Gamechangers: The Next Generation of Business Innovation by Peter Fisk

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The next generation of business are changing the game - through innovative brands and business models, leadership and value creation (first presented at Eczacibasi InnoSummit Istanbul 2012)

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Gamechangers: The Next Generation of Business Innovation by Peter Fisk

  1. gamechangersPeter Fiskpeterfisk@peterfisk.com@geniusworkswww.theGeniusWorks.com
  2. Welcome to a new world
  3. Volatile but vibrant
  4. Complex and crazy
  5. 7.7 billion people by 2020
  6. 1 billion more people in just 10 years
  7. 52% middle class (mostly in Asia)
  8. 40% growth in global economy by 2020
  9. Most of it in Asia(most in China)
  10. New winners New losers
  11. CrisisShake-up Change
  12. West to East
  13. Big to Small
  14. Changing world
  15. Changing worldChanging rules
  16. More female. More urban.
  17. Infotech
  18. Infotech Biotech
  19. Infotech BiotechNanotech
  20. Disruption
  21. Opportunity
  22. 50 billion devices connected (8 devices per person)
  23. Anytime. Anywhere
  24. TalkingWorkingShopping PlayingLearning
  25. Dreaming
  26. New experiences
  27. New business models
  28. Enabling people to do more
  29. Intelligent. Collaborative.
  30. Intelligent. Collaborative. Instant.
  31. Power shift
  32. Few to many
  33. Business to customer
  34. No boundaries
  35. Convergent sectors
  36. Convergent sectorsConnected technologies
  37. Convergent sectorsConnected technologies Complex lives
  38. Augmented reality
  39. Enhancing the real world
  40. Fragile planet
  41. Water OilGold
  42. Social tension
  43. Beliefs FairnessHappiness
  44. Changing how we think
  45. Changing how we learn
  46. Changing how we work
  47. Ideas world
  48. Ideas worldHuman world
  49. Unlimited possibility
  50. Where to focus?
  51. How to be different?
  52. Balancing short-term … and long-term
  53. From Geographies to Global
  54. From Control to Collaboration
  55. Mass markets toGlobal niches
  56. Volume and share or Profit and value
  57. What will you do?
  58. Think bigger
  59. Think biggerThink smarter
  60. Think biggerThink smarterThink different
  61. Play the new game
  62. Change the game
  63. See things differently
  64. Think different things
  65. How will you change?
  66. Creative
  67. Innovative
  68. Creative andInnovative
  69. The next generation of business
  70. Changing their worlds
  71. Making life better
  72. The Gamechangers
  73. VUCA WORLD
  74. VolatileUncertain ComplexAmbiguous
  75. VibrantUnREALCrazyAstounding
  76. Here’s to tHe crazy ones ... “Times of turbulence are the mostThe misfits. The rebels.The troublemakers. exciting times ... becauseThe round pegs in the square holes.The ones who see things differently. everything changes”Theyre not fond of rules.And they have no respect for the status quo.You can praise them, disagree with them,quote them, disbelieve them,glorify or vilify them.About the only thing you cant do isignore them.Because they change things.
  77. iPod born in a recession 2001 MTV born in a recession 1981 Microsoft born in a recession 1975 HP born in a recession GEborn in a 1929recession 1876
  78. gamechangers in the content world
  79. Human PIXARBEING HUMAN +genius
  80. Current TVUSER-GENerated
  81. WORDPRESSExpress yourself
  82. gamechangers in the travel world
  83. Air AsiaVirtual Model
  84. ALOFTLiving spaces
  85. Air BNBRENT YOUR ROOM
  86. gamechangers in the gaming world
  87. ZYNGASOCIAL IS FUN
  88. LEGOONLINE COMMUNITY
  89. LIVE NATION MONEY is still real+genius
  90. gamechangers in the fashion world
  91. UNIQLOSOCIAL RETAILING
  92. THREADLESSCO-CREATED CLOTHES
  93. ZAPPOSSELLING HAPPINESS
  94. gamechangersin the automotive world
  95. ZIPCARS rent Don’t BUy+genius
  96. TESLAGOOD AND SEXY
  97. BETTER PLACEFrom the future back +genius
  98. gamechangers in the banking world
  99. SAFARICOMNEW CURRENCIES
  100. SQUARECASHLESS WORLD
  101. METROBANKMAKING IT FUN
  102. gamechangers in the healthcare world
  103. WUXI PHARMATECHGENERIC DRUGS
  104. 23 & MEnetworks DO IT YOURSELF +genius
  105. PATIENTS LIKE MEcommunities for life +genius
  106. gamechangers in the start-up world
  107. KICKSTARTERCrowd investors
  108. LI & FUNGInstant capabilities
  109. ALIBABAGlobally connected +genius
  110. gamechangers
  111. © GeniusWorks 2012. All rights reserved.
  112. © GeniusWorks 2012. All rights reserved.
  113. gamechanger profiler Human Creative Responsible Networked Social Participative Purpose to make Shaping markets Making a difference Building networks Connecting Collaborating to life better in a through vision and socially and of partners and people and their engage and profitable way total innovation environmentally customers passions enable more 10 10 10 10 10 10 5 5 5 5 5 5 0 0 0 0 0 0Objective to make Competing by Complying with Using existing Customers are Making andgreat products and being slightly legal and ethical supply and anonymous and selling products to maximise profits better or cheaper standards distribution chains individual customers© GeniusWorks 2012
  114. gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being human? Purpose to make life 10 better in a profitable way 9 8 7 6 5 4 3 2 Objective to make 1 great products and maximise profits
  115. gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being creative? Shaping markets 10 through vision and total innovation 9 8 7 6 5 4 3 2 Competing by being 1 slightly better or cheaper
  116. gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being responsible? Making a difference 10 socially and environmentally 9 8 7 6 5 4 3 2 Complying with legal 1 and ethical standards
  117. gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being networked? Building networks of 10 partners and customers 9 8 7 6 5 4 3 2 Using existing supply 1 and distribution chains
  118. gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being social? Connecting people 10 and their passions 9 8 7 6 5 4 3 2 Customers are 1 anonymous and individual
  119. gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being participative? Collaborating to 10 engage and enable more 9 8 7 6 5 4 3 2 Making and selling 1 products to customers
  120. gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being responsible? Making a difference 10 socially and environmentally 9 8 7 6 5 4 3 2 Complying with legal 1 and ethical standards
  121. gamechanger profiler Human Creative Responsible Networked Social Participative Purpose to make Shaping markets Making a difference Building networks Connecting Collaborating to life better in a through vision and socially and of partners and people and their engage and profitable way total innovation environmentally customers passions enable more 10 10 10 10 10 10 5 5 5 5 5 5 0 0 0 0 0 0Objective to make Competing by Complying with Using existing Customers are Making andgreat products and being slightly legal and ethical supply and anonymous and selling products to maximise profits better or cheaper standards distribution chains individual customers© GeniusWorks 2012
  122. 1 REFRAME THE CHALLENGE Customer broader view Business Business narrow narrow view view Business Customer
  123. MORE OPPORTUNITIES I can solve my problem Business narrow Products viewBusiness Customer
  124. MORE ENDURING Enabling me to do more Business narrow Transaction viewBusiness Customer
  125. MORE EMOTIONAL I want to tell my friends Business narrow Rational viewBusiness Customer
  126. MORE VALUABLE It’s changed my life Business narrow Commodity viewBusiness Customer
  127. Try it out yourself Talk with consumers in depth Observe them in everyday situationsLearn from complaints and online forumsUse qualitative and quantitative research consumer immersion
  128. consumer immersionConnect & Develop Design Thinking +genius
  129. 60% Profits growth
  130. TYPES OF Innovation1. Business model 5. Product performance how the enterprise makes basic features, performance and functionality money 2. Networking 6. Product system enterprise’s structure/ extended system that surrounds an offering value chain 7. Service how you service your customers Finance Process Offering Delivery Business Networking Enabling Core Product Product Service Channel Brand Customer model process process performance system experience 8. Channel how you connect your offerings3. Enabling process to your customers assembled capabilities 9. Brand how you express your offering’s 4. Core process benefit to customers proprietary processes that add value 10. Customer experience how you create an overall experience for customers
  131. Where we focused Finance Process Offering Delivery Business Networking Enabling Core Product Product Service Channel Brand Customer model process process performance system experience Volume of innovation efforts Last 10 years
  132. What impact it made Finance Process Offering Delivery Business Networking Enabling Core Product Product Service Channel Brand Customer model process process performance system experience Cumulative value creation Last 10 years
  133. 2 Innovate business models
  134. +genius
  135. GROUPON
  136. SPOTIFY
  137. 3 THE INNOVATION PREMIUM $200 $150 Premium paid by investors who 50% expect future innovations to generate larger income streams $100 Income stream (NPV) from the $50 existing business $0
