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Creating Innovative Futures by Peter Fisk


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Summary of Peter Fisk's keynote at "TechXtile" in Bursa, Turkey on 22 October 2019 ... for business leaders making sense of a changing world, harnessing new technologies with human insights, to shape a better future ... More info at or email

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Creating Innovative Futures by Peter Fisk

  1. 1. CREATING INNOVATIVE FUTURES Email: Website: Twitter: @geniusworks
  2. 2. How do you see the future?
  3. 3. Leaders create futures Change creates opportunity Innovation creates growth
  4. 4. Change creates opportunity
  5. 5. We live in a world of relentless change
  6. 6. More change in the next 10 years Than in the last 250 years
  7. 7. Personal healthcare $99
  8. 8. Alibaba’s gamified $30b day
  9. 9. The world’s largest sports event
  10. 10. Reliance’s “free” Jio phone in India
  11. 11. Glossier’s C2C beauty model
  12. 12. Maersk’s blockchain logistics
  13. 13. 3D printed homes for $4000
  14. 14. Anything is possible
  15. 15. The future isn’t like it used to be © Peter Fisk 2019 FUTUREHISTORY Unpredictable Predictable Stability Efficiency Optimisation Agility Innovation Experimentation
  16. 16. Ideas world
  17. 17. A world of relentless change GLOBAL MEGATRENDS 2019
  19. 19. A world of relentless change
  20. 20. A world of relentless change
  21. 21. A world of relentless change
  22. 22. A world of relentless change
  23. 23. Meituan Dianping
  24. 24. Example: $145bn disruption to financial servicesWhat does the mean for education? +genius A world of relentless change
  25. 25. Alibaba … from B2B … to B2C … to C2C
  26. 26. Rise of the $1 billion “unicorns” …
  27. 27. … 392 “unicorns” disrupting every sector
  28. 28. Bytedance … the world’s largest “unicorn”
  29. 29. Bytedance … the world’s largest “unicorn”
  30. 30. A world of relentless change
  31. 31. East Small West Big ProfitVolume
  32. 32. Consumer Pull Individual Business Push Average
  33. 33. ImaginationCapability NetworksChains ExponentialImprovement
  34. 34. Exponential growth
  35. 35. Fingernail Notebook Hand House Earth 3folds Thickness of folder paper 7 folds 10 folds 17 folds 30 folds What does “exponential” really mean?
  36. 36. Exponential growth = ideas and networks
  37. 37. A world of limitless opportunity
  38. 38. Ideas that spread + Networks that multiply
  39. 39. Change creates opportunity Innovation creates growth
  40. 40. Time to think differently
  41. 41. Google’s Moonshot Factory
  42. 42. Why be 10% better? When you could be 10x better?
  43. 43. es 1. 23 & Me 2. Aravind 3. CVS Health 4. Editas 5. Intuitive Surgical 6. Narayana Hosp 7. OneOme 8. Organova 9. PatientsLikeMe 10. Second Sight 1. Amazon 2. Aussie Farmers 3. Casper 4. Etsy 5. Glossier 6. Positive Luxury 7. Rapha 8. Supreme 9. Trader Joe’s 10. Warby Parker 1. Apple 2. Beauty’in 3. DJI 4. Go Pro 5. Lego 6. Method 7. Natura 8. Nike+ 9. Oculus Rift 10. Renova 1. Alibaba 2. ARM 3. Darktrace 4. Google X 5. Huawei 6. Magic Leap 7. Raspberry Pi 8. Reliance Jio 9. Samsung 10. Tencent 1. Aeromobil 2. Air Asia 3. Airbnb 4. Emirates 5. HyperloopOne 6. Kulula 7. Ofo 8. RedBus 9. Uber 10. Zipcars 1. 3DHubs 2. Aerofarms 3. Braskem 4. Corning 5. Dyson 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla 1. Ava Winery 2. Brewdog 3. GrameenDanone 4. Graze 5. HelloFresh 6. Juan Valdez 7. LA Organic 8. Moa Beer 9. Nespresso 10. Zespri 1. 1Atelier 2. Agua Bendita 3. Fenty Beauty 4. Jonny Cupcake 5. Patagonia 6. RentTheRunway 7. Shang Xia 8. Stitch Fix 9. Threadless 10. Tom’s 1. Aspiration 2. Comm Bank 3. Fidor 4. First National 5. Moven 6. M-Pesa 7. Square 8. Umpqau 9. Zidisha 10. Zhong An 1. Buzzfeed 2. ByteDance 3. FanDual 4. Dalian Wanda 5. Live Nation 6. Netflix 7. Red Bull 8. Udacity 9. Ushahida 10. ViceMedia futureproduct futurefashion futurefood futurehealth futuretech futuremakersfuturebank futuretravel T h e p N/S American brands European brands African/Arab brands Asia/Pacific brands futuremedia 1. Ashoka 2. IBM Watson 3. IDEO 4. Janicki BioEnergy 5. Kickstarter 6. Li & Fung 7. Planetary Resrcs 8. Scanadu 9. VIPKid 10. WeWork 1. Bitcoin 2. City FC 3. Collectivity 4. e-Estonia 5. ParkRun 6. Patreon 7. PewDiePie 8. Social Capital 9. The Muse 10. You futureservice futurebrands © Peter Fisk 2018 futurestore
  44. 44. Hyperloop JioPhone H&M Amazon Change Why Speed
  45. 45. Li and Fung Tencent Alibaba 3DHubs networked
  46. 46. DeepMind Fidor Bank Netflix Intuitive Surgical intelligent
  47. 47. Airbnb Nike+ Lego Glossier collaborative
  48. 48. audacious Google X Red Bull Syngenta Nike
