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Future Strategies Workshop

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Day 1 of the "Gamechangers Lab" ... Peter Fisk's 4-day accelerated development program for business leaders, to develop the skills and strategies for today's fast and technological world. More about workshops, consulting and keynote speaking at www.theGeniusWorks.com or email peterfisk@peterfisk.com

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Future Strategies Workshop

  1. 1. Future Strategies Executive Leadership Program IE Business School, Madrid with Prof. Peter Fisk 9-11 March 2016 Summary of Day 1 of 4, with Peter Fisk Email: peterfisk@peterfisk.com Web: theGeniusWorks.com GAMECHANGERS LAB LEADERSHIP + INNOVATION + GROWTH
  2. 2. Day 1 Future Strategies Day 2 Business Design Day 3 Smarter Innovation Day 4 Accelerating Growth Growth Hacking Future Possibilities Change the Game Innovative Strategies Business Impact: Your own Business Blueprint ready to implement Strategy Roadmap for your business Business Model for your business Experience Map for your business Growth Horizons for your business Design Thinking Business Futures Horizon Planning Customer Propositions New Business Models Business Model Design Creative Storytelling Customer Experiences Smart Solutions Making Change Happen Growth Accelerators Inspired Leadership PracticalAction: Testingandshapinginyourbusiness
  3. 3. We live in an incredible time
  4. 4. We live in an incredible time
  5. 5. Volatile Uncertain Complex Ambiguous
  6. 6. Vibrant Unreal Crazy Astounding
  7. 7. Executive Leadership Program IE Business School, Madrid with Prof. Peter Fisk 9-11 March 2016 HACKING GROWTH
  8. 8. Virtual world becomes real
  9. 9. Snap looks beyond chat
  10. 10. The world’s biggest sports event
  11. 11. Alibaba’s $20bn sales in one day
  12. 12. Heart surgery by joystick
  13. 13. $99 to profile your DNA
  14. 14. 23andMe
  15. 15. Driverless in Singapore
  16. 16. Uber trucking with Otto
  17. 17. Unlimited exec jet travel
  18. 18. Quarzazate Solar Farm
  19. 19. Magic Leap’s cinematic VR
  20. 20. Global internet for all
  21. 21. DISRUPTIVE TECHNOLOGIES Worldchanging Growth
  22. 22. Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7
  23. 23. Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7 E7 = China, Malaysia, Chile, Poland, Peru, Mexico, Philippines
  24. 24. Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7
  25. 25. Megacities: 70% by 2030
  26. 26. The new silk road
  27. 27. Climate change: 4 degrees
  28. 28. New geopolitics
  29. 29. Tesla is now bigger than Ford
  30. 30. SpaceX redefines space travel
  31. 31. Xiaomi, the new AppleHyperloop redefines land travel
  32. 32. Nanodegrees in the future
  33. 33. Tectonic shifts +genius
  34. 34. East Small West Big +genius ProfitVolume
  35. 35. Consumer Pull Individual Business Push Average +genius
  36. 36. ImaginationCapability +genius TalentExperience ExponentialImprovement
  37. 37. Rocket Lab in New Zealand
  38. 38. Battery-powered, 3D-printed, $5m
  39. 39. Anything is possible
  40. 40. Exponential growth
  41. 41. Every second
  42. 42. Exponentially changing world 1 2 4 8 16 32 64
  43. 43. Exponential rise of big data 2010 1ZB Zetta = 10 1 Zettabyte = 1 trillion GB 21
  44. 44. Exponential rise of big data 2010 1ZB 2015 7ZB Zetta = 10 1 Zettabyte = 1 trillion GB 21
  45. 45. Exponential rise of big data 2010 1ZB 2015 7ZB 2020 40ZB Zetta = 10 1 Zettabyte = 1 trillion GB 21
  46. 46. Exponential growth
  47. 47. +genius
  48. 48. Moonshot Factory
  49. 49. Why be 10% better? +genius When you could be 10x better?
  50. 50. What is 10 times better for you?