  138. MOST INNOVATIVE COMPANIES?
  139. BEST INNOVATION PREMIUM$200$150 73% 59% 58% 52% 50%$100$50 $0
  140. “I can’t sit inheadquarters andpretend I’m in touch.Odds are, what we’reusing today will beobsolete in a fewyears.The past is never the -future. But it’s easy toget caught up in thepresent”Marc Benioff,Salesforce.com
  141. MOST INNOVATIVE COMPANIES
  142. "We do not innovatearound products, butaround a flow or well-being experiences.Innovation is done bybiologists,pharmacists,marketers,sociologists,psychologists”Victor Fernandes,Natura Cosmetics
  143. "In an entrepreneur,ambition outstripsresources and thatinequality forces theentrepreneur to thinkdifferently. Wevelearned to innovate byraising our ambitionsand constraining ourresources."Nitin Paranipe,Hindustan Unilever
  144. P&G WITH AG LAFLEY 35% 23% 1991-2000 2001-2010
  145. APPLE WITH STEVE JOBS 52% 37% -31% 1980-85 1986-98 1999-05 2006-10
  146. +genius APPLE MAGIC© GeniusWorks 2012. All rights reserved.
  147. © GeniusWorks 2012. All rights reserved.
  148. © GeniusWorks 2012. All rights reserved.
  149. will you be agamechanger
  150. Are you ready?
  151. TO CHANGE YOUR WORLD?
  152. INNOVATING BUSINESS
  153. INNOVATING BUSINESS LIKE NEVER BEFORE
  154. PRODUCTS PROCESSES EXPERIENCES APPlICATIONSBUSINESS MODELS
  155. A world of unlimited possibilities
  156. 50 of tHe WorLD’s moSTINNOVATIVE BUSINESSES
  157. 23 & Me … reaD My Dna, reaD My fUtUre LIfe
  158. Air Asia ... “BottoM of tHe pyraMID” takes off
  159. AIR BNB … seLLInG tHe WorLD’s spare rooMs
  160. Aberchrombie & FITCH … sexUaLIseD sHoppInG cULt
  161. Alibaba… cHIna’s pLatforM for GLoBaL BUsIness
  162. Apple ... The apps revolution is just beginning
  163. Aravind … neW BUsIness MoDeLs cUre BLInDness
  164. Baidu … tHe next GeneratIon of socIaL netWorks
  165. Better Place … cHarGe poInts for cLean cars
  166. BYD ... Warren BUffett’s cHInese eLectrIc DreaM
  167. CitizenM ... Hotels for a mobile generation
  168. Current TV … User-generated programming
  169. E-Cloth ... Performs better without pollutants
  170. El Bulli … WorLD’s Best restaUrant (cHeMIstry LaB)
  171. First Solar ... leaders in alternative energy
  172. Golla ... bags dedicated to electronic devices
  173. Grameen ... Microcredits to escape poverty
  174. Guggenheim ... inspiring the rebirth of Bilbao
  175. Iberdrola ... Harnessing the wind and waves
  176. IBM ... Creating visions for a smarter planet
  177. INTUITIVE SURGERY … roBotIc anD reMote operatIons
  178. KICKSTARTER ... CROWDFUNDING YOUR BUSINESS
  179. Lego … froM BrIcks to coMMUnItIes
  180. Li & Fung… enaBLInG anyBoDy to Do anytHInG
  181. Live Nation … reDefInInG LIve music EXPERIENCES
  182. M-Pesa … a neW cUrrency for afrIca
  183. METHOD … carInG anD cLeaner
  184. Nike ... Open and sustainable innovation
  185. Nintendo … Miyamoto makes games sociable
  186. Novartis … tHe fUtUre of personaLIseD MeDIcInes
  187. Le Pain Quotitien … Recreating Authentic experiences
  188. Patients Like Me … GenetIc coDes cHanGe prIorItIes
  189. Philosophy ... beauty is about people not ingredients
  190. PIXAR ... TECHNOLOGY TO BE EMOTIONAL
  191. P&G Pur … pUrIfIeD Water DoInG GooD
  192. Samsung … yIn anD yanG of tecHnoLoGIcaL DesIGn
  193. Schenzen Stock Exchange … tHe neW Wall Street
  194. SUPERDRY … froM Market staLL to GLoBaL fasHIon
  195. Tata … carInG capItaLIsM anD frUGaL InnovatIon
  196. TENCENT … BUILDInG tHe WorLD’s LarGest socIaL netWork
  197. Tesla ... Better, faster and sexier than a Ferrari
  198. Threadless … t-shirts designed by the crowd
