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Future Food: Creating the Future of Food and Drink


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How can you innovate and win in the fast changing world of food and drink? Inspiring and insightful, over three days, we help your leadership team explore and define their future. For more information contact

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Future Food: Creating the Future of Food and Drink

  1. 1. futurefoodTMAn accelerated innovation experience for business leadersexploring the big issues,new ideas, and lead practicesshaping the future of food and drink … and how you can win.
  2. 2. “FutureFood” is a global insight and innovation projectto develop the next generation of food and drink …From Absolut to Aeroshots, Juan Valdez to Yeni Reki…through more local and authentic, but also alternativeand molecular, convenience and indulgence, fashionand entertainment … what is the future of food anddrink, in general, and for your business?Exploring both physical and digital retail formats, webring new insights and ideas, stimulus and surprisefrom retailers, and related experiences around theworld. Fast and creative, we encourage you toparticipate with peers in your local market, to explorethe possible futures through collaborativedevelopment.Of course, your business can get an advantage byshaping the future of food … understanding it betterthan your competitors, thinking bigger and smarter,and implementing your best ideas better and faster.Futureworld:how food and drink are changing,the visionaries, innovators, and market makersGamechange: new concepts, harnessingtechnology and business models creativelyBetterplace: a new vision for retailing locallyand globally, practical, profitable.Highly interactive, collaborative,innovation workshop forsenior executives.Ideally over 3 days to enable timefor exploration, application, andfuture vision, possible strategiesand innovative thinking.But also available in shorterworkshop formats.
  3. 3. Graze. Healthy snack boxes bought bysubscription, delivered to your desk.Moa Beer. Super premium beers fromNew Zealand, with very creative IPOZespri. Nothing tastes as zesty as NewZealand’s premium branded kiwi fruitYeni Reki. Turkey’s heritage drink,move of a way of being, spreading afar.Nespresso. The coffee machine, withthe little pods of caffeinated desireLA Organic. Philippe Starck transformsSpanish olive oil with his funky design.Isis Organic. Egypt’s authentic, organicbrand, from cotton to margarine to oil.JuanValdez Café. The best coffee, andcoffee shops across Colombia.Grameen Danone. Building a brand ona million home-dairies in BangladeshChotokool. India’s Godrej create simplecool boxes for those without fridges.Aeroshots. Mouth sprayed food with allthe nutrition of the physical stuff..Absolut. Pernod Ricard constantlyinnovating content, package and ads.
  4. 4. .“Futureproof" your business, bringing together your top teamfor three inspiring days. Challenging and provocative,stretching and enlightened …Re-think your direction, re-focus your priorities, re-energiseyour leaders, your strategy and business.1. Futureworld. How has your world changed? What are thenew customer priorities? Who are the new thinkers andinnovators? Where are the best opportunities?2. Gamechange. How can you shape your markets, changethe game? What does it mean for your business directionand structures? How could you work smarter, do more,better?3. Betterplace. Where should you innovate to grow? Howshould you invest your capital, and reduce costs? What arethe imperatives for change, and what difference will itmake?
  5. 5. “FutureFood” is part of the “Gamechangers”project exploring the future of business .Thecollaborative workshop is developed andfacilitated by business innovation expertPeter Fisk and local colleagues.It is ideally a three-day team-based experience enablingtime for exploration, application and development .Each participant receives a post-workshop “Future Map”that brings together the best ideas explored, and thatyou developed for the future of your business.… a better starting point for a new vision,business strategies and innovation..This is a customised version of the“FastFutures” business innovation experiencewhich is used with senior executives across all sectors asa fast and inspirational three days in which leadersrethink, refocus and reenergise their business direction.© GeniusWorks 2013
  6. 6. How are you embracing the new consumer agenda,the changing needs and aspirationsof your target audiences?+geniusWe combine big trendswith specific insights …Exploring what mattersmost to your consumersin today’s post-crisisuncertain world.© GeniusWorks 2013
  7. 7. © GeniusWorks 2013
  8. 8. Splash out on dinner at Heston Blumenthal’s Fat Duckrestaurant, and you might find an iPod accompanies yourseafood risotto. Sounds of the sea enhance the perceivedfreshness and flavours, and can also affect our sense ofsweetness and saltiness.Caterpillars, already popular in Africa, contain 28mg ofprotein per 100g, more than minced beef, and add 35mg ofiron too. If you’re in search of a calcium boost, trygrasshoppers.Rising food prices, the growing population andenvironmental concerns make food one of the big debatesfor governments, and interest areas for investors. Meatproduction takes up huge amounts of land, consume water,diverts crops from humans, and adds to carbon emissions.Insects, perhaps rebranding as micro-protein, couldbecome a staple of our diets – low cost, requiring littlespace or water.With 1500 edible species, we could soonbe tucking into nutritious crickets and grasshoppers,ground into burgers.Wasps are a delicacy in Japan.If you still want meat, your next steak could be sourcedfrom a test-tube. Strips of muscle tissue using stem cellstaken from cows, a little like calamari to look at, are grownin a lab, and then shaped to expectation, similar toexisting meat substitutes such as Quorn. Of course youcould just become vegetarian, and still get a balanceddiet.Another source of improved eating, is sensory-engineering. Scientists have shown that look and smellaffect how we taste. Condiment Junkie, a sonic-brandingcompany is exploring how certain frequencies cancompensate for sugar in foods, thereby improving health,as well as enhancing the whole cooking and eatingexperience.However the most significant source of future food is likelyto come from algae. 