Gamechangers … Are you ready to change the world?
From Alibaba to ZaoZao, Ashmei to Zidisha, Azuri and Zipars, a new generation of businesses are rising out of the
maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our
world. Over the last 12 months I have completed a huge research project to find the 120 companies, large and small,
from every continent, who are changing our world … and how they do it.
“Gamechangers” are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our
world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of
infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their
own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t
believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns.
Why be 10% better, when you could be 10 times better?
Gamechangers think and act differently. They fuse digital and physical, global and local, ideas and networks. They win by
being smart, fast and connected – rather than through scale and efficiency. They are
Human … customer-driven, human-centred emotionally-engaging business
Creative … design and innovation, to think bolder , different and better
Networked … built around networks and partnerships of supply and demand
Social … social media and online communities, but local and tribal too
Participative … crowdsourcing, co-creating, collaborating with customers
Responsible … doing better by doing good, socially and environmentally
They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and
place, enabled by data and technology, but more through empathetic design and rich human experiences. Social networks
drive reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and
partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers
to achieve more, they care about their impact on people and the world. Ultimately they want to create a better world.
Gamechangers is also my new book to be published in April 2014, and you can already explore the emerging content and
insights at www.Gamechangers.pro
We live in an incredible time … opportunities of a changing world
Peter Fisk, in his new book “Gamechangers” … coming soon
PETER FISK …
expert in strategy and brands, innovation and marketing
Peter is a strategic advisor to business leaders on winning strategies and bolder brands, smarter
innovation and better marketing … making sense of fast-changing markets, learning from the next
generation of brands, digital and physical, large and small, west and east, new ideas and practical
solutions … inspiring and enabling you to innovate and win in the exciting new world of business.
In 2013 he entered the Thinkers 50 Guru Radar, recognising the world’s best new business thinkers,
and is in demand around the world as a strategic consultant and energising speaker.
Peter leads GeniusWorks, a business innovation company based in London, and works with senior
management worldwide to “see things differently” – to develop and implement more inspired
strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership
teams, InnoLab is a facilitated innovation process based on deep customer insights and creative
thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a
broad range of development workshops, combining new ideas, next practices and effective action.
His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars,
Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever
marketing. They play by different rules, embracing the growth of emerging markets and power of
digital networks, human design and social entrepreneurship, and they win with better results.
His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars
and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius
explores the left and right-brain approaches to competitive success (translated into 35 languages!),
Customer Genius describes how to build a customer-centric business, Business Genius is about
inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.
Peter grew up in the remote farming community of Northumberland, in the North East of England, and
after exploring the world of nuclear physics, joined British Airways at a time when it was embarking
upon becoming “the world’s favourite airline” and managed brands like Concorde.
He went on to work with many of the world’s leading companies, helping them to grow more
profitably by becoming more customer-centric in their structure, operations and leadership. He works
across sectors, encouraging business leaders to take a customer perspective, and learning from
different types of experiences. His clients include American Express and Aeroflot, Coca Cola and
Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red
Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.
Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of
Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand
Finance and partner of The Foundation, before founding his own business, GeniusWorks.
ACCELERATING GROWTH …
Engaging your people in a future vision … developing a new
business strategy … driving creativity and innovation
… developing a new brand … solving a complex
problem fast … building your team
markets and strategy, brands and innovation
We develop the right approach for your business, working
collaboratively to achieve your objectives better, faster.
We combine a wide range of processes and tools,
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Deep insights, big ideas
High energy workshops
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Portfolio and architecture
Essence and propositions
15-75 day projects