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Big Data + Big Ideas = Big Impact

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Peter Fisk's keynote on how big data drives innovation and growth, in this case with particular reference to the packaging industry for ECMA Antibes 2016. For more details, case studies, videos, toolkits and more, see www.theGeniusWorks.com To book Peter Fisk as a keynote speaker, workshop facilitator or expert advisor, email him at peterfisk@peterfisk.com

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Big Data + Big Ideas = Big Impact

  1. 1. BIG DATA + BIG IDEAS = BIG IMPACT Innovating for growth in folded carton packaging Professor Peter Fisk GeniusWorks, London IE Business School, Madrid www.theGeniusWorks.com +genius
  2. 2. BIG DATA + BIG IDEAS = BIG IMPACT Innovating for growth in folded carton packaging +genius
  3. 3. Marketing has changedMaking sense of change
  4. 4. Unlimited opportunity
  5. 5. Anything is possible
  6. 6. People want and expect more
  7. 7. Complex and realtime
  8. 8. Investors expect and want more
  9. 9. Volatile Uncertain Complex Ambiguous
  10. 10. Vibrant Unreal Crazy Astounding
  11. 11. Smart sensors Cloud information Mobile devices Remote diagnostics Big data Predictive analytics Robotics Artificial intelligence Business ecosystems The applications of new technologies
  12. 12. Your future for $99
  13. 13. Uber and beyond
  14. 14. Harley Davidson
  15. 15. Robot heart surgery
  16. 16. Simple is often better
  17. 17. Xiaomi, the new Apple
  18. 18. Global internet for all
  19. 19. Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7
  20. 20. Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7 E7 = China, Malaysia, Chile, Poland, Peru, Mexico, Philippines
  21. 21. Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7
  22. 22. Tectonic shifts +genius
  23. 23. East Small West Big +genius ProfitVolume
  24. 24. Speedboats beat fast and focused supertankers
  25. 25. ImaginationCapability +genius CollaborativeIndependent DisruptingEvolving
  26. 26. Consumers in control +genius Context and relevance
  27. 27. Consumer Pull Individual Business Push Average +genius
  28. 28. Megatrends 2025
  29. 29. Human Technology Global Personal Circular Economy Reputation and Privacy Collaborative Consumption Anytime Anywhere Wearables and Sensors Primary Megatrends Enabling Megatrends Supporting Megatrends
  30. 30. Human Technology Global Personal Circular Economy Robotics and Intelligence Big Data and Clouds Smart Cities & Creative Hubs Reputation and Privacy Collaborative Consumption Social Change and New Tribes Wellbeing and Biotech Anytime Anywhere Wearables and Sensors Primary Megatrends Enabling Megatrends Supporting Megatrends
  31. 31. Human Technology Global Personal Connectivity & Convergence New Business Models Circular Economy Robotics and Intelligence Big Data and Clouds Smart Cities & Creative Hubs Reputation and Privacy Collaborative Consumption Social Change and New Tribes Wellbeing and Biotech Emerging markets Urban Living and Travel Anytime Anywhere 3D Printing & Smart Systems Wearables and Sensors Primary Megatrends Enabling Megatrends Supporting Megatrends
  32. 32. Every second
  33. 33. Exponential change
  34. 34. Intelligent everything
  35. 35. Exponentially changing world 1 2 4 8 16 32 64
