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gamechangersPeter Fiskpeterfisk@peterfisk.com@geniusworkswww.theGeniusWorks.com
Welcome to a new world
Volatile but vibrant
Complex and crazy
7.7 billion people     by 2020
1 billion more people   in just 10 years
52% middle class (mostly in Asia)
40% growth in global economy          by 2020
Most of it in Asia(most in China)
New winners New losers
CrisisShake-up Change
West to East
Big to Small
Changing world
Changing worldChanging rules
More female. More urban.
Infotech
Infotech Biotech
Infotech BiotechNanotech
Disruption
Opportunity
50 billion devices connected   (8 devices per person)
Anytime. Anywhere
TalkingWorkingShopping PlayingLearning
Dreaming
New experiences
New business models
Enabling people to do more
Intelligent. Collaborative.
Intelligent. Collaborative.          Instant.
Power shift
Few to many
Business to customer
No boundaries
Convergent sectors
Convergent sectorsConnected technologies
Convergent sectorsConnected technologies    Complex lives
Augmented reality
Enhancing the real world
Fragile planet
Water OilGold
Social tension
Beliefs FairnessHappiness
Changing how we think
Changing how we learn
Changing how we work
Ideas world
Ideas worldHuman world
Unlimited possibility
Where to focus?
How to be different?
Balancing short-term  … and long-term
From Geographies to Global
From Control to Collaboration
Mass markets     toGlobal niches
Volume and share         or Profit and value
What will you do?
Think bigger
Think biggerThink smarter
Think biggerThink smarterThink different
Play the new game
Change the game
See things differently
Think different things
How will you change?
Creative
Innovative
Creative   andInnovative
The next generation    of business
Changing their worlds
Making life better
The Gamechangers
VUCA WORLD
VolatileUncertain  ComplexAmbiguous
VibrantUnREALCrazyAstounding
Here’s to tHe crazy ones ...  “Times of turbulence are the mostThe misfits. The rebels.The troublemakers.  exciting times ...
iPod                                                 born in a                                                 recession  ...
gamechangers  in the content world
Human         PIXARBEING HUMAN           +genius
Current TVUSER-GENerated
WORDPRESSExpress yourself
gamechangers   in the travel world
Air AsiaVirtual Model
ALOFTLiving spaces
Air BNBRENT YOUR ROOM
gamechangers  in the gaming world
ZYNGASOCIAL IS FUN
LEGOONLINE COMMUNITY
LIVE NATION MONEY is still real+genius
gamechangers  in the fashion world
UNIQLOSOCIAL RETAILING
THREADLESSCO-CREATED CLOTHES
ZAPPOSSELLING HAPPINESS
gamechangersin the automotive world
ZIPCARS   rent Don’t BUy+genius
TESLAGOOD AND SEXY
BETTER PLACEFrom the future back   +genius
gamechangers  in the banking world
SAFARICOMNEW CURRENCIES
SQUARECASHLESS WORLD
METROBANKMAKING IT FUN
gamechangers in the healthcare world
WUXI PHARMATECHGENERIC DRUGS
23 & MEnetworks DO IT YOURSELF         +genius
PATIENTS LIKE MEcommunities for life   +genius
gamechangers  in the start-up world
KICKSTARTERCrowd investors
LI & FUNGInstant capabilities
ALIBABAGlobally connected   +genius
gamechangers
© GeniusWorks 2012. All rights reserved.
© GeniusWorks 2012. All rights reserved.
gamechanger profiler       Human               Creative       Responsible           Networked                Social       ...
gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being human?                            Purpose to ...
gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being creative?                             Shaping...
gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being responsible?                            Makin...
gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being networked?                            Buildin...
gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being social?                            Connecting...
gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being participative?                             Co...
gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being responsible?                            Makin...
gamechanger profiler       Human               Creative       Responsible           Networked                Social       ...
1         REFRAME THE CHALLENGE                  Customer                   broader                    view               ...
MORE OPPORTUNITIES           I can solve           my problem            Business             narrow            Products  ...
MORE ENDURING           Enabling me            to do more            Business             narrow           Transaction    ...
MORE EMOTIONAL           I want to tell             my friends             Business              narrow             Ration...
MORE VALUABLE           It’s changed               my life            Business             narrow           Commodity     ...
Try it out yourself           Talk with consumers in depth    Observe them in everyday situationsLearn from complaints and...
consumer immersionConnect & Develop              Design Thinking                          +genius
60% Profits growth
TYPES OF Innovation1. Business model                                 5. Product performance   how the enterprise makes    ...
