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50 gamechanger brandsPeter Fiskpeterfisk@peterfisk.com@geniusworkswww.theGeniusWorks.com    +genius
Welcome to the  Future of  MARKETING
a world ofIncredible  change
Welcome to your  customer’s    World
A world of unlimitedpossibilities
and extraordinary     results
50 businesses that are Changing our world
Air Asia ... “Bottom of the pyramid” takes off
Alibaba… china’s platform for gloBal Business
Apple ... The apps revolution is just beginning
Aravind … new Business models cure Blindness
Baidu … the next generation of social networks
Better Place … charge points for clean cars
BYD ... warren Buffett’s chinese electric dream
CitizenM ... Hotels for a mobile generation
Current TV … user-generated programming
E-Cloth ... Performs better without pollutants
El Bulli … world’s Best restaurant (chemistry laB)
Fiat 500 ... Fun and funky for times of crisis
First Solar ... leaders in alternative energy
Golla ... bags dedicated to electronic devices
Grameen ... Microcredits to escape poverty
Guggenheim ... inspiring the rebirth of Bilbao
Huawei ... making the world’s BEST mobile phones
Iberdrola ... Harnessing the wind and waves
IBM ... Creating visions for a smarter planet
ILLY ISSIMO ... CANNING A PASSION FOR ESPRESSO
Lego … from Bricks to communities
Li & Fung… enaBling anyBody to do anything
Live Nation … redefining live music
M-Pesa … a new currency for africa
METHOD … caring and cleaner
Nike ... Open and sustainable innovation
Nintendo … Miyamoto makes games sociable
Le Pain Quotitien … Recreating Authentic experiences
Patients Like Me … genetic codes change priorities
PINTEREST … EXPRESSING MYSELF LIKE NEVER BEFORE
PIXAR ... TECHNOLOGY TO BE EMOTIONAL
P&G Pur … purified water doing good
(RED) Auction … engaging people’s desire to help
Samsung … yin and yang of technological design
Schenzen Stock Exchange … the neW Wall Street
SPOTIFY … product free, relationship fees
SUPERDRY … from market stall to gloBal fashion
Tata … caring capitalism and frugal innovation
Tesla ... Better, faster and sexier than a Ferrari
Threadless … t-shirts designed by the crowd
Umpqua Bank … inspired By starBucks and gap
UNIQLO … Global Fashion DESIGNED TO COST LESS
Virgin Galactic … inter-continental travel
VOXIVA … Better health anywhere, anytime
WUXI … doing what others do cheaper and faster
Zappos ... Delivering happiness              zappos
zYNGA … FROM GAMing TO COMMUNITY TO LIFESTYLE
Could you change the world too?             zappos
THE FUTURE IS IN THE  CUSTOMER WORLD
MAKING LIFE BETTER
What will you do?
What will youenable people to do?
Which they have never    Done before?
+geniusmeHow can you be a geniusin the Middle East?Inspiring ideas• Bolder brands• Smarter innovation• Better marketingAcc...
+genius
50 Gamechanger Brands from Peter Fisk
50 Gamechanger Brands from Peter Fisk
50 Gamechanger Brands from Peter Fisk
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50 Gamechanger Brands from Peter Fisk

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50 Gamechanger Brands who are changing the world explored by Peter Fisk in the Genius Marketing Lab

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50 Gamechanger Brands from Peter Fisk

  1. 50 gamechanger brandsPeter Fiskpeterfisk@peterfisk.com@geniusworkswww.theGeniusWorks.com +genius
  2. Welcome to the Future of MARKETING
  3. a world ofIncredible change
  4. Welcome to your customer’s World
  5. A world of unlimitedpossibilities
  6. and extraordinary results
  7. 50 businesses that are Changing our world
  8. Air Asia ... “Bottom of the pyramid” takes off
  9. Alibaba… china’s platform for gloBal Business
  10. Apple ... The apps revolution is just beginning
  11. Aravind … new Business models cure Blindness
  12. Baidu … the next generation of social networks
  13. Better Place … charge points for clean cars
  14. BYD ... warren Buffett’s chinese electric dream
  15. CitizenM ... Hotels for a mobile generation
  16. Current TV … user-generated programming
  17. E-Cloth ... Performs better without pollutants
  18. El Bulli … world’s Best restaurant (chemistry laB)
  19. Fiat 500 ... Fun and funky for times of crisis
  20. First Solar ... leaders in alternative energy
  21. Golla ... bags dedicated to electronic devices
  22. Grameen ... Microcredits to escape poverty
  23. Guggenheim ... inspiring the rebirth of Bilbao
  24. Huawei ... making the world’s BEST mobile phones
  25. Iberdrola ... Harnessing the wind and waves
  26. IBM ... Creating visions for a smarter planet
  27. ILLY ISSIMO ... CANNING A PASSION FOR ESPRESSO
  28. Lego … from Bricks to communities
  29. Li & Fung… enaBling anyBody to do anything
  30. Live Nation … redefining live music
  31. M-Pesa … a new currency for africa
  32. METHOD … caring and cleaner
  33. Nike ... Open and sustainable innovation
  34. Nintendo … Miyamoto makes games sociable
  35. Le Pain Quotitien … Recreating Authentic experiences
  36. Patients Like Me … genetic codes change priorities
  37. PINTEREST … EXPRESSING MYSELF LIKE NEVER BEFORE
  38. PIXAR ... TECHNOLOGY TO BE EMOTIONAL
  39. P&G Pur … purified water doing good
  40. (RED) Auction … engaging people’s desire to help
  41. Samsung … yin and yang of technological design
  42. Schenzen Stock Exchange … the neW Wall Street
  43. SPOTIFY … product free, relationship fees
  44. SUPERDRY … from market stall to gloBal fashion
  45. Tata … caring capitalism and frugal innovation
  46. Tesla ... Better, faster and sexier than a Ferrari
  47. Threadless … t-shirts designed by the crowd
  48. Umpqua Bank … inspired By starBucks and gap
  49. UNIQLO … Global Fashion DESIGNED TO COST LESS
  50. Virgin Galactic … inter-continental travel
  51. VOXIVA … Better health anywhere, anytime
  52. WUXI … doing what others do cheaper and faster
  53. Zappos ... Delivering happiness zappos
  54. zYNGA … FROM GAMing TO COMMUNITY TO LIFESTYLE
  55. Could you change the world too? zappos
  56. THE FUTURE IS IN THE CUSTOMER WORLD
  57. MAKING LIFE BETTER
  58. What will you do?
  59. What will youenable people to do?
  60. Which they have never Done before?
  61. +geniusmeHow can you be a geniusin the Middle East?Inspiring ideas• Bolder brands• Smarter innovation• Better marketingAccelerating growth• Gamechanger• Innolab• BrandoptimaDeveloping people• CEO mentoring• Leaders XT• Cambridge AcademyContact Peter Fisk andHany Mwafy athanymwafy@me.comwww.GeniusMe.net +genius
  62. +genius

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