  49. 49. Profit model Finance Networking 2. Networking ecosystem 1. Business model how the enterprise makes money Channel Experience Brand Customer engagement 10. Customer experience how you create an overall experience for customers 9. Brand how you express your offering’s benefit to customers Process Configuration Structure 3. Organisation and capabilities 4. Core process proprietary processes that add value 6. Product system extended system that surrounds an offering Product performance Offering Product system Service 7. Service how you service your customers 5. Product performance basic features, performance and functionality 8. Channel how you connect your offerings to your customers 10 types of innovation
  50. 50. 10 types of innovation Volume of innovation efforts Last 10 years Profit model Finance Networking Channel Experience Brand Customer engagement Process Configuration Structure Product performance Offering Product system Service
  51. 51. 10 types of innovation Profit model Finance Networking Channel Experience Brand Customer engagement Process Configuration Structure Product performance Offering Product system Service Cumulative value creation Last 10 years
  52. 52. ARM
  53. 53. 20th v 21st Century Business © Peter Fisk 2019 Today Future Corporates Ecosystems Optimisation Innovation Physical Digital Hierarchies Networked Experts Integrators Functions Projects Analytical Intuitive Shareholders Society Profit Progress
  54. 54. © Peter Fisk 2019 21st Century Business
  55. 55. 21st Century Business
  56. 56. © Peter Fisk 2019 Consumer Consumer Consumer ConsumerBusiness Business Business Business Platform business models
  57. 57. Platform business models
  58. 58. © Peter Fisk 2019 Corporate partners Start-up incubator Co-work Spaces Smart support Funding sources Relevant partners Education +mentors Ideas and talent Start-up ecosystems
  59. 59. © Peter Fisk 2019 Start-up ecosystems
  60. 60. Leaders create futures Change creates opportunity Innovation creates growth
  61. 61. +genius Changing the world of fashion
  62. 62. +genius © Peter Fisk 2018 Changing the world of fashion
  63. 63. +genius Changing the world of fashion 2014 2019 2024
  64. 64. +genius Collaborative … eg Zalando V+R © Peter Fisk 2018
  65. 65. +genius Co-created … eg Threadless
  66. 66. +genius © Peter Fisk 2018 Rental … eg Le Tote
  67. 67. +genius Subscription … eg Stitch Fix © Peter Fisk 2018
  68. 68. +genius Ingredient … eg ISKO
  69. 69. +genius Vegan … eg Bolt Threads
  70. 70. +genius Upcycled … eg EcoAlf
  71. 71. +genius © Peter Fisk 2018 AI retail …Personalised … Alibaba’s Fashion AI
  72. 72. How can you create a better future?
  73. 73. +genius Futureback Now forward What is the future we want to create? 2025 Redefine how to move forwards 2020 © Peter Fisk 2018 Start from the future back1
  74. 74. +genius
  75. 75. 5 Year Vision “Future Back” Growth Roadmap
  76. 76. 3 Year 5 Year Vision Vision “Future Back” Growth Roadmap
  77. 77. 3 Year 5 Year Vision Vision Vision “Future Back” Growth Roadmap 1 Year
  78. 78. 3 Year 5 Year VisionActivity VisionActivity VisionActivity “Future Back” Growth Roadmap 1 Year
  79. 79. 3 Year 5 Year VisionActivityResult VisionActivityResult VisionActivityResult “Future Back” Growth Roadmap 1 Year
  80. 80. CustomerBusiness Innovate from the “outside in” © Peter Fisk 2018 2
  81. 81. New disruptive technologies Big human challenges Radical innovations © Peter Fisk 2018 Solve important problems3
  82. 82. Make and distribute business model eg CocaCola Microsoft Spectrum retail business model eg Amazon Marks & Spencer Make and sell direct business model eg BMW, HSBC Niche retail business model eg ToysRUs,Wiggle License to make business model eg ARM, Ed Hardy Curated retail business model eg Fab, Positive Luxury Membership club business model eg Costco, Quintessentially Crowdfunded ventures business model eg Kickstarter, Zidisha Opensourced community business model eg RedHat, MySQL Subscription payment business model eg, Graze Buyer and seller marketplace business model eg Etsy, NYSE Micro payments business model eg Flattr Grameen Danone Collaborative consumption business model eg Buzzcar, Regus Regular Replacement business model eg Gillette, Nespresso Branded Consortia business model eg Cisco, Spar Advertising or Sponsorship business model eg Google, Metro Newspapers Listed or Promoted business model eg Monster Linkedin Network builders business model eg Hotmail, Twitter Demand then Made business model eg ZaoZao, Threadless Auction retail business model eg eBay, Sotheby Knowledge and time business model eg McKinsey, Harvard Franchised retail business model eg McDonalds, Subway Certification and endorsement business model eg ISO, Verisign Remainder retail business model Eg Saks, Vente Privee Multulevel marketing business model eg Tupperware, Natura Group buying business model eg Groupon, Huddlebuy Reverse auction business model eg Priceline Freemarkets Shared rental business model eg Zilok, Hilton Tradeable currency business model eg Bitcoin Air Miles Freemium pay within business model eg Angry Bird, Coursera Transaction facilitator business model eg Paypal, Visa Pay as you go business model eg AzuriTech Techshop Dynamic pricing business model eg Expedia, Uber Reputation builders business model eg Tripadvisor, PaywithaTweet Customer data business model eg Facebook, 23andMe Non-profit business business model eg Oxfam Wikipedia Maker models Channel models Crowd models Payment models Exchange models Asset modelsDesign new business models © Peter Fisk 2018 4