Where we focused Finance                  Process              Offering                          Delivery Business    Netw...
What impact it made Finance                   Process             Offering                          Delivery Business    N...
2   Innovate business models
+genius
GROUPON
SPOTIFY
3    THE INNOVATION PREMIUM    $200    $150                 Premium paid by investors who           50%   expect future in...
MOST INNOVATIVE COMPANIES?
BEST INNOVATION PREMIUM$200$150       73%             59%   58%   52%   50%$100$50 $0
“I can’t sit inheadquarters andpretend I’m in touch.Odds are, what we’reusing today will beobsolete in a fewyears.The past...
MOST INNOVATIVE COMPANIES
"We do not innovatearound products, butaround a flow or well-being experiences.Innovation is done bybiologists,pharmacists...
"In an entrepreneur,ambition outstripsresources and thatinequality forces theentrepreneur to thinkdifferently. Wevelearned...
P&G WITH AG LAFLEY                35%     23%  1991-2000   2001-2010
APPLE WITH STEVE JOBS                                   52%     37%               -31%    1980-85   1986-98   1999-05   20...
+genius                                           APPLE MAGIC© GeniusWorks 2012. All rights reserved.
© GeniusWorks 2012. All rights reserved.
© GeniusWorks 2012. All rights reserved.
will you be agamechanger
Are you ready?
TO CHANGE YOUR WORLD?
INNOVATING BUSINESS
INNOVATING BUSINESS LIKE NEVER BEFORE
PRODUCTS   PROCESSES  EXPERIENCES APPlICATIONSBUSINESS MODELS
A world of unlimited    possibilities
50 of tHe WorLD’s moSTINNOVATIVE BUSINESSES
23 & Me … reaD My Dna, reaD My fUtUre LIfe
Air Asia ... “BottoM of tHe pyraMID” takes off
AIR BNB … seLLInG tHe WorLD’s spare rooMs
Aberchrombie & FITCH … sexUaLIseD sHoppInG cULt
Alibaba… cHIna’s pLatforM for GLoBaL BUsIness
Apple ... The apps revolution is just beginning
Aravind … neW BUsIness MoDeLs cUre BLInDness
Baidu … tHe next GeneratIon of socIaL netWorks
Better Place … cHarGe poInts for cLean cars
BYD ... Warren BUffett’s cHInese eLectrIc DreaM
CitizenM ... Hotels for a mobile generation
Current TV … User-generated programming
E-Cloth ... Performs better without pollutants
El Bulli … WorLD’s Best restaUrant (cHeMIstry LaB)
First Solar ... leaders in alternative energy
Golla ... bags dedicated to electronic devices
Grameen ... Microcredits to escape poverty
Guggenheim ... inspiring the rebirth of Bilbao
Iberdrola ... Harnessing the wind and waves
IBM ... Creating visions for a smarter planet
INTUITIVE SURGERY … roBotIc anD reMote operatIons
KICKSTARTER ... CROWDFUNDING YOUR BUSINESS
Lego … froM BrIcks to coMMUnItIes
Li & Fung… enaBLInG anyBoDy to Do anytHInG
Live Nation … reDefInInG LIve music EXPERIENCES
M-Pesa … a neW cUrrency for afrIca
METHOD … carInG anD cLeaner
Nike ... Open and sustainable innovation
Nintendo … Miyamoto makes games sociable
Novartis … tHe fUtUre of personaLIseD MeDIcInes
Le Pain Quotitien … Recreating Authentic experiences
Patients Like Me … GenetIc coDes cHanGe prIorItIes
Philosophy ... beauty is about people not ingredients
PIXAR ... TECHNOLOGY TO BE EMOTIONAL
P&G Pur … pUrIfIeD Water DoInG GooD
Samsung … yIn anD yanG of tecHnoLoGIcaL DesIGn
Schenzen Stock Exchange … tHe neW Wall Street
SUPERDRY … froM Market staLL to GLoBaL fasHIon
Tata … carInG capItaLIsM anD frUGaL InnovatIon
TENCENT … BUILDInG tHe WorLD’s LarGest socIaL netWork
Tesla ... Better, faster and sexier than a Ferrari
Threadless … t-shirts designed by the crowd
Umpqua Bank … InspIreD By starBUcks anD Gap
UNIQLO … DESIGNED TO BE SOCIABLE AND ACCESSIBLE
Virgin Galactic … Inter-continental travel
Zappos ... Delivering happiness              zappos
zYNGA … THE FUTURE OF GAMING HAS ARRIVED
Could you change the world too?             zappos
SEEING WHAT EVERYONE       HAS SEEN
THINKING WHAT NOBODY    HAS THOUGHT
What will you DO
What will you DOTO CHANGE YOUR WORLD?
