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Change the Game of Beauty

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Summary of Peter Fisk's keynote and workshop in Geneva 6/7 July 2016. More information, case studies, videos, and toolkits at theGeniusWorks.com

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Change the Game of Beauty

  1. 1. GAMECHANGERSAreyou ready tochangetheworld of beauty? ProfessorPeterFisk theGeniusWorks.com @geniusworks
  2. 2. Changing the Game World Changing Gamechangers of Beauty
  3. 3. When P&G acquired Gillette for $57 billion a decade ago, everyone described it as a perfect marriage of the two leaders in women’s and men’s beauty products. Gillette could develop razors of women,with soaps to match, whilst P&G could surf across men’s new enthusiasm for grooming.The best mass market brands for everyone.Reshaping the world of beauty. 10 years later, economic tsunamis and exponential technologies, and the resultant change in priorities and influences of consumers, have transformed the way in which brands win. New start-ups can reach further and compete faster online. Look at the cult success of Dollar Shave Club with 3 million subscribers. Millennial consumers have different priorities and new heroes. Look at the demand for Urban Decay amongst fast-grown-up teens. Brands are no longer built through advertising, but through the peer to peer influence of Instagrammers and vloggers.Look at Michelle Phan’s weekly Youtube audience, and her Ipsy brand. This is a summary of my keynote. Read more at theGeniusWorks.com
  4. 4. Anything is possible
  5. 5. Pat McGrath Labs Gold 001 Tatcha by Japanese Geisha Isamaya Ffrench’s artbeauty The Organic Pharmacy Michelle Phan’s social Ipsy Blow.ltd “Uberof beauty” MatchCo customisation apps Zenta human-tech by Vinaya Adorn 3-d printing beauty pen Gamechangers of Beauty
  6. 6. New opportunities to grow @geniusworks
  7. 7. Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7 E7 = China, Malaysia, Chile, Poland,Peru,Mexico, Philippines
  8. 8. Tectonic shifts +genius
  9. 9. East Small West Big +genius ProfitVolume
  10. 10. Speedboats beat fast and focused supertankers
  11. 11. ImaginationCapability +genius CollaborativeIndependent DisruptingEvolving
  12. 12. Consumers in control +genius Context and relevance
  13. 13. Consumer Pull Individual Business Push Average +genius
  14. 14. The $900 business model Digitally enabled real world
  15. 15. EMOTIONAL INTUITIVE CONNECTED
  16. 16. RATIONAL ANALYTICAL FOCUSED
  17. 17. EMOTIONAL INTUITIVE CONNECTED RATIONAL ANALYTICAL FOCUSED
  18. 18. LEFT BRAIN + RIGHT BRAIN
  19. 19. INTELLIGENT + IMAGINATIVE
  20. 20. TODAY + TOMORROW
  21. 21. Changing the Game World Changing
  22. 22. Redefining markets
  23. 23. Shaping the future +genius
  24. 24. Future Back Future back Now forward 2016 2021
  25. 25. +genius
  26. 26. Moonshot Factory
  27. 27. Why be 10% better? +genius When you could be 10x better?
