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Genius Events: New keynotes, workshops, masterclasses


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Inspire your people, your team, your conference with new topics, stories and insights Watch the an example keynote on video at

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Genius Events: New keynotes, workshops, masterclasses

  1. 1. +genius extraordinary events New keynotes, workshops and masterclasses from GeniusWorks
  2. 2. Events … See things different, think different things What’s new? “9.58 Peak Performance” … learning rom Usain Bolt’s speed to Nike SPARQ, Virgin Galactic’s vision and Red Bull’s adrenalin What works? “Gamechanger Lab” … shaping markets and new business models, building brand platforms not campaigns, networks not channels. What’s next? “Apple Magic” … how would Apple reinvent your market, your business, and how can you learn from the magic of Steve Jobs? Event solutions Recent clients Keynote speech Inspiring, insightful, interactive customised to your theme 1 day Seminar Stretching and practical events designed for your business 2 day MasterclassHighly interactive workshops with workbooks and toolkits Leaders XT 3-5 day program to build teams,solve problems, develop strategies Creative retreats 5 day “incubator” program to develop new innovations faster +genius
  3. 3. Example: Gamechanger Lab … bolder brands, better marketing +genius
  4. 4. Example: Apple Magic … What would Steve Jobs do in your business? How would Apple innovate and transform your market? How would Steve Jobs lead your business? How can you apply the business secrets of Apple, and leadership genius of Jobs to your own business and career? How can you enchant people with your vision? Spend every day as if it’s your last? Build teams of disciples and tribes of advocates? Bring humanity, simplicity and design to your products? And deliver insanely great experiences?Based on detailed insights into Apple and its co-founder, weput an “i” into your world. With new frameworks and tools hewill help you translate the magic of Apple and Jobs into yourbusiness. Consider what it could mean for sectors as diverse asbanking, retail and travel … and in your own market … forproducts and services, marketing and sales, people and culture… and for you.This is no ordinary event (exclusive through SFB in 2012-13).It will have passion and emotion, inspiring stories and practicaltechniques, and a novel process for applying the magic ofApple to your business (Part 1), and the genius of Jobs to you(Part 2). It will require your participation. To think differently, tobe pirates in search of the best ideas, and to have” the courageto not spend your time living somebody else’s life”. +genius
  5. 5. Recent events, biggest issues, popular topics, broader conceptsWorldchanging Pilot Fish Lab Brandscapes 2020Alibaba to Zynga, power shifts Clever strategies to grow Brands that make life better andand white spaces. faster and cheaper the world a better place9.58 Peak Performance Heads Up Leaders Customer Agenda 2012How leaders can achieve more The 5Cs of leadership What matters most to yourpersonal and business impact in 21st century business customers now and next?Marketing 3.0 The Future of Pharma Pattern RecognitionCreating values and value in the Rethinking healthcare How to spot the trendsconnected economy and business models that will shape your marketNew Market Leaders From Good to Growth Social BusinessHow to shape your Sustainable innovation From collaboration to co-market in your own vision that is good and profitable creation, the 7 ways to socialiseDelivering ICE Ideas Fusion Frugal InnovationHow to design and integrate Connecting the unconnected Innovating from the “bottomgreat customer experiences to create the remarkable up” fast and cheapRethink. Refocus. Restart. Winning in a Downturn So-Lo-Mo ConsumersSeizing the opportunities 50 marketing actions for The new generation of social,of crisis and change succeeding in tough times local and mobile consumersThe Future of Business Real People, Real Brands Future BankBuilding a more inspired Building authentic and Financial services will evolveand intelligent business affordable brands into customer-centred networks +genius
  6. 6. Bolder Winning brands strategies Smarter Creative innovation solutions Better Inspiring Accelerating Optimising marketing ideas growth performanceConference Cambridge Energising Developing keynotes academy events people One-day Expert seminars workshops Leadership CEO retreats mentoring +genius