  36. 36. Exponential rise of big data 2010 1ZB Zetta = 10 1 Zettabyte = 1 trillion GB 21
  37. 37. Exponential rise of big data 2010 1ZB 2015 7ZB Zetta = 10 1 Zettabyte = 1 trillion GB 21
  38. 38. Exponential rise of big data 2010 1ZB 2015 7ZB 2020 40ZB Zetta = 10 1 Zettabyte = 1 trillion GB 21
  39. 39. Contacts Emails SMS messages Direct marketing Photos Blogs Search E-Commerce Advertising Digital marketing Recommendations Music Photos Video Games M-Commerce Sensors Transactions Log files eGovernment Weather Conferencing GPS Locations Internet of things Intelligent processes CRM/ERP Web 2.0 Big data Data Volume Data Complexity 10 B 18 10 B 15 10 B 12 10 B 9
  40. 40. Fishwork’s food transparency 23&Me personal healthcare Pearson individual learning Uber’s driverless cars JetBlue’s fast departures Nestle realtime marketing Tesla’s remote updates Aviva’s pay as go insurance Scanadu’s patient monitoring Big data transforming every industry
  41. 41. BIG DATA + BIG IDEAS = BIG IMPACT Innovating for growth in folded carton packaging
  42. 42. New opportunities to grow +genius
  43. 43. +genius
  44. 44. Google <X>
  45. 45. 10 times not 10% +genius
  46. 46. EMOTIONAL INTUITIVE CONNECTED
  47. 47. RATIONAL ANALYTICAL FOCUSED
  48. 48. INTELLIGENT + IMAGINATIVE
  49. 49. TODAY + TOMORROW
  50. 50. Audacious ideas +genius
  51. 51. es 1. 23 & Me 2. Aravind 3. Editas 4. Genentech 5. Intuitive Surgical 6. Narayana Hosp 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight 1. Amazon 2. Aussie Farmers 3. Etsy 4. Farfetch 5. Le Pain Quotidien 6. Pinterest 7. Positive Luxury 8. Trader Joe’s 9. Yihaodian 10. Zappos 1. Apple 2. Beauty’in 3. DJI 4. Go Pro 5. Lego 6. Method 7. Natura 8. Nike+ 9. Oculus Rift 10. Renova 1. Alibaba 2. ARM 3. Bharti Airtel 4. GE 5. Google X 6. OneWeb 7. Raspberry Pi 8. Samsung 9. Slack 10. Xiaomi 1. Aeromobil 2. Air Asia 3. Airbnb 4. CitizenM 5. Emirates 6. Kulula 7. RedBus 8. Uber 9. Virgin Galactic 10. Zipcars 1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla 1. Brewdog 2. GrameenDanone 3. Graze 4. Juan Valdez 5. LA Organic 6. Moa Beer 7. Modern Meadow 8. Nespresso 9. Yeni Reki 10. Zespri 1. Ashmei 2. Beats 3. Desigual 4. Jonny Cupcake 5. Inditex 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Tom’s 1. Aspiration 2. La Caixa 3. Fidor 4. First National 5. Moven 6. M-Pesa 7. Robinhood 8. Square 9. Umpqau 10. Zidisha 1. Al Jazeera 2. Coursera 3. Netflix 4. Periscope 5. Pledge Music 6. Red Bull 7. RiotGames 8. Ushahida 9. ViceMedia 10. WeChat futureproduct futurefashion futurefood futurehealth futuretech futuremakersfuturebank futuretravel N/S American brands European brands African/Arab brands Asia/Pacific brands futuremedia This image cannot currently be displayed. 1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator 1. Bitcoin 2. Bhutan 3. City FC 4. The Elders 5. Lovemarks 6. ParkRun 7. Planetary Res 8. WWF 9. Zoe Suggs 10. You futureservice futurebrands © Peter Fisk 2016 peterfisk@peterfisk.com GAMECHANGERS: WORLD’S MOST DISRUPTIVE INNOVATORS futurestore
  52. 52. audacious
  53. 53. networked
  54. 54. intelligent
  55. 55. Change Why enabling
  56. 56. collaborative
  57. 57. 23andMe
  58. 58. 23andMe
  59. 59. Amazon
  60. 60. Amazon Dash
  61. 61. Netflix
  62. 62. Netflix
  63. 63. BIG DATA + BIG IDEAS = BIG IMPACT Innovating for growth in folded carton packaging
  64. 64. +genius Where does big data have impact?
  65. 65. +genius Where does big data have impact? Folded carton packaging value chain Authenticity Provenance Freshness Availability Design Production Logistics Safety Safety Function Distribution Tracking Personalisation Promotion Enablement Disposal
  66. 66. +genius What drives your business success?
  67. 67. +genius What drives your business success? Economic value Future expectations Revenue growth Operating efficiency Asset efficiency Innovation Loyalty Pricing Volume Op costs Admin costs Processes Finance
  68. 68. +genius Where does big data have most impact?
  69. 69. +genius Where does big data have most impact? Folded carton packaging value chain Authenticity Provenance Freshness Availability Design Production Logistics Safety Appearance Function Distribution Tracking Personalisation Promotion Enablement Disposal
  70. 70. +genius How will you innovate with big data?
  71. 71. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius 1. Start from the “future Back” 2020 2016
  72. 72. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius ConsumerSupplier 2. Think like a consumer, not a supplier
  73. 73. Make and distribute business model eg CocaCola Microsoft Spectrum retail business model eg Amazon Marks & Spencer Make and sell direct business model eg BMW, HSBC Niche retail business model eg ToysRUs,Wiggle License to make business model eg ARM, Ed Hardy Curated retail business model eg Fab, Positive Luxury Membership club business model eg Costco, Quintessentially Crowdfunded ventures business model eg Kickstarter, Zidisha Opensourced community business model eg RedHat, MySQL Subscription payment business model eg FT.com, Graze Buyer and seller marketplace business model eg Etsy, NYSE Micro payments business model eg Flattr Grameen Danone Collaborative consumption business model eg Buzzcar, Regus Regular Replacement business model eg Gillette, Nespresso Branded Consortia business model eg Cisco, Spar Advertising or Sponsorship business model eg Google, Metro Newspapers Listed or Promoted business model eg Monster Linkedin Network builders business model eg Hotmail, Twitter Demand then Made business model eg ZaoZao, Threadless Auction retail business model eg eBay, Sotheby Knowledge and time business model eg McKinsey, Harvard Franchised retail business model eg McDonalds, Subway Certification and endorsement business model eg ISO, Verisign Remainder retail business model Eg Saks, Vente Privee Multulevel marketing business model eg Tupperware, Natura Group buying business model eg Groupon, Huddlebuy Reverse auction business model eg Priceline Freemarkets Shared rental business model eg Zilok, Hilton Tradeable currency business model eg Bitcoin Air Miles Freemium pay within business model eg Angry Bird, Coursera Transaction facilitator business model eg Paypal, Visa Pay as you go business model eg AzuriTech Techshop Dynamic pricing business model eg Expedia, Uber Reputation builders business model eg Tripadvisor, PaywithaTweet Customer data business model eg Facebook, 23andMe Non-profit business business model eg Oxfam Wikipedia Maker models Channel models Crowd models Payment models Exchange models Asset models © Peter Fisk 2015 More details in the new “Gamechangers” book +genius 3. Innovate new business models
  74. 74. Commodity product Branded product Personal service Branded experience Customer’s experience Distinctive design Empathetic delivery Integrated journey Enabling more 2c coffee beans 20c branded coffee $2 coffee in store $20 lunch with friends Addedvaluethrough differentiation Added value through relevance 4. Enhance the experience you enable
  75. 75. 5. Build a storymap to accelerate growth © Peter Fisk 2015 More details in the new “Gamechangers” book Page 16 Vision3 Vision2 Vision1 Deliverables3 Deliverables2 Deliverables1 Results3 Results2 Results1 Horizon 1 delivers excellence and quick wins Horizon 2 delivers new concepts and extensions Horizon 3 delivers breakthroughs and a new core
  76. 76. +genius
  77. 77. +genius
  78. 78. BIG DATA + BIG IDEAS = BIG IMPACT Innovating for growth in folded carton packaging +genius
  79. 79. Be bold Be brave Be brilliant www.theGeniusWorks.com

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