  28. 28. Audacious ideas +genius
  29. 29. es 1. 23 & Me 2. Aravind 3. Editas 4. Genentech 5. Intuitive Surgical 6. Narayana Hosp 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight 1. Amazon 2. Aussie Farmers 3. Etsy 4. Farfetch 5. Le Pain Quotidien 6. Pinterest 7. Positive Luxury 8. Trader Joe’s 9. Yihaodian 10. Zappos 1. Apple 2. Beauty’in 3. DJI 4. Go Pro 5. Lego 6. Method 7. Natura 8. Nike+ 9. Oculus Rift 10. Renova 1. Alibaba 2. ARM 3. Bharti Airtel 4. GE 5. Google X 6. OneWeb 7. Raspberry Pi 8. Samsung 9. Slack 10. Xiaomi 1. Aeromobil 2. Air Asia 3. Airbnb 4. CitizenM 5. Emirates 6. Kulula 7. RedBus 8. Uber 9. Virgin Galactic 10. Zipcars 1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla 1. Brewdog 2. GrameenDanone 3. Graze 4. Juan Valdez 5. LA Organic 6. Moa Beer 7. Modern Meadow 8. Nespresso 9. Yeni Reki 10. Zespri 1. Ashmei 2. Beats 3. Desigual 4. Jonny Cupcake 5. Inditex 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Tom’s 1. Aspiration 2. La Caixa 3. Fidor 4. First National 5. Moven 6. M-Pesa 7. Robinhood 8. Square 9. Umpqau 10. Zidisha 1. Al Jazeera 2. Coursera 3. Netflix 4. Periscope 5. Pledge Music 6. Red Bull 7. RiotGames 8. Spotify 9. Ushahida 10. WeChat futureproduct futurefashion futurefood futurehealth futuretech futuremakersfuturebank futuretravel N/S American brands European brands African/Arab brands Asia/Pacific brands futuremedia This image cannot currently be displayed. 1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator 1. Bitcoin 2. Bhutan 3. City FC 4. The Elders 5. Lovemarks 6. ParkRun 7. Planetary Res 8. WWF 9. Zoe Suggs 10. You futureservice futurebrands © Peter Fisk 2016 peterfisk@peterfisk.com GAMECHANGERS: WORLD’S MOST DISRUPTIVE INNOVATORS futurestore
  30. 30. Mexico 1968
  31. 31. Zurich 1982
  32. 32. Acting with speed and agility Connecting ideas and people Passion to make life better Having an audacious attitude Shaping your own vision Making sense of change Persisting to make it happen © Peter Fisk 2014 Gamechangers.pro
  33. 33. 10 types of innovation
  34. 34. 10x10 types of innovation
  35. 35. Business model Finance Networking 2. Networking enterprise’s structure/ value chain 1. Business model how the enterprise makes money Channel Delivery Brand Customer experience 10. Customer experience how you create an overall experience for customers 9. Brand how you express your offering’s benefitto customers Core process Process Enabling process 3. Enabling process assembled capabilities 4. Core process proprietary processes that add value 6. Product system extended system that surrounds an offering Product performance Offering Product system Service 7. Service how you service your customers 5. Product performance basic features, performance and functionality 8. Channel how you connectyour offerings to your customers 10 types of innovation
  36. 36. Volume of innovation efforts Last 10 years Business model Finance Networking Channel Delivery Brand Customer experience Core process Process Enabling process Product performance Offering Product system Service Most common innovation
  37. 37. Business model Finance Networking Channel Delivery Brand Customer experience Core process Process Enabling process Product performance Offering Product system Service Cumulative value creation Last 10 years Most effective innovation
  38. 38. Don’t just play the game Change the game
  39. 39. What’s the beauty “game”?What’s the beauty “game”?
  40. 40. How could you change the beauty game?
