The guiyang circle
Guiyang
China
106.6° E, 26.6° N
4100km radius

Most of the world
Lives here …
21C economic shift

Most of the world
Lives here …

The biggest power
Shift in history
Worldchanging decade

2010
Pop 6.9Bn
GDP $63T
G7

2020
Pop 7.7Bn
GDP $90T
E7
© Peter Fisk 2013
The new book

April 2014
www.gamechangers.pro
www.gamechangers.pro

peterfisk@peterfisk.com
www.theGeniusWorks.com

+genius
www.gamechangers.pro

es

futurestore
1. Amarex
2. Amazon
3. Etsy
4. Fab
5. Greenbox
6. Le Pain Q
7. Positive Luxury
8. Tr...
EMT, Tallinn EE

Synqera, St Petersburg RU
Heavy Eco, Tallinn EE

Tandem, Riga, LV
Parra, Kaunas LT
Instabank, Moscow RU
A...
23&Me
Anne Wojcicki
DNA Profile $99
airBNB
Brian cheskey
Optimising assets
Juan Valdez cafe
Luis Genaro Munoz
Coffee Grower cafes
Moven
Brett King
Human direct bank
GRAAL BIO
BERNADO GRADIN
ALTERNATIVE ENERGY
AZURI TECH
Simon Garth
Pay as you go power
RENOVA
PAULO MP DE SILVA
COLOUR TOILET PAPER
RASPBERRY PI
EDEN UPTON
£20 circuit boards
zipcars
Antje danielson
carshare per minute
Aeromobil
Of the stefan KLein’s
travel world
FLYING CARS
MAYRIG RESTAURANT
ALINE KAMAKIAN
ARMENIAN CULTURE
zidisha
Julia Jurnia
P2p lend to FArmers
REDBUS INDIA
PHANINDRA SAMA
Online bus system
Narayana hospitals
Dr DAVI SHETTY
AFFORDABLE SURGERY
AIR ASIA
Tony Fernandez
new middle travel
Square
With docomo
Payments ANYWHERE
Virgin Galactic
Richard Branson
Transforming travel
What does it take
to change the game?
THINK

AMPLIFY

Change your
vision

explore
Change your
market

Change your
potential

sustain

disrupt

Change your
impac...
What does it take
to lead in this world?
Changing leadership
Traditional leadership

Driven by your personal success

Innovative leadership

Guided by shared visio...
From 2C to 4c Leaders
2C
4C

Conventional leaders
“top of the pyramid”

Innovative leaders
“hub of the network”
2c Leaders
Command

Control
4c Leaders

Communicate

Connect

Catalyse

Coach
Leaders as “cataLyst”

Catalyse
“I can’t sit in
headquarters and
pretend I’m in touch.
Odds are, what we’re
using today will be
obsolete in a few
years.
T...
Leaders as “communicator”

Communicate
“The consumer is our
boss …
Everything we do
should be centred
around added more
value to consumers
… working with them
to...
Leaders as “connector”

Connect
"We do not innovate
around products, but
around a flow or wellbeing experiences.
Innovation is done by
biologists,
pharmac...
Leaders as “coach”

Coach
“If you want to be an
entrepreneur, go
create your own
business
If you want to work in a
big company, you win
by helping y...
How can I think better?

INSPIRED
LEADERS

How can I deliver better?

How can I perform better?
How can I focus better?

P...
INSPIRED
LEADERS

How can I think better?

Exploring

Disrupting

Creating

How can I deliver better?

How can I perform b...
INSPIRED
LEADERS

How can I think better?

Exploring

Disrupting

Creating

How can I deliver better?

How can I perform b...
INSPIRED
LEADERS

How can I think better?

Exploring

Disrupting

Creating

Adapting

Engaging

Collaborating

How can I d...
INSPIRED
LEADERS
Exploring

How can I think better?