WILL YOU BE AGAMECHANGER?
BE BOLD
BE BOLDBE BRAVE
BE BOLD  BE BRAVEBE BRILLIANT
Peter Fisk is a customer, innovation and branding     expert, making sense of a rapidly changingbusiness world, learning f...
+peter fisk  customerPeter Fisk www.theGeniusWorks.com Website: Twitter: @geniusworkspeterfisk@peterfisk.com@geniusworks E...
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
Gamechangers: The Next Generation of Business Innovation by Peter Fisk
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Gamechangers: The Next Generation of Business Innovation by Peter Fisk

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The next generation of business are changing the game - through innovative brands and business models, leadership and value creation (first presented at Eczacibasi InnoSummit Istanbul 2012)

Published in: Business

Gamechangers: The Next Generation of Business Innovation by Peter Fisk

  1. gamechangersPeter Fiskpeterfisk@peterfisk.com@geniusworkswww.theGeniusWorks.com
  2. Welcome to a new world
  3. Volatile but vibrant
  4. Complex and crazy
  5. 7.7 billion people by 2020
  6. 1 billion more people in just 10 years
  7. 52% middle class (mostly in Asia)
  8. 40% growth in global economy by 2020
  9. Most of it in Asia(most in China)
  10. New winners New losers
  11. CrisisShake-up Change
  12. West to East
  13. Big to Small
  14. Changing world
  15. Changing worldChanging rules
  16. More female. More urban.
  17. Infotech
  18. Infotech Biotech
  19. Infotech BiotechNanotech
  20. Disruption
  21. Opportunity
  22. 50 billion devices connected (8 devices per person)
  23. Anytime. Anywhere
  24. TalkingWorkingShopping PlayingLearning
  25. Dreaming
  26. New experiences
  27. New business models
  28. Enabling people to do more
  29. Intelligent. Collaborative.
  30. Intelligent. Collaborative. Instant.
  31. Power shift
  32. Few to many
  33. Business to customer
  34. No boundaries
  35. Convergent sectors
  36. Convergent sectorsConnected technologies
  37. Convergent sectorsConnected technologies Complex lives
  38. Augmented reality
  39. Enhancing the real world
  40. Fragile planet
  41. Water OilGold
  42. Social tension
  43. Beliefs FairnessHappiness
  44. Changing how we think
  45. Changing how we learn
  46. Changing how we work
  47. Ideas world
  48. Ideas worldHuman world
  49. Unlimited possibility
  50. Where to focus?
  51. How to be different?
  52. Balancing short-term … and long-term
  53. From Geographies to Global
  54. From Control to Collaboration
  55. Mass markets toGlobal niches
  56. Volume and share or Profit and value
  57. What will you do?
  58. Think bigger
  59. Think biggerThink smarter
  60. Think biggerThink smarterThink different
  61. Play the new game
  62. Change the game
  63. See things differently
  64. Think different things
  65. How will you change?
  66. Creative
  67. Innovative
  68. Creative andInnovative
  69. The next generation of business
  70. Changing their worlds
  71. Making life better
  72. The Gamechangers
  73. VUCA WORLD
  74. VolatileUncertain ComplexAmbiguous
  75. VibrantUnREALCrazyAstounding
  76. Here’s to tHe crazy ones ... “Times of turbulence are the mostThe misfits. The rebels.The troublemakers. exciting times ... becauseThe round pegs in the square holes.The ones who see things differently. everything changes”Theyre not fond of rules.And they have no respect for the status quo.You can praise them, disagree with them,quote them, disbelieve them,glorify or vilify them.About the only thing you cant do isignore them.Because they change things.
