Business Recoded by Peter Fisk

1. BUSINESS Professor Peter Fisk, IE Business School Email: peterfisk@peterfisk.com Website: theGeniusWorks.com Twitter: @geniusworks RECODED TM

2. The 7 Codes Incredible World Rethinking Business

3. The future isn’t like it used to be © Peter Fisk 2019 FUTUREHISTORY Unpredictable Predictable Stability Efficiency Optimisation Agility Innovation Experimentation

4. Rise of the $1 billion “unicorns” …

5. … 392 “unicorns” disrupting every sector

6. A world of relentless change

7. +genius What does it take to win today?

8. A world of relentless change

9. Meituan Dianping

10. Curious Intuitive Creative Collaborative Empathetic Responsible Courageous

11. Tan Le

12. Tensions of the 21st Century Business © Peter Fisk 2019

13. FutureToday ChangeStability SocietyBusiness HumansMachines InsurgentsIncumbents ExperimentalStructured GlobalLocal Tensions of the 21st Century Business © Peter Fisk 2019

14. How to find a better way? © Peter Fisk 2019

15. 20th Century vs 21st Century Business © Peter Fisk 2019 Today Future Corporates Ecosystems Optimisation Innovation Physical Digital Hierarchies Networked Experts Integrators Functions Projects Analytical Intuitive Shareholders Society Profit Progress

16. DNAofthe21stCenturyBusiness The 21st Century Business is enlightened and energised by a changing world. It harnesses the power of human ingenuity and intelligent technologies to be a force for progress in society, creating and sharing value amongst all participants. DNAofthe21stCenturyBusiness

17. What is leadership style? How does it engage talent? How does it set direction and priorities? What is the culture of the business? What is the market approach? What is the organisation structure? How does it innovate and progress? What is the impact which results? DNAofthe21stCenturyBusiness © Peter Fisk 2019 How does it operate and deliver? DNAofthe21stCenturyBusiness

18. • Future shaping • Embracing ambiguity • Integrating people • Driving change • Amplifying potential INSPIRING LEADERSHIP • Diverse teaming • Project clusters • Dynamic resourcing • Continual learning • Augmenting humanity CREATIVE TALENT • Meaningful purpose • Focused relevance • Leveraged assets • Self-tuning adaption • Evolving portfolio DYNAMIC STRATEGY • Growth mindset • Energising spirit • Collective momentum • Transparent and ethical • Continuous learning PROGRESSIVE CULTURE • Customer sensing • Moonshot thinking • Market multipliers • Experiential brands • Communally engaging MARKET MAKING • Network structure • Butterfly centred • Intelligent automation • Positive sustainability • Smart ecosystem AGILE ORGANISATION • Deep insight • Intuitive design • Technology enabled • Fast experimentation • Adapt and scale RELENTLESS INNOVATION • Customer enabling • Growth accelerating • Society enhancing • Personally fulfilling • Future sustaining EXPONENTIAL IMPACT DNAofthe21stCenturyBusiness © Peter Fisk 2019 • Aligned delivery • Efficient processes • Fast and precise • Collaborative working • Metrics and rewards SEAMLESS ACTION DNAofthe21stCenturyBusiness

19. Incredible World Rethinking Business

20. What can we learn from Asia?

21. Guiyang 4100kmradius 5billionpeople

22. Schenzen Mumbai Jakarta Hangzhou Beijing Qingdao Seoul Tokyo Singapore Bangkok Hyderabad Guiyang 4100kmradius 5billionpeople

23. Destination 1 … Tokyo

24. Kikkoman … the world’s oldest brand

25. Destination 2 … Shenzhen

26. Tencent … China’s largest tech company

27. Destination 3 … Beijing

28. Bytedance … the world’s largest “unicorn”

29. Destination 4 … Hangzhou

30. Alibaba … from business directory to ecosystem

31. Destination 5 … Qingdao

32. Haier … the company of 10,000 start-ups

33. Destination 6 … Seoul

34. Samsung … the art and science of innovation

35. Destination 8 … Mumbai

36. Reliance … launch to leader in 3 months with JioPhone

37. Destination 7 … Singapore

38. DBS Bank … making banking invisible

39. What can we learn from Asia? Long term view Fast and intuitive State support Entreprenerial processes Research clusters Hard work Business ecosystem Mobile fIrst Intrinsic balance Market scale Copy and adapt Frugal mindset Cultural values Personal relationships Emotional agility Alternative worldview Constant experimentation Inspired leaders

