Brand Communication in times of Crisis and Change" seminar with McCann, Latvia (Mar 09)
  6. 6. Sustainability themesExamples themes:  People Planet Profit ... embracing sustainability for innovation and business growth  Sustainable Innovation. Resolving the Paradox  How to be Good (and Grow)Key issues:  Social and environmental issues are hot topics, but most business see them as compliance  How can you embrace them as your best source of innovation and profitable growth?  Moving sustainable innovation from CSR to the business mainstream.Typical solutions:  Rethinking what matters. From carbon to water, green to social, operations to innovation.  Seizing the opportunity. Brands have the power to engage people in positive change.  Enabling people to do more. Creating solutions that are good, and perform better too.Inspiring stories:  Adidas and Nike Considered, Current TV and E-cloth, Livestrong and Project RED, Kraft and Unilever, Timberland and Patagonia, Tesla and Toyota.Practical tools:  Sustainability audit, value drivers, deep dives, operational blueprints, social entrepreneurship, sustainable innovation, impact analysis, good growth roadmap.Recent events:  "People Planet Profit" keynote at the London Stock Exchange Sustainability Forum (Oct 09)  “The Business of Sustainability. People Planet and Profit” keynote, Milan (Sep 09)  “Zoom Ventures” in-house workshops with various companies (Jan – Oct 09)
  7. 7. Digital themesExample themes:  Winning in a digital world. Turning the new technologies into competitive advantage.  The exponential power of networked markets, customers and brands  Business 3.0 ... lean forwards not back, and dive in.Key issues:  Capturing the potential of digital technologies – websites and networks, blogs and tweets?  Building hybrids that connect physical and virtual to deliver a better customer experience.  Engaging digital natives in established brands, Generation X and Generation YTypical solutions:  Digital world: networks and power shifts, content and collaboration, from web 2.0 to web 3.0  Digital markets: harnessing the groundswell, collaboration, co-creation and communities  Digital impact: migrating customers to digital, integrating approaches and driving advocacy.Inspiring stories:  Amazon and BestBuy, Facebook and Fedex, Google and GiffGaff, M-Pesa and Nokia and Nike +, Tchibo and Tesco, Threadless and Turkcell,Practical tools:  Digital integration, groundswell segmentation, co-creative innovation, social media, integrated media, online retailing, search optimisation, building communitiesRecent events:  "Winning in the Digital World" two-day workshop for Omnitel, Vilnius (Oct 09)  “Strategies for Digital Business” in-house workshops for Telia Sonera (Jun 09)  “The Fast Guide to Communication” one-day “fast track” workshop, London (Apr 09)
  8. 8. Downturn themesExamples themes:  Winning in a downturn … how to seize the opportunities of change.  Rethink ... Reset, Rethink, Restart ...  50 Strategies for winning in times of crisis and changeKey issues:  Like Edison in 1878, HP in 1929, Microsoft in 1975, now is the time for new thinking.  Understanding the market and consumer changes that are accelerated by economic crisis.  Preparing for the upturn, understanding what has changed, focusing on what matters mostTypical solutions:  Reset! Welcome to the world in 2012, the new landscape, the winners and losers  The new consumer agenda. Balancing debt and desire, simplicity and happiness.  Refocus. Recreate. Restart. What will you stop doing? What will you start doing?Inspiring stories:  Aldi and Avon, Best Buy and Barbour, Lovefilm and MTV, T-Box and Tchibo, Virgin and Volkswagen, Zara and Zopa.Practical tools:  50 strategies for winning in times of crisis and change, adjacent markets, deep dives, disruptive innovation, change management, business prioritisation.Recent events:  "RESTART Business, People, Performance" one day seminar, Estonia (Sep 09)  "Life after the Crisis. Winning in 2012" keynote to small businesses, Dublin (Sep 09)  "Turning a downturn into your big opportunity" keynote for WPP Group, Barcelona (Jun 09)
  9. 9. Strategy themesExample themes:  Game changing. The invisible trends that have changed our world.  The Future of Business. A more inspired approach to value creation.  Ideas. Ideas. Ideas. The new competitive advantage.Key issues:  Power has shifted from west to east, big to small, mass to niche, business to customer  Markets are global, connected and convergent. Trust is low, transparency is high.  Success is not based on capabilities and scale, but on ideas and focus.Typical solutions:  Big Picture. How markets are rapidly changing, and what it means for your business  Value Drivers. What will create future profits, enhance profits and reduce risk?  Game Changing. How to focus on your best opportunities, creating markets in your vision.Inspiring stories:  Coca Cola and Diageo, Disney and News Corporation, GE and P&G, Linked In and Li & Fung M&S and Wal-Mart, Vodafone and VirginPractical tools:  Redefining purpose, market maps, business strategy, value driver analysis, portfolio management, collaborative partnerships, value-based management.Recent events:  "Business Strategies for Winning in Tough Times” keynote to CEOs, Stockholm (Sep 09)  "Life after the Crisis in 2012" keynote at CEO Forum with Sampobank, Estonia (Jun 09)  “The Market Accelerator” three-day team workshop for Ipek Kagit, Istanbul (Apr 09)
  10. 10. Leadership themesExample themes:  The New Business Leaders … the five factors essential to lead anybody  Leadership and Management. What’s the difference?  Gamechangers ... Business leaders who shape the world in their own visionKey issues:  What does it take to be a leader in times of turbulence and change?  Leadership is about inspiring direction. Management is about getting things done.  Don’t stand on a box and shout ... leadership styles and personal effectiveness.Typical solutions:  The Complete CEO. 5 priorities for business leaders which you cannot delegate.  7 Leadership styles, strengths and weaknesses, and understanding what’s best for you.  New Business Leaders. Being the conscience, connector, catalyst, and coach.Inspiring stories:  Jeff Immelt and Jack Welch, Andrea Jung and AJ Lafley, Sergio Marchionne and Madonna, Ross Brawn and Florentino Pérez, Richard Branson and Barack Obama.Practical tools:  Leadership and Management, The 5C Leadership Model, Myers Briggs, The CEO Profiler, The Time Box, Influencing Models, Storytelling.Recent events:  “Winning Mindsets for Business Leaders" keynote at JTI conference, Montenegro (Jul 09)  “Leadership in Times of Crisis and Change” keynote at Nordea Bank conference (Mar 09)  “Making Genuine Impact”, keynote and chair of HR conference, Istanbul (Feb 09)
  11. 11. Recent events  “Apple to Zappos, The New Market Leaders” Dubai, 15 Sep 11  “Pixar Magic … Rethinking Brands and Marketing” Boston, USA 12 Sep 11  "Insight Lab: The Future of Food and Drink" (client workshop), Cesme, 22 July 11  "50 Marketing Secrets for Property Agents", Phoenix, Leatherhead, 19 July 11  "Customer-Centric Brands and Propositions" (workshop), Vilnius, 12-13 July 11  "How to Build a Brand like Pixar make Movies", Edinburgh Film Festival, 23 Jun 11  "Peter Fisk : Marketing Genius Live" Masterclass, Skopje, Macedonia, 27 May 11  "Genius Marketing: The 21C Toolkit" Masterclass. Launch of LBF ME, Dubai, 24 May 1  "Creative Genius. Innovation from the Future Back" for Walters Kluwer, 23 May 11  "How to market like Leonardo da Vinci", Arts Marketing Assoc, Cambridge, 4 May 11  "Digital Desire" (video), Creating demand for broadband, Krakow, Poland, 12 Apr 11  "The 7 Secrets of Marketing Innovation", UtalkMarketing MI Expo, London, 7 Apr 11  "Real People, Real Brands" (invitation only), Farnborough, Hampshire. 