Amplifying

Changing

Impacting

Disrupting

Creating

Adapting

Enga...
Leaders amplify
the potential of others
why focus on 10%
when you could focus on 10x
ACCELERATING GROWTH …
Engaging your people in a future vision … developing a new
business strategy … driving creativity an...
GAMECHANGERS … Next generation strategies for brands and innovation
“Gamechangers: Are you ready to change the
world?” is ...
MARKET MAKERS …

peterfisk@peterfisk.com
www.theGeniusWorks.com

developing people, innovating business, together

+genius
Genius = INSPIRING IDEAS + PRACTICAL ACTION
Strategic consulting
Exploring your biggest challenges and opportunities,
deve...
PETER FISK …

expertise in strategy and brands, innovation and marketing
Peter is a strategic advisor to business leaders ...
peterfisk@peterfisk.com
theGeniusWorks.com
@geniusworks
Gamechanger Leaders
Gamechanger Leaders
Gamechanger Leaders
Gamechanger Leaders
Gamechanger Leaders
Gamechanger Leaders
Gamechanger Leaders
Gamechanger Leaders
Gamechanger Leaders
Gamechanger Leaders
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Exploring the new challenges, opportunities and models of leadership in a fast-changing world. Extracts from Peter Fisk's new book "Gamechangers: Are you ready to change the world?" published 2014. Accenture Leadership Forum. Brussels. December 2013. More info peterfisk@peterfisk.com