  199. Umpqua Bank … InspIreD By starBUcks anD Gap
  200. UNIQLO … DESIGNED TO BE SOCIABLE AND ACCESSIBLE
  201. Virgin Galactic … Inter-continental travel
  202. Zappos ... Delivering happiness zappos
  203. zYNGA … THE FUTURE OF GAMING HAS ARRIVED
  204. Could you change the world too? zappos
  205. SEEING WHAT EVERYONE HAS SEEN
  206. THINKING WHAT NOBODY HAS THOUGHT
  207. What will you DO
  208. What will you DOTO CHANGE YOUR WORLD?
  209. WILL YOU BE AGAMECHANGER?
  210. BE BOLD
  211. BE BOLDBE BRAVE
  212. BE BOLD BE BRAVEBE BRILLIANT
  213. Peter Fisk is a customer, innovation and branding expert, making sense of a rapidly changingbusiness world, learning from a new generation of business, digital and physical, large and small… inspiring and enabling you to innovate and win in the new marketspaces. He is a bestsellingauthor and inspirational speaker, and consultant to leading companies around the world .Peter is the Founder and Creative Director of the GeniusWorks, a strategic innovation businesswith offices in London and Budapest, Dubai and Istanbul, that works with senior management to“see things differently” – to develop and implement more inspired strategies for brands,innovation and marketing. Gamechanger is a strategy accelerator for leadership teams, Innolabis a facilitated innovation process based on deep customer insights and creative thinking, andBrandOptima is a platform to develop better brands and brand portfolios.His latest book Creative Genius brings together entrepreneurs and artists, rockstars and rocketsscientists, in "the essential guide to innovation for visionaries, border crossers and gamechangers". From Air Asia to Virgin Galactic, Gaga to Miyamoto, it offers 50 inspirational tracks toinspire your ideas, and make them happen. Marketing Genius explores the left and right-brainapproaches to competitive success (translated into 35 languages), Customer Genius describeshow to build a customer-centric business, Business Genius is about inspired leadership andstrategy, whilst People Planet Profit explains how to grow, and do good.Peter grew up in the remote farming community of Northumberland, in the North East of England,and after exploring the world of nuclear physics, joined British Airways at a time when it wasembarking upon becoming “the world’s favourite airline” with roles in sales, marketing and brandmanagement.He went on to work with many of the world’s leading companies, helping them to grow moreprofitably by becoming more customer-centric in their structure, operations and leadership. Heworks across sectors, encouraging business leaders to take a customer perspective, andlearning from different types of experiences. His clients include American Express and Aeroflot,Coca Cola and Cooperative Bank, HSBC and Lastminute.com , Marks & Spencer and Microsoft,O2 and Orange, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra andVirgin, Visa and Vodafone.He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largestmarketing organisation. He led the strategic marketing consulting team of PA Consulting Group,was MD of Brand Finance and partner of The Foundation, before founding his own business. Hewas recently described by Business Strategy Review as “one of the best new business thinkers”and is in demand around the world as an expert advisor and energising speaker.
  214. +peter fisk customerPeter Fisk www.theGeniusWorks.com Website: Twitter: @geniusworkspeterfisk@peterfisk.com@geniusworks Email: peterfisk@peterfisk.comwww.theGeniusWorks.com

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