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Change the Game of Sport

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Peter Fisk's keynote at the Global Sports Summit 2019 ... How to reimagine events, participation and brands ... More at www.theGeniusWorks.com or email peterfisk@peterfisk.com

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Change the Game of Sport

  1. 1. peterfisk@peterfisk.com theGeniusWorks.com @geniusworks CHANGE THE GAME OF SPORTS
  2. 2. Be the Gamechanger Winning in a changing world Inspired by innovators
  3. 3. How do you see the future?
  4. 4. We live in an incredible time
  5. 5. We live in an incredible time More change in the next 10 years Than in the last 250 years
  6. 6. Intelligent futures Incredible time
  7. 7. Black cats mean prizes Digital changes everything Exponential network impact
  8. 8. Digital gets physical But tech is not enough
  9. 9. Anything is possible
  10. 10. A world of relentless change GLOBAL MEGATRENDS 2019
  11. 11. A world of relentless change GLOBAL MEGATRENDS 2019 ASIAN GROWTH CROWD POWER POLITICAL EXTREMISM ARTIFICIAL INTELLIGENCE MACHINE AUTOMATION AUGMENTED HUMANITY URBAN MIGRATION FRAGILE EARTH RESOURCE SCARCITY HEALTH WELLNESS AUTHENTIC TRUTH ESCAPIST LIVING
  12. 12. A world of relentless change
  13. 13. A world of relentless change
  14. 14. A world of relentless change
  15. 15. A world of relentless change
  16. 16. A world of relentless change
  17. 17. A world of relentless change
  18. 18. A world of relentless change
  19. 19. East Small West Big ProfitVolume
  20. 20. Consumer Pull Individual Business Push Average
  21. 21. ImaginationCapability OpenClosed ExponentialImprovement
  22. 22. Exponential growth
  23. 23. Fingernail Notebook Hand House Earth 3folds Thickness of folder paper 7 folds 10 folds 17 folds 30 folds What does “exponential” really mean?
  24. 24. Exponential growth = ideas and networks
  25. 25. A world of limitless opportunity
  26. 26. AI as rocket fuel for business
  27. 27. AliveCor electrocardiogram Drive.ai autonomous vehicles Infervision radiology analytics tion systems American Express fraud detection Grammarly better writing Lemonade cheaper insurance Pinterest Lens instant shopping Burberry personal shopping HeartFlow diagnostics Netflix personal movies Rare Carat real diamonds Darktrace cyber security Barbie is your best friend Nvidia virtual worlds Symrise perfect fragrances AI as rocket fuel for business
  28. 28. Winning in a changing world Inspired by the innovators
  29. 29. Business Innovation
  30. 30. Profit model Finance Networking 2. Networking ecosystem 1. Business model how the enterprise makes money Channel Experience Brand Customer engagement 10. Customer experience how you create an overall experience for customers 9. Brand how you express your offering’s benefit to customers Process Configuration Structure 3. Organisation and capabilities 4. Core process proprietary processes that add value 6. Product system extended system that surrounds an offering Product performance Offering Product system Service 7. Service how you service your customers 5. Product performance basic features, performance and functionality 8. Channel how you connect your offerings to your customers 10 types of innovation
  31. 31. 10 types of innovation Volume of innovation efforts Last 10 years Profit model Finance Networking Channel Experience Brand Customer engagement Process Configuration Structure Product performance Offering Product system Service
  32. 32. 10 types of innovation Profit model Finance Networking Channel Experience Brand Customer engagement Process Configuration Structure Product performance Offering Product system Service Cumulative value creation Last 10 years
  33. 33. Google’s Moonshot Factory
  34. 34. Why be 10% better? When you could be 10x better?
  35. 35. es 1. 23 & Me 2. Aravind 3. CVS Health 4. Editas 5. Intuitive Surgical 6. Narayana Hosp 7. OneOme 8. Organova 9. PatientsLikeMe 10. Second Sight 1. Amazon 2. Aussie Farmers 3. Casper 4. Etsy 5. Glossier 6. Positive Luxury 7. Rapha 8. Supreme 9. Trader Joe’s 10. Warby Parker 1. Apple 2. Beauty’in 3. DJI 4. Go Pro 5. Lego 6. Method 7. Natura 8. Nike+ 9. Oculus Rift 10. Renova 1. Alibaba 2. ARM 3. Darktrace 4. Google X 5. Huawei 6. Magic Leap 7. Raspberry Pi 8. Reliance Jio 9. Samsung 10. Tencent 1. Aeromobil 2. Air Asia 3. Airbnb 4. Emirates 5. HyperloopOne 6. Kulula 7. Ofo 8. RedBus 9. Uber 10. Zipcars 1. 3DHubs 2. Aerofarms 3. Braskem 4. Corning 5. Dyson 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla 1. Ava Winery 2. Brewdog 3. GrameenDanone 4. Graze 5. HelloFresh 6. Juan Valdez 7. LA Organic 8. Moa Beer 9. Nespresso 10. Zespri 1. 1Atelier 2. Agua Bendita 3. Fenty Beauty 4. Jonny Cupcake 5. Patagonia 6. RentTheRunway 7. Shang Xia 8. Stitch Fix 9. Threadless 10. Tom’s 1. Aspiration 2. Comm Bank 3. Fidor 4. First National 5. Moven 6. M-Pesa 7. Square 8. Umpqau 9. Zidisha 10. Zhong An 1. Buzzfeed 2. ByteDance 3. FanDual 4. Dalian Wanda 5. Live Nation 6. Netflix 7. Red Bull 8. Udacity 9. Ushahida 10. ViceMedia futureproduct futurefashion futurefood futurehealth futuretech futuremakersfuturebank futuretravel T h e p N/S American brands European brands African/Arab brands Asia/Pacific brands futuremedia 1. Ashoka 2. IBM Watson 3. IDEO 4. Janicki BioEnergy 5. Kickstarter 6. Li & Fung 7. Planetary Resrcs 8. Scanadu 9. VIPKid 10. WeWork 1. Bitcoin 2. City FC 3. Collectivity 4. e-Estonia 5. ParkRun 6. Patreon 7. PewDiePie 8. Social Capital 9. The Muse 10. You futureservice futurebrands © Peter Fisk 2018 peterfisk@peterfisk.com www.theGeniusWorks.com futurestore
  36. 36. Hyperloop JioPhone H&M Amazon Change Why Speed
  37. 37. Li and Fung Tencent Alibaba 3DHubs networked
  38. 38. DeepMind Fidor Bank Netflix Intuitive Surgical intelligent
  39. 39. Airbnb Nike+ Lego Glossier collaborative
  40. 40. audacious Google X Red Bull Syngenta Nike
  41. 41. How can we change the game of sport?
  42. 42. Innovation in sport is relentless …
  43. 43. Innovation in sport is relentless …
  44. 44. Innovation in sport is relentless …
  45. 45. Innovation in sport is relentless …
  46. 46. Innovation in sport is relentless …
  47. 47. Sports events
  48. 48. Champions League + Fan Dual + League of Legends + Bjarke Ingels Reimaginesportsevents
  49. 49. Sports participation
  50. 50. Tough Mudder + Peloton + ParkRun + Strava Reimaginesportsparticipation
  51. 51. Sports brands
  52. 52. Apple Health + Lululemon + Rapha + Vitality Reimaginesportsbrands
  53. 53. Change the game
  54. 54. Be the Gamechanger Winning in a changing world Inspired by innovators
  55. 55. What will you do?
  56. 56. +genius 1. Start from the “future Back” Futureback Now forward What is the future we want to create? 2024 Where do we start? 2020 © Peter Fisk 2018 www.theGeniusWorks.com
  57. 57. CustomerBusiness 2. Reframe your business “outside in” © Peter Fisk 2018 www.theGeniusWorks.com
  58. 58. © Peter Fisk 2018 www.theGeniusWorks.com 3. Solve important problems New disruptive technologies Big human challenges Radical innovations
  59. 59. Make and distribute business model eg CocaCola Microsoft Spectrum retail business model eg Amazon Marks & Spencer Make and sell direct business model eg BMW, HSBC Niche retail business model eg ToysRUs,Wiggle License to make business model eg ARM, Ed Hardy Curated retail business model eg Fab, Positive Luxury Membership club business model eg Costco, Quintessentially Crowdfunded ventures business model eg Kickstarter, Zidisha Opensourced community business model eg RedHat, MySQL Subscription payment business model eg FT.com, Graze Buyer and seller marketplace business model eg Etsy, NYSE Micro payments business model eg Flattr Grameen Danone Collaborative consumption business model eg Buzzcar, Regus Regular Replacement business model eg Gillette, Nespresso Branded Consortia business model eg Cisco, Spar Advertising or Sponsorship business model eg Google, Metro Newspapers Listed or Promoted business model eg Monster Linkedin Network builders business model eg Hotmail, Twitter Demand then Made business model eg ZaoZao, Threadless Auction retail business model eg eBay, Sotheby Knowledge and time business model eg McKinsey, Harvard Franchised retail business model eg McDonalds, Subway Certification and endorsement business model eg ISO, Verisign Remainder retail business model Eg Saks, Vente Privee Multulevel marketing business model eg Tupperware, Natura Group buying business model eg Groupon, Huddlebuy Reverse auction business model eg Priceline Freemarkets Shared rental business model eg Zilok, Hilton Tradeable currency business model eg Bitcoin Air Miles Freemium pay within business model eg Angry Bird, Coursera Transaction facilitator business model eg Paypal, Visa Pay as you go business model eg AzuriTech Techshop Dynamic pricing business model eg Expedia, Uber Reputation builders business model eg Tripadvisor, PaywithaTweet Customer data business model eg Facebook, 23andMe Non-profit business business model eg Oxfam Wikipedia Maker models Channel models Crowd models Payment models Exchange models Asset models4. Design new business models © Peter Fisk 2018 www.theGeniusWorks.com
  60. 60. +genius 5. Implement with speed and agility © Peter Fisk 2018 www.theGeniusWorks.com Better view of the future Smarter ways to innovate Faster ability to implement
  61. 61. 6. Connect customers to customers © Peter Fisk 2018 www.theGeniusWorks.com
  62. 62. +genius 7. Lead with a “growth mindset” Fixed Mindset Growth Mindset © Peter Fisk 2018 www.theGeniusWorks.com
  63. 63. Acting with speed and agility Connecting ideas and people Passion to make life better Having an audacious attitude Shaping your own vision Making sense of change Persisting to make it happen
  64. 64. Be bold Be brave Be brilliant
  65. 65. peterfisk@peterfisk.com theGeniusWorks.com @geniusworks

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