Leaders need to move from 2C to 4C behaviours in order to effectively drive smarter innovation and faster growth. Summary of Peter Fisk's keynote from Time Warner leadership summit, Hong Kong, June 2013.
BusinessmodelFinanceNetworking2. Networkingenterprise’s structure/value chain1. Business modelhow the enterprise makesmoneyChannelDeliveryBrand Customerexperience10. Customer experience howyou create an overallexperience for customers9. Brandhow you express your offering’sbenefit to customersCoreprocessProcessEnablingprocess3. Enabling processassembled capabilities4. Core processproprietary processesthat add value6. Product systemextended system that surrounds an offeringProductperformanceOfferingProductsystemService7. Servicehow you service your customers5. Product performancebasic features, performance and functionality8. Channelhow you connect your offeringsto your customersHow do we innovate?
Volume of innovation effortsLast 10 yearsBusinessmodelFinanceNetworking ChannelDeliveryBrand CustomerexperienceCoreprocessProcessEnablingprocessProductperformanceOfferingProductsystemServiceWhere we focused
BusinessmodelFinanceNetworking ChannelDeliveryBrand CustomerexperienceCoreprocessProcessEnablingprocessProductperformanceOfferingProductsystemServiceCumulative value creationLast 10 yearsWhat impact it made
Traditional leadershipDriven by your personal successManagers have the answersDefine the chosen directionManage consistency and efficiencyInnovative leadershipGuided by shared vision of successTeam have the better answersExplore and test opportunitiesEncourage change and innovation
“I can’t sit inheadquarters andpretend I’m in touch.Odds are, what we’reusing today will beobsolete in a fewyears.The past is never the -future. But it’s easy toget caught up in thepresent”Marc Benioff,Salesforce.com
+genius“The most importantof my role is to paint apicture of the futureThen everybody seeshow everything we domakes sense … andwhere we need to stopor start thingsWe are all in the futurebusiness”Indra NooyiCEO Pepsico
“Our job is to help ourcustomers win.We do that bylistening, dreaming,exploring andresponding… with solutions thatenable them toachieve more”Jeff ImmeltCEO, GE
"In an entrepreneur,ambition outstripsresources and thatinequality forces theentrepreneur to thinkdifferently … Wevelearned to innovate byraising our ambitionsand constraining ourresources."Nitin Paranipe,Hindustan Unilever
+genius“If you want to be anentrepreneur, gocreate your ownbusinessIf you want to work in abig company, you winby helping yourcolleagues to domore”Meg WhitmanCEO, HP
“My best time is withmy peopleHelping them to thinkdifferent … to try newideas, to make themhappen, togetherAnd to have more funthan I could ever bymyself”Jeff BezosCEO, Amazon