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Brandscapes: New Ideas for Brands

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New brand insights, new consumer priorities, new marketing ideas ... from the Coca Cola InnoLab by Peter Fisk ... find out more at www.theGeniusWorks.com

Published in: Business

Brandscapes: New Ideas for Brands

  1. New consumer priorities and marketing ideas for 2011+ Peter Fisk www.theGeniusWorks.com
  2. Gaga theGeniusWorks.com
  3. Inspire theGeniusWorks.comDifferent
  4. Provocative theGeniusWorks.com
  5. Inspiring theGeniusWorks.com
  6. theGeniusWorks.com iconic
  7. 1: Game changing
  8. Volume West Big FEW Mass Value East Small MANY Niche theGeniusWorks.com
  9. Here’s to tHe crazy ones ... The misfits.The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. “Times of turbulence are the most exciting times ... because everything changes” theGeniusWorks.com
  10. GE born in a recession 1876 HP born in a recession 1929 born in a recession 1975 MTV born in a recession 1981 born in a recession 2001 eBay Microsoft theGeniusWorks.com
  11. Game changingtheGeniusWorks.com
  12. Game changingtheGeniusWorks.com
  13. Game changing theGeniusWorks.com
  14. Game changingtheGeniusWorks.com
  15. Game changing theGeniusWorks.com
  16. Game changingtheGeniusWorks.com
  17. theGeniusWorks.com Game changing
  18. Game changingtheGeniusWorks.com
  19. Game changing theGeniusWorks.com
  20. 2: Brand spaces
  21. Outside in theGeniusWorks.com
  22. theGeniusWorks.com Do you believe Tripadvisor or the brochure? theGeniusWorks.com
  23. Deep Diving theGeniusWorks.com
  24. theGeniusWorks.com Opportunity of unmet needs and non-consumers
  25. Energising people Advantages Building relevance and preference Essentials Building awareness and trust Energisers Building affinity and loyalty “Needs” “Wants” “Aspirations” “Must Dos” “Differentiators” “Distinguishers” theGeniusWorks.com
  26. theGeniusWorks.com Context change: From shoes to “delivering happiness”
  27. Changing context
  28. theGeniusWorks.com Customise: Doing everything on customers terms
  29. Responsible RESOURCEFUL human PARTICIPATIVE ESCAPIST Considered Meaningful Caring EMPOWERED CAPABLE SELFLESS WELLBEING INDIVIDUAL HAPPINESS COLLABORATIVE CONTRIBUTING SHARING INDULGENT EXPRESSIVE QUIRKY
  30. Brands need to do more for people theGeniusWorks.com
  31. PROMOTION Customers BRANDS PRODUCTS PRICE RELATIONSHIPS PLACE theGeniusWorks.com
  32. PROMOTION Customers BRANDS PRODUCTS PRICE Engagement Participants Ideas ENABLERS Context RELATIONSHIPS PLACE COMMUNITIES PARTNERS theGeniusWorks.com
  33. 3: Creative ideas
  34. Caring people Save the world On the edge Having fun Being human Enabling life Taking part Fan clubs Brand Spaces
  35. Caring people Save the world On the edge Having fun Being human Enabling life Taking part Fan clubs Brand Spaces
  36. innocent
  37. Fruitstock
  38. Aviva
  39. theGeniusWorks.com Umpqua
  40. A bottle of
  41. Caring people Save the world On the edge Having fun Being human Enabling life Taking part Fan clubs Brand Spaces
  42. lego theGeniusWorks.com
  43. theGeniusWorks.com Obama
  44. Krispy Kreme
  45. KitKat jp
  46. Get free Gas
  47. Caring people Save the world On the edge Having fun Being human Enabling life Taking part Fan clubs Brand Spaces
  48. City garden
  49. Give me tap
  50. theGeniusWorks.com
  51. Corona
  52. Corona
  53. Barclays
  54. Barclays
  55. Caring people Save the world On the edge Having fun Being human Enabling life Taking part Fan clubs Brand Spaces
  56. CK Jeans
  57. Smint
  58. Disigual
  59. Caring people Save the world On the edge Having fun Being human Enabling life Taking part Fan clubs Brand Spaces
  60. (RED)
  61. TIDE
  62. Project 7
  63. VAI VAI
  64. Caring people Save the world On the edge Having fun Being human Enabling life Taking part Fan clubs Brand Spaces
  65. A+Fitch
  66. Nokia
  67. Gatwick Airport
  68. Gatwick Airport
  69. Harley Davidson
  70. Harimaya
  71. Caring people Save the world On the edge Having fun Being human Enabling life Taking part Fan clubs Brand Spaces
  72. theGeniusWorks.com S-twEETS
  73. theGeniusWorks.com
  74. Caring people Save the world On the edge Having fun Being human Enabling life Taking part Fan clubs Brand Spaces
  75. theGeniusWorks.com DRENCH
  76. DRENCH
  77. Unilever
  78. Pop Tarts
  79. Pop Tarts
  80. Pop Tarts
  81. Caring people Save the world On the edge Having fun Being human Enabling life Taking part Fan clubs Brand Spaces
  82. Cocktail Box
  83. Cocktail Box
  84. Cocktail Box
  85. theGeniusWorks.com Nike+
  86. Nike+
  87. Nike+
  88. theGeniusWorks.com Nike+
  89. Caring people Save the world On the edge Having fun Being human Enabling life Taking part Fan clubs Brand Spaces
  90. IDEAS
  91. Concepts
  92. Impact Time L M S S M L Priorities
  93. 4: More impact
  94. APPLE theGeniusWorks.com
  95. iMAC 1999 JOBS/WOZNIAK 1976 $1bn by 1980 1985-1996 Jobs & JELLYBEANS Online/retail DIGITAL HUB theGeniusWorks.com
  96. theGeniusWorks.com
  97. Iphone 2007 ipod 2001 $8bn Itunes 2003 10bn Ipad 2010 $13bn theGeniusWorks.com
  98. theGeniusWorks.com
  99. BEYOND PROCESS MOBILE DEVICE CO. JOBS + IVE BEAUTIFUL OBJECTS SAYING NO Bold Experiments platforms
  100. theGeniusWorks.com
  101. Focus on the feel Don’t seLL proDucts Never first Early adopters Magic words Keep moving Packaging
  102. iPad theGeniusWorks.com
  103. ideas.factory design.studio impact.zone theGeniusWorks.com
  104. theGeniusWorks.com
  105. Open up + close down theGeniusWorks.com
  106. theGeniusWorks.com
  107. Creative fusions theGeniusWorks.com
  108. theGeniusWorks.com
  109. Short & Long-term theGeniusWorks.com
  110. Peter Fisk Bestselling author Inspirational speaker Brand and innovation facilitator peterfisk@peterfisk.com www.theGeniusWorks.com www.innoLab.co.uk www.CreativeGeniusLive.com

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