  7. 7. Insights … New themes and ideas to inspire leaders What’s new? “Creative Genius” explores how to innovate from the future back, inspired by da Vinci – plus rockstars, designers and futurists. What works? “Brand Building by Pixar” applies the creative process of movies to build more human, engaging and inspiring brands. What’s next? “The Gamechangers” … the next generation of brands and businesses, seizing opportunities, breaking rules, shaping futures. Insight themes Recent books Winning strategiesFocusing on the best opportunities for sustained profitable growth Bolder brandsBrands that have inspiring purpose. are more relevant and inspiring Smarter innovation Innovation that makes life better, business models to experience Better marketing Marketing that engages, pull notpush, integrated with more impact Inspired leaders Leaders as catalysts, coaches, connectors and communicators +genius
  8. 8. A-Z of emerging ideas and next practices for innovative business +genius
  9. 9. Power shifts, mindset flips, changing the rules of business +genius
  10. 10. Example: “The Gamechangers … the next generation of business”The next book from Peter Fisk, due to be published Spring 2013.The new breed of market leaders think and act differently. They fuse digitaland physical, global and local, ideas and networks. They win by being smart,fast and connected – rather than through scale and efficiency. They embraceall the new business tools - from empathetic design to disruptive technologies,social media to sustainable innovation – bringing them together for moreimpact.These are the building blocks for you to come a gamechanger too.• Human … customer-driven, human-centred emotionally-engaging business• Creative … design and innovation, to think bolder and simpler, different and better• Networked … built around networks and partnerships of supply and demand• Social … social media and online communities, but local and tribal too• Participative … crowdsourcing, co-creating, collaborating with customers• Responsible … doing better by doing good, socially and environmentally +genius
  11. 11. Peter Fisk is a customer, innovation and branding expert, making sense of a rapidly changingbusiness world, learning from a new generation of business, digital and physical, large and small …inspiring and enabling you to innovate and win in the new marketspaces. He is a bestselling authorand inspirational speaker, and consultant to leading companies around the world .Peter is the Founder and Creative Director of the GeniusWorks, a strategic innovation business withoffices in London and Budapest, Dubai and Istanbul, that works with senior management to “seethings differently” – to develop and implement more inspired strategies for brands, innovation andmarketing. Gamechanger is a strategy accelerator for leadership teams, Innolab is a facilitatedinnovation process based on deep customer insights and creative thinking, and BrandOptima is aplatform to develop better brands and brand portfolios.His latest book Creative Genius brings together entrepreneurs and artists, rockstars and rocketsscientists, in "the essential guide to innovation for visionaries, border crossers and game changers".From Air Asia to Virgin Galactic, Gaga to Miyamoto, it offers 50 inspirational tracks to inspire yourideas, and make them happen. Marketing Genius explores the left and right-brain approaches tocompetitive success (translated into 35 languages), Customer Genius describes how to build acustomer-centric business, Business Genius is about inspired leadership and strategy, whilst PeoplePlanet Profit explains how to grow, and do good.Peter grew up in the remote farming community of Northumberland, in the North East of England,and after exploring the world of nuclear physics, joined British Airways at a time when it wasembarking upon becoming “the world’s favourite airline” with roles in sales, marketing and brandmanagement.He went on to work with many of the world’s leading companies, helping them to grow moreprofitably by becoming more customer-centric in their structure, operations and leadership. Heworks across sectors, encouraging business leaders to take a customer perspective, and learningfrom different types of experiences. His clients include American Express and Aeroflot, Coca Colaand Cooperative Bank, HSBC and , Marks & Spencer and Microsoft, O2 and Orange,Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa andVodafone.He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largestmarketing organisation. He led the strategic marketing consulting team of PA Consulting Group, wasMD of Brand Finance and partner of The Foundation, before founding his own business. He wasrecently described by Business Strategy Review as “one of the best new business thinkers” and is indemand around the world as an expert advisor and energising speaker.
  12. 12. +genius