Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Fusion: the DNA of a Global Business

12,729 views

Published on

The DNA of a Global Business ... Winning through bolder brands and smarter innovation ... Keynote by Peter Fisk, includes an overview of the INNOLAB agile innovation process, and case studies of recent projects ... More information from peterfisk@peterfisk.com

Published in: Business
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • RUBISH
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Fusion: the DNA of a Global Business

  1. Fusion … the DNA of a global business
  2. The DNA of a global business … winning together through bolder brands and smarter innovation
  3. 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7 Worldchanging decade ©  Peter  Fisk  2015  
  4. Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7 Middle Urban Travel Carbon ©  Peter  Fisk  2015  
  5. East Small West Big RelevantAverage ©  Peter  Fisk  2015  
  6. ImaginationCapability CollaborativeIndependent DisruptingEvolving ©  Peter  Fisk  2015  
  7. Consumer Emotional Pull Business Rational Push ©  Peter  Fisk  2015  
  8. How do global companies win? ©  Peter  Fisk  2015  
  9. How do global companies win? •  Consumer first •  Building markets •  Strong brands •  Business innovation •  Diverse culture •  Collaborative leaders •  Growing together ©  Peter  Fisk  2015  
  10. Tata/Jaguar ©  Peter  Fisk  2015   Jaguar Land Rover with Tata
  11. Nike/ Converse ©  Peter  Fisk  2015   Converse with Nike
  12. Nike/ Converse ©  Peter  Fisk  2015   Skoda with Volkswagen
  13. Fusion
  14. Think different ©  Peter  Fisk  2015  
  15. Business narrow view Your narrow view Consumer broader view You Consumer Think different Starting with consumers ©  Peter  Fisk  2015  
  16. © GeniusWorks 2012.  ©  Peter  Fisk  2015  
  17. ©  Peter  Fisk  2015  
  18. “The consumer is boss” ©  Peter  Fisk  2015  
  19. Product-centric Consumer-centric ©  Peter  Fisk  2015  
  20. Think bigger ©  Peter  Fisk  2015  
  21. narrow view Think bigger Innovating beyond products Products Solutions Experiences ©  Peter  Fisk  2015  
  22. Savola innovating beyond oil ©  Peter  Fisk  2015  
  23. Savola +genius© GeniusWorks 2012.   Healthy oil Better cooking Loving eating Savola innovating beyond oil ©  Peter  Fisk  2015  
  24. Volume of innovation efforts Last 10 years Business     model   Finance Networking     Channel     Delivery Brand     Customer     experience   Core     process   Process   Enabling     process   Product     performance   Offering Product     system   Service     Where most innovation happens ©  Peter  Fisk  2015  
  25. Business     model   Finance Networking     Channel     Delivery Brand     Customer     experience   Core     process   Process   Enabling     process   Product     performance   Offering Product     system   Service     Cumulative value creation Last 10 years Where innovation has most impact ©  Peter  Fisk  2015  
  26. Nespresso beyond the coffee ©  Peter  Fisk  2015  
  27. ©  Peter  Fisk  2015   Business model
  28. Think together Amplifying our impact Assets Brands Channels Distributors Expertise Markets Partners Products Resources Assets Brands Channels Distributors Expertise Markets Partners Products Resources ©  Peter  Fisk  2015  
  29. Think together Amplifying our impact Assets Brands Channels Distributors Expertise Markets Products Resources More Assets Brands Channels Distributors Expertise Markets Products Resources More Fusion ©  Peter  Fisk  2015  
  30. Juan Valdez ©  Peter  Fisk  2015   Beats with Apple
  31. ©  Peter  Fisk  2015   Mini with Paul Smith
  32. Nike/ Converse ©  Peter  Fisk  2015   Audigier with Hardy
  33. Juan Valdez ©  Peter  Fisk  2015   Labne with heritage
  34. ©  Peter  Fisk  2015   Philly with Cadbury
  35. ©  Peter  Fisk  2015   Nesquik with Nestle
  36. ©  Peter  Fisk  2015   Oreo with Friendlys
  37. Fusion ©  Peter  Fisk  2015  
  38. ©  Peter  Fisk  2015  
  39. Insight Lab Design Lab Growth Lab ©  Peter  Fisk  2015  
  40. Making innovation happen ©  Peter  Fisk  2015  
  41. Making innovation happen Creative Exploration Future back Commercial focus Now forward InsightLab DesignLab GrowthLab ©  Peter  Fisk  2015  
  42. Insight Lab ©  Peter  Fisk  2015   Creative Exploration Future back Commercial focus Now forward InsightLab DesignLab GrowthLab Growth opportunities Future possibilities Consumer insight Creative parallels Idea mapping
  43. ©  Peter  Fisk  2015   InsightLab
  44. ©  Peter  Fisk  2015   InsightLab
  45. ©  Peter  Fisk  2015   InsightLab
  46. Design Lab ©  Peter  Fisk  2015   Creative Exploration Future back Commercial focus Now forward InsightLab DesignLab GrowthLab Connecting ideas Reframing concepts Processes and partners Simplicity filters Best scenarios
  47. ©  Peter  Fisk  2015   DesignLab
  48. ©  Peter  Fisk  2015   DesignLab
  49. M&S  New  Store  Concepts   ©  Peter  Fisk  2015   DesignLab
  50. Growth Lab Creative Exploration Future back Commercial focus Now forward InsightLab DesignLab GrowthLab ©  Peter  Fisk  2015   Business model design Issues/impact analysis Concept evaluation Implementation horizons Action planning
  51. ©  Peter  Fisk  2015   GrowthLab
  52. 5 ©  Peter  Fisk  2015   GrowthLab
  53. ©  Peter  Fisk  2015   GrowthLab
  54. Fusion ©  Peter  Fisk  2015  
  55. How will you win? ©  Peter  Fisk  2015  
  56. Coca Cola DNA ©  Peter  Fisk  2015  
  57. Innovative leaders Connect Catalyse Communicate Coach ©  Peter  Fisk  2015  
  58. Building a growth factory ©  Peter  Fisk  2015  
  59. ©  Peter  Fisk  2015  
  60. Peter  Fisk    is a bestselling author, inspirational keynote speaker and expert consultant in helping leaders to develop innovative strategies for business and brands. He is Visiting Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, and leads his own company, GeniusWorks, a boutique consulting firm, helping clients around the world to develop more innovative business and brand strategies. He features on the Thinkers 50 “Guru Radar” as one of the best new business thinkers. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now works with the leaders of businesses - as diverse as Aeroflot and Coca Cola, DSM and Mars, Philosophy and Red Bull, Sabre and Santander,Tata and Virgin,Visa and Vodafone - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy,“Customer Genius” on customers and experiences,“People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century.  His new book "Gamechangers ... Are you ready to change the world?" is just published, based on extensive research into the 120 companies who are shaking up markets, and making sense of how they innovate and win. It explores the challenges of new markets, changing customers, brand building, digital media, new business models, inspiring leadership and positive impact. Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold,
  61. peterfisk@peterfisk.com www.theGeniusWorks.com

×