145 species of green, red, and brownseaweed is already eaten in huge quantities across Asia,often as a delicacy. Ground into other foods, its strongflavour can dramatically reduce the amount of salt used,for example in bread or prepared meals. Algae farming,for food as well as energy, could become the world’slargest crop industry by 2030.© Peter Fisk from the new book ”Gamechangers”
  9. 9. As the world changes, how are you changing?How will you embrace the power shifts, mindset flips,technological impacts, consumer expectations,and changing rules of the business world?© GeniusWorks 2013
  10. 10. How will you embrace the best new ideas andnext practices which you see all around youin the changing business world?© GeniusWorks 2013
  11. 11. gamechange© GeniusWorksFor discussion 14 June 2012betterplaceFutureBackMaking sense of all theexisting research tocluster, stretch andchallenge the insights ,toexplore new spaces andnew language.ParallelWorldsMarketDisruptorsIdeasFusionLearning from similarmarkets (sectors,segments, geographies)to explore customerbehaviour and new ideasand applications.Definition of all the realand assumed “rules” offor consumers andbrands, then creatively“break” each of the rulesand explore alternatives.Collating the many ideasgenerated, clusteringthem into themes andbigger ideas ashypothesis-basedproblem solving.ValuePropositionsInspiringVisionStrategicHorizonsArticulating options forvalue propositions basedon consumer insight andcompetitive positioning,articulating key benefitsand potential pricing.Working “future back” toarticulate a vision for thebrand, how it makespeoples’ lives and worldbetter, and how it shapesthe market and mindset.Mapping the strategicpathway with keymoments towards thevision, defining what willbe delivered by when,and the business impact.ContextFramingReframing issues andideas in new contexts inorder to enable richersolutions. Defining thecontexts based on newenablers and energisersCreativeNarrativesUsing “pyramid logic” toarticulate themes andmessages from aconsumer perspective,making the brand idearelevant and compelling.ActionplanningDesignDirectionBrandPlatformMapping the key workstreams against thehorizons in order todeliver the brandpractically in a way thatworks from outside in.Translating the brandconcept into iconicsymbols, colours, motifs,words, language andexperiences to inform allaspects of brand design.Developing a number ofstrategic concepts andthemes around which tobuild products, designcommunication and salesas a coherent evolution.Think ToolsDesignToolsBrandToolsWith practical tools to provide stretch, provocationand challenge; structure, facilitation andconnections, helping to open up, and close down …© GeniusWorks 2013
  12. 12. © GeniusWorks 2013Example outputs
  13. 13. Peter Fisk is a business and brand innovation expert.He is a strategic advisor to business leaders on winning strategies and bolder brands, smarterinnovation and better marketing … making sense of fast-changing markets, learning from the nextgeneration of brands, digital and physical, large and small, west and east, new ideas and practicalsolutions … inspiring and enabling you to innovate and win in the exciting new world of business.He was recently described by Business Strategy Review as “one of the best new business thinkers” andis in demand around the world as a strategic consultant and energising speaker.Peter leads GeniusWorks, a business innovation specialist based in London, and works with seniormanagement worldwide to “see things differently” – to develop and implement more inspiredstrategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadershipteams, InnoLab is a facilitated innovation process based on deep customer insights and creativethinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers abroad range of development workshops, combining new ideas, next practices and effective action.His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars,Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clevermarketing. They play by different rules, embracing the growth of emerging markets and power ofdigital networks, human design and social entrepreneurship, and they win with better results.His previous books include Creative Genius bringing together entrepreneurs and artists, rockstarsand rockets scientists, in "the essential guide to innovation for business leaders". Marketing Geniusexplores the left and right-brain approaches to competitive success (translated into 35 languages!),Customer Genius describes how to build a customer-centric business, Business Genius is aboutinspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.Peter grew up in the remote farming community of Northumberland, in the North East of England, andafter exploring the world of nuclear physics, joined British Airways at a time when it was embarkingupon becoming “the world’s favourite airline” and managed brands like Concorde.He went on to work with many of the world’s leading companies, helping them to grow moreprofitably by becoming more customer-centric in their structure, operations and leadership. He worksacross sectors, encouraging business leaders to take a customer perspective, and learning fromdifferent types of experiences. His clients include American Express and Aeroflot, Coca Cola andCooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and RedBull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute ofMarketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of BrandFinance and partner of The Foundation, before founding his own business, GeniusWorks..Email: peterfisk@peterfisk.comTwitter: @geniusworksWebsite: www.theGeniusWorks.comProject:
