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GAMECHANGERSinspirational leadership driving innovation and growth
Peter Fisk,
peterfisk@peterfisk.com
© GeniusWorks 2015
...
Kaleidoscope world
+genius
Tectonic shifts
+genius
“Gamechangers are the new breed of
brands and businesses rising out of
the maelstrom of economic and
technological change”...
New opportunities to grow
+genius
Change  your  
world  
You  are  
here  
Open  your  eyes  to  the  
possibilities  of  incredible  
fast-­changing  world...
Time to
think bigger
Change  your  
world  
You  are  
here  
Open  your  eyes  to  the  
possibilities  of  incredible  
fast-­changing  world...
The Gamechangers
+genius
Audacious ideas
+genius
10 times not 10%
+genius
Redefining markets
Shaping the future
+genius
“Tectonic shifts in power, from
mass to niche, east to west, big
to small, average to individual”
+genius
Think Nespresso
“Out-thinking the competition with audaciou
audacious ideas that can change the world”
+genius
Think Tesla
+genius
+genius
“The new disruptive innovators transform
their markets not just products and services
+genius
Think Genentech
+genius
+genius
Time for
more radical
innovation
+genius
The world’s most disruptive innovators
Change your game
THINK
Change your
vision
Change your
story
Change your
market
Change your
strategy
Change your
brand
DESI...
THINK
Change your
vision
Focus on optimising profits
Built on core capabilities
To be 10% better
Guided by inspiring purpo...
© Peter Fisk 2015
More details in the new “Gamechangers” book +genius
CustomerBusiness
Rethink purpose
+genius
“Building brands about people
not products, aspirations not
egos … about making life better
+genius
© Peter Fisk 2015
More details in the new “Gamechangers” book +genius
Rethink brands
+genius
“Innovating the whole business… from business model tocustomer experience”
!© Peter Fisk 2015
More details in the new “Gamechangers” book +genius
Rethink innovation
© Peter Fisk 2015
More details in the new “Gamechangers” book
+genius
Rethink business models
Make and
distribute
business...
“Resonating with customers
through rich, relevant and
real-time marketing”
!
© Peter Fisk 2015
More details in the new “Gamechangers” book +genius
Rethink marketing
“Enabling customers to domore … from sales and support,to educating and entertaining”
© Peter Fisk 2015
More details in the new “Gamechangers” book +genius
Rethink experiences
© Peter Fisk 2015
More details in the new “Gamechangers” book +genius
Rethink experiences
!© Peter Fisk 2015
More details in the new “Gamechangers” book +genius
Rethink relationships
“Delivering and sustaining a
positive impact … personal,
social and financial”
Vision
Canvas
Strategy
Canvas
Growth
Canvas
Disruption
Canvas
Brand
Canvas
Engagement
Canvas
Proposition
Canvas
Relationsh...
+genius
“Leaders amplify the potential
of their people … it’s time to be
bold, brave and brilliant”
Are you ready to change
your game?
Are you ready to change
your game?
+genius
Peter Fisk is a bestselling author, keynote speaker and expert consultant, helping business
leaders to develop innovative ...
+genius
Find out more
Email: peterfisk@peterfisk.com
Phone: +44 7834483830
Twitter: @geniusworks
Website: www.theGeniusWor...
Gamechangers: Introduction to the new book
Gamechangers: Introduction to the new book
Gamechangers: Introduction to the new book
Gamechangers: Introduction to the new book
Gamechangers: Introduction to the new book
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Gamechangers: Introduction to the new book

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"Gamechangers" are disruptive innovators, shaking up every market, changing the game of brands and business ... they are inspirational leaders, thinking bigger and smarter to drive innovation and accelerate growth ... This is an introduction to Peter Fisk's new book, also available as keynotes and workshops. More info contact peterfisk@peterfisk.com

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Gamechangers: Introduction to the new book

  1. 1. GAMECHANGERSinspirational leadership driving innovation and growth Peter Fisk, peterfisk@peterfisk.com © GeniusWorks 2015 TM
  2. 2. Kaleidoscope world +genius
  3. 3. Tectonic shifts +genius
  4. 4. “Gamechangers are the new breed of brands and businesses rising out of the maelstrom of economic and technological change” +genius
  5. 5. New opportunities to grow +genius
  6. 6. Change  your   world   You  are   here   Open  your  eyes  to  the   possibilities  of  incredible   fast-­changing  worlds   Be  dissatisfied  with   the  limits  of  your   current  world   Explore  what  it  would     take  for  you  to  create     a  better  future   Be  inspired  to  start   today  –  driving   innovation  and  growth   +genius
  7. 7. Time to think bigger
  8. 8. Change  your   world   You  are   here   Open  your  eyes  to  the   possibilities  of  incredible   fast-­changing  worlds   Be  dissatisfied  with   the  limits  of  your   current  world   Explore  what  it  would     take  for  you  to  create     a  better  future   Be  inspired  to  start   today  –  driving   innovation  and  growth   +genius
  9. 9. The Gamechangers +genius
  10. 10. Audacious ideas +genius
  11. 11. 10 times not 10% +genius
  12. 12. Redefining markets
  13. 13. Shaping the future +genius
  14. 14. “Tectonic shifts in power, from mass to niche, east to west, big to small, average to individual”
  15. 15. +genius Think Nespresso
  16. 16. “Out-thinking the competition with audaciou audacious ideas that can change the world”
  17. 17. +genius Think Tesla
  18. 18. +genius
  19. 19. +genius
  20. 20. “The new disruptive innovators transform their markets not just products and services
  21. 21. +genius Think Genentech
  22. 22. +genius
  23. 23. +genius
  24. 24. Time for more radical innovation
  25. 25. +genius
  26. 26. The world’s most disruptive innovators
  27. 27. Change your game THINK Change your vision Change your story Change your market Change your strategy Change your brand DESIGN Change your business Change your potential Change your results Change your relationship Change your experience RESONATE MOBILISE EXPLORE IMPACT AMPLIFY DISRUPT ENABLE INSPIRE © Peter Fisk 2015 More details in the new “Gamechangers” book +genius
  28. 28. THINK Change your vision Focus on optimising profits Built on core capabilities To be 10% better Guided by inspiring purpose Driven by audacious ideas To be 10 times better EXPLORE Change your market Accepting markets as they are Geography and category Rational and average Making markets in your vision Tribal and problem solving Emotional and distinctive DISRUPT Change your strategy Strategy optimises the present Evolving incrementally Playing the game Strategy disrupts the future Pivoting transformationally Changing the game INSPIRE Change your brand Brands are logos and slogans About companies and products Promotions to drive sales Brands capture bigger ideas About people and their aspirations Platforms for collaboration DESIGN Change your business Innovating products and services Driven by technical possibility Linear, disciplined process Innovating the business model Driven by human opportunity Dynamic, creative fusions RESONATE Change your story Communicate on your terms Push campaigns to everyone Slogans, gimmicks, incentives Engage people on their terms On demand, time and place Topical, authentic, experiential ENABLE Change your experience Selling and serving Consistent and delivered Transactional, linear, finite Engaging and enabling Participative and personal Relational, circular, enduring MOBILISE Change your relationship Seek relationships with people Loyalty built on incentives Individual and isolated Relationships between people Loyalty built on community Collaborative and sharing IMPACT Change your results Short term financial results Sustainability as compliance Compromised value Long term value creation Sustainability drives growth Englightened value AMPLIFY Change your potential Supertanker’s size and stability Managing the status quo Deliver and improve Speedboat’s speed and agility Leaders of a changing world Innovate and amplify AMPLIFY 10 WAYS TO CHANGE YOUR GAME THINK EXPLORE DISRUPT INSPIRE DESIGN RESONATE ENABLE MOBILISE IMPACT © Peter Fisk 2015 More details in the new “Gamechangers” book
  29. 29. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius CustomerBusiness Rethink purpose
  30. 30. +genius
