Building a Bank for the Future by Peter Fisk

2,656 views

Published on

FutureBank: What it is, why it matters, how to build it ... purpose to strategy, insights and difference, propositions and solutions, experiences and business models ... For more details contact peterfisk@peterfisk.com

Published in: Business
  • Be the first to comment

Building a Bank for the Future by Peter Fisk

  1. 1. Building a Bank for the future peterfisk@peterfisk.com www.theGeniusWorks.com
  2. 2. Changing world
  3. 3. New expectations
  4. 4. Shifting power
  5. 5. Reinventing business
  6. 6. RECAPTURING HERITAGE
  7. 7. REINVENTING BRANDS
  8. 8. Thinking different
  9. 9. What’s your “tae Kuk”?
  10. 10. Seeing things differently
  11. 11. Seeing things differently Thinking different things Customer broader view Business Your narrow narrow view view You Customer
  12. 12. Create your own space
  13. 13. Don’t be an average bank
  14. 14. Be different … Be “my bank”
  15. 15. The customer agenda © GeniusWorks 2013 +genius +genius
  16. 16. Inspiring purpose Distinctive brand concept Customer value propositions Products and service Customer experience PERFORM DELIVER INNOVATE FOCUS CREATE DEFINE EXPLORE Future possibilities Winning business model
  17. 17. EXPLORE Future possibilities
  18. 18. Why try for 10% better … When you could be 10x better?
  19. 19. Google x … moonshots
  20. 20. DEFINE EXPLORE Future possibilities Inspiring purpose
  21. 21. What’s your inspiring purpose? “To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference." “To bring inspiration and innovation to every athlete* in the world (*If you have a body, you are an athlete).” “We add sparkle to people's everyday lives."
  22. 22. What’s your inspiring purpose “To be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” “We delight customers worldwide through four actions … We define innovation. We create experiences. We live responsibility. We shape Audi" ”To be the world’s most respected and successful designer, manufacturer and retailer of the finest jewellery … committed to obtaining precious metals and gemstones, and crafting our jewellery in ways that are socially and environmentally responsible."
  23. 23. Inspiring purpose CREATE DEFINE EXPLORE Future possibilities Distinctive brand concept
  24. 24. Umpqua bank
  25. 25. Umpqua bank
  26. 26. Umpqua bank
  27. 27. Umpqua bank
  28. 28. Umpqua bank
  29. 29. Umpqua bank
  30. 30. Umpqua bank
  31. 31. Umpqua bank
  32. 32. Umpqua bank Umpqua Bank
  33. 33. Umpqua bank
  34. 34. What’s your brand concept? What do you enable customers to do? Accelerated innovation How do they feel about their experience? Why is it different and better?
  35. 35. What’s your brand concept? What do you enable customers to do? Accelerated innovation ? How do they feel about their experience? Why is it different and better?
  36. 36. Inspiring purpose Distinctive brand concept FOCUS CREATE DEFINE EXPLORE Future possibilities Customer value propositions
  37. 37. Inspiring purpose Distinctive brand concept Customer value propositions INNOVATE FOCUS CREATE DEFINE EXPLORE Future possibilities Products and service
  38. 38. First national
  39. 39. First national
  40. 40. First national
  41. 41. Inspiring purpose Distinctive brand concept Customer value propositions Products and service DELIVER INNOVATE FOCUS CREATE DEFINE EXPLORE Future possibilities Customer experience
  42. 42. square
  43. 43. square
  44. 44. square
  45. 45. square
  46. 46. Inspiring purpose Distinctive brand concept Customer value propositions Products and service Customer experience PERFORM DELIVER INNOVATE FOCUS CREATE DEFINE EXPLORE Future possibilities Winning business model
  47. 47. handelsBanken Anders Bouvin
  48. 48. handelsBanken
  49. 49. handelsBanken
  50. 50. Inspiring purpose Distinctive brand concept Customer value propositions Products and service Customer experience PERFORM DELIVER INNOVATE FOCUS CREATE DEFINE EXPLORE Future possibilities Winning business model
  51. 51. santander
  52. 52. OdeaBank
  53. 53. Metro bank
  54. 54. Silicon Valley bank
  55. 55. caixabank
  56. 56. Zuno bank
  57. 57. Fidor bank
  58. 58. HANAbank
  59. 59. Change the game Change Why
  60. 60. Change the DIRECTION Purpose Category Brand Change Change Why Why
  61. 61. Change the AUDIENCE Change Why Change who Geography Segment Relationship
  62. 62. Change the EXPERIENCE Product Change Service Why Enablement Change what
  63. 63. Change the business Change Why Change how Culture Business model Impact
  64. 64. Change the game Purpose Product Change Change Category Service Why Why Brand Enablement Change Change who what Geography Change Segment how Relationship Culture Business model Impact
  65. 65. Leaders amplify
  66. 66. Be the change … You want to see
  67. 67. PeterFisk@PeterFisk.com theGeniusWorks.com @GeniusWorks

×