Changing the Game of Postal Services


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Inspirations from around the world for the future of POSTAL SERVICES ... transforming the purpose, propositions and experiences, business model, profitable and positive impact. Keynotes, workshops and consulting projects by

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Changing the Game of Postal Services

  1. From Alibaba to ZaoZao, Ashmei to Zidisha, Azuri and Zipcars, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world. Over the last 12 months I have completed a huge research project to find the 120 companies, large and small, from every continent, who are changing our world … and how they do it. “Gamechangers” are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns. Why be 10% better, when you could be 10 times better? Gamechangers think and act differently. They fuse digital and physical, global and local, ideas and networks. They win by being smart, fast and connected – rather than through scale and efficiency. They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. Social networks drive reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers to achieve more, they care about their impact on people and the world. Ultimately they want to create a better world. “Gamechangers. Are you ready to change the world?” will be published in 2014, and is also a portfolio of inspiring, practical workshops described in this document … For more information explore
  2. We live in an incredible time of power shifts and rapid change
  3. Change creates new opportunities, behaviours, expectations
  4. Changing the way we engage people
  5. Changing the way we engage people
  6. Changing the way we engage people
  7. Changing where and how we connect
  8. Changing where and how we connect
  9. Changing where and how we connect
  10. Changing the way we do businessChanging how we deliver
  11. Changing the way we do businessChanging the way we do businessChanging how we deliver
  12. Changing the way we do businessChanging the way we do businessChanging how we deliver
  13. es 1. 23 & Me 2. Aravind 3. Epocrates 4. Genentech 5. Intuitive Surgical 6. Narayana H 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight 1. Amazon 2. Aussie Farmers 3. Etsy 4. Fab 5. Le Pain Q 6. Magazine Luiza 7. Positive Luxury 8. Trader Joe’s 9. ZaoZao 10. Zilok 1. Apple 2. Beats 3. Godrej 4. Lego 5. Method 6. Natura 7. Nike+ 8. Oculus Rift 9. Pebble 10. Renova 1. Alibaba 2. ARM 3. Bharti Airtel 4. Dropbox 5. Giff Gaff 6. Google X 7. Raspberry Pi 8. Samsung 9. Tencent QQ 10. Xiaomi 1. Aeromobil 2. Air Asia 3. Airbnb 4. Emirates 5. Kulula 6. Moveo 7. Pipistrel 8. RedBus 9. Virgin Galactic 10. Zipcars 1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla 1. Aeroshots 2. Beauty’in 3. Danone 4. Graze 5. Juan Valdez 6. LA Organic 7. Moa Beer 8. Nespresso 9. Yeni Reki 10. Zespri 1. Ashmei 2. Desigual 3. Editd 4. Gilan 5. Greenbox 6. Indetix 7. Patagonia 8. Rapha 9. Threadless 10. Tom’s 1. Alior Sync 2. Commonwealth 3. Fidor 4. First National 5. Handelsbanken 6. Moven 7. M-Pesa 8. Square 9. Umpqau 10. Zidisha 1. Al Jazeera 2. Coursera 3. Flipboard 4. Netflix 5. Pixar 6. Red Bull 7. Supercell 8. Spotify 9. Ushahida 10. Wordpress futureproduct futurefashion futurefoodfutureretail Futurehealth Futuretech FuturemakersFutureBank futuretravel N/S American brands European brands African/Arab brands Asian/Oceania brands Futuremedia 1. Ashoka 2. AzuriTech 3. Chile AIC 4. Graal Bio 5. IBM 6. IDEO 7. Kickstarter 8. Li & Fung 9. Live Nation 10. Salesforce 1. FC Barcelona 2. Bitcoin 3. Bhutan 4. Usain Bolt 5. The Elders 6. Lovemarks 7. Oregon Project 8. ParkRun 9. WWF 10. You Futureservice FutureBrands © Peter Fisk 2014
  14. © Peter Fisk 2013 What can we learn from other sectors, around the world?
  15. What can we learn from other sectors, around the world?
  16. Change your game THINK Change your vision Change your story Change your market disrupt Change your strategy INSPIRE Change your brand create Change your business AMPLIFY Change your potential sustain Change your impact Change your relationship ENABLE Change your experience resonate mobilise explore © Peter Fisk 2013 What do “Gamechangers” do?