  77. iPod born in a recession 2001 MTV born in a recession 1981 Microsoft born in a recession 1975 HP born in a recession GEborn in a 1929recession 1876
  78. gamechangers in the content world
  79. Human PIXARBEING HUMAN +genius
  80. Current TVUSER-GENerated
  81. WORDPRESSExpress yourself
  82. gamechangers in the travel world
  83. Air AsiaVirtual Model
  84. ALOFTLiving spaces
  85. Air BNBRENT YOUR ROOM
  86. gamechangers in the gaming world
  87. ZYNGASOCIAL IS FUN
  88. LEGOONLINE COMMUNITY
  89. LIVE NATION MONEY is still real+genius
  90. gamechangers in the fashion world
  91. UNIQLOSOCIAL RETAILING
  92. THREADLESSCO-CREATED CLOTHES
  93. ZAPPOSSELLING HAPPINESS
  94. gamechangersin the automotive world
  95. ZIPCARS rent Don’t BUy+genius
  96. TESLAGOOD AND SEXY
  97. BETTER PLACEFrom the future back +genius
  98. gamechangers in the banking world
  99. SAFARICOMNEW CURRENCIES
  100. SQUARECASHLESS WORLD
  101. METROBANKMAKING IT FUN
  102. gamechangers in the healthcare world
  103. WUXI PHARMATECHGENERIC DRUGS
  104. 23 & MEnetworks DO IT YOURSELF +genius
  105. PATIENTS LIKE MEcommunities for life +genius
  106. gamechangers in the start-up world
  107. KICKSTARTERCrowd investors
  108. LI & FUNGInstant capabilities
  109. ALIBABAGlobally connected +genius
  110. gamechangers
  111. © GeniusWorks 2012. All rights reserved.
  112. © GeniusWorks 2012. All rights reserved.
  113. gamechanger profiler Human Creative Responsible Networked Social Participative Purpose to make Shaping markets Making a difference Building networks Connecting Collaborating to life better in a through vision and socially and of partners and people and their engage and profitable way total innovation environmentally customers passions enable more 10 10 10 10 10 10 5 5 5 5 5 5 0 0 0 0 0 0Objective to make Competing by Complying with Using existing Customers are Making andgreat products and being slightly legal and ethical supply and anonymous and selling products to maximise profits better or cheaper standards distribution chains individual customers© GeniusWorks 2012
  114. gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being human? Purpose to make life 10 better in a profitable way 9 8 7 6 5 4 3 2 Objective to make 1 great products and maximise profits
  115. gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being creative? Shaping markets 10 through vision and total innovation 9 8 7 6 5 4 3 2 Competing by being 1 slightly better or cheaper
  116. gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being responsible? Making a difference 10 socially and environmentally 9 8 7 6 5 4 3 2 Complying with legal 1 and ethical standards
  117. gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being networked? Building networks of 10 partners and customers 9 8 7 6 5 4 3 2 Using existing supply 1 and distribution chains
  118. gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being social? Connecting people 10 and their passions 9 8 7 6 5 4 3 2 Customers are 1 anonymous and individual
  119. gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being participative? Collaborating to 10 engage and enable more 9 8 7 6 5 4 3 2 Making and selling 1 products to customers
  120. gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being responsible? Making a difference 10 socially and environmentally 9 8 7 6 5 4 3 2 Complying with legal 1 and ethical standards
  121. gamechanger profiler Human Creative Responsible Networked Social Participative Purpose to make Shaping markets Making a difference Building networks Connecting Collaborating to life better in a through vision and socially and of partners and people and their engage and profitable way total innovation environmentally customers passions enable more 10 10 10 10 10 10 5 5 5 5 5 5 0 0 0 0 0 0Objective to make Competing by Complying with Using existing Customers are Making andgreat products and being slightly legal and ethical supply and anonymous and selling products to maximise profits better or cheaper standards distribution chains individual customers© GeniusWorks 2012
  122. 1 REFRAME THE CHALLENGE Customer broader view Business Business narrow narrow view view Business Customer
  123. MORE OPPORTUNITIES I can solve my problem Business narrow Products viewBusiness Customer
  124. MORE ENDURING Enabling me to do more Business narrow Transaction viewBusiness Customer
  125. MORE EMOTIONAL I want to tell my friends Business narrow Rational viewBusiness Customer
  126. MORE VALUABLE It’s changed my life Business narrow Commodity viewBusiness Customer
  127. Try it out yourself Talk with consumers in depth Observe them in everyday situationsLearn from complaints and online forumsUse qualitative and quantitative research consumer immersion
  128. consumer immersionConnect & Develop Design Thinking +genius
  129. 60% Profits growth
  130. TYPES OF Innovation1. Business model 5. Product performance how the enterprise makes basic features, performance and functionality money 2. Networking 6. Product system enterprise’s structure/ extended system that surrounds an offering value chain 7. Service how you service your customers Finance Process Offering Delivery Business Networking Enabling Core Product Product Service Channel Brand Customer model process process performance system experience 8. Channel how you connect your offerings3. Enabling process to your customers assembled capabilities 9. Brand how you express your offering’s 4. Core process benefit to customers proprietary processes that add value 10. Customer experience how you create an overall experience for customers
  131. Where we focused Finance Process Offering Delivery Business Networking Enabling Core Product Product Service Channel Brand Customer model process process performance system experience Volume of innovation efforts Last 10 years
  132. What impact it made Finance Process Offering Delivery Business Networking Enabling Core Product Product Service Channel Brand Customer model process process performance system experience Cumulative value creation Last 10 years
  133. 2 Innovate business models
  134. +genius
  135. GROUPON
  136. SPOTIFY
  137. 3 THE INNOVATION PREMIUM $200 $150 Premium paid by investors who 50% expect future innovations to generate larger income streams $100 Income stream (NPV) from the $50 existing business $0