  14. 14. The new breed of market leaders think and act differently. They fusedigital and physical, global and local, ideas and networks. They win bybeing smart, fast and connected – rather than through scale andefficiency. They embrace all the new business tools - from empatheticdesign to disruptive technologies, social media to sustainable innovation –bringing them together for more impact.These are the building blocks for you to come a gamechanger too.• Human … customer-driven, human-centred emotionally-engaging business• Creative … design and innovation, to think bolder , different and better• Networked … built around networks and partnerships of supply and demand• Social … social media and online communities, but local and tribal too• Participative … crowdsourcing, co-creating, collaborating with customers• Responsible … doing better by doing good, socially and environmentally“Gamechangers: Next Generation Brands and BusinessInnovation” … is the next book from Peter Fiskincluding FutureFood in much more detailExplore and collaborate with the work in progress at
  15. 15. Business vision Masterclasses GamechangersInnovation Business summits Think DifferentBrand strategy Customised training New Customer AgendaPropositions Innovative Leaders Einstein PicassoBusiness impact Winning Marketers GenY+SoLoMo=expGFutureInnolabBrandlaboptimafastStrategic consulting Practical development Inspiring keynotesContact Peter Fisk at or +44(0)783448383 … new articles, book extracts, videos, and blog at www.theGeniusWorks.comExploring your biggest challenges and opportunities,developing smarter strategies and innovative solutionsfor implementation and profitable growth. Customisedapproaches, built around these proven formats:Fast, intense process helping executiveteams rethink purpose and strategy in afast changing world, and then to refocusand reinvent the business for the future.Recent clients: Cinnamon, VodafoneAccelerated and collaborative threephase process exploring insights,designing concepts and deliveringinnovative solutions for market success.Recent clients: Savola Foods, TurkcellDeveloping or extending your brand for abetter future, based on purpose andrelevance, differentiation and identity,experience and effective delivery.Recent clients: Aeroflot, PhilosophyDeveloping fresh, distinctive valuepropositions for each target audience,building on the brand to engagecustomers and deliver better solutions.Recent clients: TeliaSonera, Visa EuropeExploring your biggest challenges andopportunities, developing smarterstrategies and innovative solutionsimplementation and profitable growth.Recent clients: Microsoft, PinarDeveloping people to think different and act smarter inthe new business world, from summits and seminars, topractical workshops and retreats, the content andexperience is designed around your people:Inspiring, practical and stretching 1-2 dayseminars on future strategy and brands,marketing and innovation applied to yourbusiness issues and sector opportunities.Recent clients: BNP Paribas, SkanskaBringing your people together to rethinkand refocus their priorities and direction.Designing and facilitating the format andcontent to energise, connect and enable.Recent clients: Hershey’s, Time WarnerWorking with you to design betterprogrammes from 40+ modules, based onteam and personal capabilities andpriorities, qualifications and real impact.Recent clients: Coca Cola, EczacibasiFrom 2d to 4d: command and control toconnecting and collaborating, catalysingand creating, amplifying potential todeliver business and market leadership.Recent clients: Coty Beauty, LastminuteCustomer champions, businessinnovators, growth drivers … how todrive and align the business, and delivermore business and market impact.Recent clients: Nestle, Standard LifeAlibaba to Zidisha, Ashmei to ZaoZao, the next generationof brands are shaping markets with new ideas and tools.What does it take to compete, innovate and win in thesenew markets? Example themes for keynote speeches:How to shape your market in your ownvision, not live in the shadow of others.How to innovate from the future back,then win now forward. What is the futureof health, retail, travel and your world?Steve Jobs was a genius and a geek, whodefied the rules of business to create newmarkets, and phenomenal results. Howcan you apply the magic of Apple to yourbusiness, and Steve to your leadership?What do post-crisis, digitally enabled,globally influenced customers reallywant? Connecting insights and trends, toexplore how you can do more for yourcustomers, and outthink the competition.How to combine the analytical precisionand disruptive imagination of your leftand right brain to think bigger, simplifycomplexity, shape the future, innovatesmarter, and make better decisions.Young people, social media, mobilemarketing … connecting digital andphysical worlds, networks and content,viral storytelling and target promotionsto deliver faster, exponential growth.myworld+genius
  16. 16. Email: peterfisk@peterfisk.comPhone: +44 (0) 7834483830Twitter: @geniusworksWebsite: