Apple to Obama: The New Market Leaders

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changing trends, new consumer priorities, Lego and Li & Fung, Threadless and Tesla, Zappos and Zipcars ... a world where biggest is no longer best ... "the donut business" helps to connect a more human, collaborative, designed, networked and responsible business ... and deliver better business results

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Apple to Obama: The New Market Leaders

  1. 1. THE NEW MARKET LEADERS theGeniusWorks.com
  2. 2. CRISIS theGeniusWorks.com
  3. 3. UNCERTAINTY Two turbulent years ... theGeniusWorks.com
  4. 4. FEAR theGeniusWorks.com
  5. 5. theGeniusWorks.com HOPE
  6. 6. THE NEW WHITESPACES
  7. 7. WEST EAST theGeniusWorks.com
  8. 8. WEST EAST BIG SMALL BUSINESS CUSTOMER MASS NICHE VOLUME VALUE theGeniusWorks.com
  9. 9. theGeniusWorks.com
  10. 10. In 2010 the world economy is expected to grow by 3.1% after a decline of 1.1% in 2009 ... E7 +5.1% in 2010 E7 +1.7% G7 in 2009 +1.3% in 2010 G7 -3.4% iin 2009 E7 is the BRIC nations (Brazil, Russia, India and China) plus Mexico, Indonesia and Turkey Mexico theGeniusWorks.com
  11. 11. E7 NATIONS WOMEN EDUCATION WATER HEALTHCARE CITIES GRIN RENTAL BOOMERS
  12. 12. Ageing (big business) ... Artvertising (ads need to do more for you) ... Brand alliances Bioplastics ... eBooks (eventually come of age) ... Business models (in every sector) CHIME nations ... Creative charities ... Crowdsourcing (research, design, communicate) Debt ... Device convergence ... Digital nomads (wandering in a virtual world) Energy (where the brains are focused) ... Social Entrepreneurs ... Extreme weather Fairtrade ... Fractional ownership ... Fuel cells (where the venture capital is focused) Genetic-based services ... GPS devices (the power of mobility) ... Graffiti fashion Happiness (yes, it really is the new priority) ... Healthcare revolution ... Reid Hoffman Identity protection (you, your brand, your reputation) ... Inflation ... Islamic finance Fashion jewellery ... Multi jobbing ... Jumpsuits (yes, they're back with Stella McCartney) Knowledge clouds ... Korean brands (the new innovation leaders) ... Kazikstan Licensing ... Life caching ... Location-based marketing (when and where are customers) Managing complexity ... Meaning (making sense, adding purpose) ... Micropayments Nanotechnology (from cleaning to clothes) ... Neural networks ... N11 nations Obesity (whilst half the world still starves) ... Oil prices ... Cautious optimism Personalisation ... Pop-up retailing (no longer a fad serious business) ... Privacy fad, InQBox (fantastic Japanese retail concept) ... Quantum computing ... Quebec online Realness ... Rental culture ... Responsible business (more than the environment) Self publishing ... Simplicity (the biggest trend of all) ... Space tourism (Virgin Galactic) p y Tablet computers (just wait for MacWorld 2010) ... Tweeting ... Two-speed economy Unemployment ... Urbanisation ... User generated (from Current TV to Threadless) Viral rage (customer complaints just went global) ... Virtual Hybrids ... Volatility Water scarcity ... Wild weather ... Women consumers (growing faster than China) Generation X ... X-Prizes (space travel to electric cars) ... XL accessories Yang Du (Shanghai cool) ... YouTubevertising (one that works) ... Mohammad Yunus Zespri Gold (amazing kiwis) ... Zipcars ... Zopa (business model for future banking)
  13. 13. RESPONSIBLE CONSIDERED MEANINGFUL CARING EMPOWERED RESOURCEFUL CAPABLE SELFLESS WELLBEING HUMAN INDIVIDUAL HAPPINESS COLLABORATIVE CONTRIBUTING PARTICIPATIVE SHARING INDULGENT EXPRESSIVE ESCAPIST QUIRKY
  14. 14. RETHINKING MARKETING
  15. 15. PUSHING DELEGATED PRODUCTISED HIGH EXPECTATIONS LITTLE TRUST O LOYALTY RARE AVERAGED UNCREATIVE INEFFECTIVE C theGeniusWorks.com
  16. 16. theGeniusWorks.com
  17. 17. FROM PUSH ...
  18. 18. ... TO PULL
  19. 19. RATAN TATA DAVE STEWART DAVE STEWART SHIGERU MIYAMOTO ANDREA JUNG JOHN MAEDA STEFFI GERMANOTTA LADY GAGA REID HOFFMAN JACK MA SERGIO MARCHIONNE
  20. 20. FROM US ...
  21. 21. ... TO THEM
  22. 22. EMOTIONAL COLLABORATIVE SUSTAINABLE
  23. 23. AIR ASIA PIXAR NINTENDO SHANGHAI TANG GOLLA SAMSUNG VIRGIN GALACTIC LI+FUNG ZAPPOS
  24. 24. CUSTOMERS BRANDS PRODUCTS PRICE C PROMOTION PLACE RELATIONSHIPS theGeniusWorks.com
  25. 25. CUSTOMERS PARTICIPANTS BRANDS PURPOSE PRODUCTS ENABLERS PRICE C PERCEPTIONS C O S PROMOTION STORIES PLACE PARTNERS RELATIONSHIPS COMMUNITIES theGeniusWorks.com
  26. 26. THE NEW MARKET LEADERS
  27. 27. OBAMA ‘08
  28. 28. YES WE CAN CHANGE INTERACTIVE YOUTH O COLLABORATIVE STORIES PRIORITIES
  29. 29. MY.BARACKOBAMA INTERACTIVE MULTI NETWORKS COMMUNITY CO MICRO PAYMENTS $ $265M V $88M $ CONTINUITY
  30. 30. BRAND ISSUES AND IDEAS WILL.I.AM INFOMERCIALS O C S UPDATES INTEGRATION ICONIC
  31. 31. LEGO
  32. 32. BILLUND 1932 “LEG GODT” TOY OF THE CENTURY 2005 CONCEPTS COMMUNITIES #5 BUT #1
  33. 33. ZIPCARS
  34. 34. BERLIN 2000 WHY HAVE A CAR? RENTAL INTERACTIVE C CHEAPER THAN TAXI 49 CITIES STREETCAR 2010
  35. 35. THREADLESS
  36. 36. DEHART & NIKELL T-SHIRTS USER GENERATED WIN $2000 COMMUNITY $ $4 TO $15 $ DIGITAL HYBRID
  37. 37. E-CLOTHS E CLOTHS
  38. 38. TAD GREEN ENVIRO PRODUCTS 48000 STRANDS/CM2 NO DETERGENTS O G S SAVE £100/YEAR BOSCH, GAGGIA, SMEG , , GOOD AND BETTER
  39. 39. TESLA
  40. 40. MENLO PARK 2003 200 MILES 0-60 0 60 IN 3.9 S CS 3 9 SECS $109,000 $109 000 ELON MUSK $105M GOOGLE & DAIMLER SEX SAVES THE WORLD
  41. 41. APPLE
  42. 42. JOBS/WOZNIAK 1976 $1BN BY 1980 1985-1996 JOBS & JELLYBEANS O S S IMAC 1999 DIGITAL HUB ONLINE/RETAIL
  43. 43. IPOD 2001 $8BN ITUNES 2003 10BN 0 IPHONE 2007 $ $13BN IPAD 2010
  44. 44. MOBILE DEVICE CO. JOBS + IVE BEAUTIFUL OBJECTS SAYING NO S G O BEYOND PROCESS PLATFORMS BOLD EXPERIMENTS
  45. 45. DON’T SELL PRODUCTS NEVER FIRST EARLY ADOPTERS MAGIC WORDS GC O S FOCUS ON THE FEEL PACKAGING KEEP MOVING
  46. 46. $300bn $200bn $100bn 2000 2002 2004 2006 2008 2010
  47. 47. $300bn $200bn $100bn 2000 2002 2004 2006 2008 2010
  48. 48. $300bn $200bn $100bn 2000 2002 2004 2006 2008 2010
  49. 49. INSPIRING CUSTOMERS ENGAGE CONNECT ENABLE theGeniusWorks.com
  50. 50. 1. START WITH A PURPOSE THAT INSPIRES PEOPLE ... HUMAN From Aveda to Pixar, more purpose and more empathy for people theGeniusWorks.com
  51. 51. 2. DESIGN A BUSINESS THAT ENABLES PEOPLE TO DO MORE ... DESIGNED RESPONSIBLE From Nintendo to Aravind and Tesla Shanghai Tang, delivering social and function and form environmental that enables innovation more HUMAN From Aveda to Pixar, more purpose and more empathy for people theGeniusWorks.com
  52. 52. 3. EMBRACE THE POWER OF NETWORKS AND PARTNERS ... DESIGNED RESPONSIBLE From Nintendo to Aravind and Tesla Shanghai Tang, delivering social and function and form environmental that enables innovation more NETWORKED COLLABORATIVE Current TV and Alibaba and Lego, Threadless, connecting your co-creating and customers and user-generated partners HUMAN From Aveda to Pixar, more purpose and more empathy for people theGeniusWorks.com
  53. 53. 4. BRINGING IT ALL ICONIC TOGETHER ... Apple and Obama embracing stories, distinction and aspirations DESIGNED RESPONSIBLE From Nintendo to Aravind and Tesla Shanghai Tang, delivering social and function and form environmental that enables innovation more A NEW KIND NETWORKED OF BUSINESS COLLABORATIVE Current TV and Alibaba and Lego, Threadless, connecting your co-creating and customers and user-generated partners HUMAN AGILE From Aveda to LiveNation and Pixar, more Zipcars and the purpose and more speed of Asia, empathy for Youth and people change theGeniusWorks.com
  54. 54. INSPIRED BUSINESS MORE CREATIVE MORE DISTINCTIVE MORE PROFITABLE
  55. 55. ICONIC Apple and Obama embracing stories, distinction and aspirations DESIGNED RESPONSIBLE From Nintendo to Aravind and Tesla Shanghai Tang, delivering social and function and form environmental that enables innovation more NETWORKED COLLABORATIVE Current TV and Alibaba and Lego, Threadless, connecting your co-creating and customers and user-generated partners HUMAN AGILE From Aveda to LiveNation and Pixar, more Zipcars and the purpose and more speed of Asia, empathy for Youth and people change theGeniusWorks.com
  56. 56. THE DONUT BUSINESS theGeniusWorks.com
  57. 57. INSPIRING LEADERSHIP
  58. 58. THE DONUT BUSINESS DRIVEN BY THE OUTSIDE WORLD WHERE BIGGEST IS NO LONGER BEST AND THE BEST IDEAS ARE OUTSIDE NOT INSIDE MORE CREATIVE, COLLABORATIVE, COMPETITIVE BECOMING A NEW MARKET LEADER theGeniusWorks.com
  59. 59. THE NEW MARKET LEADERS BE BOLD BE BRAVE BE BRILLIANT BOLD. BRAVE. BRILLIANT. theGeniusWorks.com
  60. 60. peterfisk@peterfisk.com theGeniusWorks.com theGeniusWorks.com

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