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15 Brands for 2015

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Flying cars to robotic surgeons ... 15 Brands ready to change the world in 2015 ... is a preview of the new "Gamechangers" book by Peter Fisk which is just published, featuring 100 brands who are shaking up their markets ... focusing on 15 of the brands likely to create a disruptive impact in their markets during 2015 ... Find out more at Gamechangers.pro or contact peterfisk@peterfisk.com

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15 Brands for 2015

  1. 1. 15 2015 brandsready to change the world in
  2. 2. Are you ready to change the world? This year I set out to find 100 companies who are “changing the world” - shaking up their markets, embracing technology in creative ways, disrupting our accepted behaviours and practices, shaping the future in their own visions. I found 100 brands and businesses from across the world – big and small, from Asia to Africa, high tech and very human. I then decoded them into 10 themes for the future of business. You can ready them all in my new book “Gamechangers” which is just published, and available now on Amazon. Looking ahead to 2015, I have focused in on 15 of these disruptive innovators , brands and businesses who are most likely to shape our markets, and our lives, in the year ahead: Aeromobil Alibaba Beauty’in ChefJet Coursera 3D Hubs Editd Google [X] Intuitive Surgical 23andMe Moa Beer Oculus Rift Positive Luxury Tesla Xiaomi Peter Fisk Author of “Gamechangers” www.Gamechangers.pro
  3. 3. 1 Aeromobil … the flying car from Slovakia Read the full story of Aeromobil in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro Stefan Klein’s incredible flying car from Slovakia is now production ready, and able to fly 400km at 200km/h. In 2015, the team will focus on getting their international licenses, and then look to start commercial production in 2016.
  4. 4. 2 Alibaba … China’s global B2B platform Jack Ma is the Chinese school teacher who created the world’s largest B2B trading platform. Having floated on the NYSE in 2014, Alibaba is now one of the world’s 20 most valuable businesses, outperforming Amazon and Facebook. Read the full story of Alibaba in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro
  5. 5. 3 Beauty’in … infusing food with cosmetics Cristiana Arcangeli doesn’t play by the rules. She wanted to create a beauty brand with a difference, so fused cosmetics with food and drink, to create a new category called Alimetics. In 2015 her snacks are coming to a town near you. Read the full story of Beauty’in in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro
  6. 6. 4 ChefJet … press print for fresh cookies 3D printing has long been hyped, but what does it mean for most of us? The microwave-size unit is a food printer. Fancy some candy, popcorn or cookies. Just send the code, and the food will be printed out in front of your eyes. Read the full story of ChefJet in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro
  7. 7. 5 Coursera … the whole new world of learning The digital disruption of education could change the world, giving billions of people free access to much of the course content from the world’s leading universities. In 2015, the first graduates will emerge with their virtual degrees. Read the full story of Coursera in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro
  8. 8. 6 3D Hubs … the new Kinkos from Amsterdam Of course, most of us wont buy a 3D printer, so this Dutch network of printer locations is set to become the 21st century Kinkos. In Amsterdam, alone, there are 530 locations to print out your spare car parts, or rocket design. Read the full story of 3D Hubs in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro
  9. 9. 7 Editd … big data fuels the future of fashion Big data is big in business – imagine combining all the world’s databases, sensors, social media and more. Editd makes sense of all of this to bring a new science to fashion trends, predicting styles by month, location and person. Read the full story of Editd in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro
  10. 10. 8 Google [X] … Down at the Moonshot Factory Just down the road from the Googleplex is the Moonshot factory, making impossible ideas come true – from Google Glass to Global Wifi. In 2015, driverless cars takes Google far beyond a search engine, and humanoid robotics is not far away either Read the full story of Google [X] in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro
  11. 11. 9 Intuitive Surgical … rise of the cyber men Robotics, particularly when infused with artificial intelligence, is likely to hit mainstream in 2015, from floor cleaning to heart surgery. Actually most heart surgeons already use Intuitive Surgical’s Da Vinci joystick and robotic arms to operate. Read the full story of Intuitive Surgical in the new book GAMECHANGERS by Peter Fisk … with 10 themes on future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro
  12. 12. 23andMe … what is your body made of? Anne Wojcicki’s $99 DNA profiling business, now also in the UK, has transformed life, giving people a new perspective on where they come from, and what is to come. And they’ve reduced the cost by 100 times in just 5 years ago. Read the full story of 23andMe in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro 10
  13. 13. Moa Beer … brewed by master winemakers There’s nothing sci-fi about a glass of great beer. Especially when it comes from the world’s most prestigious winemakers in New Zealand. From breakfast beer to sexy investor relations, the Moa team does things different and better. Try it. Read the full story of Moa Beer in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro 11
  14. 14. Oculus Rift … the next generation of gaming Acquired for $2bn by Facebook in 2014, the virtual reality headsets are now ready to hit the markets, and raise the bar in online gaming. No longer, is a match off between Nintendo and Playstaton, or Rovio and Supercell. Read the full story of Oculus Rift in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro 12
  15. 15. Positive Luxury … how to buy brands better In a world of infinite choice, its good to find somebody you can trust. And for luxury brands, the issues get even more complicated. Argentinian Diana Verde Nieto helps you to spend your money more wisely, and responsibly. Read the full story of Positive Luxury in GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro 13
  16. 16. Tesla … building the Supercharger network Elon Musk’s electric cars are now a regular sight on the LA freeways, as are his boutique stores in upmarket malls. Perhaps most significant is his solar- powered Supercharger network that will eventually transform the market. Read the full story of Oculus Rift in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro 14
  17. 17. Xiaomi … passion of the new Chinese The Chinese imitator of Apple came from nowhere to be the world’s third largest smartphone brand in 2014. Lei Jen, Shanghai’s rockstar of tech, is now aiming to take on the world with wearables and content, and leave Cupercino in his wake. Read the full story of Xiaomi in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro 15
  18. 18. es 1. 23 & Me 2. Aravind 3. Epocrates 4. Genentech 5. Intuitive Surgical 6. Narayana H 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight 1. Amazon 2. Aussie Farmers 3. Etsy 4. Fab 5. Greenbox 6. Le Pain Q 7. Positive Luxury 8. Trader Joe’s 9. ZaoZao 10. Zilok 1. Apple 2. Beauty’in 3. Godrej 4. Lego 5. Method 6. Natura 7. Nike+ 8. Oculus Rift 9. Pebble 10. Renova 1. Alibaba 2. ARM 3. Bharti Airtel 4. Giff Gaff 5. Google X 6. Rackspace 7. Raspberry Pi 8. Samsung 9. Tencent QQ 10. Xiaomi 1. Aeromobil 2. Air Asia 3. AirBNB 4. Emirates 5. Kulula 6. Moveo 7. Pipistrel 8. RedBus 9. Virgin Galactic 10. Zipcars 1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla 1. Aeroshots 2. Gram-Danone 3. Graze 4. Isis Organic 5. Juan Valdez 6. LA Organic 7. Moa Beer 8. Nespresso 9. Yeni Reki 10. Zespri 1. Ashmei 2. Beats 3. Desigual 4. Gilan 5. Indetix 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Tom’s 1. Alior Sync 2. La Caixa 3. Fidor 4. First National 5. Itan Unibanco 6. Moven 7. M-Pesa 8. Square 9. Umpqau 10. Zidisha 1. Al Jazeera 2. Coursera 3. Future 4. Pixar 5. Pledge Music 6. Red Bull 7. Rovio 8. Spotify 9. Ushahida 10. Wordpress futureproduct futurefashion futurefoodfuturestore futurehealth futuretech futuremakersfuturebank futuretravel N/S American brands European brands African/Arab brands Asian/Oceania brands futuremedia 1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator 1. FC Barcelona 2. Bitcoin 3. Bhutan 4. The Elders 5. Lovemarks 6. Oregon Project 7. ParkRun 8. WWF 9. Zoe Suggs 10. You futureservice futurebrands © Peter Fisk 2014 peterfisk@peterfisk.com The global disruptive innovators
  19. 19. "Thorough and smart, Gamechangers doesn't just identify the trends shaping our business future, it offers us a roadmap for how to get there.” Greg Williams, Editor of Wired Magazine “Zigging when others zag is the only way to win in today’s rapidly changing world. There’s inspiration and learning aplenty in Gamechangers. This book will change your world and help you become a creative leader. Read and win!” Kevin Roberts, Worldwide CEO, Saatchi & Saatchi “Gamechangers sets a new record for brilliant ideas per page. If you can’t find inspiration from the brilliant strategies of 100 gamechanging companies, you might want to consider another line of work.” Ken Segall, author of “Insanely Simple” and personal marketing advisor to Steve Jobs "You will never look at brand building the same again. Gamechangers explodes with refreshing strategies and ideas to take your brand to the next level!” Paulo Miguel Periera da Silva, CEO of Renova “Gamechangers create the future with vision and innovation. In 1940 Henry Ford said that one day somebody would combine a car and aeroplane. At Aeromobil we made that happen. You too can be a “gamechanger” with Peter’s excellent guide to disruptive innovation” Stefan Klein and Juraj Vaculik, Co-Founders of AeroMobil "Peter is the Einstein of marketing and has just solved the elusive theory of business success. This book is like a magical lens that will allow you to see a world in business in which you can always win. You will think differently, see links that you never saw before and play the ‘game’ knowing you cannot lose. Peter goes one step further by proving how ordinary people have created extraordinary businesses - it is impossible to imagine business success without this book.” Mark Pitt, CEO, Virgin Australia New Zealand “In a very grey world, finally, how to change the game, in a great framework that is insightful, colorful, simple, and easy to put into practice. A must read for any ambitious executive” Tanyer Sonmezer, CEO, Management Centre Turkey "At Thinkers 50 we aim to identify the best business thinkers. We have featured Peter Fisk because his work consistently challenges the status quo. He seeks out best practice wherever it may be and shares it with the world. Gamechangers is far-ranging and important. It delivers on its promise.” Stuart Crainer & Des Dearlove, founders of Thinkers 50
  20. 20. “Peter Fisk is one of the great marketing polymaths of our age. From nuclear physicist to creative guru Peter is unique in his ability to blend left and right brain thinking and to inspire both creative and commercial stakeholders. Gamechangers is the latest brilliant episode in his crusade to transform the way marketing creates sustainable business and brand value. A tour de force and a must for every self respecting CEO” David Haigh, Founder and CEO of Brand Finance plc “Peter is able to succinctly capture the key dynamics in this fast changing world of business and brands, and challenging ones own strategic imperatives. Through insights drawn from global brands, he is able to inspire you to adopt different ways of thinking and working, with highly relevant applications for those of us operating in Asia.” Ajit Gunewardene, Deputy chairman, John Keells Holdings Plc (Sri Lanka) “Gamechangers is an in-depth view of how the commercial world is viewed by the most innovative businesses, and how they make the difference.” Stuart Brooke, Founder and Managing Director, ashmei “This book provides fascinating insights into leading businesses that are shaping their markets in their own vision and driving innovation and growth.” Lain Jäger, CEO of Zespri International (New Zealand) “Gamechangers are the businesses who make sense of our fast changing world, and drive innovation in everything they do, in order to be winners today and tomorrow. In India, there is more opportunity than ever to innovate and grow. Every Indian business needs to be a gamechanger!” Manish Sharma, Managing Director, Panasonic India & South Asia “Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Peter Fisk explains why this matters more than ever, and how to achieve it for business and personal success.” Prof. John Quelch, Professor of Business Administration at Harvard Business School “This is the most original and practical book. Any marketer who skips this book is missing a huge opportunity to get “genius” ideas from the father of 21st century business thinking” Handi Irawan D, CEO of Frontier Consulting Group (Indonesia) "Peter makes you see the world, and your business in a new way ... I really like what he has to say, and the help he has given us ... Enjoy every minute of it” Mariano Dima, Senior VP Marketing and Products, Visa Europe
  21. 21. Are you ready to change the world? Peter Fisk is a bestselling author, inspirational keynote speaker and expert advisor, helping leaders to develop innovative strategies for business and brands. He is founder of GeniusWorks, a boutique advisory firm, helping business leaders to develop more innovative strategies that accelerate growth in fast-changing global markets. He is also Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools. He features on the Thinkers 50 “Guru Radar” who say “his work constantly challenges the status quo.” Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now works with the leaders of businesses - as diverse as Aeroflot and America Express, Coca Cola and Mars, Philosophy and Red Bull, Sabre and Santander, Tata and Virgin, Visa and Vodafone - to think smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on customers and experiences, “People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21st Century. His new book "Gamechangers ... Are you ready to change the world?" is based on extensive research into the 120 companies who are shaking up markets, and making sense of how they innovate and win. It explores the challenges of new markets, changing customers, brand building, digital media, new business models, inspiring leadership and positive impact. Wired Magazine said it is “thorough and smart, inspiring and practical”. Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant.
  22. 22. Website: www.Gamechangers.pro More information: peterfisk@peterfisk.com

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