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Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk

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"Creative Genius" Masterclass as recently delivered in London, Barcelona and Singapore ... Applying the ideas of Leonardo da Vinci to the contemporary disciplines of innovation management.

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Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk

  1. 1. Creative Genius reative Geni s How to think like Leonardo da Vinci
  2. 2. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  3. 3. Curiosita Dimostragone Creative Genius Sensazione Sfumato Arte Scienza Corporalita How to think like Leonardo da Vinci Connesionz Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  4. 4. Leonardo da Vinci
  5. 5. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  6. 6. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  7. 7. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  8. 8. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Curiosita (observe) Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Dimostragone (try) g ( y) Sensazione (describe) Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Sfumato (question) Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Arte Scienza (balance) Corporalita (alive) Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Connesionz (connect) Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  9. 9. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  10. 10. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  11. 11. Future Back
  12. 12. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  13. 13. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  14. 14. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  15. 15. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  16. 16. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  17. 17. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  18. 18. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  19. 19. Rule Breakers
  20. 20. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  21. 21. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  22. 22. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  23. 23. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  24. 24. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  25. 25. Insight Catalysts
  26. 26. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  27. 27. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  28. 28. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  29. 29. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  30. 30. Creative Fusions
  31. 31. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  32. 32. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  33. 33. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  34. 34. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  35. 35. Faster Impact
  36. 36. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  37. 37. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  38. 38. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  39. 39. Creative Genius How to think like Leonardo da Vinci Future Back Women – Avon, Karla, Nike Green – E cloth Coke Tesla E-cloth, Coke, Networks – Current, Threadless, Wii Rule Breakers Assets – Disney, GE, M-Pesa Conventions – Dove, Tata, Zappos Solutions – Apple, Nike+, Progressive Insight Catalysts Customers and Non-customers - Pixar Competitors and Parallels - Live Nation Extremes and Experts - Virgin Galactic Creative Fusions Target a niche – Camper, NetJets, Sage Give it away free – IBM GiffGaff Hotmail IBM, GiffGaff, Do an “iPod” – Dell, Sky Plus, Zopa Faster Impact Indispensible. Making it essential, iconic Ingredient. Affinity and solution partners Inspiring. Storytelling and advocacy
  40. 40. Genius?
  41. 41. www.theGeniusWorks.com www theGeniusWorks com

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