  41. 41. Dollar Shave Club Triangl via Instagram Method’s beautiful home Renova’s sexybathrooms Vice media formillennials NespressoClub Red Bull Media House Rapha Cycle Clubs Tesla’s Supercharger Network Inspirations for the beauty industry
  42. 42. +genius Dollar Shave Club
  43. 43. +genius
  44. 44. +genius
  45. 45. Dollar Shave Club Triangl via Instagram Method’s beautiful home Renova’s sexybathrooms Vice media formillennials NespressoClub Red Bull Media House Rapha Cycle Clubs Tesla’s Supercharger Network Inspirations for the beauty industry
  46. 46. +genius Nespresso
  47. 47. Nespresso
  48. 48. Dollar Shave Club Triangl via Instagram Method’s beautiful home Renova’s sexybathrooms Vice media formillennials NespressoClub Red Bull Media House Rapha Cycle Clubs Tesla’s Supercharger Network Inspirations for the beauty industry
  49. 49. Renova
  50. 50. +genius Tesla Motors
  51. 51. +genius
  52. 52. +genius
  53. 53. Tesla Motors
  54. 54. Dollar Shave Club Triangl via Instagram Method’s beautiful home Renova’s sexybathrooms Vice media formillennials NespressoClub Red Bull Media House Rapha Cycle Clubs Tesla’s Supercharger Network Inspirations for the beauty industry
  55. 55. Changing the Game World Changing Gamechangers of Beauty
  56. 56. Don’t just play the game Change the game
  57. 57. © Peter Fisk 2013 Gamechangers.pro
  58. 58. +genius Rocket’s Creative Beer
  59. 59. © Peter Fisk 2013 Gamechangers.pro
  60. 60. +genius Lululemon’s Yoga Beer
  61. 61. © Peter Fisk 2013 Gamechangers.pro
  62. 62. New Zealand’s Moa Beer
  63. 63. © Peter Fisk 2013 Gamechangers.pro
  64. 64. +genius Beer 52 by Subscription
  65. 65. © Peter Fisk 2013 Gamechangers.pro How could you change the beauty game?
  66. 66. Pat McGrath Labs Gold 001 Tatcha by Japanese Geisha Isamaya Ffrench’s artbeauty The Organic Pharmacy Michelle Phan’s social Ipsy Blow.ltd “Uberof beauty” MatchCo customisation apps Zenta human-tech by Vinaya Adorn 3-d printing beauty pen Gamechangers of Beauty
  67. 67. +genius Michelle Phan and Ipsy
  68. 68. +genius
  69. 69. Pat McGrath Labs Gold 001 Tatcha by Japanese Geisha Isamaya Ffrench’s artbeauty The Organic Pharmacy Michelle Phan’s social Ipsy Blow.ltd “Uberof beauty” MatchCo customisation apps Zenta human-tech by Vinaya Adorn 3-d printing beauty pen Gamechangers of Beauty
  70. 70. +genius Vicky Tsai and Tatcha
  71. 71. +genius
  72. 72. Pat McGrath Labs Gold 001 Tatcha by Japanese Geisha Isamaya Ffrench’s artbeauty The Organic Pharmacy Michelle Phan’s social Ipsy Blow.ltd “Uberof beauty” MatchCo customisation apps Zenta human-tech by Vinaya Adorn 3-d printing beauty pen Gamechangers of Beauty
  73. 73. +genius Kate Unsworth of Vinaya
  74. 74. +genius Kate Unsworth of Vinaya
  75. 75. Pat McGrath Labs Gold 001 Tatcha by Japanese Geisha Isamaya Ffrench’s artbeauty The Organic Pharmacy Michelle Phan’s social Ipsy Blow.ltd “Uberof beauty” MatchCo customisation apps Zenta human-tech by Vinaya Adorn 3-d printing beauty pen Gamechangers of Beauty
  76. 76. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius 1. Start from the “future Back” 2020 2016
  77. 77. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius ConsumerBusiness 2. Think like a consumer, not a product
  78. 78. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius 3. Define the space you want to win in WHAT SPACE What you do WHO SPACE Who it’s for and what they do WHY SPACE What you enable people tobe and become