  51. 51. 1.1 Moonshot Thinking … What is your “10x not 10%” future? 10% better 10x better © GeniusWorks 2017 www.theGeniusWorks.com
  52. 52. +genius Future back
  53. 53. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius 2022 2017 Future back
  54. 54. 1.2 Future back … Define your inspiring business purpose? What you do What you do for the world © GeniusWorks 2017 www.theGeniusWorks.com
  55. 55. Executive Leadership Program IE Business School, Madrid with Prof. Peter Fisk 9-11 March 2016 POSSIBILITIES FUTURE
  56. 56. Future markets
  57. 57. You can do anything
  58. 58. Ideas economy
  59. 59. Topper the Terrier $29.99
  60. 60. Li and Fung
  61. 61. Li and Fung
  62. 62. 1.3 Market Map … Where are the opportunities for growth? 2022Where are the relevant high growth geographic markets? 2018 Who are the relevant high growth customers? What are the relevant high growth market categories? What are the relevant high growth products/services? 2020 © GeniusWorks 2017 www.theGeniusWorks.com
  63. 63. Amazon’s bigger vision
  64. 64. Amazon’s bigger vision
  65. 65. Amazon’s bigger vision
  66. 66. Amazon’s bigger vision
  67. 67. Amazon’s bigger vision
  68. 68. 1.4 Growth Map … Where are your priorities for growth? Growth potential Profit potential © GeniusWorks 2017 www.theGeniusWorks.com
  69. 69. Shaking up every market +genius
  70. 70. +genius Think Aeromobil
  71. 71. Aeromobil 2.0
  72. 72. Aeromobil 3.0
  73. 73. +genius
  74. 74. +genius Aeromobil 4.0
  75. 75. Executive Leadership Program IE Business School, Madrid with Prof. Peter Fisk 9-11 March 2016 THE GAME CHANGE
  76. 76. What’s your game? +genius
  77. 77. Red Bull
  78. 78. What’s your purpose? +genius
  79. 79. What’s your game? +genius
  80. 80. What’s your game? +genius More than a room
  81. 81. Airbnb
  82. 82. Airbnb
  83. 83. +genius Airbnb
  84. 84. What’s your game? +genius “We sell PR tools to companies, that will make them more efficient” • Why? Because PR often involves a lot of time spent on unnecessary tasks. • Why? Because there’s a lot of technical stuff involved in PR, of which many are just tedious. • Why? Because PR involves a lot of technicalities, like publishing press releases, hosting a newsroom, distributing it to thousands of journalists, etc.That hurts the efficiency of PR teams. • Why? Because it’s an unnecessary distraction from the core of PR: the message. We believe communication teams should be focusing on what they are best at: telling their story.
  85. 85. 1.5 Change your game … Reframe your business context © GeniusWorks 2017 www.theGeniusWorks.com
  86. 86. es 1. 23 & Me 2. Aravind 3. Editas 4. Genentech 5. Intuitive Surgical 6. Narayana Hosp 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight 1. Amazon 2. Aussie Farmers 3. Etsy 4. Farfetch 5. Le Pain Quotidien 6. Pinterest 7. Positive Luxury 8. Rackuten Ichiba 9. Trader Joe’s 10. Zappos 1. Apple 2. Beauty’in 3. DJI 4. Go Pro 5. Lego 6. Method 7. Natura 8. Nike+ 9. Oculus Rift 10. Renova 1. Alibaba 2. ARM 3. Bharti Airtel 4. GE 5. Google X 6. OneWeb 7. Raspberry Pi 8. Samsung 9. Slack 10. Xiaomi 1. Aeromobil 2. Air Asia 3. Airbnb 4. CitizenM 5. Emirates 6. Kulula 7. RedBus 8. Uber 9. Virgin Galactic 10. Zipcars 1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla 1. Brewdog 2. GrameenDanone 3. Graze 4. Juan Valdez 5. LA Organic 6. Moa Beer 7. Modern Meadow 8. Nespresso 9. Yeni Reki 10. Zespri 1. Ashmei 2. 1Atelier 3. Desigual 4. Jonny Cupcake 5. Inditex 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Tom’s 1. Aspiration 2. Fidor 3. First National 4. Moven 5. M-Pesa 6. Robinhood 7. Square 8. TransferWise 9. Umpqau 10. Zidisha 1. Al Jazeera 2. Buzzfeed 3. Netflix 4. Pledge Music 5. Red Bull 6. RiotGames 7. Snap 8. Ushahida 9. ViceMedia 10. WeChat futureproduct futurefashion futurefood futurehealth futuretech futuremakersfuturebank futuretravel Thi N/S American brands European brands African/Arab brands Asia/Pacific brands futuremedia 1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM Watson 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator 1. Bitcoin 2. Bhutan 3. City FC 4. The Elders 5. FanDuel 6. ParkRun 7. Michelle Phen 8. Planetary Res 9. Udacity 10. You futureservice futurebrands © Peter Fisk 2017 peterfisk@peterfisk.com www.theGeniusWorks.com futurestore Disruptive innovators shaking up every market … right now!