  138. MOST INNOVATIVE COMPANIES?
  139. BEST INNOVATION PREMIUM$200$150 73% 59% 58% 52% 50%$100$50 $0
  140. “I can’t sit inheadquarters andpretend I’m in touch.Odds are, what we’reusing today will beobsolete in a fewyears.The past is never the -future. But it’s easy toget caught up in thepresent”Marc Benioff,Salesforce.com
  141. MOST INNOVATIVE COMPANIES
  142. "We do not innovatearound products, butaround a flow or well-being experiences.Innovation is done bybiologists,pharmacists,marketers,sociologists,psychologists”Victor Fernandes,Natura Cosmetics
  143. "In an entrepreneur,ambition outstripsresources and thatinequality forces theentrepreneur to thinkdifferently. Wevelearned to innovate byraising our ambitionsand constraining ourresources."Nitin Paranipe,Hindustan Unilever
  144. P&G WITH AG LAFLEY 35% 23% 1991-2000 2001-2010
  145. APPLE WITH STEVE JOBS 52% 37% -31% 1980-85 1986-98 1999-05 2006-10
  146. +genius APPLE MAGIC© GeniusWorks 2012. All rights reserved.
  147. © GeniusWorks 2012. All rights reserved.
  148. © GeniusWorks 2012. All rights reserved.
  149. will you be agamechanger
  150. Are you ready?
  151. TO CHANGE YOUR WORLD?
  152. INNOVATING BUSINESS
  153. INNOVATING BUSINESS LIKE NEVER BEFORE
  154. PRODUCTS PROCESSES EXPERIENCES APPlICATIONSBUSINESS MODELS
  155. A world of unlimited possibilities
  156. 50 of tHe WorLD’s moSTINNOVATIVE BUSINESSES
  157. 23 & Me … reaD My Dna, reaD My fUtUre LIfe
  158. Air Asia ... “BottoM of tHe pyraMID” takes off
  159. AIR BNB … seLLInG tHe WorLD’s spare rooMs
  160. Aberchrombie & FITCH … sexUaLIseD sHoppInG cULt
  161. Alibaba… cHIna’s pLatforM for GLoBaL BUsIness
  162. Apple ... The apps revolution is just beginning
  163. Aravind … neW BUsIness MoDeLs cUre BLInDness
  164. Baidu … tHe next GeneratIon of socIaL netWorks
  165. Better Place … cHarGe poInts for cLean cars
  166. BYD ... Warren BUffett’s cHInese eLectrIc DreaM
  167. CitizenM ... Hotels for a mobile generation
  168. Current TV … User-generated programming
  169. E-Cloth ... Performs better without pollutants
  170. El Bulli … WorLD’s Best restaUrant (cHeMIstry LaB)
  171. First Solar ... leaders in alternative energy
  172. Golla ... bags dedicated to electronic devices
  173. Grameen ... Microcredits to escape poverty
  174. Guggenheim ... inspiring the rebirth of Bilbao
  175. Iberdrola ... Harnessing the wind and waves
  176. IBM ... Creating visions for a smarter planet
  177. INTUITIVE SURGERY … roBotIc anD reMote operatIons
  178. KICKSTARTER ... CROWDFUNDING YOUR BUSINESS
  179. Lego … froM BrIcks to coMMUnItIes
  180. Li & Fung… enaBLInG anyBoDy to Do anytHInG
  181. Live Nation … reDefInInG LIve music EXPERIENCES
  182. M-Pesa … a neW cUrrency for afrIca
  183. METHOD … carInG anD cLeaner
  184. Nike ... Open and sustainable innovation
  185. Nintendo … Miyamoto makes games sociable
  186. Novartis … tHe fUtUre of personaLIseD MeDIcInes
  187. Le Pain Quotitien … Recreating Authentic experiences
  188. Patients Like Me … GenetIc coDes cHanGe prIorItIes
  189. Philosophy ... beauty is about people not ingredients
  190. PIXAR ... TECHNOLOGY TO BE EMOTIONAL
  191. P&G Pur … pUrIfIeD Water DoInG GooD
  192. Samsung … yIn anD yanG of tecHnoLoGIcaL DesIGn
  193. Schenzen Stock Exchange … tHe neW Wall Street
  194. SUPERDRY … froM Market staLL to GLoBaL fasHIon
  195. Tata … carInG capItaLIsM anD frUGaL InnovatIon
  196. TENCENT … BUILDInG tHe WorLD’s LarGest socIaL netWork
  197. Tesla ... Better, faster and sexier than a Ferrari
  198. Threadless … t-shirts designed by the crowd
  199. Umpqua Bank … InspIreD By starBUcks anD Gap
  200. UNIQLO … DESIGNED TO BE SOCIABLE AND ACCESSIBLE
  201. Virgin Galactic … Inter-continental travel
  202. Zappos ... Delivering happiness zappos
  203. zYNGA … THE FUTURE OF GAMING HAS ARRIVED
  204. Could you change the world too? zappos
  205. SEEING WHAT EVERYONE HAS SEEN
  206. THINKING WHAT NOBODY HAS THOUGHT
  207. What will you DO
  208. What will you DOTO CHANGE YOUR WORLD?
  209. WILL YOU BE AGAMECHANGER?
  210. BE BOLD
  211. BE BOLDBE BRAVE
  212. BE BOLD BE BRAVEBE BRILLIANT
  213. Peter Fisk is a customer, innovation and branding expert, making sense of a rapidly changingbusiness world, learning from a new generation of business, digital and physical, large and small… inspiring and enabling you to innovate and win in the new marketspaces. He is a bestsellingauthor and inspirational speaker, and consultant to leading companies around the world .Peter is the Founder and Creative Director of the GeniusWorks, a strategic innovation businesswith offices in London and Budapest, Dubai and Istanbul, that works with senior management to“see things differently” – to develop and implement more inspired strategies for brands,innovation and marketing. Gamechanger is a strategy accelerator for leadership teams, Innolabis a facilitated innovation process based on deep customer insights and creative thinking, andBrandOptima is a platform to develop better brands and brand portfolios.His latest book Creative Genius brings together entrepreneurs and artists, rockstars and rocketsscientists, in "the essential guide to innovation for visionaries, border crossers and gamechangers". From Air Asia to Virgin Galactic, Gaga to Miyamoto, it offers 50 inspirational tracks toinspire your ideas, and make them happen. Marketing Genius explores the left and right-brainapproaches to competitive success (translated into 35 languages), Customer Genius describeshow to build a customer-centric business, Business Genius is about inspired leadership andstrategy, whilst People Planet Profit explains how to grow, and do good.Peter grew up in the remote farming community of Northumberland, in the North East of England,and after exploring the world of nuclear physics, joined British Airways at a time when it wasembarking upon becoming “the world’s favourite airline” with roles in sales, marketing and brandmanagement.He went on to work with many of the world’s leading companies, helping them to grow moreprofitably by becoming more customer-centric in their structure, operations and leadership. Heworks across sectors, encouraging business leaders to take a customer perspective, andlearning from different types of experiences. His clients include American Express and Aeroflot,Coca Cola and Cooperative Bank, HSBC and Lastminute.com , Marks & Spencer and Microsoft,O2 and Orange, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra andVirgin, Visa and Vodafone.He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largestmarketing organisation. He led the strategic marketing consulting team of PA Consulting Group,was MD of Brand Finance and partner of The Foundation, before founding his own business. Hewas recently described by Business Strategy Review as “one of the best new business thinkers”and is in demand around the world as an expert advisor and energising speaker.
  214. +peter fisk customerPeter Fisk www.theGeniusWorks.com Website: Twitter: @geniusworkspeterfisk@peterfisk.com@geniusworks Email: peterfisk@peterfisk.comwww.theGeniusWorks.com

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