  17. © Peter Fisk 2013 “Change the game” in 4 dimensions
  18. © Peter Fisk 2014 16 ways to innovate your business Brand innovation Purpose innovation Strategy innovation Concept innovation Structural innovation Process innovation Resource innovation Financial innovation Market innovation Customer innovation Experience innovation Relational innovation Pricing innovation Channel innovation Service innovation Product innovation
  19. Which is the right “business models” for your future?
  20. Acting with speed and agility Connecting ideas and people Passion to make life better Having an audacious attitude Shaping your own vision Making sense of change Persisting to make it happen What kind of people does it take? © Peter Fisk 2014
  21. Making your best ideas happen with “Change Maps” © Peter Fisk 2014
  22. Gamechanging strategies Collaborative discovery Possibility focused Leadership teams 3 intensive days We develop the right approach for your business, working collaboratively to achieve your objectives better, faster … We combine a wide range of processes and tools, insights and ideas, people and partners Innovative solutions Deep insights, big ideas Customer experiences High energy workshops 8-12 day projects Brand blueprinting Portfolio and architecture Essence and propositions Experience delivery 15-75 day projects © GeniusWorks 2013
  23. Business vision Masterclasses Gamechangers Innovation Business summits Think Different Brand strategy Customised training New Customer Agenda Propositions Innovative Leaders Einstein Picasso Business impact Winning Marketers GenY+SoLoMo=expG Future Innolab Brandlab optima fast Strategic consulting Practical development Inspiring keynotes Contact Peter Fisk at or +44(0)783448383 … new articles, book extracts, videos, and blog at Exploring your biggest challenges and opportunities, developing smarter strategies and innovative solutions for implementation and profitable growth. Customised approaches, built around these proven formats: Fast, intense process helping executive teams rethink purpose and strategy in a fast changing world, and then to refocus and reinvent the business for the future. Recent clients: Cinnamon, Vodafone Accelerated and collaborative three phase process exploring insights, designing concepts and delivering innovative solutions for market success. Recent clients: Savola Foods, Turkcell Developing or extending your brand for a better future, based on purpose and relevance, differentiation and identity, experience and effective delivery. Recent clients: Aeroflot, Philosophy Developing fresh, distinctive value propositions for each target audience, building on the brand to engage customers and deliver better solutions. Recent clients: TeliaSonera, Visa Europe Exploring your biggest challenges and opportunities, developing smarter strategies and innovative solutions implementation and profitable growth. Recent clients: Microsoft, Pinar Developing people to think different and act smarter in the new business world, from summits and seminars, to practical workshops and retreats, the content and experience is designed around your people: Inspiring, practical and stretching 1-2 day seminars on future strategy and brands, marketing and innovation applied to your business issues and sector opportunities. Recent clients: BNP Paribas, Skanska Bringing your people together to rethink and refocus their priorities and direction. Designing and facilitating the format and content to energise, connect and enable. Recent clients: Hershey’s, Time Warner Working with you to design better programmes from 40+ modules, based on team and personal capabilities and priorities, qualifications and real impact. Recent clients: Coca Cola, Eczacibasi From 2d to 4d: command and control to connecting and collaborating, catalysing and creating, amplifying potential to deliver business and market leadership. Recent clients: Coty Beauty, Lastminute Customer champions, business innovators, growth drivers … how to drive and align the business, and deliver more business and market impact. Recent clients: Nestle, Standard Life Alibaba to Zidisha, Ashmei to ZaoZao, the next generation of brands are shaping markets with new ideas and tools. What does it take to compete, innovate and win in these new markets? Example themes for keynote speeches: How to shape your market in your own vision, not live in the shadow of others. How to innovate from the future back, then win now forward. What is the future of health, retail, travel and your world? Steve Jobs was a genius and a geek, who defied the rules of business to create new markets, and phenomenal results. How can you apply the magic of Apple to your business, and Steve to your leadership? What do post-crisis, digitally enabled, globally influenced customers really want? Connecting insights and trends, to explore how you can do more for your customers, and outthink the competition. How to combine the analytical precision and disruptive imagination of your left and right brain to think bigger, simplify complexity, shape the future, innovate smarter, and make better decisions. Young people, social media, mobile marketing … connecting digital and physical worlds, networks and content, viral storytelling and target promotions to deliver faster, exponential growth. myworld +genius
  24. 0930 - 1100 ... Gamechangers: Are you ready to change the world? The next generation of business shaking up our world Thinking different: We live in an era of “awesomeness”, an ideas economy of incredible change and opportunity … • Flying cars and the Guiyang Circle, Moore’s Law and plastic brains • Exploring new markets, exponential trends, deeper insights and the best opportunities • Incremental improvements are not enough, nobody wants to be average • Think bigger and smarter, disruptive and transforming, be 10x better not 10%. • So how can you build brands, engage people and drive growth in this new world 10 inspiring innovators to learn from: “Gamechangers” are speedboats not supertankers, shaking up every market • Audacious … Google<X> solving big problems … and 23andMe one changing lives • Intelligent … Moven’s better mobile money … and Scanadu leading the internet of things • Collaborative … Virgin Galactic making impossible possible … and Threadless with you • Enabling … Nike+ redefining its business … and Safaricom stretching across sectors • Networked … 3DHubs making 3D printing real … and Li and Fung making any idea happen. 1130 - 1330 ... Innovative strategies for brands and markets … How to change your game, don’t just play the game! 5 practical tools to implement: Rethinking the way in which you develop strategy, drive innovation, engage customers, deliver experiences, and achieve success: • Brands … How to build brands around customers, aspirations and communities. • Innovation … How to design a better business model with partners and collaboration. • Communication … How to create resonance that is SoLoMoTo (social, local, mobile and topical). • Experiences … How to deliver incredible service that enables people to achieve more. • Movements … How to build loyalty between people, communities with branded purpose. Getting started: How can you be a Gamechanger too? • Where to start, what is different, how to out-think your competitors … • Local, innovative, shaking it up. Who are the “gamechangers” of your market? • Questions and answers. How to find more. Your personal toolkit to take away. • Inspirational words from the gamechangers … Be bold, be brave, be brilliant. Participants will receive a Gamechangers Workbook to use during the workshop (provided as a PDF, for printing by organisers) with ideas, templates, and links to further information. A range of articles, practical tools and case studies are also available electronically© Peter Fisk 2014
  25. 0930 – 1100 Think … Change your future How to out-think the competition • Ideas Possibilities limited only by imagination • Audacious Developing ideas with attitude • Foresight Thinking from the future back • Ambitious Finding your inspiring purpose • Rethink See things differently, think different things 1130 – 1300 Explore … Change your market How to find the best new opportunities. • Eastwards Qatar to Jakarta, Arabian sun and Asian tigers • Southwards Rio to Nairobi, Latin passion and mobile Africa • Tribal Bernabau to Kalijan, people like people • 18 and 80 Digital youth and affluent boomers • XX and XY Athena women and metro men 1400 – 1530 Disrupt … Change your strategy How to shape markets in your own vision • Space Creating your own space in the world • Disrupt Redefining the possibilities • Vision Imagining a better future for business • Choices Developing a winning strategy • Pivot Moving from mediocrity to magic 1600 – 1730 Inspire … Change your brand How to build brands that enrich people’s lives • Purposeful Brands that make life better • Core Finding what you really do for people • Enabling Helping people to achieve more • Platforms Engaging people in bigger ideas • Propositions Making brands personal and relevant 0930 – 1100 Create … Change your business How to design a better business model • Innovate Creativity, design, and making ideas happen • Models Innovating the business model • Together Crowds and collaboration • Frugal Create it cheaper, easier, faster • Simple Simplicity, focus and experiences 1130 – 1300 Resonate … Change your story How to engage people at the right moment • In context It’s about my world not yours • In time Real-time marketing, fast and topical • Moments The four resonance points • Content Creating content that is liquid and linked • Storytelling Turning ideas into contagious stories 1400 – 1530 Enable … Change your experience How to create a more valued customer experience • Experience What really happens, before and beyond sales • Enriching Educating, entertaining, enabling more • Doubleloop Delivering retention, loyalty and advocacy • Collaborate Participating to personalise and make it mine • Intelligent Harnessing the potential of big data 1600 – 1730 Mobilise … Change your relationship How to achieve more with people together • Social Power and passion of people when connected • Giving Collaborating and co-creating • Sharing Renting, sharing and recommending • Loyalty Trust, advocacy, loyal to each other • Movements Activating a community with passion © Peter Fisk 2014
  26. Peter Fisk is a business and brand innovation expert. He is a strategic advisor to business leaders on winning strategies and bolder brands, smarter innovation and better marketing … making sense of fast-changing markets, learning from the next generation of brands, digital and physical, large and small, west and east, new ideas and practical solutions … inspiring and enabling you to innovate and win in the exciting new world of business. He was recently described by Business Strategy Review as “one of the best new business thinkers”, part of the Thinkers 50 “Guru Radar” and a Visiting Professor of Strategy, Innovation and Marketing at IE Business School, Madrid, Europe’s top ranked business school. Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior management worldwide to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership teams, InnoLab is a facilitated innovation process based on deep customer insights and creative thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a broad range of development workshops, combining new ideas, next practices and effective action. His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars, Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing. They play by different rules, embracing the growth of emerging markets and power of digital networks, human design and social entrepreneurship, and they win with better results. His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius explores the left and right-brain approaches to competitive success (translated into 35 languages!), Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good. Peter grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming “the world’s favourite airline” and managed brands like Concorde. He went on to work with many of the world’s leading companies, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express and Aeroflot, Coca Cola and Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone. Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand Finance and partner of The Foundation, before founding his own business, GeniusWorks. . Email: Twitter: @geniusworks Website: Project: