Practical Personal
Branding for Developers
LinkedIn.com/in/geniodelmale
Connect with me on LinkedIn

Why you should be
a brand?
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Before we start…
You should KNOW
your stuff!!!
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…and your audience…
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… and remember…
Your personal brand
is NOT defined by
your certifications
or awards

Let me tell you a story…
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…or two…
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What is
«geniodelmale»?
90% of the times, your name
is your best brand!
https://imgflip.com/i/s3kff Photo by Nicola Nuttall on Unsplash

Find your niche!
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Don’t be limited by
your niche, but…
Try to limit other
communications
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Be ready to change it if needed!
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Speaking, writing, live coding, etc...
«Everything counts in large amounts» (cit.)
Photo by SpaceX on UnsplashPhoto by Kane Reinholdtsen on Unsplash Photo by Aaron Burden on Unsplash

Personal Branding when speaking
• Always include your contact
details on the first and
especially on the LAST slide
• Go directly to the value of your
presentation, never bore the
audience with a «who am I?»
slide
• What’s your call to action to the
audience?
Photo by Kane Reinholdtsen on Unsplash

Personal Branding when writing
• Be consistent
• Be regular
• Use the right platform
• Whitepapers and books are
excellent ways to improve your
personal brand, especially the
free ones. Photo by Aaron Burden on Unsplash

Blog or Social
Media?
LinkedIn, Facebook,
YouTube, Twitter, Twitch,
Instagram, TikTok,
Medium, etc…
Have clear contact
details and call to action.
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DEMO

“Alone I go faster, together we go further” (cit.)
Be part of a community!
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Do you work for a company?
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Personal Branding during these difficult
times…
Photo by Vitaliy
Lyubezhanin on Unsplash
Photo by Belinda Fewings on Unsplash

Some Resources
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Time is Limited!
Use the Pareto’s Principle
and focus on your call to action!
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One final advice…
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Many
thanks!!!
Don’t forget my
blog:
//publicspeaking.dev
Please send me feedbacks:
lorenzo.barbieri@microsoft.com
Twitter: @_geniodelmale
LinkedIn.com/in/geniodelmale
Connect with me on LinkedIn