  87. 87. audacious
  88. 88. intelligent
  89. 89. networked
  90. 90. collaborative
  91. 91. Change Why enabling
  92. 92. © Peter Fisk 2013 Gamechangers.pro
  93. 93. © Peter Fisk 2013 Gamechangers.pro
  94. 94. +genius Rocket’s Creative Beer
  95. 95. © Peter Fisk 2013 Gamechangers.pro
  96. 96. +genius Lululemon’s Yoga Beer
  97. 97. © Peter Fisk 2013 Gamechangers.pro
  98. 98. New Zealand’s Moa Beer
  99. 99. © Peter Fisk 2013 Gamechangers.pro
  100. 100. +genius Beer 52 by Subscription
  101. 101. © Peter Fisk 2013 Gamechangers.pro How could you change your game?
  102. 102. 1.6 Change the game … Change “why + who + what + how” Who Why What How © GeniusWorks 2017 www.theGeniusWorks.com
  103. 103. © Peter Fisk 2014 Gamechangers.pro 16 ways to innovate your business Brand innovation Purpose innovation Strategy innovation Concept innovation Structural innovation Process innovation Resource innovation Financial innovation Market innovation Customer innovation Experience innovation Relational innovation Pricing innovation Channel innovation Service innovation Product innovation
  104. 104. Advertising Innovation from the Future Back © Peter Fisk 2016. More details in the new “Gamechangers” book. Free articles, case studies and toolkits to download at www.theGeniusWorks.com
  105. 105. Mexico 1968
  106. 106. Zurich 1982
  107. 107. Seattle 1992
  108. 108. Executive Leadership Program IE Business School, Madrid with Prof. Peter Fisk 9-11 March 2016 STRATEGIES INNOVATIVE
  109. 109. Think different
  110. 110. Can you see the man?
  111. 111. RATIONAL ANALYTICAL FOCUSED
  112. 112. EMOTIONAL INTUITIVE CONNECTED
  113. 113. EMOTIONAL INTUITIVE CONNECTED RATIONAL ANALYTICAL FOCUSED
  114. 114. Intelligence + Imagination
  115. 115. LEFT BRAIN + RIGHT BRAIN
  116. 116. Ideas world
  117. 117. Dynamic markets
  118. 118. Accelerating action
  119. 119. +genius Dollar Shave Club
  120. 120. +genius
  121. 121. +genius
  122. 122. Ideas that spread
  123. 123. Networks that multiply
  124. 124. +genius Accelerating ideas and networks
  125. 125. 1.7 Innovative strategies … Rethink how to “go to market” Existing business Innovative business … What will you do differently? Customers Products Channels Pricing © GeniusWorks 2017 www.theGeniusWorks.com
  126. 126. M-Pesa
  127. 127. 1.8 Innovative strategies … Rethink how to “make it happen” Existing business Innovative business … What will you do differently? Assets Capabiklities Resources Partners © GeniusWorks 2017 www.theGeniusWorks.com
  128. 128. Executive Leadership Program IE Business School, Madrid with Prof. Peter Fisk 9-11 March 2016 BLUEPRINT BUSINESS
  129. 129. Marketing has changedMaking sense of change
  130. 130. Unlimited opportunity
  131. 131. People want and expect more
  132. 132. Investors expect and want more
  133. 133. Time to change your game
  134. 134. BLUEPRINT 1 … STRATEGIC ROADMAP … What matters most? Where to compete? How to compete? What to do to win? Priorities for market focus Priorities for competitive advantage Priorities for value creation Geographies, Categories, Customers Brands, Differentiation, Products and Services People, Organisation, Business Model Why? © GeniusWorks 2017 www.theGeniusWorks.com
  135. 135. +genius Are you ready to change your game?
