Fusion: the DNA of a Global Business

Fusion … the DNA of a global business

The DNA of a global business … winning together through bolder brands and smarter innovation

2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7 Worldchanging decade © Peter Fisk 2015

Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7 Middle Urban Travel Carbon © Peter Fisk 2015

East Small West Big RelevantAverage © Peter Fisk 2015

ImaginationCapability CollaborativeIndependent DisruptingEvolving © Peter Fisk 2015

Consumer Emotional Pull Business Rational Push © Peter Fisk 2015

How do global companies win? © Peter Fisk 2015

How do global companies win? •  Consumer first •  Building markets •  Strong brands •  Business innovation •  Diverse culture •  Collaborative leaders •  Growing together © Peter Fisk 2015

Tata/Jaguar © Peter Fisk 2015 Jaguar Land Rover with Tata

Nike/ Converse © Peter Fisk 2015 Converse with Nike

Nike/ Converse © Peter Fisk 2015 Skoda with Volkswagen

Fusion

Think different © Peter Fisk 2015

Business narrow view Your narrow view Consumer broader view You Consumer Think different Starting with consumers © Peter Fisk 2015

© GeniusWorks 2012. © Peter Fisk 2015

© Peter Fisk 2015

“The consumer is boss” © Peter Fisk 2015

Product-centric Consumer-centric © Peter Fisk 2015

Think bigger © Peter Fisk 2015

narrow view Think bigger Innovating beyond products Products Solutions Experiences © Peter Fisk 2015

Savola innovating beyond oil © Peter Fisk 2015

Savola +genius© GeniusWorks 2012. Healthy oil Better cooking Loving eating Savola innovating beyond oil © Peter Fisk 2015

Volume of innovation efforts Last 10 years Business model Finance Networking Channel Delivery Brand Customer experience Core process Process Enabling process Product performance Offering Product system Service Where most innovation happens © Peter Fisk 2015

Business model Finance Networking Channel Delivery Brand Customer experience Core process Process Enabling process Product performance Offering Product system Service Cumulative value creation Last 10 years Where innovation has most impact © Peter Fisk 2015

Nespresso beyond the coffee © Peter Fisk 2015

© Peter Fisk 2015 Business model

Think together Amplifying our impact Assets Brands Channels Distributors Expertise Markets Partners Products Resources Assets Brands Channels Distributors Expertise Markets Partners Products Resources © Peter Fisk 2015

Think together Amplifying our impact Assets Brands Channels Distributors Expertise Markets Products Resources More Assets Brands Channels Distributors Expertise Markets Products Resources More Fusion © Peter Fisk 2015

Juan Valdez © Peter Fisk 2015 Beats with Apple

© Peter Fisk 2015 Mini with Paul Smith

Nike/ Converse © Peter Fisk 2015 Audigier with Hardy

Juan Valdez © Peter Fisk 2015 Labne with heritage

© Peter Fisk 2015 Philly with Cadbury

© Peter Fisk 2015 Nesquik with Nestle

© Peter Fisk 2015 Oreo with Friendlys

Fusion © Peter Fisk 2015

Insight Lab Design Lab Growth Lab © Peter Fisk 2015

Making innovation happen Creative Exploration Future back Commercial focus Now forward InsightLab DesignLab GrowthLab © Peter Fisk 2015

Insight Lab © Peter Fisk 2015 Creative Exploration Future back Commercial focus Now forward InsightLab DesignLab GrowthLab Growth opportunities Future possibilities Consumer insight Creative parallels Idea mapping

Design Lab © Peter Fisk 2015 Creative Exploration Future back Commercial focus Now forward InsightLab DesignLab GrowthLab Connecting ideas Reframing concepts Processes and partners Simplicity filters Best scenarios

Growth Lab Creative Exploration Future back Commercial focus Now forward InsightLab DesignLab GrowthLab © Peter Fisk 2015 Business model design Issues/impact analysis Concept evaluation Implementation horizons Action planning

Peter Fisk is a bestselling author, inspirational keynote speaker and expert consultant in helping leaders to develop innovative strategies for business and brands. He is Visiting Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, and leads his own company, GeniusWorks, a boutique consulting firm, helping clients around the world to develop more innovative business and brand strategies. He features on the Thinkers 50 “Guru Radar” as one of the best new business thinkers. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now works with the leaders of businesses - as diverse as Aeroflot and Coca Cola, DSM and Mars, Philosophy and Red Bull, Sabre and Santander,Tata and Virgin,Visa and Vodafone - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy,“Customer Genius” on customers and experiences,“People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century. His new book "Gamechangers ... Are you ready to change the world?" is just published, based on extensive research into the 120 companies who are shaking up markets, and making sense of how they innovate and win. It explores the challenges of new markets, changing customers, brand building, digital media, new business models, inspiring leadership and positive impact. Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold,

peterfisk@peterfisk.com www.theGeniusWorks.com