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Genius Istanbul: Accelerating business growth


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Innovative strategies for brands and business, innovation and marketing ... strategic consulting, executive development, inspiring keynotes ... More details from

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Genius Istanbul: Accelerating business growth

  1. 1. GENIUS ISTANBUL +genius
  2. 2. ACCELERATING GROWTH … Engaging your people in a future vision … developing a new business strategy … driving creativity and innovation … developing a new brand … solving a complex problem fast … building your team strategy, brand and innovation consulting We develop the right approach for your business, working collaboratively to achieve your objectives better, faster. We combine a wide range of processes and tools, insights and ideas, people and partners Gamechanging strategies Collaborative discovery Possibility focused Leadership teams 3 intensive days Innovative solutions Deep insights, big ideas Customer experiences High energy workshops 8-12 day projects Brand blueprinting Portfolio and architecture Essence and propositions Experience delivery 15-75 day projects +genius
  3. 3. GAMECHANGERS … Next generation strategies for brands and innovation “Gamechangers: Are you ready to change the world?” is the next book from Peter Fisk Are you ready to change the world? The new breed of market leaders think and act differently. They fuse digital and physical, global and local, ideas and networks. They win by being smart, fast and connected – rather than through scale and efficiency. They embrace all the new business tools - from empathetic design to disruptive technologies, social media to sustainable innovation – bringing them together for more impact. These are the building blocks for you to come a gamechanger too. • Human … customer-driven, human-centred emotionally-engaging business • Creative … design and innovation, to think bolder , different and better • Networked … built around networks and partnerships of supply and demand • Social … social media and online communities, but local and tribal too • Participative … crowdsourcing, co-creating, collaborating with customers • Responsible … doing better by doing good, socially and environmentally Explore and collaborate with the work in progress at +genius
  4. 4. MARKET MAKERS … seeing things differently, thinking different things +genius
  5. 5. Introducing “Creative Genius” the new book by Peter Fisk GENIUS TEAM GROWTH … helping Turkish local … to win and insights ACCELERATING … bringing together global andbusinessexpertsin a new world Innovation from the future back … Developing brands for changing and international markets Rethinking marketing and innovation across sectors and markets New brand strategy, optimising the portfolio for growth Collaborating with customers to drive business innovation Developing new strategies for business and retailing +genius
  6. 6. Accelerating growth = INSPIRING IDEAS + PRACTICAL ACTION Strategic consulting Exploring your biggest challenges and opportunities, developing smarter strategies and innovative solutions for implementation and profitable growth. Customised approaches, built around these proven formats: Fit and focused on the future fast Future Fast, intense process helping executive teams rethink purpose and strategy in a fast changing world, and then to refocus and reinvent the business for the future. Recent clients: Cinnamon, Vodafone Smarter, faster innovation Innolab Accelerated and collaborative three phase process exploring insights, designing concepts and delivering innovative solutions for market success. Recent clients: Savola Foods, Turkcell Building a better brand Brandlab Developing or extending your brand for a better future, based on purpose and relevance, differentiation and identity, experience and effective delivery. Recent clients: Aeroflot, Philosophy Developing customer propositions myworld Developing fresh, distinctive value propositions for each target audience, building on the brand to engage customers and deliver better solutions. Recent clients: TeliaSonera, Visa Europe Optimising your business portfolio optima Exploring your biggest challenges and opportunities, developing smarter strategies and innovative solutions implementation and profitable growth. Recent clients: Microsoft, Pinar People development Developing people to think different and act smarter in the new business world, from summits and seminars, to practical workshops and retreats, the content and experience is designed around your people: Inspiring one-day masterclass Inspiring, practical and stretching 1-2 day seminars on future strategy and brands, marketing and innovation applied to your business issues and sector opportunities. Recent clients: BNP Paribas, Skanska Building winning teams Bringing your people together to rethink and refocus their priorities and direction. Designing and facilitating the format and content to energise, connect and enable. Recent clients: Hershey’s, Time Warner Developing new capabilities Working with you to design better programmes from 40+ modules, based on team and personal capabilities and priorities, qualifications and real impact. Recent clients: Coca Cola, Eczacibasi Innovative leaders From 2d to 4d: command and control to connecting and collaborating, catalysing and creating, amplifying potential to deliver business and market leadership. Recent clients: Coty Beauty, Lastminute We are the Market Makers Customer champions, business innovators, growth drivers … how to drive and align the business, and deliver more business and market impact. Recent clients: Nestle, Standard Life Inspiring keynotes Alibaba to Zidisha, Ashmei to ZaoZao, the next generation of brands are shaping markets with new ideas and tools. What does it take to compete, innovate and win in these new markets? Example themes for keynote speeches: Are you ready to change the world? How to shape your market in your own vision, not live in the shadow of others. How to innovate from the future back, then win now forward. What is the future of health, retail, travel and your world? Think Different like Steve Jobs Steve Jobs was a genius and a geek, who defied the rules of business to create new markets, and phenomenal results. How can you apply the magic of Apple to your business, and Steve to your leadership? What do our customers really want? What do post-crisis, digitally enabled, globally influenced customers really want? Connecting insights and trends, to explore how you can do more for your customers, and outthink the competition. Engage your left and right brain How to combine the analytical precision and disruptive imagination of your left and right brain to think bigger, simplify complexity, shape the future, innovate smarter, and make better decisions. How to think digital like GenY Young people, social media, mobile marketing … connecting digital and physical worlds, networks and content, viral storytelling and target promotions to deliver faster, exponential growth. +genius
  7. 7. … How can you rethink your business? to change the world? © Peter Fisk 2013 +genius
  8. 8. … What can you learn from the most innovative companies? © Peter Fisk 2013 +genius
  9. 9. … Innovating your whole business, from insight to impact © Peter Fisk 2013 +genius
  10. 10. Customer Genius … Introducing how to build a customer-centric business © Peter Fisk 2013 +genius
  11. 11. Customer Genius … Introducing how to build a customer-centric business © Peter Fisk 2013 +genius
  12. 12. Customer Genius … Introducing how to build a customer-centric business © Peter Fisk 2013 +genius
  13. 13. Marketing Genius … Introducing a more effective approach to marketing © Peter Fisk 2013 © GeniusWorks 2013 +genius +genius
  14. 14. Marketing Genius … Introducing a more effective approach to marketing Market Strategy © Peter Fisk 2013 +genius
  15. 15. Marketing Genius … Introducing a more effective approach to marketing © Peter Fisk 2013 +genius
  16. 16. Introducing “Creative Genius” the new book by Peter Fisk Creative Genius … Could you be the Leonardo da Vinci of business today? Innovation from the future back … “Start with impossible Make it possible” “Winners have the best ideas Anybody can make things today” The 7 Whitespaces Ideas Economy 1. 2. 3. 4. 5. 6. Business Innovation Dream like Hadid Think like Starck Rethink like Rutan Care like Aravind Challenge like Tata Create like Alessi Co-create like Lego Design like Dyson Dare like Banksy Extend like Audigier Experiment like El Bulli Invest like Zennstrom Partner like Threadless Twist like Smith Disrupt like Jobs Provoke like Hirst Simplify like Maeda Inspire like Pixar Persevere like Tesla Indulge like Gu Deliver like Guo-Qiang Drive like Ferrari Perform like Gaga Women and boomers Cities and communities Carbon and water Networks and Web 3.0 GRIN and 50 billion devices Authenticity, Meaning, Happiness World changing “Creativity is opening up, Design is fusion Innovation is closing down” Accelerated innovation © Peter Fisk 2013 +genius
  17. 17. Introducing “Creative Genius” the new book by Peter Fisk Creative Genius … Could you be the Leonardo da Vinci of business today? Innovation from the future back … Future back The ideas factory The design Studio Fuzzy fronting Paralleling Scenarios Deep diving Crowdsourcing Extreming Rulebreaking Imagining Concepting Reframing Creative fusing Simplifying Partnerships Co-creating Prototyping Evaluating “Innovation beyond products … making life better” The impact zone “Incremental is not enough; Don’t be limited by today” Launchpads Scripting Monetising Propositions Catagions Market shaping Extending Delivering Business Innovation Making bigger ideas happen faster and with more impact” “The future is more about space than time” © Peter Fisk 2013 © Peter Fisk 2013 +genius
  18. 18. Introducing “Creative Genius” the new book by Peter Fisk Creative Genius … Could you be the Leonardo da Vinci of business today? Could you be the da Vinci of our times? “Be bold, be brave, be brilliant” Innovation from the future back … The 7 Secrets of Leonardo 1. Relentless curiosity 2. Seeing more 3. Thinking bigger 4. Making connections 5. Embracing paradox 6. Courageous action 7. Enlightened mind Creative Visionaries Border Crossers Game changers Touching people deeper Doing more for their worlds Imagination + Intelligence = Extraordinary Results +genius Inspire and Enable © Peter Fisk 2013 +genius
  19. 19. innolab TM Introducing “Creative Genius” the new book by Peter Fisk Innovation from the future back … … accelerated and collaborative process for business innovation Future Insight Design Lab Deep immersion into the customer world through observation and depth one to one interviewing. Facilitated interpretation with energiser pyramids to discover future needs. Learning from similar markets (sectors, segments, geographies) to explore customer behaviour and new ideas. Facilitated application to market. Definition of all the real and assumed “rules” of the market for customers and brands, then finding ways to creatively “break” each of the rules and explore alternatives. Concepting Future Lab Parallel Worlds Propositions Movie Stars Reframing issues and potential solutions in new contexts in order to enable richer solutions. Defining the concept in terms of what it enables customers to do different Accelerated design of draft value proposition based on insights and competitive positioning, articulating key benefits and potential pricing. Logic testing. Fast and fun way to capture the drama and language of new ideas, exploring heroes and villains, plots and stories which could bring new concepts to life. Faster Growth Impact Lab Mapping the strategic horizons to be achieved, defining what will be delivered by when, and the business impact. Enables message building over time. Media Fusion Creatively integrating and connecting media for more impact, integrating messages and the engagement and retention experience for customers over time. Rule Breakers Scripting Careful definition of the message strategy based on a customer-driven “situation, complication, question and answer” technique developed by leading psychologists. Ideas Fusion Collating the many different ideas generated through creative tools, clustering them into themes and bigger ideas as hypothesis-based problem solving. Design Maps Creatively mapping the connections between brands, concepts, propositions, products and customers to define architecture and coherence of messaging. Action Plans Implementation planning that simply specifies all components of the overall communication program, short and longterm, and how it links to resources and results. © Peter Fisk 2013 +genius
  20. 20. innolab TM Introducing “Creative Genius” the new book by Peter Fisk Innovation from the future back … … accelerated and collaborative process for business innovation © Peter Fisk 2013 +genius
  21. 21. futurestore … “changing the game” in retail … anywhere, anytime © Peter Fisk 2013 +genius
  22. 22. futurehealth … “changing the game” in healthcare … patients and wellbeing © Peter Fisk 2013 +genius
  23. 23. futurebank … “changing the game” in finance … easy and enabling © Peter Fisk 2013 +genius
  24. 24. PETER FISK … expert in strategy and brands, innovation and marketing Peter is a strategic advisor to business leaders on winning strategies and bolder brands, smarter innovation and better marketing … making sense of fast-changing markets, learning from the next generation of brands, digital and physical, large and small, west and east, new ideas and practical solutions … inspiring and enabling you to innovate and win in the exciting new world of business. In 2013 he entered the Thinkers 50 Guru Radar, recognising the world’s best new business thinkers, and is in demand around the world as a strategic consultant and energising speaker. Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior management worldwide to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership teams, InnoLab is a facilitated innovation process based on deep customer insights and creative thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a broad range of development workshops, combining new ideas, next practices and effective action. His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars, Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing. They play by different rules, embracing the growth of emerging markets and power of digital networks, human design and social entrepreneurship, and they win with better results. His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius explores the left and right-brain approaches to competitive success (translated into 35 languages!), Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good. Peter grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming “the world’s favourite airline” and managed brands like Concorde. He went on to work with many of the world’s leading companies, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express and Aeroflot, Coca Cola and Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone. Email: Twitter: @geniusworks Website: Project: Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand Finance and partner of The Foundation, before founding his own business, GeniusWorks.
  25. 25. GENIUS TEAM … bringing together global and local … experts and insights +genius
  26. 26. GENIUS ISTANBUL +genius