5-7 Apr 11  "InnoLab" Eczacibasi Building Systems, Istanbul (in-house), 25 Mar 11  "The Future of Brands" with IMD, Horsley Court (in-house), 15 Mar 11  "Worldchanging: Make your Mark" with Callcredit, Leeds (in-house), 10 Mar 11  "Everything you need is inside you" MCT HR Summit, Istanbul 16-17 Feb 11  "We are the Change Agents" EMEC with MPI, Dusseldorf, Germany, 15 Feb 11  "InnoLab" Eczacibasi Building Systems, Istanbul (in-house program), 18 Feb 11  "BrandLab" Tata Steel Brand Strategies (in-house program), Amsterdam, 25 Jan 11  "Future Vision 2020", IAPCO Seminar, Wolfsberg, Geneva, Switzerland, 20 Jan 11  "InnoLab" Eczacibasi Building Systems, Istanbul (in-house program), 14 Jan 11  "Live Marketing : New ideas for Experiential Marketing", Nestle with Boogy, 9 Dec 10  "Gaga to Gugu" International Customer & Marketing Summit, Istanbul, 9 Dec 10  "10 Steps to a Customer Experience", Corporate Governance Assoc, 8 Dec 10  "Future Agenda" with Kevin Roberts and Alain Coumont, Istanbul, 7 Dec  "Brand Camp" for Arcelik, Divan Asia near Istanbul, 4-5 December 2010  "Marketing Upside Down", Foodservice Network, Amsterdam, 2 Dec 2010  "Where the World Meets", EIBTM Global Meetings Expo, Barcelona, 1 Dec 2010  "Retail Futures 2011", Swedbank Retail Forum, Riga, Latvia 25 November 2010  "Dare to be Different" for Capco Global Meeting, Palermo, Sicily, Italy, 20 Nov 2010  "Brandscapes 2011+", InnoLab for Coca Cola with Boogy, 12 November 2010  "Innovation from the Future Back", Yapi Kredi Exec Masterclass, Istanbul, 11 Nov 2010  "Conference 2020 Vision", Visit Denmark, Danish Embassy, Brussels, 10 Nov 2010  "Rethinking Brands. Seeing things differently", BAT with IMD, 20 Oct 2010  "The Future of Brands", The Marketing Forum, SV Arcadia, 15 October 2010  "The New World of Creative Participants", Marketing Forum, 14 October 2010  "Can you feel it? ... Change and Growth", Covidien Benelux, Amsterdam, 11 Oct 2010  "Hotspots and Rocket Ships", Keynote for Covidien EMEA, Antalya, 4 Oct 2010  "The New Whitespaces", Nordic Banking Forum, Stockholm, Sweden, 21 Sep 2010  "Conference 2020 Vision", Visit Denmark, Danish Embassy, Paris, 21 Sep 2010  "The New Art of Marketing" Edinburgh International Marketing Festival (August 10)  "Gaga to Guggenheim: The Power of Ubuntu" Comic Relief, London (July 10)  "Mono or Multi Brand? Thats not the Question" Cass University, London (Jul 10)  "Apple to Obama: The New Market Leaders" London Business Forum (May 10)  "The New Whitespaces", Iberia Banking Forum, Madrid, Spain (May 10)  "Pilot Fish : The New Strategy for Business Growth", CEO Forum, Tallinn (May 10)  "The New Market Leaders", Assoc Independent Stores, Birmingham, (Apr 10)  "The Uniqueness of HR", MCT International HR Summit (chairman), Istanbul, (Apr 10)  "The New Market Leaders" Banking Business School, Cambridge (Apr 10)
  12. 12.  "Innovation from the Future Back" TEB Innovation Summit, Istanbul, (Mar 10) "The New Whitespaces", Visa Sales and Relationship Conference, London (Mar 10) "Rethinking with Pablo Picasso" MPIs European Meetings Conference, Spain (Mar 10) "The Creativity of Extraordinary Events" Workshop, EMAC, Malaga, Spain (Feb 10) "The Future of Meetings and Conferences" for IAPCO, Athens, Greece (Feb 10) "The New Marketing Agenda" for World Lottery Conference, London (Jan 10) "Creative Genius. Innovation with Leonardo da Vinci", Henkel, Dusseldorf (Nov 09) "RESTART innovation" for