40. The 7 Codes Incredible World Rethinking Business

41. How will you create a better future?

42. © Peter Fisk 2019 The 7 Codes

43. Aurora is the Latin word for dawn, originating from the ancient Roman goddess of the dawn. In meteorology it describes the luminous bands that occasionally form in the upper atmosphere when charged solar particles align with the Earth’s magnetic field. © Peter Fisk 2019 Code 1 : Aurora … rise up to create a better future

44. © Peter Fisk 2019 Masayoshi Son … the Softbank founder and CEO with a 30 year plan, and a $100 billion to invest in technology Emily Weiss … the Teen Vogue journalist who started a blog which became Glossier, the disruptor of beauty Code 1 : Aurora … rise up to create a better future

45. Code 1 : Aurora … rise up to create a better future © Peter Fisk 2019 10x better What’s your moonshot? 10% better

46. The Japanese term komorebi has no translation into English but describes the effect of sunlight streaming through the leaves of the trees. Looking up to the midday sun can be blinding, yet from other perspectives the effect becomes beautiful and inspiring. © Peter Fisk 2019 Code 2 : Komorebi … rise up to see new opportunities

47. © Peter Fisk 2019 Anne Wojcicki … the investment analyst who created 23andMe to decode DNA and personalize healthcare Wang Zing … having failed to imitate Facebook, he created Meitung Dianping, the world’s most innovative company Code 2 : Komorebi … rise up to see new opportunities

49. Code 3: Transcendent … rise up to find more purpose Transcendent comes from the medieval Latin word transcendentia. It means to go beyond ordinary limits, surpassing and exceeding the normal, and once there to experience an unusually heightened level of perspective and purpose. © Peter Fisk 2019

50. © Peter Fisk 2019 Larry Fink … the BlackRock CEO who told his clients that he would only invest in them if they had a real purpose Yves Chouinard … Patagonia’s founder who turned theclothing brand into a movement to save the world Code 3: Transcendent … rise up to find more purpose

52. Code 4:Ingenuity … rise up to innovate with humanity Ingenuity is the quality of being clever, original, and inventive. Popular in the 1800s, and less so today, it also has a sense of nobility, of ingeniousness. It comes the French ingenieux or Latin ingenium referring to the mind or intellect. © Peter Fisk 2019

53. © Peter Fisk 2019© Peter Fisk 2019 David Kelley … the IDEO and Stanford d.school founderwho created design thinking and human-centred design Devi Shetty … the Indian surgeon who revolutionised Indian healthcare, with low cost access for everyone Code 4:Ingenuity … rise up to innovate with humanity

54. © Peter Fisk 2019 Solve bigger problems Make life better Innovatively use technology Code 4:Ingenuity … rise up to innovate with humanity

55. Code 5: Syzygy … rise up to transform your business Syzygy has its origins in the Greek word suzugia, meaning yoked or paired, and became popular in 18th century Latin and English. More generally is means a conjunction or alignment. Synergy is a more modern word derived from it. © Peter Fisk 2019

56. © Peter Fisk 2019© Peter Fisk 2019 Mary Barra … the GM fitter who became the CEO, and transformed the business for a different future Jeff Bezos … 25 years of relentless experimentation,innovation and transformation of Amazon Code 5: Syzygy … rise up to transform your business

58. Code 6: Ubuntu … rise up to achieve more together Transcendent comes from the medieval Latin word transcendentia. It means to go beyond ordinary limits, surpassing and exceeding the normal, and once there to experience an unusually heightened level of perspective and purpose. © Peter Fisk 2019

59. © Peter Fisk 2019© Peter Fisk 2019 Piyush Gupta … CEO who transformed Singapore’s DBS to be “invisible” and become the world’s best bank Zhang Ruimin … Haier’s CEO who rebuilt the white goods business as 10,000 “Rendanheyi” micro businesses Code 6: Ubuntu … rise up to achieve more together

61. Code 7: Awestruck … rise up to be a better leader Awestruck means to be filled with awe and revealing it to others. Awe has its origins in Viking culture, and meant both fear and wonder. It is about being moved, inspired and driven by something so great and impressive that few have the courage to approach. © Peter Fisk 2019