  136. 136. Elektrocouture GoEuro Car2Go What is Education 4.0? Fidor Bank Grohe Hello Fresh Zalando Gamechangers Germany Blinklist CureVac
  137. 137. +genius
  138. 138. +genius
  139. 139. Peter Fisk helps business leaders make sense of a fast-changing world, to find the best new opportunities for growth, to embrace the best new ideas through insight and creativity, to rethink their entire vision and strategy, business model and customer experience. Being 10% better is just enough to compete in today’s world, to stand still. The real question is how to be 10 times better, to get ahead, to stand out, to be the leader who helps the business create and deliver future success. Peter works across the world, helping business leaders to develop innovative strategies for business and brands. He is a thinker, advisor and practical entrepreneur. He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, whilst also founder and CEO of GeniusWorks, a boutique consulting firm, helping clients across every sector to make sense of fast-changing markets, and find new ways to think, compete and win. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. As a highly experienced consultant he has worked in every sector and region of the world. As CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what’s best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with companies big and small, food to fashion, skincare to stock exchanges, high tech to human – and brands as diverse as Aeroflot and Banyan Tree, Coca Cola and Club Med, Cooperative and Courvoisier, Davidoff and DSM, Eczacibasi and Fat Face, Fosters and GSK, Hershey’s and Mars, M&S and Nestle, Microsoft and O2, Phillips and Philosophy, Red Bull and Sabre, Santander and Skanska, Shell and Tata, Telia and Turkcell, Unilever and VB Beer, Virgin and Visa, Vodafone and Yapi Kredi – to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s new book “Gamechangers: Are you ready to change the world?” explores the next generation of business and brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building, new business models, real-time marketing, harnessing social media, inspiring leadership and positive impact. It has been nominated for Management Book of the Year 2015. His other books include “Marketing Genius” explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on building a customer-centric business, “People Planet Profit” on sustainable innovation, and “Creative Genius”, the innovation handbook for business leaders, defining what it takes to be Leonardo da Vinci in the 21st Century. Growing up in rural Northumberland, in the north of England, Peter has a love of running that has taken him from a youthful mile champion to still running every day, 35 years later. He now lives in Teddington, to the west of London, surrounded by the Royal Parks of King Henry VI and his hunting deer. He is married with two teenage daughters, who keep him real and in touch with the Snapchat, Netflix lifestyles of Gen Z. Inspired by his first job in the airline world, he loves to travel far and wide, indulge in Asian food, together with a well chilled Sauvignon Blanc. His favourite brands range from Ashmei running gear to Rapha cycle club, Paul Smith’s fashion design and House Café in Istanbul, New York’s MOMA to New Zealand’s great Moa Beer. Peter features in the Guru Radar of Thinkers50, and was described by Business Strategy Journal as “one of the best new business thinkers”. His advice is sought after by business leaders around the world, he adds specialist expertise to key projects, combining new ideas with practical action, inspiration and impact. Helping you to find your own space, to be leaders of change – to be bold, brave and brilliant. Email: peterfisk@peterfisk.com Phone: +44 7834483830 Twitter: @geniusworks Website: theGeniusWorks.com 77 Peter Fisk
  140. 140. www.theGeniusWorks.com

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