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OR BE
Prof. Peter Fisk
Global Advanced Management
Program, IE Business School,
9 September 2019, Madrid
Part 2
DISRUPT
DIS...
Red Bull
+genius
Red Bull … Give you wings
+genius
Tesla Motors … A better lifeRed Bull ... The brand
© Peter Fisk 2015 More details in the new “Gamechangers” book +genius
Nike’s Leadership Manifesto
Page 39
Christiansen on disruption
“Disruptive innovation”
Focus on the “Jobs to be Done” of your Customers
Clay Christensen1 Dru on disruption
“Disruption marketing”
Lime’s electric scooters to go
11
RULEBREAKERS
Define the “rules” - conventions, habits, regulations – of your industry? What could be a better way?
© Ge...
Gladwell on disruption
12 WAYS TO DISRUPT
© GeniusWorks 2017
www.theGeniusWorks.com
Break the rules Think opposites Unusual combinations Find new...
15
DISRUPTION DRIVERS
Who is disrupting your world? Where are they coming from, what is most significant?
© GeniusWorks 20...
SUSTAINABLE
INNOVATION
Shaping
your own
vision
Sustainable innovation
Sustainable innovation
Sustainable innovation
Coca Cola’s sustainable innovation
Coca Cola’s sustainable innovation
Coca Cola’s sustainable innovation
Frugal innovation
Frugal innovation
Shaping
your own
vision
Frugal innovation
+genius
INNOVATION
ENABLERS
2018 Global Innovation 1000
2018 Global Innovation 1000
Inspiring purpose
Customer centricity
Strategic framework
Design thinking
Human centric design
Innovation Sprints
Open inn...
+genius
Getting started
David Kelley
Design Thinking
Design Thinking
Design Thinking
+genius
Design Thinking
+genius
Design Thinking
+genius
Design Thinking
+genius
Innovation Sprints
+genius
The Lean Revolution
Eric Ries
The Lean Revolution
Experiment with minimal solutions … test and learn
The Lean Revolution
Design thinking + lean innovation + agile growth
The Lean Revolution
The Power of Networks
+genius
Exponential growth
The Power of Networks
+genius
+genius
10 ways to grow exponentially
Scott Anthony
Dual Transformation
Dual transformation = core + edge
Evolution and disruption
Capabilities to achieve both
Evolution and disruption
+genius
Better view of
the future
Smarter ways
to innovate
Faster ability to
implement
© Peter Fisk 2018
www.theGeniusWork...
Microsoft 20 Years Later
+genius
+genius
innolab
+genius
innolab
+genius
innolab
Opening up
Exploring
Creating
+genius
innolab
Opening up
Exploring
Creating
Closing down
Implementing
Accelerating
+genius
innolab
Leaders create
the future
Leaders
accelerate the
action
+genius
innolab
World changing
Change drivers
Market disruptors
Customer foresight
Inspiring vision
Business ambition
Expl...
www.thegeniusworks.com
peterfisk@peterfisk.com
"Disrupt of Be Disrupted" by Peter Fisk
"Disrupt of Be Disrupted" by Peter Fisk
"Disrupt of Be Disrupted" by Peter Fisk
"Disrupt of Be Disrupted" by Peter Fisk
"Disrupt of Be Disrupted" by Peter Fisk
"Disrupt of Be Disrupted" by Peter Fisk
"Disrupt of Be Disrupted" by Peter Fisk
"Disrupt of Be Disrupted" by Peter Fisk
"Disrupt of Be Disrupted" by Peter Fisk
"Disrupt of Be Disrupted" by Peter Fisk
"Disrupt of Be Disrupted" by Peter Fisk
"Disrupt of Be Disrupted" by Peter Fisk
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"Disrupt of Be Disrupted" by Peter Fisk

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Summary of Peter Fisk's Innovation Masterclass, 2 of 3, on the Global Advanced Management Program at IE Business School, in Madrid on 9 Sep 2019 ... More info at www.theGeniusWorks.comn or email peterfisk@peterfisk.com

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"Disrupt of Be Disrupted" by Peter Fisk

  1. 1. OR BE Prof. Peter Fisk Global Advanced Management Program, IE Business School, 9 September 2019, Madrid Part 2 DISRUPT DISRUPTED
  2. 2. Red Bull
  3. 3. +genius Red Bull … Give you wings
  4. 4. +genius Tesla Motors … A better lifeRed Bull ... The brand
  5. 5. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Nike’s Leadership Manifesto Page 39
  6. 6. Christiansen on disruption
  7. 7. “Disruptive innovation”
  8. 8. Focus on the “Jobs to be Done” of your Customers Clay Christensen1 Dru on disruption
  9. 9. “Disruption marketing”
  10. 10. Lime’s electric scooters to go
  11. 11. 11 RULEBREAKERS Define the “rules” - conventions, habits, regulations – of your industry? What could be a better way? © GeniusWorks 2018 www.theGeniusWorks.com Existingway Newway Existingway Newway Existingway Newway Existingway Newway Existingway Newway Existingway Newway Existingway Newway Existingway Newway Existingway Newway Existingway Newway Existingway Newway Existingway Newway Existingway Newway Existingway Newway Existingway Newway INNOVATION TOOLKIT
  12. 12. Gladwell on disruption
  13. 13. 12 WAYS TO DISRUPT © GeniusWorks 2017 www.theGeniusWorks.com Break the rules Think opposites Unusual combinations Find new audiences Give it away free Make it virtual Simplify Remove a component Border crossers Create an ecosystem New business model Go to extremes
  14. 14. 15 DISRUPTION DRIVERS Who is disrupting your world? Where are they coming from, what is most significant? © GeniusWorks 2018 www.theGeniusWorks.com What arethemost significant likely disruptions? Direct competitors Newcompetitors Customer alternatives Industry rethinkers INNOVATION TOOLKIT
  15. 15. SUSTAINABLE INNOVATION
  16. 16. Shaping your own vision Sustainable innovation
  17. 17. Sustainable innovation
  18. 18. Sustainable innovation
  19. 19. Coca Cola’s sustainable innovation
  20. 20. Coca Cola’s sustainable innovation
  21. 21. Coca Cola’s sustainable innovation
  22. 22. Frugal innovation
  23. 23. Frugal innovation
  24. 24. Shaping your own vision Frugal innovation
  25. 25. +genius
  26. 26. INNOVATION ENABLERS
  27. 27. 2018 Global Innovation 1000
  28. 28. 2018 Global Innovation 1000
  29. 29. Inspiring purpose Customer centricity Strategic framework Design thinking Human centric design Innovation Sprints Open innovation Ecosystems Hackathons Lead start-up Business model canvas Launchpad Networks Scaling Innovation Enablers
  30. 30. +genius Getting started
  31. 31. David Kelley Design Thinking
  32. 32. Design Thinking
  33. 33. Design Thinking +genius
  34. 34. Design Thinking +genius
  35. 35. Design Thinking +genius
  36. 36. Design Thinking +genius
  37. 37. Innovation Sprints +genius
  38. 38. The Lean Revolution Eric Ries
  39. 39. The Lean Revolution
  40. 40. Experiment with minimal solutions … test and learn The Lean Revolution
  41. 41. Design thinking + lean innovation + agile growth The Lean Revolution
  42. 42. The Power of Networks +genius
  43. 43. Exponential growth
  44. 44. The Power of Networks +genius
  45. 45. +genius 10 ways to grow exponentially
  46. 46. Scott Anthony Dual Transformation
  47. 47. Dual transformation = core + edge Evolution and disruption
  48. 48. Capabilities to achieve both Evolution and disruption
  49. 49. +genius Better view of the future Smarter ways to innovate Faster ability to implement © Peter Fisk 2018 www.theGeniusWorks.com Innovation in action
  50. 50. Microsoft 20 Years Later +genius
  51. 51. +genius innolab
  52. 52. +genius innolab
  53. 53. +genius innolab Opening up Exploring Creating
  54. 54. +genius innolab Opening up Exploring Creating Closing down Implementing Accelerating
  55. 55. +genius innolab Leaders create the future Leaders accelerate the action
  56. 56. +genius innolab World changing Change drivers Market disruptors Customer foresight Inspiring vision Business ambition Exploring possibilities Future scenarios Growth potential Opportunities analysis Future narrative Value impact Horizon Planning 5 + 3 + 1 Year horizons Activities and deliverables Milestones and metrics Implementation Plan Technology plan Process plan People plan Business impact Growth scorecard Value creation model Accelerate quick wins Technology options Digital maturity audit Technology scenarios Impact analysis Customer applications Value propositions Experience design Products and services Innovative solutions Business model design Solution design Options evaluation Book of Dreams, Part 1 Future Vision and Business Possibilities Book of Dreams, Part 2 Strategic Options for Innovation and Growth Book of Dreams, Part 3 Growth Roadmap and Implementation Plan Future Lab Design Lab Action Lab “Dream” “Design” “Deliver”
  57. 57. www.thegeniusworks.com peterfisk@peterfisk.com

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