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digital               desire                                             Peter Fisk                                  theGe...
INSPIRING                            INSPIRING           Connecting           COLLABORATING                               ...
genius   works
genius   works
genius   works
genius   works
genius   works
genius   works
genius     theGeniusWorks.com   works
10           demand             driversgenius   works
1           1. Have an inspiring purposegenius   works
Team Obama … an inspiring purposegenius   works
Aravind Eyecare … an inspiring purposegenius   works
2           1. Have an inspiring purpose           2. Deliver significant, relevant benefitsgenius   works
M-Pesa … significant, relevant benefitsgenius   works
Nike+ … significant, relevant benefitsgenius   works
3           1. Have an inspiring purpose           2. Deliver significant, relevant benefits           3. Have the best co...
Net a Porter … the best content for megenius   works
Web MD… the best content for megenius   works
4           1. Have an inspiring purpose           2. Deliver significant, relevant benefits           3. Have the best co...
Groupon … the power of collaborationgenius   works
Tripadvisor … the power of collaborationtheGeniusWorks.comgenius   works
5           1. Have an inspiring purpose           2. Deliver significant, relevant benefits           3. Have the best co...
Zappos … energise people emotionallygenius   works
Current TV … energise people emotionallygenius   works
6           1. Have an inspiring purpose           2. Deliver significant, relevant benefits           3. Have the best co...
2          Lego … connect real and virtualgenius      lego   works
Zipcars … connect real and virtualgenius   works
7           1. Have an inspiring purpose           2. Deliver significant, relevant benefits           3. Have the best co...
Smarty Pig … enable people to do moregenius   works
Patients like me … enable people to do moregenius   works
8           1. Have an inspiring purpose           2. Deliver significant, relevant benefits           3. Have the best co...
iTunes … innovate the business modelgenius   works
GiffGaff … innovate the business modelgenius   works
9           1. Have an inspiring purpose           2. Deliver significant, relevant benefits           3. Have the best co...
Twitter … simple, fast and intuitivegenius   works
Nintendo … simple, fast and intuitivegenius   works
10           1. Have an inspiring purpose           2. Deliver significant, relevant benefits           3. Have the best c...
Facebook … an exponential contagiongenius   works
Gaga … an exponential contagion            Gaga … an exponential contagiongenius   works
digital              impactgenius                   Peter Fisk   works
How can you                make life better?genius   works
“Make history”genius   works
“Be disruptive ... to make the                  world a better place”genius   works
“Put a ding in the universe”genius   works
New ideas, downloads, blog and videos  www.theGeniusWorks.com  Email peterfisk@peterfisk.com                              ...
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Digital Desire ... creating demand for digital networks and services

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Keynote by Peter Fisk at ERIS@ Conference on the European Information Society in Krakow, Poland April 2011

Published in: Business
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Digital Desire ... creating demand for digital networks and services

  1. 1. digital desire Peter Fisk theGeniusWorks.com European Information Society Conferencegenius Krakow, Poland, April 2011 works
  2. 2. INSPIRING INSPIRING Connecting COLLABORATING ENABLING ENABLINGgenius works
  3. 3. genius works
  4. 4. genius works
  5. 5. genius works
  6. 6. genius works
  7. 7. genius works
  8. 8. genius works
  9. 9. genius theGeniusWorks.com works
  10. 10. 10 demand driversgenius works
  11. 11. 1 1. Have an inspiring purposegenius works
  12. 12. Team Obama … an inspiring purposegenius works
  13. 13. Aravind Eyecare … an inspiring purposegenius works
  14. 14. 2 1. Have an inspiring purpose 2. Deliver significant, relevant benefitsgenius works
  15. 15. M-Pesa … significant, relevant benefitsgenius works
  16. 16. Nike+ … significant, relevant benefitsgenius works
  17. 17. 3 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for megenius works
  18. 18. Net a Porter … the best content for megenius works
  19. 19. Web MD… the best content for megenius works
  20. 20. 4 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaborationgenius works
  21. 21. Groupon … the power of collaborationgenius works
  22. 22. Tripadvisor … the power of collaborationtheGeniusWorks.comgenius works
  23. 23. 5 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionallygenius works
  24. 24. Zappos … energise people emotionallygenius works
  25. 25. Current TV … energise people emotionallygenius works
  26. 26. 6 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionally 6. Connect real and virtual worldsgenius works
  27. 27. 2 Lego … connect real and virtualgenius lego works
  28. 28. Zipcars … connect real and virtualgenius works
  29. 29. 7 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionally 6. Connect real and virtual worlds 7. Enable people to do moregenius works
  30. 30. Smarty Pig … enable people to do moregenius works
  31. 31. Patients like me … enable people to do moregenius works
  32. 32. 8 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionally 6. Connect real and virtual worlds 7. Enable people to do more 8. Innovate the total business modelgenius works
  33. 33. iTunes … innovate the business modelgenius works
  34. 34. GiffGaff … innovate the business modelgenius works
  35. 35. 9 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionally 6. Connect real and virtual worlds 7. Enable people to do more 8. Innovate the total business model 9. Be simple, fast and intuitivegenius works
  36. 36. Twitter … simple, fast and intuitivegenius works
  37. 37. Nintendo … simple, fast and intuitivegenius works
  38. 38. 10 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionally 6. Connect real and virtual worlds 7. Enable people to do more 8. Innovate the total business model 9. Be simple, fast and intuitive 10. Create an exponential contagiongenius works
  39. 39. Facebook … an exponential contagiongenius works
  40. 40. Gaga … an exponential contagion Gaga … an exponential contagiongenius works
  41. 41. digital impactgenius Peter Fisk works
  42. 42. How can you make life better?genius works
  43. 43. “Make history”genius works
  44. 44. “Be disruptive ... to make the world a better place”genius works
  45. 45. “Put a ding in the universe”genius works
  46. 46. New ideas, downloads, blog and videos www.theGeniusWorks.com Email peterfisk@peterfisk.com Creative Genius … the essential innovation guide for market visionaries, border crossers and game changers … by Peter Fisk inno.lab… the accelerated innovation process, to stretch your thinking, focus your action, and inspire your people www.InnoLab.co.ukgenius works

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