  83. 83. Accelerate ideas to action5
  84. 84. +genius Better view of the future Smarter ways to innovate Faster ability to implement © Peter Fisk 2018 Accelerate ideas to action
  85. 85. Connect consumers to consumers © Peter Fisk 2018 6
  86. 86. … aligning people, to accelerate the future together Have a growth mindset7
  87. 87. +genius © Peter Fisk 2018 Fixed Mindset Growth Mindset
  88. 88. Do you have the courage to create a better future?
  89. 89. Acting with speed and agility Connecting ideas and people Passion to make life better Having an audacious attitude Shaping your own vision Making sense of change Persisting to make it happen © Peter Fisk 2018
  90. 90. Be bold Be brave Be brilliant
  91. 91. 110 Winning in an incredible new world Peter Fisk helps business leaders makesenseof afast-changing world, tofind thebest newopportunities for growth, toembracethebest newideas throughinsight and creativity, torethinktheirentirevisionand strategy, business model and customer experience. Being 10% better is just enoughtocompeteintoday’s world, tostand still. Thereal questionis howtobe10times better, toget ahead, tostandout, tobe theleader whohelps thebusiness createand deliver futuresuccess. Peter works across theworld, helping business leaders todevelop innovativestrategies for business and brands. Heis athinker, advisor and practical entrepreneur. Heis Professor of Strategy, Innovationand Marketing at IE Business School, oneof theworld’s top ranked business schools, whilst alsofounder and CEOof GeniusWorks, aboutiqueconsulting firm, helping clients across every sector tomakesenseof fast- changing markets, and find newways tothink, competeand win. Having trained as anuclear physicist, Peter moved tomanaging brands likeConcordeat BritishAirways, helping Microsoft toadopt avalue- based marketing model, and Virgintolaunchintonewmarkets. As ahighly experienced consultant hehas worked inevery sector and regionof theworld. As CEOof theworld’s largest marketing organisation, theChartered Instituteof Marketing, hebecameaglobal authority onwhat’s best and next inbusiness and markets. Finding his ownspace, hefounded GeniusWorks, withoffices inLondonand Istanbul. Heworks withcompanies big and small, food tofashion, skincaretostockexchanges, hightechtohuman –and organisations as diverseas Aeroflot and BanyanTree, Cartier toCoty, CocaColaand Club Med, Cooperativeand Courvoisier, Davidoff and DSM, Eczacibasi and Fat Face, Fosters and GSK, Hershey’s and Mars, M&Sand Nestle, Microsoft and O2, Phillips and Philosophy, Red Bull andSavola, Santander and Skanska, Shell and Tata, Teliaand Turkcell, Unilever and UAE Government , Virginand Visa, Vodafoneand Yapi Kredi –tothinkbigger andsmarter, develop innovativestrategies, bolder brands, and accelerategrowth. Peter’s newbook“Gamechangers: Areyouready tochangetheworld?” explores thenext generationof business andbrands, shaking up markets, innovating and winning innewways. Based on100global casestudies, it explores thechallenges of newmarkets, changing customers, brand building, newbusiness models, real-timemarketing, harnessing social media, inspiring leadership and positive impact. It has beennominated for Management Bookof theYear. His other books include“Marketing Genius” explores theleft and right-brainchallenges of success, and is translated into35languages. It was followed by fiveothers –“Business Genius” onleadership and strategy, “Customer Genius” onbuilding acustomer-centric business, “PeoplePlanet Profit” onsustainableinnovation, and“CreativeGenius”, theinnovationhandbookfor business leaders, defining what it takes to beLeonardodaVinci inthe21st Century. Peter features intheGuruRadar of Thinkers50, and was described by Business Strategy Journal as “oneof thebest newbusiness thinkers”. His adviceis sought after by business leaders around theworld, headds specialist expertisetokey projects, combining newideas withpractical action, inspirationand impact. Helping youtofind your ownspace, tobeleaders of change–tobebold, braveandbrilliant. Email:
  92. 92. @geniusworks