Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Accelerating Growth Workshop

236 views

Published on

Day 4 of the "Gamechangers Lab" ... Peter Fisk's 4-day accelerated development program for business leaders, to develop the skills and strategies for today's fast and technological world. More about workshops, consulting and keynote speaking at www.theGeniusWorks.com or email peterfisk@peterfisk.com

Published in: Business
  • Be the first to comment

Accelerating Growth Workshop

  1. 1. Accelerating Growth Executive Leadership Program IE Business School, Madrid with Prof. Peter Fisk 9-11 March 2016 Summary of Day 4 of 4, with Peter Fisk Email: peterfisk@peterfisk.com Web: theGeniusWorks.com GAMECHANGERS LAB LEADERSHIP + INNOVATION + GROWTH
  2. 2. Growth Hacking Future Possibilities Change the Game Innovative Strategies Business Impact: Your own Business Blueprint ready to implement Strategy Roadmap for your business Business Model for your business Experience Map for your business Growth Horizons for your business Design Thinking Business Futures Horizon Planning Customer Propositions New Business Models Business Model Design Creative Storytelling Customer Experiences Smart Solutions Making Change Happen Growth Accelerators Inspired Leadership PracticalAction: Testingandshapinginyourbusiness 0830 1030 1300 1500 1630 1000 1200 1430 1630 1730 Day 1: 6 June Future Strategies Day 2: 7 June Business Design Day 3: 6 Sept Smarter Innovation Day 4: 7 Sept Accelerating Growth
  3. 3. 54% of C-suite executives 32% of their direct reports 16% of team leaders ​Do you understand the business strategy, and how it works in practice? Strategy into action … is not easy
  4. 4. Executive Leadership Program IE Business School, Madrid with Prof. Peter Fisk 9-11 March 2016 PLANNING HORIZON
  5. 5. Vision1 Vision2 Vision3 +genius Horizon planning … What will it be like for customers? © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  6. 6. Deliverables1 Deliverables2 Deliverables3 +genius Horizon planning … What new things will we do? © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  7. 7. Results1 Results2 Results3 +genius Horizon planning … What results do we seek? © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  8. 8. Facebook … 10 year roadmap as a horizon plan
  9. 9. MAKING STRATEGY HAPPEN Leadership that drives innovative action and profitable growth Example: Coca Cola Strategic Plan
  10. 10. MAKING STRATEGY HAPPEN Leadership that drives innovative action and profitable growth Example: Coca Cola Strategic Plan
  11. 11. Executive Leadership Program IE Business School, Madrid with Prof. Peter Fisk 9-11 March 2016 HAPPEN MAKING CHANGE
  12. 12. Kubler-Ross Change Curve
  13. 13. Making change happen … current to future Current “as is” state Changes Future “to be” state © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  14. 14. Making change happen … culture web @geniusworks www.theGeniusWorks.com Stories Symbols Rituals and routiness Power structures Control systems Organisation structure
  15. 15. Importance Influence +genius Making change happen … engaging the right people © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  16. 16. +genius Make the case Make ready Make it happen Make it stick Making change happen … the 4 phases © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  17. 17. Executive Leadership Program IE Business School, Madrid with Prof. Peter Fisk 9-11 March 2016 ACCELERATORS GROWTH
  18. 18. Launch … finding your first customers 1 Who are early adopters Channels and influence © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  19. 19. Lean … starting small and fast 1 Minimal value proposition Products and services © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  20. 20. The Lean Start-up
  21. 21. The Lean Start Up
  22. 22. Quick wins … demonstrating progress and ambition 1 Stories and symbols Improve and Innovate © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  23. 23. Vision1Deliverables1Results1 What? By when? By who? Action Plan: Horizon 1 © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  24. 24. The 6Ds of Exponential Thinking Digitalise Deceptive Disruptive Dematerialise Demonitise Democratise © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com Exponential vision
  25. 25. Fingernail Notebook Hand House Earth 3 folds Thickness of folder paper 7 folds 10 folds 17 folds 30 folds Exponential growth
  26. 26. Agricultural Revolution Industrial Revolution Light bulb Moon landing World Wide Web Human Genome 8000 years 120 years 90 years 22 years 9 years Human progress Exponential growth
  27. 27. Exponential growth
  28. 28. Momentum … moving to mainstream 2 Who are mainstream customers Channels and influence © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  29. 29. Agile … learning and adapting 2 What to learn Possible ‘pivots’ © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  30. 30. Accelerate … how to make it happen faster Obstacles to remove Ways to accelerate action 2 © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  31. 31. What? By when? By who? Vision2Deliverables2Results2 Action Plan: Horizon 2 © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  32. 32. Sustaining momentum … of innovation and growth 3Who are next customers Channels and influence © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  33. 33. Shifting the core … from old to new worlds 3What is the new core business What to stop doing © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  34. 34. Extend … where to next, growing further and faster 3Extend to adjacent markets Create an exponential effect © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  35. 35. What? By when? By who? Vision3Deliverables3Results3 Action Plan: Horizon 3 © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  36. 36. Executive Leadership Program IE Business School, Madrid with Prof. Peter Fisk 9-11 March 2016 LEADERSHIP INSPIRED
  37. 37. Don’t just play the game Change the game
  38. 38. Mexico 1968
  39. 39. Specialist, understands one function deeply Analyst, manages specific business activities Tactical, focuses on details and results Bricklayer, manages distinct elements of the business Problem solver, masters skills and mobilises talent Warrior, marshals the troops to work together Support cast, sets a good example as part of team Generalist, understands the whole business Integrator, makes decisions for the good of the organisation Strategic, understands the big picture Architect, designs organisational systems Agenda setter, defines which challenges to tackle Diplomat, engages external stakeholders Lead role, inspires everyone to follow and achieve greatness +genius Manager and leader 1 2 3 4 5 © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  40. 40. Command Control Connect Catalyse Communicate Coach How do you behave?
  41. 41. 2C Conventional leaders “top of the pyramid” Innovative leaders “hub of the network” 4C From 2C to 4C …
  42. 42. Command Control
  43. 43. Connect Catalyse Communicate Coach
  44. 44. What can we achieve together?
  45. 45. Catalyst Connector Communicator Coach +genius The 4C Leader … What will you do? © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  46. 46. Richard Branson on Leadership Jeff Bezos “Every day is day one”
  47. 47. Richard Branson on Leadership Richard Branson “Singing together”
  48. 48. Elon Musk on Leadership Elon Musk “Working on innovation”
  49. 49. Volatile Uncertain Complex Ambiguous +genius
  50. 50. Vision Understanding Clarity Agility
  51. 51. Communicate with purpose Belief in yourself and team Focus and alignment VUCA is about Vision
  52. 52. Challenge and be curious Empathetic to others Open-minded VUCA is about Understanding
  53. 53. Simplify Intuitive and human Seeing the bigger picture VUCA is about Clarity
  54. 54. Decisive but adaptive Empower and collaborate Never stop innovating VUCA is about Agility
  55. 55. BLUEPRINT 1 … GROWTH STRATEGY … What matters most? Where to compete? How to compete? What to do to win? Priorities for market focus Priorities for competitive advantage Priorities for value creation Geographies, Categories, Customers Brands, Differentiation, Products and Services People, Organisation, Business Model Why? © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com
  56. 56. What products and services do we bring together for our customers? Customers Communication PartnersOfferings Channels Relationships Processes Revenue streams Pricing models Cost streams Investments Who are our target segments of customers and users? Which types of distribution channels will we use to reach customers? What kind of relationship do customers seek with us, and each other? Who are the external partners to help us create and deliver the offerings? What benefits do we enable our customers to achieve? What are the main internal activities to create and deliver the offerings? What are the main sources of revenue, and which could be largest? How, when and how often will we charge customers? What are the most significant ongoing costs to create and deliver the offerings? How much do we need to spend before we start earning? Proposition Resources What are the main internal resources to create and deliver the offerings? Products & Services What brand do we use? What are the key messages, and how do we engage customers? What distinctive assets do we have to use in existing or new ways? Assets BLUEPRINT 2 … NEW BUSINESS MODEL … How will we work? © GeniusWorks 2017 www.theGeniusWorks.com
  57. 57. +genius BLUEPRINT 3 … HORIZON PLAN … What will we do? © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com VisionOutputResult VisionOutputResult VisionOutputResult
  58. 58. +genius Are you ready to change your game?
  59. 59. Executive Leadership Program IE Business School, Madrid with Prof. Peter Fisk 9-11 March 2016 Beloved Agency Pay for the ideas, delivered by our transparent selectwork Office Problem Solver Solve problems not sell products, with added value services from partners X Squad Instant pain relief for CEOs to address critical business problems with expert network Breathing Spaces Helping business leaders “slow down to speed up” Find sense in tech world and create breathing orgs Smart Cities Enabling cities to focus on early education with toolkits/experts to drive smarter futures Simply Global Global network of road logistics providers with integrated network and transparent pricing Tech Team Virtual experts helping you develop and delivery and maintain highly complex technology products
  60. 60. Acting with speed and agility Connecting ideas and people Passion to make life better Having an audacious attitude Shaping your own vision Making sense of change Persisting to make it happen © Peter Fisk 2014 Gamechangers.pro
  61. 61. ß ß ß ß ß Growth hacking Market mapping Innovative strategy Value propositions Making it happen ß ß ß ß ß Design thinking Context framing Concept fusions Business models Accelerating action Page 16 Vision3 Vision2 Vision1 Deliverables3 Deliverables2 Deliverables1 Results3 Results2 Results1 Horizon 1 delivers excellence and quick wins Horizon 2 delivers new concepts and extensions Horizon 3 delivers breakthroughs and a new core What products and services do we bring together for our customers? Customers Communication PartnersOfferings Channels Relationships Processes Revenue streams Pricing models Coststreams Investments Who are our target segments of customers and users? Which types of distribution channels will we use to reach customers? What kind of relationship do customers seek with us, and each other? Who are the external partners to help us create and deliver the offerings? What distinctive assets do we have to use in existing or new ways? What benefits do we enable our customers to achieve? What are the main internal activities to create and deliver the offerings? What are the main sources of revenue, and which could be largest? How, when and how often will we charge customers? What are the most significant ongoing costs to create and deliver the offerings? How much do we need to spend before we start earning? Proposition Resources What are the main internal resources to create and deliver the offerings? Assets Products & Services What brand do we use? What are the key messages, and how do we engage customers? Customer BrandJobs Gains Pains What benefits does the customer expect or desire, both rational and emotional? What are the negatives in their current experience, both Rational and emotional? What is the customer trying to do – the job they want to do, or new goal to achieve? Gain creators How do the products and services create customer gain, for example savings that make them happy, or deliver outcomes beyond expectations? Pain relievers Products and services How do the products and services remove the negatives, eg save time and effort, make them fee better, remove negative impacts, or fears? What are all the product and service components that enable the customer to achieve their job? 2021 Where are the relevant high growth markets? 2018 2016 Who are the relevant high growth customers? What are the relevant high growth categories? What are the relevant high growth products/services? 2021 2016 Idea Create Improve Pivot © GeniusWorks 2016 peterfisk@peterfisk.com www.theGeniusWorks.com GAMECHANGER TOOLS FOR INNOVATION AND GROWTH
  62. 62. +genius
  63. 63. +genius
  64. 64. Peter Fisk helps business leaders make sense of a fast-changing world, to find the best new opportunities for growth, to embrace the best new ideas through insight and creativity, to rethink their entire vision and strategy, business model and customer experience. Being 10% better is just enough to compete in today’s world, to stand still. The real question is how to be 10 times better, to get ahead, to stand out, to be the leader who helps the business create and deliver future success. Peter works across the world, helping business leaders to develop innovative strategies for business and brands. He is a thinker, advisor and practical entrepreneur. He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, whilst also founder and CEO of GeniusWorks, a boutique consulting firm, helping clients across every sector to make sense of fast-changing markets, and find new ways to think, compete and win. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. As a highly experienced consultant he has worked in every sector and region of the world. As CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what’s best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with companies big and small, food to fashion, skincare to stock exchanges, high tech to human – and brands as diverse as Aeroflot and Banyan Tree, Coca Cola and Club Med, Cooperative and Courvoisier, Davidoff and DSM, Eczacibasi and Fat Face, Fosters and GSK, Hershey’s and Mars, M&S and Nestle, Microsoft and O2, Phillips and Philosophy, Red Bull and Sabre, Santander and Skanska, Shell and Tata, Telia and Turkcell, Unilever and VB Beer, Virgin and Visa, Vodafone and Yapi Kredi – to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s new book “Gamechangers: Are you ready to change the world?” explores the next generation of business and brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building, new business models, real-time marketing, harnessing social media, inspiring leadership and positive impact. It has been nominated for Management Book of the Year 2015. His other books include “Marketing Genius” explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on building a customer-centric business, “People Planet Profit” on sustainable innovation, and “Creative Genius”, the innovation handbook for business leaders, defining what it takes to be Leonardo da Vinci in the 21st Century. Growing up in rural Northumberland, in the north of England, Peter has a love of running that has taken him from a youthful mile champion to still running every day, 35 years later. He now lives in Teddington, to the west of London, surrounded by the Royal Parks of King Henry VI and his hunting deer. He is married with two teenage daughters, who keep him real and in touch with the Snapchat, Netflix lifestyles of Gen Z. Inspired by his first job in the airline world, he loves to travel far and wide, indulge in Asian food, together with a well chilled Sauvignon Blanc. His favourite brands range from Ashmei running gear to Rapha cycle club, Paul Smith’s fashion design and House Café in Istanbul, New York’s MOMA to New Zealand’s great Moa Beer. Peter features in the Guru Radar of Thinkers50, and was described by Business Strategy Journal as “one of the best new business thinkers”. His advice is sought after by business leaders around the world, he adds specialist expertise to key projects, combining new ideas with practical action, inspiration and impact. Helping you to find your own space, to be leaders of change – to be bold, brave and brilliant. Email: peterfisk@peterfisk.com Phone: +44 7834483830 Twitter: @geniusworks Website: theGeniusWorks.com 77 Peter Fisk
  65. 65. www.theGeniusWorks.com

×