  79. 79. Make and distribute business model eg CocaCola Microsoft Spectrum retail business model eg Amazon Marks & Spencer Make and sell direct business model eg BMW, HSBC Niche retail business model eg ToysRUs,Wiggle License to make business model eg ARM, Ed Hardy Curated retail business model eg Fab, Positive Luxury Membership club business model eg Costco, Quintessentially Crowdfunded ventures business model eg Kickstarter, Zidisha Opensourced community business model eg RedHat, MySQL Subscription payment business model eg FT.com, Graze Buyer and seller marketplace business model eg Etsy, NYSE Micro payments business model eg Flattr Grameen Danone Collaborative consumption business model eg Buzzcar, Regus Regular Replacement business model eg Gillette, Nespresso Branded Consortia business model eg Cisco, Spar Advertising or Sponsorship business model eg Google, Metro Newspapers Listed or Promoted business model eg Monster Linkedin Network builders business model eg Hotmail, Twitter Demand then Made business model eg ZaoZao, Threadless Auction retail business model eg eBay, Sotheby Knowledge and time business model eg McKinsey, Harvard Franchised retail business model eg McDonalds, Subway Certification and endorsement business model eg ISO, Verisign Remainder retail business model Eg Saks, Vente Privee Multulevel marketing business model eg Tupperware, Natura Group buying business model eg Groupon, Huddlebuy Reverse auction business model eg Priceline Freemarkets Shared rental business model eg Zilok, Hilton Tradeable currency business model eg Bitcoin Air Miles Freemium pay within business model eg Angry Bird, Coursera Transaction facilitator business model eg Paypal, Visa Pay as you go business model eg AzuriTech Techshop Dynamic pricing business model eg Expedia, Uber Reputation builders business model eg Tripadvisor, PaywithaTweet Customer data business model eg Facebook, 23andMe Non-profit business business model eg Oxfam Wikipedia Maker models Channel models Crowd models Payment models Exchange models Asset models © Peter Fisk 2015 More details in the new “Gamechangers” book +genius 4. Innovate new business models
  80. 80. Commodity product Branded product Personal service Branded experience Customer’s experience Distinctive design Empathetic delivery Integrated journey Enabling more 2c coffee beans 20c branded coffee $2 coffee in store $20 lunch with friends Addedvaluethrough differentiation Added value through relevance 5. Enhance the experience you enable
  81. 81. Movement Collaborative Customer Customer Customer Customer Customer Customer Brand- enabled community Co-enable Co-design Co-create Co-sellCo-support Co-consume 6. Build a brand-enabled community
  82. 82. 7. Build a storymap to accelerate growth © Peter Fisk 2015 More details in the new “Gamechangers” book Page 16 Vision3 Vision2 Vision1 Deliverables3 Deliverables2 Deliverables1 Results3 Results2 Results1 Horizon 1 delivers excellence and quick wins Horizon 2 delivers new concepts and extensions Horizon 3 delivers breakthroughs and a new core
  83. 83. What will you do?
  84. 84. thinks in a bigger context sees with a different perspective amplifies the potential of others wants to make life better loves to explore and take risks fit, flexible and has fun has a childlike wonderfocuses on the best opportunities works with partners to do more driven by a higher purpose belief and confidence in self creative, intuitive strategic, analytical male or female, young or old east or west, big or small good with technology stuff social, human and emotional loves aesthetics of design I am a “gamechanger”
  85. 85. audacious
  86. 86. networked
  87. 87. intelligent
  88. 88. Change Why enabling
  89. 89. collaborative
  90. 90. Manager to Leader +genius Fixed v Growth Mindset Fixed Growth
  91. 91. Command Control Connect Catalyse Communicate Coach How do you behave?
  92. 92. Command Control
  93. 93. Connect Catalyse Communicate Coach
  94. 94. What can we achieve together?
  95. 95. +genius
  96. 96. Vision Canvas Strategy Canvas Growth Canvas Disruption Canvas Brand Canvas Engagement Canvas Proposition Canvas Relationship Canvas Insights Canvas Co-creation Canvas Innovation Canvas Business Canvas Leadership Canvas Sustainability Canvas Culture Canvas Performance Canvas FUTURELABBRANDLAB CREATIVELABPERFORMANCELAB +genius
  97. 97. +genius
  98. 98. Be bold Be brave Be brilliant
  99. 99. Areyou ready to changetheworld of beauty? peterfisk@peterfisk.com theGeniusWorks.com @geniusworks

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