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Gamechanger Leaders

  1. 1. The guiyang circle Guiyang China 106.6° E, 26.6° N 4100km radius Most of the world Lives here …
  2. 2. 21C economic shift Most of the world Lives here … The biggest power Shift in history
  3. 3. Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7 © Peter Fisk 2013
  4. 4. The new book April 2014
  5. 5. www.gamechangers.pro www.gamechangers.pro peterfisk@peterfisk.com www.theGeniusWorks.com +genius
  6. 6. www.gamechangers.pro es futurestore 1. Amarex 2. Amazon 3. Etsy 4. Fab 5. Greenbox 6. Le Pain Q 7. Positive Luxury 8. Trader Joe’s 9. Uniqlo 10. ZaoZao futurebank 1. Alior Sync 2. La Caixa 3. Fidor 4. First National 5. Itan Unibanco 6. Moven 7. M-Pesa 8. Square 9. Umpqau 10. Zidisha futureproduct 1. Apple 2. Beauty’in 3. Godrej 4. Lego 5. Method 6. Natura 7. Nike+ 8. Oculus Rift 9. Pebble 10. Renova futurehealth 1. 23 & Me 2. Aravind 3. Epocrates 4. Genentech 5. Intuitive Surgical 6. Narayana H 7. Organova 8. PatientsLikeMe 9. Second Sight 10. Wuxi Pharma N/S American brands futuretravel 1. Air Asia 2. AirBNB 3. Aloft 4. Emirates 5. Kulula 6. Moveo 7. Pipistrel 8. RedBus 9. Virgin Galactic 10. Zipcars futuretech 1. Alibaba 2. ARM 3. Bharti Airtel 4. Giff Gaff 5. Google X 6. Rackspace 7. Raspberry Pi 8. Samsung 9. Tencent QQ 10. Xiaomi European brands futurefashion 1. Ashmei 2. Beats 3. Desigual 4. Gilan 5. Indetix 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Tom’s futuremakers 1. Corning 2. DP World 3. Dyson 4. Embraer 5. Local Motors 6. Shapeways 7. Space X 8. Syngenta 9. Tata 10. Tesla futurefood 1. Aeroshots 2. Gram-Danone 3. Graze 4. Isis Organic 5. Juan Valdez 6. LA Organic 7. Moa Beer 8. Nespresso 9. Yeni Reki 10. Zespri futureservice 1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator African/Arab brands futuremedia 1. Al Jazeera 2. Coursera 3. Future 4. Pixar 5. Pledge Music 6. Red Bull 7. Rovio 8. Spotify 9. Ushahida 10. Wordpress futurebrands 1. FC Barcelona 2. Bhutan 3. Usain Bolt 4. The Elders 5. Lovemarks 6. Li Ning 7. Oregon Project 8. Qatar 9. WWF 10. You Asian/Oceania brands © Peter Fisk 2013
  7. 7. EMT, Tallinn EE Synqera, St Petersburg RU Heavy Eco, Tallinn EE Tandem, Riga, LV Parra, Kaunas LT Instabank, Moscow RU Alior Sync, Warsaw PL Babochki Cafe, Moscow RU Blessus, Warsaw PL Mall.cz, Prague CZ NewsinLevels, Prague CZ Skoda, Mlada Bleslav CZ Lingibli, Bratislava SK Pipistrel, Ajdovscina SI Enable Talk, Kiev UA Petcube, Kiev UA Aeromobil, Bratislava SK Antro, Oriszentpeter, HU Rimac, Sveta Nedejla HR VodaVoda, Belgrade RS Dacia, Mioveni, RO
  8. 8. 23&Me Anne Wojcicki DNA Profile $99
  9. 9. airBNB Brian cheskey Optimising assets
  10. 10. Juan Valdez cafe Luis Genaro Munoz Coffee Grower cafes
  11. 11. Moven Brett King Human direct bank
  12. 12. GRAAL BIO BERNADO GRADIN ALTERNATIVE ENERGY
  13. 13. AZURI TECH Simon Garth Pay as you go power
  14. 14. RENOVA PAULO MP DE SILVA COLOUR TOILET PAPER
  15. 15. RASPBERRY PI EDEN UPTON £20 circuit boards
  16. 16. zipcars Antje danielson carshare per minute
  17. 17. Aeromobil Of the stefan KLein’s travel world FLYING CARS
  18. 18. MAYRIG RESTAURANT ALINE KAMAKIAN ARMENIAN CULTURE
  19. 19. zidisha Julia Jurnia P2p lend to FArmers
  20. 20. REDBUS INDIA PHANINDRA SAMA Online bus system
  21. 21. Narayana hospitals Dr DAVI SHETTY AFFORDABLE SURGERY
  22. 22. AIR ASIA Tony Fernandez new middle travel
  23. 23. Square With docomo Payments ANYWHERE
  24. 24. Virgin Galactic Richard Branson Transforming travel
  25. 25. What does it take to change the game?
  26. 26. THINK AMPLIFY Change your vision explore Change your market Change your potential sustain disrupt Change your impact Change your strategy Change your game mobilise INSPIRE Change your relationship Change your brand create ENABLE Change your business Change your experience resonate Change your story © Peter Fisk 2013
  27. 27. What does it take to lead in this world?
  28. 28. Changing leadership Traditional leadership Driven by your personal success Innovative leadership Guided by shared vision of success Managers have the answers Team have the better answers Define the chosen direction Explore and test opportunities Manage consistency and efficiency Encourage change and innovation
  29. 29. From 2C to 4c Leaders 2C 4C Conventional leaders “top of the pyramid” Innovative leaders “hub of the network”
  30. 30. 2c Leaders Command Control
  31. 31. 4c Leaders Communicate Connect Catalyse Coach
  32. 32. Leaders as “cataLyst” Catalyse
  33. 33. “I can’t sit in headquarters and pretend I’m in touch. Odds are, what we’re using today will be obsolete in a few years. The past is never the future. But it’s easy to get caught up in the present” Marc Benioff, Salesforce.com
  34. 34. Leaders as “communicator” Communicate
  35. 35. “The consumer is our boss … Everything we do should be centred around added more value to consumers … working with them to achieve it” AJ Lafley CEO P&G
  36. 36. Leaders as “connector” Connect
  37. 37. "We do not innovate around products, but around a flow or wellbeing experiences. Innovation is done by biologists, pharmacists, marketers, sociologists, psychologists” Victor Fernandes, Natura Cosmetics
  38. 38. Leaders as “coach” Coach
  39. 39. “If you want to be an entrepreneur, go create your own business If you want to work in a big company, you win by helping your colleagues to do more” Meg Whitman CEO, HP +genius
  40. 40. How can I think better? INSPIRED LEADERS How can I deliver better? How can I perform better? How can I focus better? PEAK PERFORMANCE © Peter Fisk 2013
  41. 41. INSPIRED LEADERS How can I think better? Exploring Disrupting Creating How can I deliver better? How can I perform better? How can I focus better? PEAK PERFORMANCE © Peter Fisk 2013
  42. 42. INSPIRED LEADERS How can I think better? Exploring Disrupting Creating How can I deliver better? How can I perform better? How can I focus better? Visioning Choosing Simplifying PEAK PERFORMANCE © Peter Fisk 2013
  43. 43. INSPIRED LEADERS How can I think better? Exploring Disrupting Creating Adapting Engaging Collaborating How can I deliver better? How can I perform better? How can I focus better? Visioning Choosing Simplifying PEAK PERFORMANCE © Peter Fisk 2013
  44. 44. INSPIRED LEADERS Exploring How can I think better? Amplifying Changing Impacting Disrupting Creating Adapting Engaging Collaborating How can I deliver better? How can I perform better? How can I focus better? Visioning Choosing Simplifying PEAK PERFORMANCE © Peter Fisk 2013
  45. 45. Leaders amplify the potential of others
  46. 46. why focus on 10% when you could focus on 10x
  47. 47. ACCELERATING GROWTH … Engaging your people in a future vision … developing a new business strategy … driving creativity and innovation … developing a new brand … solving a complex problem fast … building your team strategy, brand and innovation consulting We develop the right approach for your business, working collaboratively to achieve your objectives better, faster. We combine a wide range of processes and tools, insights and ideas, people and partners Gamechanging strategies Collaborative discovery Possibility focused Leadership teams 3 intensive days Innovative solutions Deep insights, big ideas Customer experiences High energy workshops 8-12 day projects Brand blueprinting Portfolio and architecture Essence and propositions Experience delivery 15-75 day projects peterfisk@peterfisk.com www.theGeniusWorks.com
  48. 48. GAMECHANGERS … Next generation strategies for brands and innovation “Gamechangers: Are you ready to change the world?” is the next book from Peter Fisk Are you ready to change the world? The new breed of market leaders think and act differently. They fuse digital and physical, global and local, ideas and networks. They win by being smart, fast and connected – rather than through scale and efficiency. They embrace all the new business tools - from empathetic design to disruptive technologies, social media to sustainable innovation – bringing them together for more impact. These are the building blocks for you to come a gamechanger too. • Human … customer-driven, human-centred emotionally-engaging business • Creative … design and innovation, to think bolder , different and better • Networked … built around networks and partnerships of supply and demand • Social … social media and online communities, but local and tribal too • Participative … crowdsourcing, co-creating, collaborating with customers • Responsible … doing better by doing good, socially and environmentally Explore and collaborate with the work in progress at www.Gamechangers.pro
  49. 49. MARKET MAKERS … peterfisk@peterfisk.com www.theGeniusWorks.com developing people, innovating business, together +genius
  50. 50. Genius = INSPIRING IDEAS + PRACTICAL ACTION Strategic consulting Exploring your biggest challenges and opportunities, developing smarter strategies and innovative solutions for implementation and profitable growth. Customised approaches, built around these proven formats: Fit and focused on the future fast Future Fast, intense process helping executive teams rethink purpose and strategy in a fast changing world, and then to refocus and reinvent the business for the future. Recent clients: Cinnamon, Vodafone Smarter, faster innovation Innolab Accelerated and collaborative three phase process exploring insights, designing concepts and delivering innovative solutions for market success. Recent clients: Savola Foods, Turkcell Building a better brand Brandlab Developing or extending your brand for a better future, based on purpose and relevance, differentiation and identity, experience and effective delivery. Recent clients: Aeroflot, Philosophy Developing customer propositions myworld Developing fresh, distinctive value propositions for each target audience, building on the brand to engage customers and deliver better solutions. Recent clients: TeliaSonera, Visa Europe Optimising your business portfolio optima Exploring your biggest challenges and opportunities, developing smarter strategies and innovative solutions implementation and profitable growth. Recent clients: Microsoft, Pinar People development Developing people to think different and act smarter in the new business world, from summits and seminars, to practical workshops and retreats, the content and experience is designed around your people: Inspiring one-day masterclass Inspiring, practical and stretching 1-2 day seminars on future strategy and brands, marketing and innovation applied to your business issues and sector opportunities. Recent clients: BNP Paribas, Skanska Building winning teams Bringing your people together to rethink and refocus their priorities and direction. Designing and facilitating the format and content to energise, connect and enable. Recent clients: Hershey’s, Time Warner Developing new capabilities Working with you to design better programmes from 40+ modules, based on team and personal capabilities and priorities, qualifications and real impact. Recent clients: Coca Cola, Eczacibasi Innovative leaders From 2d to 4d: command and control to connecting and collaborating, catalysing and creating, amplifying potential to deliver business and market leadership. Recent clients: Coty Beauty, Lastminute We are the Market Makers Customer champions, business innovators, growth drivers … how to drive and align the business, and deliver more business and market impact. Recent clients: Nestle, Standard Life Inspiring keynotes Alibaba to Zidisha, Ashmei to ZaoZao, the next generation of brands are shaping markets with new ideas and tools. What does it take to compete, innovate and win in these new markets? Example themes for keynote speeches: Are you ready to change the world? How to shape your market in your own vision, not live in the shadow of others. How to innovate from the future back, then win now forward. What is the future of health, retail, travel and your world? Think Different like Steve Jobs Steve Jobs was a genius and a geek, who defied the rules of business to create new markets, and phenomenal results. How can you apply the magic of Apple to your business, and Steve to your leadership? What do our customers really want? What do post-crisis, digitally enabled, globally influenced customers really want? Connecting insights and trends, to explore how you can do more for your customers, and outthink the competition. Engage your left and right brain How to combine the analytical precision and disruptive imagination of your left and right brain to think bigger, simplify complexity, shape the future, innovate smarter, and make better decisions. How to think digital like GenY Young people, social media, mobile marketing … connecting digital and physical worlds, networks and content, viral storytelling and target promotions to deliver faster, exponential growth. +genius
  51. 51. PETER FISK … expertise in strategy and brands, innovation and marketing Peter is a strategic advisor to business leaders on winning strategies and bolder brands, smarter innovation and better marketing … making sense of fast-changing markets, learning from the next generation of brands, digital and physical, large and small, west and east, new ideas and practical solutions … inspiring and enabling you to innovate and win in the exciting new world of business. In 2013 he entered the Thinkers 50 Guru Radar, recognising the world’s best new business thinkers, and is in demand around the world as a strategic consultant and energising speaker. Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior management worldwide to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership teams, InnoLab is a facilitated innovation process based on deep customer insights and creative thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a broad range of development workshops, combining new ideas, next practices and effective action. His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars, Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing. They play by different rules, embracing the growth of emerging markets and power of digital networks, human design and social entrepreneurship, and they win with better results. His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius explores the left and right-brain approaches to competitive success (translated into 35 languages!), Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good. Peter grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming “the world’s favourite airline” and managed brands like Concorde. He went on to work with many of the world’s leading companies, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express and Aeroflot, Coca Cola and Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone. Email: peterfisk@peterfisk.com Twitter: @geniusworks Website: www.theGeniusWorks.com Project: www.Gamechangers.pro Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand Finance and partner of The Foundation, before founding his own business, GeniusWorks.
  52. 52. peterfisk@peterfisk.com theGeniusWorks.com @geniusworks

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