Swedbank Retail Forum 2009, Vilnius, Lithuania, (Nov 09) "Creative Genius: Thinking like Leonardo da Vinci", LBF, London (Nov 09) "Customer Genius: Doing business from the Outside In", LBF, London (Nov 09) "The Impact Zone" for New Market Entry Strategy, Twickenham Stadium (Nov 09) "Marketing in Times of Crisis and Change" Live in Vrsac, Serbia with Millenium (Oct 09) "Digital Futures" Omnitel Marketing Masterclass, Vilnius, Lithuania, (Oct 09) "People Planet Profit" at BFF Sustainability Forum, London Stock Exchange, (Oct 09) "Winning in times of Crisis and Change", Stockholm Visitor Board, Sweden (Sep 09) "The Yin and Yang of Extraordinary Brands", Stockholm Business, Sweden (Sep 09) "Life after the Crisis. Winning in 2012" keynote at SFA Conference, Dublin (Sep 09) "RESTART Business, People, Performance" with Fastleader, Tallinn, Estonia (Sep 09) "Brand Genius : The Design Zone" Twickenham Stadium (Sep 09) "Rethinking the Role of the Marketing Director" at ITV, London (Sep 2009) "Customers, Brands and Innovation" in Oriflame, Stockholm, Sweden (Sep 2009) "Marketing Genius Live in Warsaw" with One Good Idea, Warsaw, Poland (Sep 2009) "The Power and Potential of Customer Insights", London/Edinburgh (Aug 2009) "Brand Genius : The Insights Zone" Twickenham Stadium, London (Sep 2009) "Turning a downturn into your big opportunity" for TNS, Valencia, Spain (July 2009) "Winning Mindsets" for European Business Leaders, Budva, Montenegro (June 2009) The Market Accelerator Programme, Ipek Kagit, Eczacibasi, Istanbul (June 2009) "50 Strategies for Marketing in a Changing World" Bucharest, Romania (May 2009) "Outside In: Extraordinary Thinking for Extraordinary Times" London (May 2009) "Strategies for Winning in Tough Times, Scandinavia Tourist Boards, Oslo (May 2009) "50 Strategies for Marketing in Times of Crisis and Change", Sofia, Bulgaria (April 2009) "Winning with Innovation in Tough Times", TEB Conference, Istanbul, (April 2009) "Leadership in times of Crisis and Change" with Nordea Bank, Tallin, (March 2009) "Rethinking Innovation in Banking in a Crisis" with Swedbank, Tallin, (March 2009) "Marketing in times of Crisis and Change" McCann Seminar, Riga (March 2009) "Life after the Crisis in 2012" CEO Forum, Sampobank Tallinn, Estonia: (March 2009) Making Genuine Impact, Chair of MCT International HR Summit, Istanbul (Feb 2009) Customer Genius, Live in the Baltics, Riga, Latvia with Labsserviss (Jan 2009) Marketing in Tough Times, MCT International Marketing Summit, Istanbul (Dec 2008) 10 Strategies for Winning in Turbulent Times, Scottish Enteprise, Glasgow (Nov 2008) Marketing Genius Live, Nielsen Consumer 360 Conference, Cairo, Egypt (Nov 2008) The Genius Lab, Oriflame Cosmetics, Stockholm, Sweden (Dec 2008) The Market Accelerator Programme, Eczacibasi Vitra, Istanbul, Turkey (Nov 2008) Marketing in Tough Times with Peter Fisk, Singapore Inst of Management (Oct 2008) World Changing Innovations, Lattelecom Conference, Riga, Latvia (Oct 2008) Designing the Customer-Centric Business at T-Mobile, Warsaw, Poland (Oct 2008) The Fast Guide to Branding, The Marketing Fast Track, London (Oct 2008) The Business Innovation Masterclass, The Marketing Fast Track, London (Sep 2008) Brand Genius, Launch at Brand Finance Forum, London, UK (Sep 2008) The Genius Lab, Oriflame Cosmetics CEE Marketing, Vilnius (June 2008) The Genius Lab, Red Bull Sales and Marketing, Budapest, Hungary, (June 2008) Marketing Together 2008, The Eczacibasi Marketing Festival, Istanbul, (June 2008)
  13. 13.  Marketing Genius Live with Best Marketing, Jūrmala, Riga, Latvia, (June 2008) RBS Inspired Business, Seminar for small businesses, Edinburgh, (May 2008) Innovations for 21st Century, Leaders in Retail Conference, Berlin, (May 2008) The Genius Lab, US Pharmacia with Stamford Global, Warsaw, (May 2008) Richard Branson, Interview at the London Business Forum, London (May 2008) The Marketing Fast Track, Customer Champions, London (May 2008) Out of the Box, Keynote at European SSA Conference, Rome, (May 2008) RBS Inspired Business, Seminar for small businesses, Scotland (April 2008) The Power of Ubuntu, Akbank Executive Summit, Anatalya (April 2008) European HR Conference 2008, Chairman, Istanbul, Turkey (April 2008) The Consumer Agenda, World Retail Congresss, Barcelona, (April 2008) Inspired Insights and Innovations, Visa Business School, Oxford (April 2008) Marketing Genius Live, Masterclass and Book Launch, Zagreb, Croatia, (April 2008) Marketing Genius Masterclass, Stamford Global, Warsaw, (March 2008) Future of Banking, TEB Innovation Workshop, Cumhuriyet Koy (Feb 2008) Customer Futures. TEB Innovation Summit, Istanbul (Feb 2008) The CEO Guide to Inspired Growth, Vistage Network, Ascot, (Feb 2008) European Marketing Conference 2007, Chair, Istanbul, Turkey (Dec 2007) Marketing Genius, Ukrainian EFFIE Awards, Kiev, Ukraine (Dec 2007) Marketing Genius Masterclass, Stamford Global, Bucharest (Dec 2007) The Genius of Brands, Danish Superbrands, Copenhagen (Nov 2007) 50 Genius Innovations, InnoEurope, Tallin, Estonia (Nov 2007) 50 Genius Innovations, InnoEurope, Riga, Latvia, (Nov 2007) 50 Genius Innovations, InnoEurope, Vilnius, Lithuania (Nov 2007) Marketing Genius Live, Europa House, Ljubljana, Slovenia (Oct 2007) The Genius of Marketing, LMG Annual Conference, Paris (Oct 2007) Central and Eastern European Marketing Summit, Budapest (Sep 2007) From the Future Back, Business Strategy Masterclass, Vilnius (May 2007) The New Customer Agenda, Visa Insights 2007 Summit, Rome (April 2007) Marketing Genius at the Croatian EFFIE Conference, Zagreb (April 2007) Marketing Genius Live, 2 Day Masterclass, Budapest, Hungary (April 2007) Introduction to Marketing Genius, London Book Fair, London (April 2007) Building a Customer Centric Business, Saudi Telecom, Riyadh (April 2007) The Pace Quickens, Marketing Conference, Manchester (March 2007) Customers and Convergence, Detica Customer Forum, London (March 2007) Marketing Genius at Estonian EFFIE Awards, Tartu, Estonia (March 2007) Marketing Genius at Lithuanian EFFIE Awards, Vilnius, Lithuania (March 2007) Marketing Genius at Latvian EFFIE Awards, Riga, Latvia (March 2007) Customers and Innovation, Holcim Management Retreat, Novi Sad (Feb 2007) Marketing Genius Live, Belgrade, Serbia (February 2007) Cytec Industries Global Innovation Summit, Chantilly, Paris (January 2007)
  14. 14. Other themesAll events can be customised to the issues of the audience, company or sector. They can be delivered asinspiring keynotes and seminars to make people think, practical workshops and consulting projects todevelop new capabilities and innovative solutions.I work across all sectors and regions – indeed I tend to find that because of my background I am betterable than most speakers to customise an event to the specific issues, sector and geographical challenges.And therefore find myself working with companies as varied as Fashion, Farming and Pharmaceuticals –and in countries as diverse as USA to UAE, Moscow to Mumbai, Riga to Rio!Specific sectors in which I have done many recent events include  Retail : consumer agenda, digital integration, innovation beyond the store  Consumer Goods : service innovation, social media, market entry, sustainability  Financial Services : best customers, proposition-based marketing, future of banking  Professional Services : client-centred marketing, brand building and innovationFor more details, articles, book extracts, blog and videos see www.theGeniusWorks.comOr email