Creating the Future: Strategic Innovation Workshop with Peter Fisk


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2 day strategic innovation workshop exploring change drivers, business futures, winning strategy, and smarter innovation. More info from

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Creating the Future: Strategic Innovation Workshop with Peter Fisk

  1. 1. Creating the Future Strategic innovation workshop with Peter Fisk +genius
  2. 2. GAMECHANGERS … Next generation strategies for business and innovation “Gamechangers: Are you ready to change the world?” is the next book from Peter Fisk Are you ready to change the world? The new breed of market leaders think and act differently. They fuse digital and physical, global and local, ideas and networks. They win by being smart, fast and connected – rather than through scale and efficiency. They embrace all the new business tools - from empathetic design to disruptive technologies, business models to sustainable innovation – bringing them together for more impact. These are the building blocks for you to come a gamechanger too. • Human … customer-driven, human-centred emotionally-engaging business • Creative … design and innovation, to think bolder , different and better • Networked … built around networks and partnerships of supply and demand • Social … social media and online communities, but local and tribal too • Participative … crowdsourcing, co-creating, collaborating with customers • Responsible … doing better by doing good, socially and environmentally Explore and collaborate with the work in progress at © Peter Fisk 2013 +genius
  3. 3. “Gamechangers. Creating the Future” Strategic innovation workshop with Peter Fisk Day 1, morning Day 1, afternoon Day 2, morning Day 2, afternoon change futures STRATEGY INNOVATION Objective • Open-up thinking • Making sense of change Objective • Identifying best opportunities • Articulating a better vision Objective • Making the right choices • Defining strategy Objective • Strategy into innovation • Developing an agile roadmap Exploring the changing world • Power shifts • Economic trends • Future of business Going to where the future is • Defining adjacent markets • Learning from parallels • Reframing your markets Strategy is about focus • The pursuit of value creation • Growth and profits • Costs and risks Business innovation for growth • Innovating the whole business • Being bold and disruptive • Creating a future portfolio Making sense of new markets • Emerging nations • Redefining markets • Competitive change Finding the best opportunities • Growth wheel • Criteria to evaluate • Choosing a better future Strategy is about difference • Finding a higher purpose • Sources of advantage • Relevant and different Changing the game • Changing the way we work • Finding new revenue streams • Defining new business models Tuning into the customer agenda • What customers really want • Changing priorities • Ways of working together Creating a better vision • Defining a better future 2020 • Working future back • Vision articulation Strategy is about winning • Where to play • How to compete • What to do to win Developing a strategic roadmap • Horizon planning • Creating a coherent journey • Measuring business impact Companies to learn from • Google X’s moonshots • Li and Fung business model Companies to learn from • Tata’s global growth • GE’s imagination Companies to learn from • Cemex’s inspiring purpose • Corning’s better strategy Companies to learn from • ARM’s business model • IBM Smarter Planet Practical tools to apply • Kaleidoscope thinking • Market mapping • Value drivers Practical tools to apply • Scenario planning • Context framing • Parallel markets Practical tools to apply • Inspiring purpose • Competitive positioning • Business strategy Practical tools to apply • Gamechanger Compass • Business models • Horizon planning Participant activity • “Idea Lego” competition Participant activity • Creative vision making Participant activity • Making a business pitch Participant activity • Creating a “future manifesto” +genius
  4. 4. GAMECHANGERS … What can you learn from the most innovative companies? © Peter Fisk 2013 +genius
  5. 5. GAMECHANGERS … Innovating your whole business, from insight to impact © Peter Fisk 2013 © Peter Fisk 2013 +genius
  6. 6. Gamechangers toolkit … examples of tools for strategy and innovation Business Strategy © Peter Fisk 2013 +genius
  7. 7. Gamechangers toolkit … examples of tools for strategy and innovation © Peter Fisk 2013 +genius
  8. 8. Gamechangers toolkit … examples of tools for strategy and innovation © Peter Fisk 2013 +genius
  9. 9. Gamechangers toolkit … examples of tools for strategy and innovation © Peter Fisk 2013 +genius
  10. 10. PETER FISK … expert in strategy and futures, innovation and marketing Peter is a strategic advisor to business leaders on winning strategies and bolder brands, smarter innovation and better marketing … making sense of fast-changing markets, learning from the next generation of brands, digital and physical, large and small, west and east, new ideas and practical solutions … inspiring and enabling you to innovate and win in the exciting new world of business. In 2013 he entered the Thinkers 50 Guru Radar, recognising the world’s best new business thinkers, and is in demand around the world as a strategic consultant and energising speaker. Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior management worldwide to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership teams, InnoLab is a facilitated innovation process based on deep customer insights and creative thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a broad range of development workshops, combining new ideas, next practices and effective action. His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars, Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing. They play by different rules, embracing the growth of emerging markets and power of digital networks, human design and social entrepreneurship, and they win with better results. His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius explores the left and right-brain approaches to competitive success (translated into 35 languages!), Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good. Peter grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming “the world’s favourite airline” and managed brands like Concorde. He went on to work with many of the world’s leading companies, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express and Aeroflot, Coca Cola and DSM, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone. Email: Twitter: @geniusworks Website: Project: Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand Finance and partner of The Foundation, before founding his own business, GeniusWorks.