62. © Peter Fisk 2019© Peter Fisk 2019 Pablo Isla … the world’s number 1 CEO who describes himself as a humble coordinator of Inditex Tadashi Yanai … the Uniqlo founder who believes in the limitless possibilities of human potential Code 7: Awestruck … rise up to be a better leader

64. © Peter Fisk 2019 • Aurora … Create the future, like Masayoshi Son and Emily Weiss • Komorebi … Seize the best opportunities, like Anne Wojcicki and Wang Xing • Transcendence … Find more purpose, like Larry Fink and Yves Chouinard • Ingenuity … Innovate with humanity, like Devi Shetty and David Kelley • Syzygy … Transform your business, like Mary Barra and Jeff Bezos • Ubuntu … Achieve more together like Piyush Gupta and Zhang Ruimin • Awestruck … Be a better leader, like Pablo Isla and Tadashi Yanai The 7 Codes

65. Be bold Be brave Be brilliant

66. 66 Winning in an incredible new world Peter Fisk helps business leaders makesenseof afast-changing world, tofind thebest newopportunities for growth, toembracethebest newideas throughinsight and creativity, torethinktheirentirevisionand strategy, business model and customer experience. Being 10% better is just enoughtocompeteintoday’s world, tostand still. Thereal questionis howtobe10times better, toget ahead, tostandout, tobe theleader whohelps thebusiness createand deliver futuresuccess. Peter works across theworld, helping business leaders todevelop innovativestrategies for business and brands. Heis athinker, advisor and practical entrepreneur. Heis Professor of Strategy, Innovationand Marketing at IE Business School, oneof theworld’s top ranked business schools, whilst alsofounder and CEOof GeniusWorks, aboutiqueconsulting firm, helping clients across every sector tomakesenseof fast- changing markets, and find newways tothink, competeand win. Having trained as anuclear physicist, Peter moved tomanaging brands likeConcordeat BritishAirways, helping Microsoft toadopt avalue- based marketing model, and Virgintolaunchintonewmarkets. As ahighly experienced consultant hehas worked inevery sector and regionof theworld. As CEOof theworld’s largest marketing organisation, theChartered Instituteof Marketing, hebecameaglobal authority onwhat’s best and next inbusiness and markets. Finding his ownspace, hefounded GeniusWorks, withoffices inLondonand Istanbul. Heworks withcompanies big and small, food tofashion, skincaretostockexchanges, hightechtohuman –and organisations as diverseas Aeroflot and BanyanTree, Cartier toCoty, CocaColaand Club Med, Cooperativeand Courvoisier, Davidoff and DSM, Eczacibasi and Fat Face, Fosters and GSK, Hershey’s and Mars, M&Sand Nestle, Microsoft and O2, Phillips and Philosophy, Red Bull andSavola, Santander and Skanska, Shell and Tata, Teliaand Turkcell, Unilever and UAE Government , Virginand Visa, Vodafoneand Yapi Kredi –tothinkbigger andsmarter, develop innovativestrategies, bolder brands, and accelerategrowth. Peter’s newbook“Gamechangers: Areyouready tochangetheworld?” explores thenext generationof business andbrands, shaking up markets, innovating and winning innewways. Based on100global casestudies, it explores thechallenges of newmarkets, changing customers, brand building, newbusiness models, real-timemarketing, harnessing social media, inspiring leadership and positive impact. It has beennominated for Management Bookof theYear. His other books include“Marketing Genius” explores theleft and right-brainchallenges of success, and is translated into35languages. It was followed by fiveothers –“Business Genius” onleadership and strategy, “Customer Genius” onbuilding acustomer-centric business, “PeoplePlanet Profit” onsustainableinnovation, and“CreativeGenius”, theinnovationhandbookfor business leaders, defining what it takes to beLeonardodaVinci inthe21st Century. Peter features intheGuruRadar of Thinkers50, and was described by Business Strategy Journal as “oneof thebest newbusiness thinkers”. His adviceis sought after by business leaders around theworld, headds specialist expertisetokey projects, combining newideas withpractical action, inspirationand impact. Helping youtofind your ownspace, tobeleaders of change–tobebold, braveandbrilliant. Website:www.theGeniusWorks.com Email: peterfisk@peterfisk.com

67. peterfisk@peterfisk.com theGeniusWorks.com @geniusworks