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Practical Personal Branding for Developers

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Slides from my webinar for "Road to Codemotion" on September 30th, about personal branding for developers, why is it important, and how you can leverage it.

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Practical Personal Branding for Developers

  1. 1. Practical Personal Branding for Developers LinkedIn.com/in/geniodelmale Connect with me on LinkedIn
  2. 2. Why you should be a brand? Photo by Lidia Zajdzińska on Unsplash
  3. 3. Before we start… You should KNOW your stuff!!! Photo by Siora Photography on Unsplash
  4. 4. …and your audience… Photo by humberto chavez on Unsplash
  5. 5. … and remember… Your personal brand is NOT defined by your certifications or awards
  6. 6. Let me tell you a story… Photo by Dev Asangbam on UnsplasPhoto by Mike Erskine on Unsplash
  7. 7. …or two… Photo by Codemotion Facebook Page
  8. 8. What is «geniodelmale»? 90% of the times, your name is your best brand! https://imgflip.com/i/s3kff Photo by Nicola Nuttall on Unsplash
  9. 9. Find your niche! Photo by Simone Pellegrini on Unsplash
  10. 10. Don’t be limited by your niche, but… Try to limit other communications Photo by James Eades on Unsplash
  11. 11. Be ready to change it if needed! Photo by Ross Findon on Unsplash
  12. 12. Speaking, writing, live coding, etc... «Everything counts in large amounts» (cit.) Photo by SpaceX on UnsplashPhoto by Kane Reinholdtsen on Unsplash Photo by Aaron Burden on Unsplash
  13. 13. Personal Branding when speaking • Always include your contact details on the first and especially on the LAST slide • Go directly to the value of your presentation, never bore the audience with a «who am I?» slide • What’s your call to action to the audience? Photo by Kane Reinholdtsen on Unsplash
  14. 14. Personal Branding when writing • Be consistent • Be regular • Use the right platform • Whitepapers and books are excellent ways to improve your personal brand, especially the free ones. Photo by Aaron Burden on Unsplash
  15. 15. Blog or Social Media? LinkedIn, Facebook, YouTube, Twitter, Twitch, Instagram, TikTok, Medium, etc… Have clear contact details and call to action. Photo by Jon Tyson on Unsplash
  16. 16. DEMO
  17. 17. “Alone I go faster, together we go further” (cit.) Be part of a community! Photo by Omar Lopez on Unsplash
  18. 18. Do you work for a company? Photo by Drew Beamer on Unsplash Photo by Mario Klassen on Unsplash
  19. 19. Personal Branding during these difficult times… Photo by Vitaliy Lyubezhanin on Unsplash Photo by Belinda Fewings on Unsplash
  20. 20. Some Resources Photo by Sharon McCutcheon on Unsplash
  21. 21. Time is Limited! Use the Pareto’s Principle and focus on your call to action! Photo by Austin Distel on Unspla
  22. 22. One final advice… Photo by Michelle Bonkosky on Unsplash
  23. 23. Many thanks!!! Don’t forget my blog: //publicspeaking.dev Please send me feedbacks: lorenzo.barbieri@microsoft.com Twitter: @_geniodelmale LinkedIn.com/in/geniodelmale Connect with me on LinkedIn

Slides from my webinar for "Road to Codemotion" on September 30th, about personal branding for developers, why is it important, and how you can leverage it.

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