  31. 31. “Building brands about people not products, aspirations not egos … about making life better +genius
  32. 32. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink brands
  33. 33. +genius
  34. 34. “Innovating the whole business… from business model tocustomer experience”
  35. 35. !© Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink innovation
  36. 36. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink business models Make and distribute business model eg CocaCola Microsoft Spectrum retail business model eg Amazon Marks & Spencer Make and sell direct business model eg BMW, HSBC Niche retail business model eg ToysRUs,Wiggle License to make business model eg ARM, Ed Hardy Curated retail business model eg Fab, Positive Luxury Membership club business model eg Costco, Quintessentially Crowdfunded ventures business model eg Kickstarter, Zidisha Opensourced community business model eg RedHat, MySQL Subscription payment business model eg FT.com, Graze Buyer and seller marketplace business model eg Etsy, NYSE Micro payments business model eg Flattr Grameen Danone Collaborative consumption business model eg Buzzcar, Regus Regular Replacement business model eg Gillette, Nespresso Branded Consortia business model eg Cisco, Spar Advertising or Sponsorship business model eg Google, Metro Newspapers Listed or Promoted business model eg Monster Linkedin Network builders business model eg Hotmail, Twitter Demand then Made business model eg ZaoZao, Threadless Auction retail business model eg eBay, Sotheby Knowledge and time business model eg McKinsey, Harvard Franchised retail business model eg McDonalds, Subway Certification and endorsement business model eg ISO, Verisign Remainder retail business model Eg Saks, Vente Privee Multulevel marketing business model eg Tupperware, Natura Group buying business model eg Groupon, Huddlebuy Reverse auction business model eg Priceline Freemarkets Shared rental business model eg Zilok, Hilton Tradeable currency business model eg Bitcoin Air Miles Freemium pay within business model eg Angry Bird, Coursera Transaction facilitator business model eg Paypal, Visa Pay as you go business model eg AzuriTech Techshop Dynamic pricing business model eg Expedia, Uber Reputation builders business model eg Tripadvisor, PaywithaTweet Customer data business model eg Facebook, 23andMe Non-profit business business model eg Oxfam Wikipedia Maker models Channel models Crowd models Payment models Exchange models Asset models
  37. 37. “Resonating with customers through rich, relevant and real-time marketing”
  38. 38. ! © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink marketing
  39. 39. “Enabling customers to domore … from sales and support,to educating and entertaining”
  40. 40. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink experiences
  41. 41. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink experiences
  42. 42. !© Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink relationships
  43. 43. “Delivering and sustaining a positive impact … personal, social and financial”
  44. 44. Vision Canvas Strategy Canvas Growth Canvas Disruption Canvas Brand Canvas Engagement Canvas Proposition Canvas Relationship Canvas Insights Canvas Co-creation Canvas Innovation Canvas Business Canvas Leadership Canvas Sustainability Canvas Culture Canvas Performance Canvas FUTURELABBRANDLAB CREATIVELABPERFORMANCELAB +genius
  45. 45. +genius
  46. 46. “Leaders amplify the potential of their people … it’s time to be bold, brave and brilliant”
  47. 47. Are you ready to change your game?
  48. 48. Are you ready to change your game?
  49. 49. +genius
  50. 50. Peter Fisk is a bestselling author, keynote speaker and expert consultant, helping business leaders to develop innovative strategies for business and brands. He is a Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, and leads his own company, GeniusWorks, a boutique consulting firm, helping clients around the world to make sense of fast-changing markets, and find new ways to think, compete and win. He features on the Thinkers 50 “Guru Radar” as one of the world’s top business experts. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with businesses in every sector, food to fashion, skincare to stock exchanges – brands as diverse as Aeroflot and Coca Cola, DSM and GSK, Mars and M&S, Philosophy and Red Bull, Sabre and Santander,Tata and Turkcell,Virgin and Visa, Vodafone and Yapi Kredi - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s new book "Gamechangers ... Are you ready to change the world?” explores the next generation of brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building, new business models, real-time marketing, harnessing social media, inspiring leadership and positive impact. It has been nominated for Marketing Book of the Year 2015. His other books include "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy,“Customer Genius” on building a customer-centric business, “People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century.  Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant.
  51. 51. +genius Find out more Email: peterfisk@peterfisk.com Phone: +44 7834483830 Twitter: @geniusworks Website: www.theGeniusWorks.com  

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