9.58 ... Achieving Peak Business Performance ... One Inspiring Day with Peter Fisk
9.58ACHIEVING Peak Business Performance Peter Fisk the world most inspiring business strategist and marketing guru One inspiring day
9.58Accelerating innovation and growth4 inspiring seminars all in one day, exploringthe challenges and opportunities for yourbusiness and brands, leaders and marketers …Winning … New Game, New rulesHigher … seeING THINGs DIFFereNTlYFaster … THINKING DIFFereNT THINGsStronger … BolD, Brave, BrIllIaNT… and introducing the 21st century businesstoolkit, the practical tools for makingSmarter ideas happen faster.
9.58All in ONE INSPIRING DAY 0900 – 1100 : Winning … New Game, New rules • Power shifts, new opportunities, game changers • New leaders: from Adidas to Bisco, Nike to Li Ning • What is your role and opportunity in this world? • And what is the value of your brands? 1130 – 1300 : Higher … seeING THINGs DIFFereNTlY • Having a bigger ambition, enabling more • Apple and Better Place, Zipcars and Zynga • Where are the opportunities for Qatar business? • And what can we learn from other nations? 1400 – 1530 : Faster … THINKING DIFFereNT THINGs • Networks and social media, sustainable and collaborative • Alibaba and Baidu, Tesla and Threadless • Learning from FIFA 2010 and the 2012 Olympics • 50 strategies for your brands to do more 1600 – 1730 : Stronger … BolD, Brave, BrIllIaNT • Making the best ideas happen, smarter and faster • The challenge of leadership, personal and business • Bezos, Perez, Rosso, Zuckerberg … and you … • 3000 days to 2022. What will you do?
9.580900 – 1100 : Winning… New Game, New rules • Power shifts, new opportunities • Game changers and the new business models • The rise of the new generation of market leaders • From Adidas to Bisco, Nike to Li Ning • Air Asia and Current TV, Zipcars and Zynga • The value of ideas: creativity, design and innovation • The New Marketing Paradigm • Gaga and Obama, Tesla and Threadless • What is your role and opportunity in this world? • And what is the value of the your brand?
QATAR 9.58 9.58Accelerating innovation and growth0900 – 1100 1130 – 1300 :… New Game, New rules : Winning Higher … seeING THINGs DIFFereNTlY • Power shifts, new opportunities, and game changing • Left brain + right brain, future back + now forward • Outside in + insight out, heads up + heads down • The rise of the new market leaders • From Adidas to Bisco, Nike to Li Ning • Air Asia and Current TV, Alibaba andambition and business purpose • Having a bigger Li &Fung, • Scenario planning, insight maps, market strategies • Apple and Better Place, Visa and Virgin Galactic • The value of creativity, design and innovation • The New Marketing Paradigm • Lady Gaga and Barak Obamabrands that enable people to do more • Building • Brand blueprints, propositions and communication • What is Qatar’s role Aberchrombie and this world? Nike and Red Bull • and opportunity in Coca Cola, • And what is the value of the Qatar brand? • Where are the opportunities for your business? • And what can we learn from other places?
9.580900 – 1100 : FASTER… THINKING DIFFereNT THINGs • Engaging communication, the power of storytelling • Learning from FIFA 2010 and the 2012 Olympics • Redesigning business through network structures • Building communities through social media • Alibaba and Baidu, Cisco and Path • Engaging people through richer customer experiences • Embracing sustainaility and collaboration • Tata and Tesla, Threadless and Zappos • Embracing sports events to accelerate business growth • 50 strategies for your brands to do more
9.581600 – 1730 : StroNGER… BolD, Brave aND BrIllIaNT • Making the best ideas happen, smarter and faster • Creating value through profit and growth • Launch of the World’s Best Brands 2012 • Who are the leaders, the risers and fallers? • And celebrating your world’s leading brands • The challenge of 21 century leadership • Personal and business, industry and market • Bezos, Perez, Rosso, Zuckerberg … and you … • Achieving peak business performance … • 3000 days to 2022. What will you do?
9.58inspiring IDeas … practical ToolsApple and AmazonAir Asia and AbercrombieBurberry and Better PlaceCoca Cola and Current TVDiesel and DisneyGaga and GuggenheimGE and GrouponLego and LycraNike+ and Nintendo WiiObama and O2P&G and PorscheSamsung and SuperdryTata and ThreadlessZappos and ZipcarsNike SPARQ systemMichael Johnson PerformanceFIFA World Cup 2010London Olympics 2012… and much more
9.58 inspiring IDeas … practical ToolsLearning from the best practices, and new concepts around the world …
9.58 inspiring IDeas … practical Tools … stimulating new ideas, and supporting practical application
9.58 inspiring IDeas … practical ToolsFocusing on best customers Engaging audiences Understanding people Personalising experiences Discovering new insights Building advocacy Articulating propositions Delivering profitable growth Introducing a broad range of practical tools and techniques …
9.58 inspiring IDeas … practical ToolsEvaluating the best markets Seizing discontinuities Deciding where to focus Co-creating innovation Being different Launching new solutions Building strong brands Reshaping the market … to help marketers think differently, and deliver better results 13
Peter Fisk is a best-selling author and inspirational speaker, a strategic consultant to leadingcompanies around the world and a business entrepreneur.Peter leads GeniusWorks, a strategic innovation business based in London and Budapest, Istanbuland Dubai, that works with senior management to “see things differently” – to develop andimplement more inspired strategies for brands, innovation and marketing. Gamechanger is astrategy accelerator for leadership teams, Innolab is a facilitated innovation process based on deepcustomer insights and creative thinking, and BrandVision is a platform to develop better brands andbrand portfolios.His best-selling book Marketing Genius explores the left and right-brain approaches to competitivesuccess, and has been translated into more than 35 languages. Customer Genius describes how tobuild a customer-centric business, Business Genius is about inspired leadership and strategy,Creative Genius is the innovation guide for border crossers and game-changers, whilst People PlanetProfit explains how to grow, whilst doing good ethically, socially and for the environment.Peter grew up in the remote farming community of Northumberland, in the North East of England, andafter exploring the world of nuclear physics, joined British Airways at a time when it was embarkingupon becoming “the world’s favourite airline” with a cultural alignment around customers.He went on to work with many of the world’s leading companies, helping them to grow moreprofitably by becoming more customer-centric in their structure, operations and leadership. Heworks across sectors, encouraging business leaders to take a customer perspective, and learningfrom different types of experiences. His clients include American Express and Coca Cola, Cemex andEczacibasi, Lastminute.com and Marks & Spencer, Microsoft and O2, Orange and Red Bull, Tata Steeland Teliasonera, Shell and Virgin, Vodafone and Volkswagen.He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largestmarketing organisation. He led the strategic marketing consulting team of PA Consulting Groupwhere he developed an integrated consulting approach called Customer Breakthrough, wasmanaging director of specialist measurement firm Brand Finance, and partner of The Foundation.He was recently described by Business Strategy Review as “one of the best new business thinkers”and is in demand around the world as an expert advisor and energising firstname.lastname@example.org www.theGeniusWorks.com.